세탁 제품 : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)

The global market for Washing Products was estimated to be worth US$ 76401 million in 2024 and is forecast to a readjusted size of US$ 89431 million by 2031 with a CAGR of 2.5% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Washing Products cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Washing products are a broad category of cleaning agents designed to remove dirt, grease, stains, and impurities from various surfaces, fabrics, or objects. These products work through chemical or mechanical action to break down and lift contaminants, ensuring hygiene, freshness, and surface protection. This report cover washing products include Detergents (Washing Powder +Liquid Detergent + Pods), Aroma Beads, Fabric Softener and Laundry Bleach. In 2024, global washing products sales reached approximately 33,845.5 kilotons, with an average global market price of around US$ 2.26 per kg.

The market for washing products is primarily driven by increasing consumer awareness of hygiene, convenience, and fabric care, alongside rising disposable incomes and urbanization. Growing demand for premium detergents, eco-friendly and biodegradable formulations, and innovative formats such as pods, liquids, and concentrated powders further fuels growth. Rapidly expanding retail and e-commerce channels, coupled with lifestyle shifts toward ready-to-wear and frequent garment washing, support higher consumption. Additionally, rising concerns about skin sensitivity and environmental impact encourage manufacturers to develop gentle, hypoallergenic, and sustainable products, making innovation, brand trust, and convenience key drivers in the clothing washing products market.

This report aims to provide a comprehensive presentation of the global market for Washing Products, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Washing Products by region & country, by Type, and by Application.

The Washing Products market size, estimations, and forecasts are provided in terms of sales volume (Kiliton) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Washing Products.

Market Segmentation

By Company

• P&G
• Unilever
• Henkel
• Kao
• Liby
• Nice Group
• Church & Dwight
• Blue Moon
• Colgate
• Clorox
• Lion
• Nirma
• Reckitt
• Whealthfields Lohmann
• NaFine
• AlEn
• White Cat
• SC Johnson
• Lam Soon
• Werner & Mertz

Segment by Type

• Detergents
• Fabric Softener
• Laundry Bleach
• Aroma Beads

Segment by Application

• Home Use
• Commercial Use

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Washing Products manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Washing Products in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Washing Products in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Washing Products Product Introduction
• 1.2 Global Washing Products Market Size Forecast
  • 1.2.1 Global Washing Products Sales Value (2020-2031)
  • 1.2.2 Global Washing Products Sales Volume (2020-2031)
  • 1.2.3 Global Washing Products Sales Price (2020-2031)
• 1.3 Washing Products Market Trends & Drivers
  • 1.3.1 Washing Products Industry Trends
  • 1.3.2 Washing Products Market Drivers & Opportunity
  • 1.3.3 Washing Products Market Challenges
  • 1.3.4 Washing Products Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Washing Products Players Revenue Ranking (2024)
• 2.2 Global Washing Products Revenue by Company (2020-2025)
• 2.3 Global Washing Products Players Sales Volume Ranking (2024)
• 2.4 Global Washing Products Sales Volume by Company Players (2020-2025)
• 2.5 Global Washing Products Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Washing Products Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Washing Products Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Washing Products
• 2.9 Washing Products Market Competitive Analysis
  • 2.9.1 Washing Products Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Washing Products Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Washing Products as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Detergents
  • 3.1.2 Fabric Softener
  • 3.1.3 Laundry Bleach
  • 3.1.4 Aroma Beads
• 3.2 Global Washing Products Sales Value by Type
  • 3.2.1 Global Washing Products Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Washing Products Sales Value, by Type (2020-2031)
  • 3.2.3 Global Washing Products Sales Value, by Type (%) (2020-2031)
• 3.3 Global Washing Products Sales Volume by Type
  • 3.3.1 Global Washing Products Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Washing Products Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Washing Products Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Washing Products Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Home Use
  • 4.1.2 Commercial Use
• 4.2 Global Washing Products Sales Value by Application
  • 4.2.1 Global Washing Products Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Washing Products Sales Value, by Application (2020-2031)
  • 4.2.3 Global Washing Products Sales Value, by Application (%) (2020-2031)
• 4.3 Global Washing Products Sales Volume by Application
  • 4.3.1 Global Washing Products Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Washing Products Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Washing Products Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Washing Products Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Washing Products Sales Value by Region
  • 5.1.1 Global Washing Products Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Washing Products Sales Value by Region (2020-2025)
  • 5.1.3 Global Washing Products Sales Value by Region (2026-2031)
  • 5.1.4 Global Washing Products Sales Value by Region (%), (2020-2031)
• 5.2 Global Washing Products Sales Volume by Region
  • 5.2.1 Global Washing Products Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Washing Products Sales Volume by Region (2020-2025)
  • 5.2.3 Global Washing Products Sales Volume by Region (2026-2031)
  • 5.2.4 Global Washing Products Sales Volume by Region (%), (2020-2031)
• 5.3 Global Washing Products Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Washing Products Sales Value, 2020-2031
  • 5.4.2 North America Washing Products Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Washing Products Sales Value, 2020-2031
  • 5.5.2 Europe Washing Products Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Washing Products Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Washing Products Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Washing Products Sales Value, 2020-2031
  • 5.7.2 South America Washing Products Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Washing Products Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Washing Products Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Washing Products Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Washing Products Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Washing Products Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Washing Products Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Washing Products Sales Value, 2020-2031
  • 6.3.2 United States Washing Products Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Washing Products Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Washing Products Sales Value, 2020-2031
  • 6.4.2 Europe Washing Products Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Washing Products Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Washing Products Sales Value, 2020-2031
  • 6.5.2 China Washing Products Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Washing Products Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Washing Products Sales Value, 2020-2031
  • 6.6.2 Japan Washing Products Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Washing Products Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Washing Products Sales Value, 2020-2031
  • 6.7.2 South Korea Washing Products Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Washing Products Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Washing Products Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Washing Products Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Washing Products Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Washing Products Sales Value, 2020-2031
  • 6.9.2 India Washing Products Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Washing Products Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 P&G
  • 7.1.1 P&G Company Information
  • 7.1.2 P&G Introduction and Business Overview
  • 7.1.3 P&G Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 P&G Washing Products Product Offerings
  • 7.1.5 P&G Recent Development
• 7.2 Unilever
  • 7.2.1 Unilever Company Information
  • 7.2.2 Unilever Introduction and Business Overview
  • 7.2.3 Unilever Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Unilever Washing Products Product Offerings
  • 7.2.5 Unilever Recent Development
• 7.3 Henkel
  • 7.3.1 Henkel Company Information
  • 7.3.2 Henkel Introduction and Business Overview
  • 7.3.3 Henkel Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Henkel Washing Products Product Offerings
  • 7.3.5 Henkel Recent Development
• 7.4 Kao
  • 7.4.1 Kao Company Information
  • 7.4.2 Kao Introduction and Business Overview
  • 7.4.3 Kao Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Kao Washing Products Product Offerings
  • 7.4.5 Kao Recent Development
• 7.5 Liby
  • 7.5.1 Liby Company Information
  • 7.5.2 Liby Introduction and Business Overview
  • 7.5.3 Liby Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Liby Washing Products Product Offerings
  • 7.5.5 Liby Recent Development
• 7.6 Nice Group
  • 7.6.1 Nice Group Company Information
  • 7.6.2 Nice Group Introduction and Business Overview
  • 7.6.3 Nice Group Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Nice Group Washing Products Product Offerings
  • 7.6.5 Nice Group Recent Development
• 7.7 Church & Dwight
  • 7.7.1 Church & Dwight Company Information
  • 7.7.2 Church & Dwight Introduction and Business Overview
  • 7.7.3 Church & Dwight Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Church & Dwight Washing Products Product Offerings
  • 7.7.5 Church & Dwight Recent Development
• 7.8 Blue Moon
  • 7.8.1 Blue Moon Company Information
  • 7.8.2 Blue Moon Introduction and Business Overview
  • 7.8.3 Blue Moon Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Blue Moon Washing Products Product Offerings
  • 7.8.5 Blue Moon Recent Development
• 7.9 Colgate
  • 7.9.1 Colgate Company Information
  • 7.9.2 Colgate Introduction and Business Overview
  • 7.9.3 Colgate Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Colgate Washing Products Product Offerings
  • 7.9.5 Colgate Recent Development
• 7.10 Clorox
  • 7.10.1 Clorox Company Information
  • 7.10.2 Clorox Introduction and Business Overview
  • 7.10.3 Clorox Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Clorox Washing Products Product Offerings
  • 7.10.5 Clorox Recent Development
• 7.11 Lion
  • 7.11.1 Lion Company Information
  • 7.11.2 Lion Introduction and Business Overview
  • 7.11.3 Lion Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Lion Washing Products Product Offerings
  • 7.11.5 Lion Recent Development
• 7.12 Nirma
  • 7.12.1 Nirma Company Information
  • 7.12.2 Nirma Introduction and Business Overview
  • 7.12.3 Nirma Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Nirma Washing Products Product Offerings
  • 7.12.5 Nirma Recent Development
• 7.13 Reckitt
  • 7.13.1 Reckitt Company Information
  • 7.13.2 Reckitt Introduction and Business Overview
  • 7.13.3 Reckitt Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 Reckitt Washing Products Product Offerings
  • 7.13.5 Reckitt Recent Development
• 7.14 Whealthfields Lohmann
  • 7.14.1 Whealthfields Lohmann Company Information
  • 7.14.2 Whealthfields Lohmann Introduction and Business Overview
  • 7.14.3 Whealthfields Lohmann Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 Whealthfields Lohmann Washing Products Product Offerings
  • 7.14.5 Whealthfields Lohmann Recent Development
• 7.15 NaFine
  • 7.15.1 NaFine Company Information
  • 7.15.2 NaFine Introduction and Business Overview
  • 7.15.3 NaFine Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 NaFine Washing Products Product Offerings
  • 7.15.5 NaFine Recent Development
• 7.16 AlEn
  • 7.16.1 AlEn Company Information
  • 7.16.2 AlEn Introduction and Business Overview
  • 7.16.3 AlEn Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.16.4 AlEn Washing Products Product Offerings
  • 7.16.5 AlEn Recent Development
• 7.17 White Cat
  • 7.17.1 White Cat Company Information
  • 7.17.2 White Cat Introduction and Business Overview
  • 7.17.3 White Cat Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.17.4 White Cat Washing Products Product Offerings
  • 7.17.5 White Cat Recent Development
• 7.18 SC Johnson
  • 7.18.1 SC Johnson Company Information
  • 7.18.2 SC Johnson Introduction and Business Overview
  • 7.18.3 SC Johnson Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.18.4 SC Johnson Washing Products Product Offerings
  • 7.18.5 SC Johnson Recent Development
• 7.19 Lam Soon
  • 7.19.1 Lam Soon Company Information
  • 7.19.2 Lam Soon Introduction and Business Overview
  • 7.19.3 Lam Soon Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.19.4 Lam Soon Washing Products Product Offerings
  • 7.19.5 Lam Soon Recent Development
• 7.20 Werner & Mertz
  • 7.20.1 Werner & Mertz Company Information
  • 7.20.2 Werner & Mertz Introduction and Business Overview
  • 7.20.3 Werner & Mertz Washing Products Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.20.4 Werner & Mertz Washing Products Product Offerings
  • 7.20.5 Werner & Mertz Recent Development

8 Industry Chain Analysis

• 8.1 Washing Products Industrial Chain
• 8.2 Washing Products Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Washing Products Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Washing Products Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer