세계의 전자담배 기기 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)

The global market for E-cigarette Devices was estimated to be worth US$ 18685 million in 2024 and is forecast to a readjusted size of US$ 34293 million by 2031 with a CAGR of 9.4% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on E-cigarette Devices cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.

In 2024, global E-cigarette Devices production reached approximately 3,966.8 M Unit, with an average global market price of around US$ 4.71 per Unit.

The e-cigarette devices market comprises electronic nicotine delivery systems (ENDS) designed to heat e-liquids or nicotine salts to create inhalable vapor, offering an alternative to traditional combustible tobacco products. Market growth is fueled by increasing consumer demand for smoke-free options, the perception of reduced health risks compared to conventional cigarettes, and product innovations such as pod-based systems, adjustable power devices, and compact disposable units. Flavor diversity, customizable nicotine levels, and the rise of rechargeable and refillable models have also broadened appeal, particularly among younger adult consumers. Technological improvements in battery life, coil efficiency, and vapor production are enhancing user experience, while regulatory frameworks in key markets influence product design and marketing strategies.

Regionally, North America and Europe have been early adopters, supported by established vaping communities and specialized retail channels, though both face tighter regulations aimed at youth prevention and safety standards. Asia-Pacific is emerging as a high-growth region, driven by large smoking populations in countries like China, the Philippines, and Indonesia, along with expanding manufacturing capabilities-especially in China, the largest global producer of e-cigarette devices. The market's trajectory is shaped by evolving public health policies, taxation structures, and restrictions on flavors or nicotine content, which can both challenge and guide innovation toward compliant, next-generation vaping solutions.

This report aims to provide a comprehensive presentation of the global market for E-cigarette Devices, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of E-cigarette Devices by region & country, by Type, and by Sales Channel.

The E-cigarette Devices market size, estimations, and forecasts are provided in terms of sales volume (M Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding E-cigarette Devices.

Market Segmentation

By Company

• Imperial Tobacco
• British American Tobacco
• Japan Tobacco
• Altria
• Philip Morris International
• FirstUnion
• Buddy Group
• Innokin
• RELX
• Smoore International
• ELFBAR
• SKE Crystal
• Elux
• MOTI
• Boulder

Segment by Type

• E-vapor
• Heated Not Burn

Segment by Sales Channel

• Offline Sales
• Online Sales

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of E-cigarette Devices manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Sales Channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of E-cigarette Devices in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of E-cigarette Devices in country level. It provides sigmate data by Type, and by Sales Channel for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 E-cigarette Devices Product Introduction
• 1.2 Global E-cigarette Devices Market Size Forecast
  • 1.2.1 Global E-cigarette Devices Sales Value (2020-2031)
  • 1.2.2 Global E-cigarette Devices Sales Volume (2020-2031)
  • 1.2.3 Global E-cigarette Devices Sales Price (2020-2031)
• 1.3 E-cigarette Devices Market Trends & Drivers
  • 1.3.1 E-cigarette Devices Industry Trends
  • 1.3.2 E-cigarette Devices Market Drivers & Opportunity
  • 1.3.3 E-cigarette Devices Market Challenges
  • 1.3.4 E-cigarette Devices Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global E-cigarette Devices Players Revenue Ranking (2024)
• 2.2 Global E-cigarette Devices Revenue by Company (2020-2025)
• 2.3 Global E-cigarette Devices Players Sales Volume Ranking (2024)
• 2.4 Global E-cigarette Devices Sales Volume by Company Players (2020-2025)
• 2.5 Global E-cigarette Devices Average Price by Company (2020-2025)
• 2.6 Key Manufacturers E-cigarette Devices Manufacturing Base and Headquarters
• 2.7 Key Manufacturers E-cigarette Devices Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of E-cigarette Devices
• 2.9 E-cigarette Devices Market Competitive Analysis
  • 2.9.1 E-cigarette Devices Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by E-cigarette Devices Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in E-cigarette Devices as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 E-vapor
  • 3.1.2 Heated Not Burn
• 3.2 Global E-cigarette Devices Sales Value by Type
  • 3.2.1 Global E-cigarette Devices Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global E-cigarette Devices Sales Value, by Type (2020-2031)
  • 3.2.3 Global E-cigarette Devices Sales Value, by Type (%) (2020-2031)
• 3.3 Global E-cigarette Devices Sales Volume by Type
  • 3.3.1 Global E-cigarette Devices Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global E-cigarette Devices Sales Volume, by Type (2020-2031)
  • 3.3.3 Global E-cigarette Devices Sales Volume, by Type (%) (2020-2031)
• 3.4 Global E-cigarette Devices Average Price by Type (2020-2031)

4 Segmentation by Sales Channel

• 4.1 Introduction by Sales Channel
  • 4.1.1 Offline Sales
  • 4.1.2 Online Sales
• 4.2 Global E-cigarette Devices Sales Value by Sales Channel
  • 4.2.1 Global E-cigarette Devices Sales Value by Sales Channel (2020 VS 2024 VS 2031)
  • 4.2.2 Global E-cigarette Devices Sales Value, by Sales Channel (2020-2031)
  • 4.2.3 Global E-cigarette Devices Sales Value, by Sales Channel (%) (2020-2031)
• 4.3 Global E-cigarette Devices Sales Volume by Sales Channel
  • 4.3.1 Global E-cigarette Devices Sales Volume by Sales Channel (2020 VS 2024 VS 2031)
  • 4.3.2 Global E-cigarette Devices Sales Volume, by Sales Channel (2020-2031)
  • 4.3.3 Global E-cigarette Devices Sales Volume, by Sales Channel (%) (2020-2031)
• 4.4 Global E-cigarette Devices Average Price by Sales Channel (2020-2031)

5 Segmentation by Region

• 5.1 Global E-cigarette Devices Sales Value by Region
  • 5.1.1 Global E-cigarette Devices Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global E-cigarette Devices Sales Value by Region (2020-2025)
  • 5.1.3 Global E-cigarette Devices Sales Value by Region (2026-2031)
  • 5.1.4 Global E-cigarette Devices Sales Value by Region (%), (2020-2031)
• 5.2 Global E-cigarette Devices Sales Volume by Region
  • 5.2.1 Global E-cigarette Devices Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global E-cigarette Devices Sales Volume by Region (2020-2025)
  • 5.2.3 Global E-cigarette Devices Sales Volume by Region (2026-2031)
  • 5.2.4 Global E-cigarette Devices Sales Volume by Region (%), (2020-2031)
• 5.3 Global E-cigarette Devices Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America E-cigarette Devices Sales Value, 2020-2031
  • 5.4.2 North America E-cigarette Devices Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe E-cigarette Devices Sales Value, 2020-2031
  • 5.5.2 Europe E-cigarette Devices Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific E-cigarette Devices Sales Value, 2020-2031
  • 5.6.2 Asia Pacific E-cigarette Devices Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America E-cigarette Devices Sales Value, 2020-2031
  • 5.7.2 South America E-cigarette Devices Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa E-cigarette Devices Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa E-cigarette Devices Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions E-cigarette Devices Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions E-cigarette Devices Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions E-cigarette Devices Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions E-cigarette Devices Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States E-cigarette Devices Sales Value, 2020-2031
  • 6.3.2 United States E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe E-cigarette Devices Sales Value, 2020-2031
  • 6.4.2 Europe E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
• 6.5 China
  • 6.5.1 China E-cigarette Devices Sales Value, 2020-2031
  • 6.5.2 China E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan E-cigarette Devices Sales Value, 2020-2031
  • 6.6.2 Japan E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea E-cigarette Devices Sales Value, 2020-2031
  • 6.7.2 South Korea E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia E-cigarette Devices Sales Value, 2020-2031
  • 6.8.2 Southeast Asia E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
• 6.9 India
  • 6.9.1 India E-cigarette Devices Sales Value, 2020-2031
  • 6.9.2 India E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031

7 Company Profiles

• 7.1 Imperial Tobacco
  • 7.1.1 Imperial Tobacco Company Information
  • 7.1.2 Imperial Tobacco Introduction and Business Overview
  • 7.1.3 Imperial Tobacco E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Imperial Tobacco E-cigarette Devices Product Offerings
  • 7.1.5 Imperial Tobacco Recent Development
• 7.2 British American Tobacco
  • 7.2.1 British American Tobacco Company Information
  • 7.2.2 British American Tobacco Introduction and Business Overview
  • 7.2.3 British American Tobacco E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 British American Tobacco E-cigarette Devices Product Offerings
  • 7.2.5 British American Tobacco Recent Development
• 7.3 Japan Tobacco
  • 7.3.1 Japan Tobacco Company Information
  • 7.3.2 Japan Tobacco Introduction and Business Overview
  • 7.3.3 Japan Tobacco E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Japan Tobacco E-cigarette Devices Product Offerings
  • 7.3.5 Japan Tobacco Recent Development
• 7.4 Altria
  • 7.4.1 Altria Company Information
  • 7.4.2 Altria Introduction and Business Overview
  • 7.4.3 Altria E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Altria E-cigarette Devices Product Offerings
  • 7.4.5 Altria Recent Development
• 7.5 Philip Morris International
  • 7.5.1 Philip Morris International Company Information
  • 7.5.2 Philip Morris International Introduction and Business Overview
  • 7.5.3 Philip Morris International E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Philip Morris International E-cigarette Devices Product Offerings
  • 7.5.5 Philip Morris International Recent Development
• 7.6 FirstUnion
  • 7.6.1 FirstUnion Company Information
  • 7.6.2 FirstUnion Introduction and Business Overview
  • 7.6.3 FirstUnion E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 FirstUnion E-cigarette Devices Product Offerings
  • 7.6.5 FirstUnion Recent Development
• 7.7 Buddy Group
  • 7.7.1 Buddy Group Company Information
  • 7.7.2 Buddy Group Introduction and Business Overview
  • 7.7.3 Buddy Group E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Buddy Group E-cigarette Devices Product Offerings
  • 7.7.5 Buddy Group Recent Development
• 7.8 Innokin
  • 7.8.1 Innokin Company Information
  • 7.8.2 Innokin Introduction and Business Overview
  • 7.8.3 Innokin E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Innokin E-cigarette Devices Product Offerings
  • 7.8.5 Innokin Recent Development
• 7.9 RELX
  • 7.9.1 RELX Company Information
  • 7.9.2 RELX Introduction and Business Overview
  • 7.9.3 RELX E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 RELX E-cigarette Devices Product Offerings
  • 7.9.5 RELX Recent Development
• 7.10 Smoore International
  • 7.10.1 Smoore International Company Information
  • 7.10.2 Smoore International Introduction and Business Overview
  • 7.10.3 Smoore International E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Smoore International E-cigarette Devices Product Offerings
  • 7.10.5 Smoore International Recent Development
• 7.11 ELFBAR
  • 7.11.1 ELFBAR Company Information
  • 7.11.2 ELFBAR Introduction and Business Overview
  • 7.11.3 ELFBAR E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 ELFBAR E-cigarette Devices Product Offerings
  • 7.11.5 ELFBAR Recent Development
• 7.12 SKE Crystal
  • 7.12.1 SKE Crystal Company Information
  • 7.12.2 SKE Crystal Introduction and Business Overview
  • 7.12.3 SKE Crystal E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 SKE Crystal E-cigarette Devices Product Offerings
  • 7.12.5 SKE Crystal Recent Development
• 7.13 Elux
  • 7.13.1 Elux Company Information
  • 7.13.2 Elux Introduction and Business Overview
  • 7.13.3 Elux E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 Elux E-cigarette Devices Product Offerings
  • 7.13.5 Elux Recent Development
• 7.14 MOTI
  • 7.14.1 MOTI Company Information
  • 7.14.2 MOTI Introduction and Business Overview
  • 7.14.3 MOTI E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 MOTI E-cigarette Devices Product Offerings
  • 7.14.5 MOTI Recent Development
• 7.15 Boulder
  • 7.15.1 Boulder Company Information
  • 7.15.2 Boulder Introduction and Business Overview
  • 7.15.3 Boulder E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 Boulder E-cigarette Devices Product Offerings
  • 7.15.5 Boulder Recent Development

8 Industry Chain Analysis

• 8.1 E-cigarette Devices Industrial Chain
• 8.2 E-cigarette Devices Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 E-cigarette Devices Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 E-cigarette Devices Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer