세계의 심리스 브라 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)

The global market for Seamless Bra was estimated to be worth US$ 6760 million in 2024 and is forecast to a readjusted size of US$ 11815 million by 2031 with a CAGR of 9.0% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Seamless Bra cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

In 2024, the global Seamless Bra market reached approximately 520 million units in sales volume, with an average global market price of around US$ 13 per unit. A seamless bra is a bra that is designed to be invisible under your clothes, with no seams that might show through. Seamless bras feature cups that are usually covered with a single piece of fabric that is free of seams or stitching, and these types of Bras typically feature a molded cup for shaping and support.

The seamless bra market has experienced steady development in recent years, fueled by consumer demand for comfort, minimalism, and versatile undergarments that fit into both active and casual lifestyles. Unlike traditional wired or stitched bras, seamless bras are produced using advanced knitting or molding technologies that eliminate visible seams and provide a smooth finish under clothing. This design approach aligns with the shift toward athleisure, wellness-oriented fashion, and lingerie that prioritizes comfort as much as style. The market has also been supported by strong innovation in fabric blends, including spandex-rich and breathable materials, as well as sustainable fibers that appeal to eco-conscious consumers.

Regionally, Asia-Pacific dominates production due to its concentration of textile factories and cost-efficient manufacturing hubs in China, Vietnam, and Bangladesh. This region also shows strong domestic consumption, especially in urban China and Southeast Asia, where younger populations and middle-class expansion are driving purchases of affordable and fashionable bras. North America and Europe remain strong consumer markets with high demand for premium seamless products, often linked to well-established brands that emphasize comfort and inclusivity in sizing. Europe, particularly France and Germany, retains a reputation for premium lingerie, while the United States has become a growth center for direct-to-consumer and athleisure-oriented seamless bra brands. Meanwhile, Latin America and the Middle East are emerging markets, with growth constrained by limited purchasing power but supported by increasing awareness of modern lingerie trends.

Market opportunities are centered around the integration of sustainable materials, inclusive size ranges, and multifunctional designs that double as sports bras, loungewear, or crop tops. The ongoing rise of e-commerce and social commerce creates significant opportunities for both established and new brands to reach global audiences with lower entry barriers. Customization, such as seamless bras with removable pads, wireless shaping, or adaptive features for maternity and plus-size wear, also provides room for differentiation. However, risks include intense price competition among low-cost manufacturers, which can erode margins and challenge smaller players. Additionally, counterfeit products and inconsistent quality from certain suppliers can undermine consumer trust, especially in online channels.

Current trends indicate a shift toward wireless comfort, eco-friendly fabrics, and hybrid lingerie-activewear products that reflect broader lifestyle changes. Seamless bras are increasingly marketed not only as undergarments but also as fashion pieces that can be worn visibly as part of casual outfits. The rise of body-positive campaigns and inclusive marketing has further fueled demand for seamless bras that prioritize adaptability across body types. Technological advancements in seamless knitting machines and 3D knitting techniques are making production more efficient, while reducing waste and enabling rapid design changes.

From a competitive standpoint, the market is fragmented. Leading players differentiate themselves through branding, premium materials, and size inclusivity, while Chinese and Southeast Asian manufacturers compete heavily on cost and production scale. The most successful companies combine comfort-focused design with strong marketing strategies, leveraging social media influencers and lifestyle branding. Competition is expected to intensify as athleisure and lingerie categories continue to converge, creating opportunities for innovation but also pressuring brands to maintain high standards of quality and differentiation.

This report aims to provide a comprehensive presentation of the global market for Seamless Bra, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Seamless Bra by region & country, by Type, and by Sales Channel.

The Seamless Bra market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Seamless Bra.

Market Segmentation

By Company

• Chantelle
• Triumph International
• UNIQLO
• Victoria's Secret
• Ubras
• Bananain
• Huijie Group
• NEIWAI
• Sujiin
• Embry
• Cosmo Lady
• Aimer

Segment by Type

• Traditional Size
• Free Size

Segment by Sales Channel

• Offline Sales
• Online Sales

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Seamless Bra manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Sales Channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Seamless Bra in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Seamless Bra in country level. It provides sigmate data by Type, and by Sales Channel for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Seamless Bra Product Introduction
• 1.2 Global Seamless Bra Market Size Forecast
  • 1.2.1 Global Seamless Bra Sales Value (2020-2031)
  • 1.2.2 Global Seamless Bra Sales Volume (2020-2031)
  • 1.2.3 Global Seamless Bra Sales Price (2020-2031)
• 1.3 Seamless Bra Market Trends & Drivers
  • 1.3.1 Seamless Bra Industry Trends
  • 1.3.2 Seamless Bra Market Drivers & Opportunity
  • 1.3.3 Seamless Bra Market Challenges
  • 1.3.4 Seamless Bra Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Seamless Bra Players Revenue Ranking (2024)
• 2.2 Global Seamless Bra Revenue by Company (2020-2025)
• 2.3 Global Seamless Bra Players Sales Volume Ranking (2024)
• 2.4 Global Seamless Bra Sales Volume by Company Players (2020-2025)
• 2.5 Global Seamless Bra Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Seamless Bra Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Seamless Bra Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Seamless Bra
• 2.9 Seamless Bra Market Competitive Analysis
  • 2.9.1 Seamless Bra Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Seamless Bra Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Seamless Bra as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Traditional Size
  • 3.1.2 Free Size
• 3.2 Global Seamless Bra Sales Value by Type
  • 3.2.1 Global Seamless Bra Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Seamless Bra Sales Value, by Type (2020-2031)
  • 3.2.3 Global Seamless Bra Sales Value, by Type (%) (2020-2031)
• 3.3 Global Seamless Bra Sales Volume by Type
  • 3.3.1 Global Seamless Bra Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Seamless Bra Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Seamless Bra Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Seamless Bra Average Price by Type (2020-2031)

4 Segmentation by Sales Channel

• 4.1 Introduction by Sales Channel
  • 4.1.1 Offline Sales
  • 4.1.2 Online Sales
• 4.2 Global Seamless Bra Sales Value by Sales Channel
  • 4.2.1 Global Seamless Bra Sales Value by Sales Channel (2020 VS 2024 VS 2031)
  • 4.2.2 Global Seamless Bra Sales Value, by Sales Channel (2020-2031)
  • 4.2.3 Global Seamless Bra Sales Value, by Sales Channel (%) (2020-2031)
• 4.3 Global Seamless Bra Sales Volume by Sales Channel
  • 4.3.1 Global Seamless Bra Sales Volume by Sales Channel (2020 VS 2024 VS 2031)
  • 4.3.2 Global Seamless Bra Sales Volume, by Sales Channel (2020-2031)
  • 4.3.3 Global Seamless Bra Sales Volume, by Sales Channel (%) (2020-2031)
• 4.4 Global Seamless Bra Average Price by Sales Channel (2020-2031)

5 Segmentation by Region

• 5.1 Global Seamless Bra Sales Value by Region
  • 5.1.1 Global Seamless Bra Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Seamless Bra Sales Value by Region (2020-2025)
  • 5.1.3 Global Seamless Bra Sales Value by Region (2026-2031)
  • 5.1.4 Global Seamless Bra Sales Value by Region (%), (2020-2031)
• 5.2 Global Seamless Bra Sales Volume by Region
  • 5.2.1 Global Seamless Bra Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Seamless Bra Sales Volume by Region (2020-2025)
  • 5.2.3 Global Seamless Bra Sales Volume by Region (2026-2031)
  • 5.2.4 Global Seamless Bra Sales Volume by Region (%), (2020-2031)
• 5.3 Global Seamless Bra Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Seamless Bra Sales Value, 2020-2031
  • 5.4.2 North America Seamless Bra Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Seamless Bra Sales Value, 2020-2031
  • 5.5.2 Europe Seamless Bra Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Seamless Bra Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Seamless Bra Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Seamless Bra Sales Value, 2020-2031
  • 5.7.2 South America Seamless Bra Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Seamless Bra Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Seamless Bra Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Seamless Bra Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Seamless Bra Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Seamless Bra Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Seamless Bra Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Seamless Bra Sales Value, 2020-2031
  • 6.3.2 United States Seamless Bra Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Seamless Bra Sales Value by Sales Channel, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Seamless Bra Sales Value, 2020-2031
  • 6.4.2 Europe Seamless Bra Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Seamless Bra Sales Value by Sales Channel, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Seamless Bra Sales Value, 2020-2031
  • 6.5.2 China Seamless Bra Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Seamless Bra Sales Value by Sales Channel, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Seamless Bra Sales Value, 2020-2031
  • 6.6.2 Japan Seamless Bra Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Seamless Bra Sales Value by Sales Channel, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Seamless Bra Sales Value, 2020-2031
  • 6.7.2 South Korea Seamless Bra Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Seamless Bra Sales Value by Sales Channel, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Seamless Bra Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Seamless Bra Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Seamless Bra Sales Value by Sales Channel, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Seamless Bra Sales Value, 2020-2031
  • 6.9.2 India Seamless Bra Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Seamless Bra Sales Value by Sales Channel, 2024 VS 2031

7 Company Profiles

• 7.1 Chantelle
  • 7.1.1 Chantelle Company Information
  • 7.1.2 Chantelle Introduction and Business Overview
  • 7.1.3 Chantelle Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Chantelle Seamless Bra Product Offerings
  • 7.1.5 Chantelle Recent Development
• 7.2 Triumph International
  • 7.2.1 Triumph International Company Information
  • 7.2.2 Triumph International Introduction and Business Overview
  • 7.2.3 Triumph International Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Triumph International Seamless Bra Product Offerings
  • 7.2.5 Triumph International Recent Development
• 7.3 UNIQLO
  • 7.3.1 UNIQLO Company Information
  • 7.3.2 UNIQLO Introduction and Business Overview
  • 7.3.3 UNIQLO Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 UNIQLO Seamless Bra Product Offerings
  • 7.3.5 UNIQLO Recent Development
• 7.4 Victoria's Secret
  • 7.4.1 Victoria's Secret Company Information
  • 7.4.2 Victoria's Secret Introduction and Business Overview
  • 7.4.3 Victoria's Secret Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Victoria's Secret Seamless Bra Product Offerings
  • 7.4.5 Victoria's Secret Recent Development
• 7.5 Ubras
  • 7.5.1 Ubras Company Information
  • 7.5.2 Ubras Introduction and Business Overview
  • 7.5.3 Ubras Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Ubras Seamless Bra Product Offerings
  • 7.5.5 Ubras Recent Development
• 7.6 Bananain
  • 7.6.1 Bananain Company Information
  • 7.6.2 Bananain Introduction and Business Overview
  • 7.6.3 Bananain Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Bananain Seamless Bra Product Offerings
  • 7.6.5 Bananain Recent Development
• 7.7 Huijie Group
  • 7.7.1 Huijie Group Company Information
  • 7.7.2 Huijie Group Introduction and Business Overview
  • 7.7.3 Huijie Group Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Huijie Group Seamless Bra Product Offerings
  • 7.7.5 Huijie Group Recent Development
• 7.8 NEIWAI
  • 7.8.1 NEIWAI Company Information
  • 7.8.2 NEIWAI Introduction and Business Overview
  • 7.8.3 NEIWAI Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 NEIWAI Seamless Bra Product Offerings
  • 7.8.5 NEIWAI Recent Development
• 7.9 Sujiin
  • 7.9.1 Sujiin Company Information
  • 7.9.2 Sujiin Introduction and Business Overview
  • 7.9.3 Sujiin Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Sujiin Seamless Bra Product Offerings
  • 7.9.5 Sujiin Recent Development
• 7.10 Embry
  • 7.10.1 Embry Company Information
  • 7.10.2 Embry Introduction and Business Overview
  • 7.10.3 Embry Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Embry Seamless Bra Product Offerings
  • 7.10.5 Embry Recent Development
• 7.11 Cosmo Lady
  • 7.11.1 Cosmo Lady Company Information
  • 7.11.2 Cosmo Lady Introduction and Business Overview
  • 7.11.3 Cosmo Lady Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Cosmo Lady Seamless Bra Product Offerings
  • 7.11.5 Cosmo Lady Recent Development
• 7.12 Aimer
  • 7.12.1 Aimer Company Information
  • 7.12.2 Aimer Introduction and Business Overview
  • 7.12.3 Aimer Seamless Bra Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Aimer Seamless Bra Product Offerings
  • 7.12.5 Aimer Recent Development

8 Industry Chain Analysis

• 8.1 Seamless Bra Industrial Chain
• 8.2 Seamless Bra Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Seamless Bra Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Seamless Bra Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer