휴대용 및 핸드헬드 TV : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)

The global market for Portable and Handheld TV was estimated to be worth US$ 72.05 million in 2024 and is forecast to a readjusted size of US$ 87.45 million by 2031 with a CAGR of 2.8% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Portable and Handheld TV cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

In 2024, global sales of portable and handheld TVs will be approximately 1.2 million units, with an average selling price of approximately US$60 per unit. A Portable and Handheld TV is a portable device for watching television that usually uses a TFT LCD or OLED color display. Many of these devices resemble handheld transistor radios.

The main drivers of the portable and handheld TV market include the following:

1. Technological advancements and product innovations drive market upgrades

1. Display technology breakthroughs and improved image quality

OLED and MicroLED technology iterations

Upgraded resolution and refresh rates: Portable devices support 4K/8K resolutions, combined with a 120Hz refresh rate, meeting user demands for high-definition and smooth content.

2. Breakthroughs in battery life and fast charging

High-energy-density battery applications: BAK's N18650CL-29 battery cell supports 1C charging and 3C discharge. A 20-minute fast charge provides 4 hours of battery life, and a 3-hour full charge provides over 30 hours of use, alleviating battery life concerns on mobile devices.

Energy-saving technology optimization: Low-power chips (such as the Qualcomm QCC3021) and intelligent power management extend device battery life.

3. 5G and satellite communication integration expands application scenarios

Dual-mode communication capabilities: The Big Walnut Satellite handheld terminal supports seamless switching between 5G networks and satellite communications, ensuring communication through satellite relay in unreachable areas (such as remote mountainous areas and oceans), enabling meter-level positioning and real-time data transmission in emergency rescue scenarios. Low Latency and High Bandwidth: 5G network latency is as low as 1ms, supporting real-time 8K video transmission. Combined with edge computing, it enhances interactivity (e.g., remote control and cloud gaming).

II. Evolving Consumer Demand and Diversified Use Cases Drive Growth

1. Deepening Mobile Entertainment Habits

User Expansion: By 2025, global mobile TV users will exceed 1.2 billion, with China accounting for over 50% (600 million). Young people aged 25-35 will account for 60%, with a preference for short videos (average daily views of 10 billion) and live streaming.

Content Consumption Upgrade: Growing user demand for high-definition video (4K/8K) and interactive entertainment (AI recommendations, virtual reality) is driving platforms to improve content quality and personalized services.

2. Diversified Use Cases

Outdoor and Emergency Use: Portable TVs are becoming essential tools for outdoor activities (camping, travel) and emergency rescue (communication in earthquake-stricken areas), supporting real-time positioning, data transmission, and HD video backhaul.

In-car and Smart Home Integration: 5G and IoT technologies connect portable devices with in-car systems and smart homes, enabling multi-screen interaction and remote control. 3. Content Personalization and Business Model Innovation

Adoption of AI Recommendation Systems: Platforms using personalized recommendation algorithms (such as TikTok) have seen a 30% increase in user viewing time and click-through rates, with paid subscription models accounting for over 40% of the total.

Emerging content formats are on the rise: The short video market has surpassed 200 billion yuan, the live streaming market has reached 100 billion yuan, and VR/AR content is being integrated into mobile TV. For example, Tencent's VR game "Honor of Kings" has over 100 million users.

III. Policy Support and Infrastructure Improvement: Building an Ecosystem

1. Digital TV Conversion Policies Promote Device Upgrades

Mandatory HD Standards: The State Administration of Radio and Television requires the phasing out of standard-definition channels by the end of 2025, the full rollout of HD/UHD terminals, and the HD production and broadcasting coverage of prefecture-level and above TV stations exceeding 90%.

Set-top Box Integration: Millions of ultra-high-definition plug-in miniature set-top boxes have been deployed, simplifying device connectivity (controlled by a single remote control) and improving the user experience.

2. 5G Network Coverage and Infrastructure Construction

Accelerating 5G Adoption: By 2025, 5G network coverage will exceed 95% of the population, with transmission speeds reaching 20Gbps, supporting real-time 8K content transmission and low-latency interactivity.

Satellite Communications Subsidies: Government funding for satellite terminal R&D will reduce equipment costs and promote the adoption of satellite TV in remote areas.

3. Industry Standards and Policy Support

Incentives for Technological Innovation: Tax and fee reductions, and R&D subsidies (such as those for MicroLED production line construction) will reduce business costs and encourage investment in core technologies such as 5G and AI.

Consumer Market Stimulation: Consumer vouchers and trade-in subsidies will boost demand for portable TVs.

The growth of the portable and handheld TV market is driven by three major factors: technological upgrades (display, battery, and communications), expanding demand scenarios (mobile entertainment, emergency response, and in-car use), and policy support (HD standards, 5G infrastructure, and subsidies). In the future, as technologies such as MicroLED and 6G mature, the market will further evolve towards ultra-high definition and intelligent technologies, creating a comprehensive growth engine from hardware innovation to the content ecosystem.

This report aims to provide a comprehensive presentation of the global market for Portable and Handheld TV, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Portable and Handheld TV by region & country, by Type, and by Application.

The Portable and Handheld TV market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Portable and Handheld TV.

Market Segmentation

By Company

• Tyler
• XORO
• SuperSonic, Inc
• Pyle Audio
• Axess Products Corporation
• Naxa
• August International
• GJY

Segment by Type

• LCD
• OLED

Segment by Application

• Residential
• Commercial

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Portable and Handheld TV manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Portable and Handheld TV in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Portable and Handheld TV in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Portable and Handheld TV Product Introduction
• 1.2 Global Portable and Handheld TV Market Size Forecast
  • 1.2.1 Global Portable and Handheld TV Sales Value (2020-2031)
  • 1.2.2 Global Portable and Handheld TV Sales Volume (2020-2031)
  • 1.2.3 Global Portable and Handheld TV Sales Price (2020-2031)
• 1.3 Portable and Handheld TV Market Trends & Drivers
  • 1.3.1 Portable and Handheld TV Industry Trends
  • 1.3.2 Portable and Handheld TV Market Drivers & Opportunity
  • 1.3.3 Portable and Handheld TV Market Challenges
  • 1.3.4 Portable and Handheld TV Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Portable and Handheld TV Players Revenue Ranking (2024)
• 2.2 Global Portable and Handheld TV Revenue by Company (2020-2025)
• 2.3 Global Portable and Handheld TV Players Sales Volume Ranking (2024)
• 2.4 Global Portable and Handheld TV Sales Volume by Company Players (2020-2025)
• 2.5 Global Portable and Handheld TV Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Portable and Handheld TV Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Portable and Handheld TV Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Portable and Handheld TV
• 2.9 Portable and Handheld TV Market Competitive Analysis
  • 2.9.1 Portable and Handheld TV Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Portable and Handheld TV Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Portable and Handheld TV as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 LCD
  • 3.1.2 OLED
• 3.2 Global Portable and Handheld TV Sales Value by Type
  • 3.2.1 Global Portable and Handheld TV Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Portable and Handheld TV Sales Value, by Type (2020-2031)
  • 3.2.3 Global Portable and Handheld TV Sales Value, by Type (%) (2020-2031)
• 3.3 Global Portable and Handheld TV Sales Volume by Type
  • 3.3.1 Global Portable and Handheld TV Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Portable and Handheld TV Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Portable and Handheld TV Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Portable and Handheld TV Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Residential
  • 4.1.2 Commercial
• 4.2 Global Portable and Handheld TV Sales Value by Application
  • 4.2.1 Global Portable and Handheld TV Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Portable and Handheld TV Sales Value, by Application (2020-2031)
  • 4.2.3 Global Portable and Handheld TV Sales Value, by Application (%) (2020-2031)
• 4.3 Global Portable and Handheld TV Sales Volume by Application
  • 4.3.1 Global Portable and Handheld TV Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Portable and Handheld TV Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Portable and Handheld TV Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Portable and Handheld TV Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Portable and Handheld TV Sales Value by Region
  • 5.1.1 Global Portable and Handheld TV Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Portable and Handheld TV Sales Value by Region (2020-2025)
  • 5.1.3 Global Portable and Handheld TV Sales Value by Region (2026-2031)
  • 5.1.4 Global Portable and Handheld TV Sales Value by Region (%), (2020-2031)
• 5.2 Global Portable and Handheld TV Sales Volume by Region
  • 5.2.1 Global Portable and Handheld TV Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Portable and Handheld TV Sales Volume by Region (2020-2025)
  • 5.2.3 Global Portable and Handheld TV Sales Volume by Region (2026-2031)
  • 5.2.4 Global Portable and Handheld TV Sales Volume by Region (%), (2020-2031)
• 5.3 Global Portable and Handheld TV Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Portable and Handheld TV Sales Value, 2020-2031
  • 5.4.2 North America Portable and Handheld TV Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Portable and Handheld TV Sales Value, 2020-2031
  • 5.5.2 Europe Portable and Handheld TV Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Portable and Handheld TV Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Portable and Handheld TV Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Portable and Handheld TV Sales Value, 2020-2031
  • 5.7.2 South America Portable and Handheld TV Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Portable and Handheld TV Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Portable and Handheld TV Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Portable and Handheld TV Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Portable and Handheld TV Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Portable and Handheld TV Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Portable and Handheld TV Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Portable and Handheld TV Sales Value, 2020-2031
  • 6.3.2 United States Portable and Handheld TV Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Portable and Handheld TV Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Portable and Handheld TV Sales Value, 2020-2031
  • 6.4.2 Europe Portable and Handheld TV Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Portable and Handheld TV Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Portable and Handheld TV Sales Value, 2020-2031
  • 6.5.2 China Portable and Handheld TV Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Portable and Handheld TV Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Portable and Handheld TV Sales Value, 2020-2031
  • 6.6.2 Japan Portable and Handheld TV Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Portable and Handheld TV Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Portable and Handheld TV Sales Value, 2020-2031
  • 6.7.2 South Korea Portable and Handheld TV Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Portable and Handheld TV Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Portable and Handheld TV Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Portable and Handheld TV Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Portable and Handheld TV Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Portable and Handheld TV Sales Value, 2020-2031
  • 6.9.2 India Portable and Handheld TV Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Portable and Handheld TV Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Tyler
  • 7.1.1 Tyler Company Information
  • 7.1.2 Tyler Introduction and Business Overview
  • 7.1.3 Tyler Portable and Handheld TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Tyler Portable and Handheld TV Product Offerings
  • 7.1.5 Tyler Recent Development
• 7.2 XORO
  • 7.2.1 XORO Company Information
  • 7.2.2 XORO Introduction and Business Overview
  • 7.2.3 XORO Portable and Handheld TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 XORO Portable and Handheld TV Product Offerings
  • 7.2.5 XORO Recent Development
• 7.3 SuperSonic, Inc
  • 7.3.1 SuperSonic, Inc Company Information
  • 7.3.2 SuperSonic, Inc Introduction and Business Overview
  • 7.3.3 SuperSonic, Inc Portable and Handheld TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 SuperSonic, Inc Portable and Handheld TV Product Offerings
  • 7.3.5 SuperSonic, Inc Recent Development
• 7.4 Pyle Audio
  • 7.4.1 Pyle Audio Company Information
  • 7.4.2 Pyle Audio Introduction and Business Overview
  • 7.4.3 Pyle Audio Portable and Handheld TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Pyle Audio Portable and Handheld TV Product Offerings
  • 7.4.5 Pyle Audio Recent Development
• 7.5 Axess Products Corporation
  • 7.5.1 Axess Products Corporation Company Information
  • 7.5.2 Axess Products Corporation Introduction and Business Overview
  • 7.5.3 Axess Products Corporation Portable and Handheld TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Axess Products Corporation Portable and Handheld TV Product Offerings
  • 7.5.5 Axess Products Corporation Recent Development
• 7.6 Naxa
  • 7.6.1 Naxa Company Information
  • 7.6.2 Naxa Introduction and Business Overview
  • 7.6.3 Naxa Portable and Handheld TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Naxa Portable and Handheld TV Product Offerings
  • 7.6.5 Naxa Recent Development
• 7.7 August International
  • 7.7.1 August International Company Information
  • 7.7.2 August International Introduction and Business Overview
  • 7.7.3 August International Portable and Handheld TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 August International Portable and Handheld TV Product Offerings
  • 7.7.5 August International Recent Development
• 7.8 GJY
  • 7.8.1 GJY Company Information
  • 7.8.2 GJY Introduction and Business Overview
  • 7.8.3 GJY Portable and Handheld TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 GJY Portable and Handheld TV Product Offerings
  • 7.8.5 GJY Recent Development

8 Industry Chain Analysis

• 8.1 Portable and Handheld TV Industrial Chain
• 8.2 Portable and Handheld TV Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Portable and Handheld TV Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Portable and Handheld TV Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer