|
시장보고서
상품코드
1866802
세계의 브랜드 보호 소프트웨어 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)Brand Protection Software - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
||||||
QYResearch
세계의 브랜드 보호 소프트웨어 시장 규모는 2024년에 5억 5,100만 달러로 추정되며, 2025년부터 2031년까지 예측 기간 동안 CAGR 10.9%로 성장하여 2031년까지 11억 3,900만 달러로 확대될 것으로 예측됩니다.
브랜드 보호 소프트웨어는 고객의 브랜드 평판과 시장 가격 포지셔닝을 목표대로 유지하기 위해 설계된 일련의 도구를 포함하는 소프트웨어입니다. 브랜드 보호 소프트웨어는 온라인 브랜드 모니터링, 실용적인 인텔리전스, 조사 관리 도구를 제공하여 브랜드 침해로부터 디지털 자산과 지적 재산을 보호합니다.
세계 브랜드 보호 소프트웨어 시장의 주요 기업으로는 MarkMonitor, Red Points Solutions, Enablon 등이 있습니다. 세계 상위 3개 업체가 30% 이상의 점유율을 차지하고 있습니다. 미국이 가장 큰 시장으로 40% 이상의 점유율을 차지하고 있으며, 중국과 유럽이 각각 약 40%의 점유율을 차지하고 있습니다. 제품별로는 클라우드 기반이 가장 큰 부문으로 85% 이상의 점유율을 차지하고 있습니다. 또한, 용도별로는 대기업이 가장 많이 사용하고 있으며, 그 다음으로 중소기업이 그 뒤를 잇고 있습니다.
시장 촉진요인
1. 위조품 및 지적재산권 침해의 증가
위조품의 국제 거래는 세계 무역의 3.3%를 차지합니다(OECD).
E-Commerce(Amazon, Alibaba, eBay)의 성장과 함께 가짜 상품이 증가하고 있습니다.
명품, 의약품, 전자제품 브랜드는 위조 위험에 직면해 있습니다.
2. E-Commerce와 소셜 미디어의 확장
마켓플레이스(Shopify, Walmart, TikTok Shop)의 무허가 판매자 증가.
소셜커머스(Instagram, Facebook, WhatsApp)가 위조품 판매를 가능하게 하고 있습니다.
브랜드는 위조 상품 목록을 감지하기 위해 자동 모니터링이 필요합니다.
3. 규제 및 컴플라이언스 압력
GDPR, DMCA 및 위조품 방지법은 브랜드 보호를 요구합니다.
각국 정부는 지적재산권 침해에 대한 처벌을 강화하고 있습니다.
아마존의 브랜드 레지스트리와 알리바바의 위조품 방지 연합은 컴플라이언스 추진을 촉진하고 있습니다.
4. AI 및 머신러닝 도입
AI를 활용한 이미지 인식 기술을 통해 위조 로고 및 제품 검출이 가능합니다.
자연어 처리(NLP)를 통해 웹사이트와 마켓플레이스에서 지적재산권 침해 여부를 검사합니다.
예측 분석을 통해 위험도가 높은 판매자를 식별합니다.
이 보고서는 세계 브랜드 보호 소프트웨어 시장에 대한 종합적인 개요와 총 매출, 주요 기업의 시장 점유율 및 순위, 지역별, 국가별, 유형별, 용도별 분석, 주요 기업 시장 점유율 및 순위를 제공하는 것을 목표로 합니다.
브랜드 보호 소프트웨어의 시장 규모 추정 및 예측은 2024년을 기준 연도로 하여 2020년부터 2031년까지의 과거 데이터와 예측 데이터를 기반으로 한 매출액으로 제공됩니다. 정량적 분석과 정성적 분석을 통해 독자들이 비즈니스/성장 전략을 수립하고, 시장 경쟁 상황을 평가하고, 현재 시장에서의 위치를 분석하고, 브랜드 보호 소프트웨어에 대한 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕습니다.
시장 세분화
기업별
- MarkMonitor
- Resolver
- BrandShield
- Fortra(PhishLabs)
- BrandVerity
- Tracer
- Hubstream
- Wiser(Numerator)
- Corsearch
- Red Points Solutions
- Ruvixx
- GreyScout
- Enablon
- ZeroFox
- Scout
- OPTEL
- Tracer
- Bolster
유형별 부문
- 클라우드 기반
- 온프레미스
용도별 부문
- 대기업
- 중소기업
지역별
- 북미
- 미국
- 캐나다
- 아시아태평양
- 중국
- 일본
- 한국
- 동남아시아
- 인도
- 호주
- 기타 아시아태평양
- 유럽
- 독일
- 프랑스
- 영국
- 이탈리아
- 네덜란드
- 북유럽 국가
- 기타 유럽
- 라틴아메리카
- 멕시코
- 브라질
- 기타 라틴아메리카
- 중동 및 아프리카
- 튀르키예
- 사우디아라비아
- 아랍에미리트
- 기타 중동 및 아프리카
자주 묻는 질문
The global market for Brand Protection Software was estimated to be worth US$ 551 million in 2024 and is forecast to a readjusted size of US$ 1139 million by 2031 with a CAGR of 10.9% during the forecast period 2025-2031.
Brand Protection Software is a software that contains a set of tools designed to keep customer's brand reputation and market price positioning up to customer's goals. Brand Protection software provides organizations with online brand monitoring, actionable intelligence, and investigation management tools to protect digital assets and intellectual property against brand infringements.
Global Brand Protection Software key players include MarkMonitor, Red Points Solutions, Enablon, etc. Global top three manufacturers hold a share over 30%. United States is the largest market, with a share over 40%, followed by China, and Europe, both have a share about 40 percent. In terms of product, Cloud-Based is the largest segment, with a share over 85%. And in terms of application, the largest application is Large Enterprises, followed by SMEs.
Market Drivers
1. Rising Counterfeiting & IP Infringement
Global trade in fake goods accounts for 3.3% of world trade (OECD).
E-commerce growth (Amazon, Alibaba, eBay) increases fake listings.
Luxury, pharma, and electronics brands face high counterfeit risks.
2. E-Commerce & Social Media Expansion
Unauthorized sellers on marketplaces (Shopify, Walmart, TikTok Shop).
Social commerce (Instagram, Facebook, WhatsApp) enables counterfeit sales.
Brands need automated monitoring to detect fake listings.
3. Regulatory & Compliance Pressures
GDPR, DMCA, and anti-counterfeiting laws require brand protection.
Governments enforce stricter penalties for IP violations.
Amazon's Brand Registry and Alibaba's Anti-Counterfeiting Alliance push compliance.
4. AI & Machine Learning Adoption
AI-powered image recognition detects fake logos & products.
Natural Language Processing (NLP) scans websites & marketplaces for IP violations.
Predictive analytics identifies high-risk sellers.
This report aims to provide a comprehensive presentation of the global market for Brand Protection Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Brand Protection Software by region & country, by Type, and by Application.
The Brand Protection Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Brand Protection Software.
Market Segmentation
By Company
- MarkMonitor
- Resolver
- BrandShield
- Fortra (PhishLabs)
- BrandVerity
- Tracer
- Hubstream
- Wiser (Numerator)
- Corsearch
- Red Points Solutions
- Ruvixx
- GreyScout
- Enablon
- ZeroFox
- Scout
- OPTEL
- Tracer
- Bolster
Segment by Type
- Cloud-Based
- On-Premise
Segment by Application
- Large Enterprises
- SMEs
By Region
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Brand Protection Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Brand Protection Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Brand Protection Software in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Brand Protection Software Product Introduction
- 1.2 Global Brand Protection Software Market Size Forecast (2020-2031)
- 1.3 Brand Protection Software Market Trends & Drivers
- 1.3.1 Brand Protection Software Industry Trends
- 1.3.2 Brand Protection Software Market Drivers & Opportunity
- 1.3.3 Brand Protection Software Market Challenges
- 1.3.4 Brand Protection Software Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Brand Protection Software Players Revenue Ranking (2024)
- 2.2 Global Brand Protection Software Revenue by Company (2020-2025)
- 2.3 Key Companies Brand Protection Software Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies Brand Protection Software Product Offered
- 2.5 Key Companies Time to Begin Mass Production of Brand Protection Software
- 2.6 Brand Protection Software Market Competitive Analysis
- 2.6.1 Brand Protection Software Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Brand Protection Software Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Brand Protection Software as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Cloud-Based
- 3.1.2 On-Premise
- 3.2 Global Brand Protection Software Sales Value by Type
- 3.2.1 Global Brand Protection Software Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Brand Protection Software Sales Value, by Type (2020-2031)
- 3.2.3 Global Brand Protection Software Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 Large Enterprises
- 4.1.2 SMEs
- 4.2 Global Brand Protection Software Sales Value by Application
- 4.2.1 Global Brand Protection Software Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Brand Protection Software Sales Value, by Application (2020-2031)
- 4.2.3 Global Brand Protection Software Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global Brand Protection Software Sales Value by Region
- 5.1.1 Global Brand Protection Software Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Brand Protection Software Sales Value by Region (2020-2025)
- 5.1.3 Global Brand Protection Software Sales Value by Region (2026-2031)
- 5.1.4 Global Brand Protection Software Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America Brand Protection Software Sales Value, 2020-2031
- 5.2.2 North America Brand Protection Software Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe Brand Protection Software Sales Value, 2020-2031
- 5.3.2 Europe Brand Protection Software Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific Brand Protection Software Sales Value, 2020-2031
- 5.4.2 Asia Pacific Brand Protection Software Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America Brand Protection Software Sales Value, 2020-2031
- 5.5.2 South America Brand Protection Software Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Brand Protection Software Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Brand Protection Software Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Brand Protection Software Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Brand Protection Software Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States Brand Protection Software Sales Value, 2020-2031
- 6.3.2 United States Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Brand Protection Software Sales Value, 2020-2031
- 6.4.2 Europe Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China Brand Protection Software Sales Value, 2020-2031
- 6.5.2 China Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Brand Protection Software Sales Value, 2020-2031
- 6.6.2 Japan Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Brand Protection Software Sales Value, 2020-2031
- 6.7.2 South Korea Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Brand Protection Software Sales Value, 2020-2031
- 6.8.2 Southeast Asia Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Brand Protection Software Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India Brand Protection Software Sales Value, 2020-2031
- 6.9.2 India Brand Protection Software Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Brand Protection Software Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 MarkMonitor
- 7.1.1 MarkMonitor Profile
- 7.1.2 MarkMonitor Main Business
- 7.1.3 MarkMonitor Brand Protection Software Products, Services and Solutions
- 7.1.4 MarkMonitor Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.1.5 MarkMonitor Recent Developments
- 7.2 Resolver
- 7.2.1 Resolver Profile
- 7.2.2 Resolver Main Business
- 7.2.3 Resolver Brand Protection Software Products, Services and Solutions
- 7.2.4 Resolver Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.2.5 Resolver Recent Developments
- 7.3 BrandShield
- 7.3.1 BrandShield Profile
- 7.3.2 BrandShield Main Business
- 7.3.3 BrandShield Brand Protection Software Products, Services and Solutions
- 7.3.4 BrandShield Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.3.5 BrandShield Recent Developments
- 7.4 Fortra (PhishLabs)
- 7.4.1 Fortra (PhishLabs) Profile
- 7.4.2 Fortra (PhishLabs) Main Business
- 7.4.3 Fortra (PhishLabs) Brand Protection Software Products, Services and Solutions
- 7.4.4 Fortra (PhishLabs) Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.4.5 Fortra (PhishLabs) Recent Developments
- 7.5 BrandVerity
- 7.5.1 BrandVerity Profile
- 7.5.2 BrandVerity Main Business
- 7.5.3 BrandVerity Brand Protection Software Products, Services and Solutions
- 7.5.4 BrandVerity Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.5.5 BrandVerity Recent Developments
- 7.6 Tracer
- 7.6.1 Tracer Profile
- 7.6.2 Tracer Main Business
- 7.6.3 Tracer Brand Protection Software Products, Services and Solutions
- 7.6.4 Tracer Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.6.5 Tracer Recent Developments
- 7.7 Hubstream
- 7.7.1 Hubstream Profile
- 7.7.2 Hubstream Main Business
- 7.7.3 Hubstream Brand Protection Software Products, Services and Solutions
- 7.7.4 Hubstream Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.7.5 Hubstream Recent Developments
- 7.8 Wiser (Numerator)
- 7.8.1 Wiser (Numerator) Profile
- 7.8.2 Wiser (Numerator) Main Business
- 7.8.3 Wiser (Numerator) Brand Protection Software Products, Services and Solutions
- 7.8.4 Wiser (Numerator) Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.8.5 Wiser (Numerator) Recent Developments
- 7.9 Corsearch
- 7.9.1 Corsearch Profile
- 7.9.2 Corsearch Main Business
- 7.9.3 Corsearch Brand Protection Software Products, Services and Solutions
- 7.9.4 Corsearch Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.9.5 Corsearch Recent Developments
- 7.10 Red Points Solutions
- 7.10.1 Red Points Solutions Profile
- 7.10.2 Red Points Solutions Main Business
- 7.10.3 Red Points Solutions Brand Protection Software Products, Services and Solutions
- 7.10.4 Red Points Solutions Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.10.5 Red Points Solutions Recent Developments
- 7.11 Ruvixx
- 7.11.1 Ruvixx Profile
- 7.11.2 Ruvixx Main Business
- 7.11.3 Ruvixx Brand Protection Software Products, Services and Solutions
- 7.11.4 Ruvixx Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.11.5 Ruvixx Recent Developments
- 7.12 GreyScout
- 7.12.1 GreyScout Profile
- 7.12.2 GreyScout Main Business
- 7.12.3 GreyScout Brand Protection Software Products, Services and Solutions
- 7.12.4 GreyScout Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.12.5 GreyScout Recent Developments
- 7.13 Enablon
- 7.13.1 Enablon Profile
- 7.13.2 Enablon Main Business
- 7.13.3 Enablon Brand Protection Software Products, Services and Solutions
- 7.13.4 Enablon Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.13.5 Enablon Recent Developments
- 7.14 ZeroFox
- 7.14.1 ZeroFox Profile
- 7.14.2 ZeroFox Main Business
- 7.14.3 ZeroFox Brand Protection Software Products, Services and Solutions
- 7.14.4 ZeroFox Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.14.5 ZeroFox Recent Developments
- 7.15 Scout
- 7.15.1 Scout Profile
- 7.15.2 Scout Main Business
- 7.15.3 Scout Brand Protection Software Products, Services and Solutions
- 7.15.4 Scout Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.15.5 Scout Recent Developments
- 7.16 OPTEL
- 7.16.1 OPTEL Profile
- 7.16.2 OPTEL Main Business
- 7.16.3 OPTEL Brand Protection Software Products, Services and Solutions
- 7.16.4 OPTEL Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.16.5 OPTEL Recent Developments
- 7.17 Tracer
- 7.17.1 Tracer Profile
- 7.17.2 Tracer Main Business
- 7.17.3 Tracer Brand Protection Software Products, Services and Solutions
- 7.17.4 Tracer Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.17.5 Tracer Recent Developments
- 7.18 Bolster
- 7.18.1 Bolster Profile
- 7.18.2 Bolster Main Business
- 7.18.3 Bolster Brand Protection Software Products, Services and Solutions
- 7.18.4 Bolster Brand Protection Software Revenue (US$ Million) & (2020-2025)
- 7.18.5 Bolster Recent Developments
8 Industry Chain Analysis
- 8.1 Brand Protection Software Industrial Chain
- 8.2 Brand Protection Software Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Brand Protection Software Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Brand Protection Software Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.1.1 Methodology/Research Approach
- 10.2 Author Details
- 10.3 Disclaimer
