세계의 K-12 튜터링 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)

The global market for K-12 Tutoring was estimated to be worth US$ 6324 million in 2024 and is forecast to a readjusted size of US$ 14941 million by 2031 with a CAGR of 13.1% during the forecast period 2025-2031.

K-12 tutoring refers to educational support services provided to students from kindergarten to 12th grade to enhance their learning, academic performance, and understanding of various subjects and topics. Tutors offer personalized instruction, guidance, and assistance to help students improve their knowledge, skills, and academic outcomes in school subjects such as mathematics, science, language arts, and social studies.

Market Drivers for K-12 Tutoring

Academic Performance Improvement: The primary driver for K-12 tutoring services is the desire to improve students' academic performance, grades, and understanding of subjects. Parents and educators seek tutoring support to help students overcome learning challenges, strengthen their skills, and achieve academic success in school by receiving personalized instruction and academic guidance.

Individualized Learning: The demand for personalized learning experiences and individualized instruction drives the market for K-12 tutoring services. Tutors tailor their teaching methods, pace, and content to match students' learning styles, abilities, and academic needs, providing customized support and targeted interventions to address specific learning gaps and challenges.

Test Preparation and Exam Readiness: The need for test preparation, exam readiness, and standardized test support fuels the demand for K-12 tutoring services. Tutors assist students in preparing for standardized tests, college entrance exams, and academic assessments by providing test-taking strategies, practice exercises, review materials, and targeted instruction to improve test scores and academic performance.

Supplemental Education and Enrichment: K-12 tutoring services serve as a supplement to traditional classroom instruction, offering additional educational support, enrichment activities, and academic reinforcement outside of school hours. Tutors provide extra practice, in-depth explanations, enrichment projects, and academic challenges to expand students' knowledge, foster critical thinking skills, and enhance learning outcomes.

Parental Involvement and Support: Parental involvement, support, and investment in their children's education drive the market for K-12 tutoring services. Parents seek tutoring assistance to support their children's learning, academic progress, and educational goals, collaborating with tutors to monitor student performance, track progress, and reinforce learning at home to help students succeed in school.

Market Challenges for K-12 Tutoring

Cost and Affordability: Cost considerations and affordability challenges pose barriers to accessing K-12 tutoring services for some families. High tutoring fees, financial constraints, and economic disparities may limit students' access to quality tutoring support, hindering their academic progress and educational opportunities, particularly for underserved communities and low-income families.

Tutor Quality and Credentialing: Ensuring tutor quality, qualifications, credentials, and expertise in delivering effective tutoring services is a challenge in the K-12 tutoring market. Verifying tutor credentials, educational background, subject expertise, teaching experience, and instructional effectiveness is essential for maintaining tutoring standards, ensuring instructional quality, and delivering impactful learning outcomes for students.

Scheduling and Availability: Coordinating tutoring schedules, session timings, and tutor availability to align with students' academic calendars, extracurricular activities, and family commitments is a challenge for K-12 tutoring services. Flexibility in scheduling, accommodating student preferences, and managing session logistics to meet students' needs while maintaining tutor availability can be complex and require efficient coordination.

Technology Integration and Online Tutoring: Adapting to digital learning trends, technology integration, and online tutoring platforms present challenges for traditional K-12 tutoring services. Incorporating digital tools, virtual learning environments, online resources, and interactive technologies to deliver remote tutoring services, engage students in online learning, and ensure effective communication between tutors and students require adaptation, training, and technological readiness.

Educational Equity and Access: Addressing educational equity, inclusivity, and access challenges in K-12 tutoring services is essential for ensuring equal opportunities for all students. Bridging the educational achievement gap, providing equitable access to tutoring support, and addressing disparities in learning outcomes among diverse student populations, including students with disabilities, English language learners, and marginalized communities, requires targeted interventions, inclusive practices, and tailored support services.

This report aims to provide a comprehensive presentation of the global market for K-12 Tutoring, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of K-12 Tutoring by region & country, by Type, and by Application.

The K-12 Tutoring market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding K-12 Tutoring.

Market Segmentation

By Company

• Stride
• Connections Academy
• Chegg
• Age of Learning
• Sylvan Learning
• iTutor
• Huntington Learning Centers
• Cambly Inc.
• ClubZ
• Mathnasium
• Tutor.com
• Beijing Yuanli Technology
• Small Boats Sailing Education Technology

Segment by Type

• Onsite K-12 Tutoring
• Online K-12 Tutoring

Segment by Application

• Kindergarten to Grade 2
• Grade 3 to Grade 5
• Middle School Level
• High School Level

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of K-12 Tutoring company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of K-12 Tutoring in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of K-12 Tutoring in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 K-12 Tutoring Product Introduction
• 1.2 Global K-12 Tutoring Market Size Forecast (2020-2031)
• 1.3 K-12 Tutoring Market Trends & Drivers
  • 1.3.1 K-12 Tutoring Industry Trends
  • 1.3.2 K-12 Tutoring Market Drivers & Opportunity
  • 1.3.3 K-12 Tutoring Market Challenges
  • 1.3.4 K-12 Tutoring Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global K-12 Tutoring Players Revenue Ranking (2024)
• 2.2 Global K-12 Tutoring Revenue by Company (2020-2025)
• 2.3 Key Companies K-12 Tutoring Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies K-12 Tutoring Product Offered
• 2.5 Key Companies Time to Begin Mass Production of K-12 Tutoring
• 2.6 K-12 Tutoring Market Competitive Analysis
  • 2.6.1 K-12 Tutoring Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by K-12 Tutoring Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in K-12 Tutoring as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Onsite K-12 Tutoring
  • 3.1.2 Online K-12 Tutoring
• 3.2 Global K-12 Tutoring Sales Value by Type
  • 3.2.1 Global K-12 Tutoring Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global K-12 Tutoring Sales Value, by Type (2020-2031)
  • 3.2.3 Global K-12 Tutoring Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Kindergarten to Grade 2
  • 4.1.2 Grade 3 to Grade 5
  • 4.1.3 Middle School Level
  • 4.1.4 High School Level
• 4.2 Global K-12 Tutoring Sales Value by Application
  • 4.2.1 Global K-12 Tutoring Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global K-12 Tutoring Sales Value, by Application (2020-2031)
  • 4.2.3 Global K-12 Tutoring Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global K-12 Tutoring Sales Value by Region
  • 5.1.1 Global K-12 Tutoring Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global K-12 Tutoring Sales Value by Region (2020-2025)
  • 5.1.3 Global K-12 Tutoring Sales Value by Region (2026-2031)
  • 5.1.4 Global K-12 Tutoring Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America K-12 Tutoring Sales Value, 2020-2031
  • 5.2.2 North America K-12 Tutoring Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe K-12 Tutoring Sales Value, 2020-2031
  • 5.3.2 Europe K-12 Tutoring Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific K-12 Tutoring Sales Value, 2020-2031
  • 5.4.2 Asia Pacific K-12 Tutoring Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America K-12 Tutoring Sales Value, 2020-2031
  • 5.5.2 South America K-12 Tutoring Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa K-12 Tutoring Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa K-12 Tutoring Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions K-12 Tutoring Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions K-12 Tutoring Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States K-12 Tutoring Sales Value, 2020-2031
  • 6.3.2 United States K-12 Tutoring Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States K-12 Tutoring Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe K-12 Tutoring Sales Value, 2020-2031
  • 6.4.2 Europe K-12 Tutoring Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe K-12 Tutoring Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China K-12 Tutoring Sales Value, 2020-2031
  • 6.5.2 China K-12 Tutoring Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China K-12 Tutoring Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan K-12 Tutoring Sales Value, 2020-2031
  • 6.6.2 Japan K-12 Tutoring Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan K-12 Tutoring Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea K-12 Tutoring Sales Value, 2020-2031
  • 6.7.2 South Korea K-12 Tutoring Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea K-12 Tutoring Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia K-12 Tutoring Sales Value, 2020-2031
  • 6.8.2 Southeast Asia K-12 Tutoring Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia K-12 Tutoring Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India K-12 Tutoring Sales Value, 2020-2031
  • 6.9.2 India K-12 Tutoring Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India K-12 Tutoring Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Stride
  • 7.1.1 Stride Profile
  • 7.1.2 Stride Main Business
  • 7.1.3 Stride K-12 Tutoring Products, Services and Solutions
  • 7.1.4 Stride K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Stride Recent Developments
• 7.2 Connections Academy
  • 7.2.1 Connections Academy Profile
  • 7.2.2 Connections Academy Main Business
  • 7.2.3 Connections Academy K-12 Tutoring Products, Services and Solutions
  • 7.2.4 Connections Academy K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Connections Academy Recent Developments
• 7.3 Chegg
  • 7.3.1 Chegg Profile
  • 7.3.2 Chegg Main Business
  • 7.3.3 Chegg K-12 Tutoring Products, Services and Solutions
  • 7.3.4 Chegg K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Chegg Recent Developments
• 7.4 Age of Learning
  • 7.4.1 Age of Learning Profile
  • 7.4.2 Age of Learning Main Business
  • 7.4.3 Age of Learning K-12 Tutoring Products, Services and Solutions
  • 7.4.4 Age of Learning K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Age of Learning Recent Developments
• 7.5 Sylvan Learning
  • 7.5.1 Sylvan Learning Profile
  • 7.5.2 Sylvan Learning Main Business
  • 7.5.3 Sylvan Learning K-12 Tutoring Products, Services and Solutions
  • 7.5.4 Sylvan Learning K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Sylvan Learning Recent Developments
• 7.6 iTutor
  • 7.6.1 iTutor Profile
  • 7.6.2 iTutor Main Business
  • 7.6.3 iTutor K-12 Tutoring Products, Services and Solutions
  • 7.6.4 iTutor K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.6.5 iTutor Recent Developments
• 7.7 Huntington Learning Centers
  • 7.7.1 Huntington Learning Centers Profile
  • 7.7.2 Huntington Learning Centers Main Business
  • 7.7.3 Huntington Learning Centers K-12 Tutoring Products, Services and Solutions
  • 7.7.4 Huntington Learning Centers K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Huntington Learning Centers Recent Developments
• 7.8 Cambly Inc.
  • 7.8.1 Cambly Inc. Profile
  • 7.8.2 Cambly Inc. Main Business
  • 7.8.3 Cambly Inc. K-12 Tutoring Products, Services and Solutions
  • 7.8.4 Cambly Inc. K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Cambly Inc. Recent Developments
• 7.9 ClubZ
  • 7.9.1 ClubZ Profile
  • 7.9.2 ClubZ Main Business
  • 7.9.3 ClubZ K-12 Tutoring Products, Services and Solutions
  • 7.9.4 ClubZ K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.9.5 ClubZ Recent Developments
• 7.10 Mathnasium
  • 7.10.1 Mathnasium Profile
  • 7.10.2 Mathnasium Main Business
  • 7.10.3 Mathnasium K-12 Tutoring Products, Services and Solutions
  • 7.10.4 Mathnasium K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.10.5 Mathnasium Recent Developments
• 7.11 Tutor.com
  • 7.11.1 Tutor.com Profile
  • 7.11.2 Tutor.com Main Business
  • 7.11.3 Tutor.com K-12 Tutoring Products, Services and Solutions
  • 7.11.4 Tutor.com K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.11.5 Tutor.com Recent Developments
• 7.12 Beijing Yuanli Technology
  • 7.12.1 Beijing Yuanli Technology Profile
  • 7.12.2 Beijing Yuanli Technology Main Business
  • 7.12.3 Beijing Yuanli Technology K-12 Tutoring Products, Services and Solutions
  • 7.12.4 Beijing Yuanli Technology K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.12.5 Beijing Yuanli Technology Recent Developments
• 7.13 Small Boats Sailing Education Technology
  • 7.13.1 Small Boats Sailing Education Technology Profile
  • 7.13.2 Small Boats Sailing Education Technology Main Business
  • 7.13.3 Small Boats Sailing Education Technology K-12 Tutoring Products, Services and Solutions
  • 7.13.4 Small Boats Sailing Education Technology K-12 Tutoring Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Small Boats Sailing Education Technology Recent Developments

8 Industry Chain Analysis

• 8.1 K-12 Tutoring Industrial Chain
• 8.2 K-12 Tutoring Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 K-12 Tutoring Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 K-12 Tutoring Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer