세계의 어군 탐지기 : 시장 점유율과 순위, 전체 판매량 및 수요 예측(2025-2031년)

The global market for Fish Finders was estimated to be worth US$ 692 million in 2024 and is forecast to a readjusted size of US$ 929 million by 2031 with a CAGR of 4.3% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Fish Finders cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

In 2024, global Fish Finders production reached approximately 2.3 million units, with an average global market price of around US$ 300 per unit. A fish finder is an instrument used to locate fish underwater by detecting reflected pulses of sound energy, as in sonar. A modern fish finder displays measurements of reflected sound on a graphical display, allowing an operator to interpret information to locate schools of fish, underwater debris, and the bottom of body of water. Fish finder instruments are used both by sport and commercial fishermen.

The global fish finders market has experienced notable growth over the past decade, driven by increasing demand for advanced fishing solutions across both recreational and commercial sectors. Fish finders, which utilize sonar technology to detect the presence of fish, underwater structures, and terrain, have evolved significantly in terms of capability, ease of use, and integration with other navigation and marine systems. These devices have become essential for improving fishing efficiency, reducing time spent searching for fish, and enhancing overall marine navigation and safety. One of the primary drivers of the fish finders market is the growing popularity of recreational fishing. With a rising number of people participating in boating and fishing as leisure activities, especially in North America and Europe, demand for easy-to-use, portable, and feature-rich fish finders has surged. Recreational users are increasingly seeking devices that not only locate fish but also offer GPS mapping, depth tracking, and wireless connectivity with smartphones and tablets. This trend is pushing manufacturers to develop more compact and multifunctional devices suitable for smaller boats, kayaks, and even shore-based anglers. From a regional perspective, North America remains the largest market for fish finders, supported by a strong culture of recreational fishing, advanced marine infrastructure, and high consumer awareness. The United States and Canada have a substantial base of boat owners and fishing enthusiasts, which fuels steady demand for high-quality fish finder products. Europe is also a significant market, particularly in countries like Norway, Sweden, and the UK, where both commercial and sport fishing are popular.

This report aims to provide a comprehensive presentation of the global market for Fish Finders, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Fish Finders by region & country, by Type, and by Application.

The Fish Finders market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Fish Finders.

Market Segmentation

By Company

• Humminbird
• Navico
• Garmin
• Furuno
• Raymarine
• Lucky Sonar
• Deeper
• Samyung ENC
• NorCross Outdoors(HawkEye)
• SI-TEX Marine Electronics

Segment by Type

• Portable Fish Finders
• Fixed Fish Finders

Segment by Application

• Recreational Fishing
• Commercial Fishing

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Fish Finders manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Fish Finders in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Fish Finders in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Fish Finders Product Introduction
• 1.2 Global Fish Finders Market Size Forecast
  • 1.2.1 Global Fish Finders Sales Value (2020-2031)
  • 1.2.2 Global Fish Finders Sales Volume (2020-2031)
  • 1.2.3 Global Fish Finders Sales Price (2020-2031)
• 1.3 Fish Finders Market Trends & Drivers
  • 1.3.1 Fish Finders Industry Trends
  • 1.3.2 Fish Finders Market Drivers & Opportunity
  • 1.3.3 Fish Finders Market Challenges
  • 1.3.4 Fish Finders Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Fish Finders Players Revenue Ranking (2024)
• 2.2 Global Fish Finders Revenue by Company (2020-2025)
• 2.3 Global Fish Finders Players Sales Volume Ranking (2024)
• 2.4 Global Fish Finders Sales Volume by Company Players (2020-2025)
• 2.5 Global Fish Finders Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Fish Finders Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Fish Finders Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Fish Finders
• 2.9 Fish Finders Market Competitive Analysis
  • 2.9.1 Fish Finders Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Fish Finders Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Fish Finders as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Portable Fish Finders
  • 3.1.2 Fixed Fish Finders
• 3.2 Global Fish Finders Sales Value by Type
  • 3.2.1 Global Fish Finders Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Fish Finders Sales Value, by Type (2020-2031)
  • 3.2.3 Global Fish Finders Sales Value, by Type (%) (2020-2031)
• 3.3 Global Fish Finders Sales Volume by Type
  • 3.3.1 Global Fish Finders Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Fish Finders Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Fish Finders Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Fish Finders Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Recreational Fishing
  • 4.1.2 Commercial Fishing
• 4.2 Global Fish Finders Sales Value by Application
  • 4.2.1 Global Fish Finders Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Fish Finders Sales Value, by Application (2020-2031)
  • 4.2.3 Global Fish Finders Sales Value, by Application (%) (2020-2031)
• 4.3 Global Fish Finders Sales Volume by Application
  • 4.3.1 Global Fish Finders Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Fish Finders Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Fish Finders Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Fish Finders Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Fish Finders Sales Value by Region
  • 5.1.1 Global Fish Finders Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Fish Finders Sales Value by Region (2020-2025)
  • 5.1.3 Global Fish Finders Sales Value by Region (2026-2031)
  • 5.1.4 Global Fish Finders Sales Value by Region (%), (2020-2031)
• 5.2 Global Fish Finders Sales Volume by Region
  • 5.2.1 Global Fish Finders Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Fish Finders Sales Volume by Region (2020-2025)
  • 5.2.3 Global Fish Finders Sales Volume by Region (2026-2031)
  • 5.2.4 Global Fish Finders Sales Volume by Region (%), (2020-2031)
• 5.3 Global Fish Finders Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Fish Finders Sales Value, 2020-2031
  • 5.4.2 North America Fish Finders Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Fish Finders Sales Value, 2020-2031
  • 5.5.2 Europe Fish Finders Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Fish Finders Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Fish Finders Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Fish Finders Sales Value, 2020-2031
  • 5.7.2 South America Fish Finders Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Fish Finders Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Fish Finders Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Fish Finders Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Fish Finders Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Fish Finders Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Fish Finders Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Fish Finders Sales Value, 2020-2031
  • 6.3.2 United States Fish Finders Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Fish Finders Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Fish Finders Sales Value, 2020-2031
  • 6.4.2 Europe Fish Finders Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Fish Finders Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Fish Finders Sales Value, 2020-2031
  • 6.5.2 China Fish Finders Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Fish Finders Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Fish Finders Sales Value, 2020-2031
  • 6.6.2 Japan Fish Finders Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Fish Finders Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Fish Finders Sales Value, 2020-2031
  • 6.7.2 South Korea Fish Finders Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Fish Finders Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Fish Finders Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Fish Finders Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Fish Finders Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Fish Finders Sales Value, 2020-2031
  • 6.9.2 India Fish Finders Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Fish Finders Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Humminbird
  • 7.1.1 Humminbird Company Information
  • 7.1.2 Humminbird Introduction and Business Overview
  • 7.1.3 Humminbird Fish Finders Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Humminbird Fish Finders Product Offerings
  • 7.1.5 Humminbird Recent Development
• 7.2 Navico
  • 7.2.1 Navico Company Information
  • 7.2.2 Navico Introduction and Business Overview
  • 7.2.3 Navico Fish Finders Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Navico Fish Finders Product Offerings
  • 7.2.5 Navico Recent Development
• 7.3 Garmin
  • 7.3.1 Garmin Company Information
  • 7.3.2 Garmin Introduction and Business Overview
  • 7.3.3 Garmin Fish Finders Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Garmin Fish Finders Product Offerings
  • 7.3.5 Garmin Recent Development
• 7.4 Furuno
  • 7.4.1 Furuno Company Information
  • 7.4.2 Furuno Introduction and Business Overview
  • 7.4.3 Furuno Fish Finders Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Furuno Fish Finders Product Offerings
  • 7.4.5 Furuno Recent Development
• 7.5 Raymarine
  • 7.5.1 Raymarine Company Information
  • 7.5.2 Raymarine Introduction and Business Overview
  • 7.5.3 Raymarine Fish Finders Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Raymarine Fish Finders Product Offerings
  • 7.5.5 Raymarine Recent Development
• 7.6 Lucky Sonar
  • 7.6.1 Lucky Sonar Company Information
  • 7.6.2 Lucky Sonar Introduction and Business Overview
  • 7.6.3 Lucky Sonar Fish Finders Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Lucky Sonar Fish Finders Product Offerings
  • 7.6.5 Lucky Sonar Recent Development
• 7.7 Deeper
  • 7.7.1 Deeper Company Information
  • 7.7.2 Deeper Introduction and Business Overview
  • 7.7.3 Deeper Fish Finders Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Deeper Fish Finders Product Offerings
  • 7.7.5 Deeper Recent Development
• 7.8 Samyung ENC
  • 7.8.1 Samyung ENC Company Information
  • 7.8.2 Samyung ENC Introduction and Business Overview
  • 7.8.3 Samyung ENC Fish Finders Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Samyung ENC Fish Finders Product Offerings
  • 7.8.5 Samyung ENC Recent Development
• 7.9 NorCross Outdoors(HawkEye)
  • 7.9.1 NorCross Outdoors(HawkEye) Company Information
  • 7.9.2 NorCross Outdoors(HawkEye) Introduction and Business Overview
  • 7.9.3 NorCross Outdoors(HawkEye) Fish Finders Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 NorCross Outdoors(HawkEye) Fish Finders Product Offerings
  • 7.9.5 NorCross Outdoors(HawkEye) Recent Development
• 7.10 SI-TEX Marine Electronics
  • 7.10.1 SI-TEX Marine Electronics Company Information
  • 7.10.2 SI-TEX Marine Electronics Introduction and Business Overview
  • 7.10.3 SI-TEX Marine Electronics Fish Finders Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 SI-TEX Marine Electronics Fish Finders Product Offerings
  • 7.10.5 SI-TEX Marine Electronics Recent Development

8 Industry Chain Analysis

• 8.1 Fish Finders Industrial Chain
• 8.2 Fish Finders Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Fish Finders Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Fish Finders Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer