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시장보고서
상품코드
1871981
로열티 관리 소프트웨어 : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)Loyalty Management Software - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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QYResearch
세계의 로열티 관리 소프트웨어 시장 규모는 2024년에 60억 1,700만 달러로 추정되며, 2025-2031년의 예측 기간 중 CAGR 15.7%로 성장하며, 2031년까지 164억 2,500만 달러로 확대할 것으로 예측됩니다.
로열티 관리 소프트웨어는 기업이 로열티 프로그램을 구축, 관리, 최적화할 수 있는 툴입니다. 일반적으로 로열티 프로그램 관리, 고객 데이터 관리, CRM 통합, 개인화 및 세분화, 분석 및 보고 등의 기능을 갖추고 있습니다. 보상과 인센티브를 제공함으로써 고객 참여도 향상, 고객 충성도 강화, 재구매 촉진, 고객 평생 가치 향상을 목적으로 합니다.
동향:
AI 및 머신러닝 통합: AI 및 머신러닝 기술을 활용하여 대량의 고객 데이터를 분석하고 고객의 행동 패턴과 선호도를 평가하여 보다 정확한 개인화 마케팅 및 보상 제안을 통해 고객 참여와 충성도를 향상시킬 수 있습니다.
옴니채널 로열티 프로그램: 소비자들이 다양한 채널을 통해 쇼핑과 상호작용을 하게 됨에 따라 로열티 관리 소프트웨어는 옴니채널 통합을 더욱 중요시하며, 모든 채널(온라인 웹사이트, 오프라인 매장, 모바일 앱 등)에서 일관된 로열티 경험을 보장합니다. 일관된 로열티 경험을 보장합니다.
모바일 퍼스트 솔루션: 모바일 기기의 보급과 함께 소프트웨어는 모바일 앱 개발 및 모바일 경험 최적화를 우선시하여 고객이 언제 어디서나 로열티 프로그램에 참여할 수 있도록 합니다. 예를 들어 스마트폰으로 QR코드를 스캔하여 포인트를 적립하거나 혜택을 이용할 수 있습니다.
지속가능성 관련 프로그램: 환경 문제 및 지속가능성에 대한 소비자의 인식이 높아지면서 친환경 소비 행동에 대한 고객 보상 등 지속가능성 원칙에 기반한 로열티 프로그램이 증가할 가능성이 있습니다.
이 보고서는 로열티 관리 소프트웨어 세계 시장에 대해 총매출액, 주요 기업의 시장 점유율 및 순위를 중심으로 지역별, 국가별, 유형별, 용도별 분석을 종합적으로 제시하는 것을 목적으로 합니다.
로열티 관리 소프트웨어 시장 규모, 추정치 및 예측치는 2024년을 기준 연도로 하여 2020-2031년의 기간 중의 과거 데이터와 예측 데이터를 포함하는 매출액으로 제시됩니다. 정량적 분석과 정성적 분석을 통해 독자들이 로열티 관리 소프트웨어에 대한 비즈니스/성장 전략을 수립하고, 시장 경쟁 구도를 평가하고, 현재 시장에서의 포지셔닝을 분석하고, 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕고자 합니다.
시장 세분화
기업별
- Loyalty Ventures
- Oracle Corporation
- IBM Corporation
- Kognitiv Corporation(Aimia)
- SAP SE
- Brierley+Partners
- Epsilon
- Fidelity Information Services
- Kobie Marketing
- Bond Brand Loyalty
- ICF International
- Tibco Software
- Comarch
유형별 부문
- 고객 로열티
- 직원 유지
- 채널 로열티
용도별 부문
- BFSI
- 여행·접객(Hoapitality)
- 소비재·소매
- 기타
지역별
- 북미
- 미국
- 캐나다
- 아시아태평양
- 중국
- 일본
- 한국
- 동남아시아
- 인도
- 호주
- 기타 아시아태평양
- 유럽
- 독일
- 프랑스
- 영국
- 이탈리아
- 네덜란드
- 북유럽 국가
- 기타 유럽
- 라틴아메리카
- 멕시코
- 브라질
- 기타 라틴아메리카
- 중동 및 아프리카
- 튀르키예
- 사우디아라비아
- 아랍에미리트
- 기타 중동 및 아프리카
자주 묻는 질문
The global market for Loyalty Management Software was estimated to be worth US$ 6017 million in 2024 and is forecast to a readjusted size of US$ 16425 million by 2031 with a CAGR of 15.7% during the forecast period 2025-2031.
Loyalty management software is a tool used to help businesses create, manage, and optimize loyalty programs. It typically includes features such as loyalty program management, customer data management, CRM integration, personalization and segmentation, and analytics and reporting. The goal is to increase customer engagement, enhance customer loyalty, promote repeat purchases, and improve customer lifetime value by providing rewards and incentives.
Trends:
Integration of AI and ML: By leveraging AI and ML technologies to analyze large volumes of customer data, assess customer behavior patterns and preferences, and achieve more precise personalized marketing and reward recommendations, customer engagement and loyalty can be enhanced.
Omnichannel Loyalty Programs: As consumers increasingly utilize diverse channels for shopping and interaction, loyalty management software will place greater emphasis on omnichannel integration to ensure consistent loyalty experiences across all channels (online websites, physical stores, mobile apps, etc.).
Mobile-First Solutions: Given the widespread use of mobile devices, software will increasingly prioritize the development of mobile apps or the optimization of mobile experiences, enabling customers to participate in loyalty programs anytime, anywhere, such as scanning QR codes on their phones to earn points or redeem rewards.
Sustainability-Related Programs: As consumer awareness of environmental and sustainability issues continues to grow, there may be an increase in loyalty programs based on sustainability principles, such as rewarding customers for eco-friendly consumption behaviors.
This report aims to provide a comprehensive presentation of the global market for Loyalty Management Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Loyalty Management Software by region & country, by Type, and by Application.
The Loyalty Management Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Loyalty Management Software.
Market Segmentation
By Company
- Loyalty Ventures
- Oracle Corporation
- IBM Corporation
- Kognitiv Corporation (Aimia)
- SAP SE
- Brierley+Partners
- Epsilon
- Fidelity Information Services
- Kobie Marketing
- Bond Brand Loyalty
- ICF International
- Tibco Software
- Comarch
Segment by Type
- Customer Loyalty
- Employee Retention
- Channel Loyalty
Segment by Application
- BFSI
- Travel & Hospitality
- Consumer goods & Retail
- Other
By Region
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Loyalty Management Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Loyalty Management Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Loyalty Management Software in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Loyalty Management Software Product Introduction
- 1.2 Global Loyalty Management Software Market Size Forecast (2020-2031)
- 1.3 Loyalty Management Software Market Trends & Drivers
- 1.3.1 Loyalty Management Software Industry Trends
- 1.3.2 Loyalty Management Software Market Drivers & Opportunity
- 1.3.3 Loyalty Management Software Market Challenges
- 1.3.4 Loyalty Management Software Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Loyalty Management Software Players Revenue Ranking (2024)
- 2.2 Global Loyalty Management Software Revenue by Company (2020-2025)
- 2.3 Key Companies Loyalty Management Software Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies Loyalty Management Software Product Offered
- 2.5 Key Companies Time to Begin Mass Production of Loyalty Management Software
- 2.6 Loyalty Management Software Market Competitive Analysis
- 2.6.1 Loyalty Management Software Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Loyalty Management Software Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Loyalty Management Software as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Customer Loyalty
- 3.1.2 Employee Retention
- 3.1.3 Channel Loyalty
- 3.2 Global Loyalty Management Software Sales Value by Type
- 3.2.1 Global Loyalty Management Software Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Loyalty Management Software Sales Value, by Type (2020-2031)
- 3.2.3 Global Loyalty Management Software Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 BFSI
- 4.1.2 Travel & Hospitality
- 4.1.3 Consumer goods & Retail
- 4.1.4 Other
- 4.2 Global Loyalty Management Software Sales Value by Application
- 4.2.1 Global Loyalty Management Software Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Loyalty Management Software Sales Value, by Application (2020-2031)
- 4.2.3 Global Loyalty Management Software Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global Loyalty Management Software Sales Value by Region
- 5.1.1 Global Loyalty Management Software Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Loyalty Management Software Sales Value by Region (2020-2025)
- 5.1.3 Global Loyalty Management Software Sales Value by Region (2026-2031)
- 5.1.4 Global Loyalty Management Software Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America Loyalty Management Software Sales Value, 2020-2031
- 5.2.2 North America Loyalty Management Software Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe Loyalty Management Software Sales Value, 2020-2031
- 5.3.2 Europe Loyalty Management Software Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific Loyalty Management Software Sales Value, 2020-2031
- 5.4.2 Asia Pacific Loyalty Management Software Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America Loyalty Management Software Sales Value, 2020-2031
- 5.5.2 South America Loyalty Management Software Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Loyalty Management Software Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Loyalty Management Software Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Loyalty Management Software Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Loyalty Management Software Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States Loyalty Management Software Sales Value, 2020-2031
- 6.3.2 United States Loyalty Management Software Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Loyalty Management Software Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Loyalty Management Software Sales Value, 2020-2031
- 6.4.2 Europe Loyalty Management Software Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Loyalty Management Software Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China Loyalty Management Software Sales Value, 2020-2031
- 6.5.2 China Loyalty Management Software Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Loyalty Management Software Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Loyalty Management Software Sales Value, 2020-2031
- 6.6.2 Japan Loyalty Management Software Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Loyalty Management Software Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Loyalty Management Software Sales Value, 2020-2031
- 6.7.2 South Korea Loyalty Management Software Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Loyalty Management Software Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Loyalty Management Software Sales Value, 2020-2031
- 6.8.2 Southeast Asia Loyalty Management Software Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Loyalty Management Software Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India Loyalty Management Software Sales Value, 2020-2031
- 6.9.2 India Loyalty Management Software Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Loyalty Management Software Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 Loyalty Ventures
- 7.1.1 Loyalty Ventures Profile
- 7.1.2 Loyalty Ventures Main Business
- 7.1.3 Loyalty Ventures Loyalty Management Software Products, Services and Solutions
- 7.1.4 Loyalty Ventures Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.1.5 Loyalty Ventures Recent Developments
- 7.2 Oracle Corporation
- 7.2.1 Oracle Corporation Profile
- 7.2.2 Oracle Corporation Main Business
- 7.2.3 Oracle Corporation Loyalty Management Software Products, Services and Solutions
- 7.2.4 Oracle Corporation Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.2.5 Oracle Corporation Recent Developments
- 7.3 IBM Corporation
- 7.3.1 IBM Corporation Profile
- 7.3.2 IBM Corporation Main Business
- 7.3.3 IBM Corporation Loyalty Management Software Products, Services and Solutions
- 7.3.4 IBM Corporation Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.3.5 IBM Corporation Recent Developments
- 7.4 Kognitiv Corporation (Aimia)
- 7.4.1 Kognitiv Corporation (Aimia) Profile
- 7.4.2 Kognitiv Corporation (Aimia) Main Business
- 7.4.3 Kognitiv Corporation (Aimia) Loyalty Management Software Products, Services and Solutions
- 7.4.4 Kognitiv Corporation (Aimia) Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.4.5 Kognitiv Corporation (Aimia) Recent Developments
- 7.5 SAP SE
- 7.5.1 SAP SE Profile
- 7.5.2 SAP SE Main Business
- 7.5.3 SAP SE Loyalty Management Software Products, Services and Solutions
- 7.5.4 SAP SE Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.5.5 SAP SE Recent Developments
- 7.6 Brierley+Partners
- 7.6.1 Brierley+Partners Profile
- 7.6.2 Brierley+Partners Main Business
- 7.6.3 Brierley+Partners Loyalty Management Software Products, Services and Solutions
- 7.6.4 Brierley+Partners Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.6.5 Brierley+Partners Recent Developments
- 7.7 Epsilon
- 7.7.1 Epsilon Profile
- 7.7.2 Epsilon Main Business
- 7.7.3 Epsilon Loyalty Management Software Products, Services and Solutions
- 7.7.4 Epsilon Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.7.5 Epsilon Recent Developments
- 7.8 Fidelity Information Services
- 7.8.1 Fidelity Information Services Profile
- 7.8.2 Fidelity Information Services Main Business
- 7.8.3 Fidelity Information Services Loyalty Management Software Products, Services and Solutions
- 7.8.4 Fidelity Information Services Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.8.5 Fidelity Information Services Recent Developments
- 7.9 Kobie Marketing
- 7.9.1 Kobie Marketing Profile
- 7.9.2 Kobie Marketing Main Business
- 7.9.3 Kobie Marketing Loyalty Management Software Products, Services and Solutions
- 7.9.4 Kobie Marketing Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.9.5 Kobie Marketing Recent Developments
- 7.10 Bond Brand Loyalty
- 7.10.1 Bond Brand Loyalty Profile
- 7.10.2 Bond Brand Loyalty Main Business
- 7.10.3 Bond Brand Loyalty Loyalty Management Software Products, Services and Solutions
- 7.10.4 Bond Brand Loyalty Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.10.5 Bond Brand Loyalty Recent Developments
- 7.11 ICF International
- 7.11.1 ICF International Profile
- 7.11.2 ICF International Main Business
- 7.11.3 ICF International Loyalty Management Software Products, Services and Solutions
- 7.11.4 ICF International Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.11.5 ICF International Recent Developments
- 7.12 Tibco Software
- 7.12.1 Tibco Software Profile
- 7.12.2 Tibco Software Main Business
- 7.12.3 Tibco Software Loyalty Management Software Products, Services and Solutions
- 7.12.4 Tibco Software Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.12.5 Tibco Software Recent Developments
- 7.13 Comarch
- 7.13.1 Comarch Profile
- 7.13.2 Comarch Main Business
- 7.13.3 Comarch Loyalty Management Software Products, Services and Solutions
- 7.13.4 Comarch Loyalty Management Software Revenue (US$ Million) & (2020-2025)
- 7.13.5 Comarch Recent Developments
8 Industry Chain Analysis
- 8.1 Loyalty Management Software Industrial Chain
- 8.2 Loyalty Management Software Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Loyalty Management Software Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Loyalty Management Software Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.1.1 Methodology/Research Approach
- 10.2 Author Details
- 10.3 Disclaimer
