디스플레이 부착 스마트 스피커 : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)

The global market for Smart Speakers with Displays was estimated to be worth US$ 10163 million in 2024 and is forecast to a readjusted size of US$ 16191 million by 2031 with a CAGR of 5.6% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Smart Speakers with Displays cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Smart speakers with displays are voice-activated devices that combine the functionalities of a smart speaker with a touch screen interface. These devices integrate AI-powered virtual assistants to offer interactive voice and visual responses. In addition to playing music and answering voice commands, smart displays can show weather forecasts, stream videos, manage calendars, control smart home devices, and facilitate video calls.

Smart Speakers with Displays-a premium market segment that combines voice and visual interfaces-is driving adoption, especially as users demand richer interaction modes rather than relying solely on audio.

Advances in artificial intelligence, improvements in voice recognition, and consumers' growing comfort with touchscreen voice interfaces for tasks such as shopping, video calling, browsing recipes, and home automation control are driving the shift from traditional audio smart speakers to voice-plus-screen devices.

In terms of regional development, North America is the most mature region in the Smart Speakers with Displays market, accounting for nearly 40% of the global market share. The penetration rate among high-income consumers is high, and mainstream brands such as Amazon Echo Show and Google Nest Hub have been in the market for many years. The European market has grown steadily, benefiting from strict privacy protection regulations (such as GDPR), sustainable strategies, and smart city promotion. Russia, Germany, the United Kingdom and other countries have steadily expanded their demand for smart displays in smart home construction. Asia Pacific is currently the fastest growing market, especially in China, India, Japan, and Southeast Asia. The Chinese market has seen a strong rise in local display devices such as Tmall Genie, Baidu Xiaodu, and Xiaomi, competing fiercely with global players.

Market opportunities: smart home upgrades. Matter protocol popularization. AI and visual interface innovation. New business and medical scenarios.

Market risks: privacy and security concerns. AI assistant technology bottleneck. Raw materials and cost pressure. Ecological lock-in trend: Although the Matter protocol reduces lock-in, the three major ecosystems of Apple/Google/Amazon still compete with each other to prevent lock-in, which limits the expansion space of small factories.

Market trends: Screen size expansion and positioning segmentation: small (~5-8") devices are positioned in the kitchen and bedroom, and medium and large (10-15") devices are positioned in the living room, home hub or commercial scene use. In visual content and commercial realization: Similar to Reddit user discussions, smart displays can support business models such as video advertising, recommended shopping, and digital signage, which is different from voice speakers. AI-driven "situational interface": The device will automatically switch screens according to time, location, and user behavior (such as approaching to display weather or call suggestions); Generative AI can make intelligent prompts, such as adjusting the home temperature in advance. Cross-industry integration and expansion: The rise of scenarios such as smart mirrors, car dashboards (integrated voice and display), hospital bedside systems, and hotel front desks promotes hardware standard adaptation.

This report aims to provide a comprehensive presentation of the global market for Smart Speakers with Displays, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Smart Speakers with Displays by region & country, by Type, and by Application.

The Smart Speakers with Displays market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Speakers with Displays.

Market Segmentation

By Company

• Amazon
• Google
• Alibaba
• Baidu
• Xiaomi

Segment by Type

• Less than 7 inch
• From 7 to 10.1 inch
• More than 10.1 inch

Segment by Application

• Online
• Offline

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Smart Speakers with Displays manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Smart Speakers with Displays in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Smart Speakers with Displays in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Smart Speakers with Displays Product Introduction
• 1.2 Global Smart Speakers with Displays Market Size Forecast
  • 1.2.1 Global Smart Speakers with Displays Sales Value (2020-2031)
  • 1.2.2 Global Smart Speakers with Displays Sales Volume (2020-2031)
  • 1.2.3 Global Smart Speakers with Displays Sales Price (2020-2031)
• 1.3 Smart Speakers with Displays Market Trends & Drivers
  • 1.3.1 Smart Speakers with Displays Industry Trends
  • 1.3.2 Smart Speakers with Displays Market Drivers & Opportunity
  • 1.3.3 Smart Speakers with Displays Market Challenges
  • 1.3.4 Smart Speakers with Displays Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Smart Speakers with Displays Players Revenue Ranking (2024)
• 2.2 Global Smart Speakers with Displays Revenue by Company (2020-2025)
• 2.3 Global Smart Speakers with Displays Players Sales Volume Ranking (2024)
• 2.4 Global Smart Speakers with Displays Sales Volume by Company Players (2020-2025)
• 2.5 Global Smart Speakers with Displays Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Smart Speakers with Displays Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Smart Speakers with Displays Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Smart Speakers with Displays
• 2.9 Smart Speakers with Displays Market Competitive Analysis
  • 2.9.1 Smart Speakers with Displays Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Smart Speakers with Displays Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Smart Speakers with Displays as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Less than 7 inch
  • 3.1.2 From 7 to 10.1 inch
  • 3.1.3 More than 10.1 inch
• 3.2 Global Smart Speakers with Displays Sales Value by Type
  • 3.2.1 Global Smart Speakers with Displays Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Smart Speakers with Displays Sales Value, by Type (2020-2031)
  • 3.2.3 Global Smart Speakers with Displays Sales Value, by Type (%) (2020-2031)
• 3.3 Global Smart Speakers with Displays Sales Volume by Type
  • 3.3.1 Global Smart Speakers with Displays Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Smart Speakers with Displays Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Smart Speakers with Displays Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Smart Speakers with Displays Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Online
  • 4.1.2 Offline
• 4.2 Global Smart Speakers with Displays Sales Value by Application
  • 4.2.1 Global Smart Speakers with Displays Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Smart Speakers with Displays Sales Value, by Application (2020-2031)
  • 4.2.3 Global Smart Speakers with Displays Sales Value, by Application (%) (2020-2031)
• 4.3 Global Smart Speakers with Displays Sales Volume by Application
  • 4.3.1 Global Smart Speakers with Displays Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Smart Speakers with Displays Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Smart Speakers with Displays Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Smart Speakers with Displays Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Smart Speakers with Displays Sales Value by Region
  • 5.1.1 Global Smart Speakers with Displays Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Smart Speakers with Displays Sales Value by Region (2020-2025)
  • 5.1.3 Global Smart Speakers with Displays Sales Value by Region (2026-2031)
  • 5.1.4 Global Smart Speakers with Displays Sales Value by Region (%), (2020-2031)
• 5.2 Global Smart Speakers with Displays Sales Volume by Region
  • 5.2.1 Global Smart Speakers with Displays Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Smart Speakers with Displays Sales Volume by Region (2020-2025)
  • 5.2.3 Global Smart Speakers with Displays Sales Volume by Region (2026-2031)
  • 5.2.4 Global Smart Speakers with Displays Sales Volume by Region (%), (2020-2031)
• 5.3 Global Smart Speakers with Displays Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Smart Speakers with Displays Sales Value, 2020-2031
  • 5.4.2 North America Smart Speakers with Displays Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Smart Speakers with Displays Sales Value, 2020-2031
  • 5.5.2 Europe Smart Speakers with Displays Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Smart Speakers with Displays Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Smart Speakers with Displays Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Smart Speakers with Displays Sales Value, 2020-2031
  • 5.7.2 South America Smart Speakers with Displays Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Smart Speakers with Displays Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Smart Speakers with Displays Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Smart Speakers with Displays Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Smart Speakers with Displays Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Smart Speakers with Displays Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Smart Speakers with Displays Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Smart Speakers with Displays Sales Value, 2020-2031
  • 6.3.2 United States Smart Speakers with Displays Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Smart Speakers with Displays Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Smart Speakers with Displays Sales Value, 2020-2031
  • 6.4.2 Europe Smart Speakers with Displays Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Smart Speakers with Displays Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Smart Speakers with Displays Sales Value, 2020-2031
  • 6.5.2 China Smart Speakers with Displays Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Smart Speakers with Displays Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Smart Speakers with Displays Sales Value, 2020-2031
  • 6.6.2 Japan Smart Speakers with Displays Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Smart Speakers with Displays Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Smart Speakers with Displays Sales Value, 2020-2031
  • 6.7.2 South Korea Smart Speakers with Displays Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Smart Speakers with Displays Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Smart Speakers with Displays Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Smart Speakers with Displays Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Smart Speakers with Displays Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Smart Speakers with Displays Sales Value, 2020-2031
  • 6.9.2 India Smart Speakers with Displays Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Smart Speakers with Displays Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Amazon
  • 7.1.1 Amazon Company Information
  • 7.1.2 Amazon Introduction and Business Overview
  • 7.1.3 Amazon Smart Speakers with Displays Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Amazon Smart Speakers with Displays Product Offerings
  • 7.1.5 Amazon Recent Development
• 7.2 Google
  • 7.2.1 Google Company Information
  • 7.2.2 Google Introduction and Business Overview
  • 7.2.3 Google Smart Speakers with Displays Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Google Smart Speakers with Displays Product Offerings
  • 7.2.5 Google Recent Development
• 7.3 Alibaba
  • 7.3.1 Alibaba Company Information
  • 7.3.2 Alibaba Introduction and Business Overview
  • 7.3.3 Alibaba Smart Speakers with Displays Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Alibaba Smart Speakers with Displays Product Offerings
  • 7.3.5 Alibaba Recent Development
• 7.4 Baidu
  • 7.4.1 Baidu Company Information
  • 7.4.2 Baidu Introduction and Business Overview
  • 7.4.3 Baidu Smart Speakers with Displays Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Baidu Smart Speakers with Displays Product Offerings
  • 7.4.5 Baidu Recent Development
• 7.5 Xiaomi
  • 7.5.1 Xiaomi Company Information
  • 7.5.2 Xiaomi Introduction and Business Overview
  • 7.5.3 Xiaomi Smart Speakers with Displays Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Xiaomi Smart Speakers with Displays Product Offerings
  • 7.5.5 Xiaomi Recent Development

8 Industry Chain Analysis

• 8.1 Smart Speakers with Displays Industrial Chain
• 8.2 Smart Speakers with Displays Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Smart Speakers with Displays Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Smart Speakers with Displays Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer