세계의 인기 트레이딩 카드 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)

The global market for Favorite Trading Card was estimated to be worth US$ 9853 million in 2024 and is forecast to a readjusted size of US$ 20032 million by 2031 with a CAGR of 10.5% during the forecast period 2025-2031.

Favorite Trading Cards, also known as Popular or Iconic Trading Cards, refer to specific cards within a collectible card game or series that attract exceptional attention due to a combination of factors such as character popularity, rarity, artwork quality, brand endorsement, or competitive performance. These cards are often designated as "flagship" or "star" cards of a collection, featuring unique identifiers such as limited edition numbering, autographs, holographic foils, or premium materials.

Beyond gameplay, favorite cards embody fans' emotional connection to the IP and serve as symbols of identity and status within collecting communities. Their desirability translates into significant secondary market demand and liquidity, especially with the involvement of professional grading services, making them crucial drivers of the collectible card industry's ecosystem.

The market for favorite trading cards has evolved significantly from mere gameplay tools to complex cultural artifacts that fulfill collecting, investment, and social identity needs. Character and narrative backing are critical drivers of popularity-for instance, Pokemon's Charizard, NBA rookie cards like LeBron James' debut card, or Marvel's Iron Man autograph card all achieve high demand due to their IP influence.

In recent years, the collectible card market has attracted substantial capital involvement and professionalization. Grading services such as PSA and Beckett quantify card condition and authenticity, boosting collector confidence and market transparency. Secondary market activity has surged, giving rise to diverse transaction venues including auctions, online marketplaces, live stream pack openings, and more, amplifying the value and visibility of favorite cards.

The rise of the blind box economy has enhanced consumer engagement through chance-based pack openings, increasing the scarcity and buzz around popular cards. Publishers exploit this by issuing limited editions, first print runs, signed commemorative cards, and seasonal variants, creating artificial scarcity and driving impulse buying.

Digital and blockchain innovations further energize the space. The emergence of NFT trading cards and virtual marketplaces heralds a digital collectible era where card ownership, provenance, and interaction extend beyond physical assets. Favorite trading cards are poised to become intertwined with digital identities, metaverse engagement, and transmedia IP ecosystems.

Overall, the market for favorite trading cards is expected to maintain robust growth over the next 5 to 10 years. Fueled by global IP expansion and consumer sophistication, collectible cards will increasingly serve as a cultural badge and a diversified asset class among younger demographics worldwide.

This report aims to provide a comprehensive presentation of the global market for Favorite Trading Card, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Favorite Trading Card by region & country, by Type, and by Application.

The Favorite Trading Card market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Favorite Trading Card.

Market Segmentation

By Company

• Pokemon
• Kayou
• Konami
• Panini
• Wizards of the Coast
• Tomy Company
• Fanatics
• Bandai
• The Upper Deck Company
• Bushiroad

Segment by Type

• Non-Sports Card
• Sports Card

Segment by Application

• Juvenile
• Adult

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Favorite Trading Card company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Favorite Trading Card in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Favorite Trading Card in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Favorite Trading Card Product Introduction
• 1.2 Global Favorite Trading Card Market Size Forecast (2020-2031)
• 1.3 Favorite Trading Card Market Trends & Drivers
  • 1.3.1 Favorite Trading Card Industry Trends
  • 1.3.2 Favorite Trading Card Market Drivers & Opportunity
  • 1.3.3 Favorite Trading Card Market Challenges
  • 1.3.4 Favorite Trading Card Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Favorite Trading Card Players Revenue Ranking (2024)
• 2.2 Global Favorite Trading Card Revenue by Company (2020-2025)
• 2.3 Key Companies Favorite Trading Card Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Favorite Trading Card Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Favorite Trading Card
• 2.6 Favorite Trading Card Market Competitive Analysis
  • 2.6.1 Favorite Trading Card Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Favorite Trading Card Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Favorite Trading Card as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Non-Sports Card
  • 3.1.2 Sports Card
• 3.2 Global Favorite Trading Card Sales Value by Type
  • 3.2.1 Global Favorite Trading Card Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Favorite Trading Card Sales Value, by Type (2020-2031)
  • 3.2.3 Global Favorite Trading Card Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Juvenile
  • 4.1.2 Adult
• 4.2 Global Favorite Trading Card Sales Value by Application
  • 4.2.1 Global Favorite Trading Card Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Favorite Trading Card Sales Value, by Application (2020-2031)
  • 4.2.3 Global Favorite Trading Card Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Favorite Trading Card Sales Value by Region
  • 5.1.1 Global Favorite Trading Card Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Favorite Trading Card Sales Value by Region (2020-2025)
  • 5.1.3 Global Favorite Trading Card Sales Value by Region (2026-2031)
  • 5.1.4 Global Favorite Trading Card Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Favorite Trading Card Sales Value, 2020-2031
  • 5.2.2 North America Favorite Trading Card Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Favorite Trading Card Sales Value, 2020-2031
  • 5.3.2 Europe Favorite Trading Card Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Favorite Trading Card Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Favorite Trading Card Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Favorite Trading Card Sales Value, 2020-2031
  • 5.5.2 South America Favorite Trading Card Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Favorite Trading Card Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Favorite Trading Card Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Favorite Trading Card Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Favorite Trading Card Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Favorite Trading Card Sales Value, 2020-2031
  • 6.3.2 United States Favorite Trading Card Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Favorite Trading Card Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Favorite Trading Card Sales Value, 2020-2031
  • 6.4.2 Europe Favorite Trading Card Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Favorite Trading Card Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Favorite Trading Card Sales Value, 2020-2031
  • 6.5.2 China Favorite Trading Card Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Favorite Trading Card Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Favorite Trading Card Sales Value, 2020-2031
  • 6.6.2 Japan Favorite Trading Card Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Favorite Trading Card Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Favorite Trading Card Sales Value, 2020-2031
  • 6.7.2 South Korea Favorite Trading Card Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Favorite Trading Card Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Favorite Trading Card Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Favorite Trading Card Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Favorite Trading Card Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Favorite Trading Card Sales Value, 2020-2031
  • 6.9.2 India Favorite Trading Card Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Favorite Trading Card Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Pokemon
  • 7.1.1 Pokemon Profile
  • 7.1.2 Pokemon Main Business
  • 7.1.3 Pokemon Favorite Trading Card Products, Services and Solutions
  • 7.1.4 Pokemon Favorite Trading Card Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Pokemon Recent Developments
• 7.2 Kayou
  • 7.2.1 Kayou Profile
  • 7.2.2 Kayou Main Business
  • 7.2.3 Kayou Favorite Trading Card Products, Services and Solutions
  • 7.2.4 Kayou Favorite Trading Card Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Kayou Recent Developments
• 7.3 Konami
  • 7.3.1 Konami Profile
  • 7.3.2 Konami Main Business
  • 7.3.3 Konami Favorite Trading Card Products, Services and Solutions
  • 7.3.4 Konami Favorite Trading Card Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Konami Recent Developments
• 7.4 Panini
  • 7.4.1 Panini Profile
  • 7.4.2 Panini Main Business
  • 7.4.3 Panini Favorite Trading Card Products, Services and Solutions
  • 7.4.4 Panini Favorite Trading Card Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Panini Recent Developments
• 7.5 Wizards of the Coast
  • 7.5.1 Wizards of the Coast Profile
  • 7.5.2 Wizards of the Coast Main Business
  • 7.5.3 Wizards of the Coast Favorite Trading Card Products, Services and Solutions
  • 7.5.4 Wizards of the Coast Favorite Trading Card Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Wizards of the Coast Recent Developments
• 7.6 Tomy Company
  • 7.6.1 Tomy Company Profile
  • 7.6.2 Tomy Company Main Business
  • 7.6.3 Tomy Company Favorite Trading Card Products, Services and Solutions
  • 7.6.4 Tomy Company Favorite Trading Card Revenue (US$ Million) & (2020-2025)
  • 7.6.5 Tomy Company Recent Developments
• 7.7 Fanatics
  • 7.7.1 Fanatics Profile
  • 7.7.2 Fanatics Main Business
  • 7.7.3 Fanatics Favorite Trading Card Products, Services and Solutions
  • 7.7.4 Fanatics Favorite Trading Card Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Fanatics Recent Developments
• 7.8 Bandai
  • 7.8.1 Bandai Profile
  • 7.8.2 Bandai Main Business
  • 7.8.3 Bandai Favorite Trading Card Products, Services and Solutions
  • 7.8.4 Bandai Favorite Trading Card Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Bandai Recent Developments
• 7.9 The Upper Deck Company
  • 7.9.1 The Upper Deck Company Profile
  • 7.9.2 The Upper Deck Company Main Business
  • 7.9.3 The Upper Deck Company Favorite Trading Card Products, Services and Solutions
  • 7.9.4 The Upper Deck Company Favorite Trading Card Revenue (US$ Million) & (2020-2025)
  • 7.9.5 The Upper Deck Company Recent Developments
• 7.10 Bushiroad
  • 7.10.1 Bushiroad Profile
  • 7.10.2 Bushiroad Main Business
  • 7.10.3 Bushiroad Favorite Trading Card Products, Services and Solutions
  • 7.10.4 Bushiroad Favorite Trading Card Revenue (US$ Million) & (2020-2025)
  • 7.10.5 Bushiroad Recent Developments

8 Industry Chain Analysis

• 8.1 Favorite Trading Card Industrial Chain
• 8.2 Favorite Trading Card Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Favorite Trading Card Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Favorite Trading Card Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer