세계의 화이트보드 마커 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)

The global market for Whiteboard Markers was estimated to be worth US$ 1375 million in 2024 and is forecast to a readjusted size of US$ 1855 million by 2031 with a CAGR of 4.4% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Whiteboard Markers cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Whiteboard Markers are non-permanent, alcohol-based or solvent-based writing instruments designed specifically for use on glossy whiteboard surfaces. They feature a porous, felt-tip nib that delivers smooth, skip-free ink flow, ensuring clear and vibrant lines. The quick-drying, low-odor ink is easily erasable with a dry cloth or whiteboard eraser, leaving no residue or ghosting. These markers typically come in a range of colors (e.g., black, blue, red, green) and tip sizes (fine, medium, broad) to suit various presentation and annotation needs. Key characteristics include low toxicity, fade resistance, and refillable/reusable designs in some models, making them essential tools for offices, classrooms, and collaborative workspaces.

The whiteboard marker market is currently showing a steady growth trend, mainly driven by the needs of corporate offices, educational institutions and remote collaboration. Although digital tools (such as electronic whiteboards) have replaced the high-end market to a certain extent, traditional whiteboard pens still dominate the mainstream with their low cost and ease of use. International brands dominate the mid-to-high-end market, while local manufacturers are rapidly expanding in developing markets through cost-effective strategies. Environmental regulations promote the upgrading of sustainable products such as water-based inks, but the industry as a whole faces pressure from intensified price competition and declining profit margins.

Future market growth will rely on two major directions: one is environmental innovation, including the application of degradable materials and low-VOCs ink technology; the other is functional optimization, such as differentiated designs such as anti-dry tip and quick drying. In addition, the popularity of online channels and B-end customized needs (such as corporate LOGO printing) are becoming new growth points. In the long run, the whiteboard marker industry needs to adapt to the dual trends of digitalization and sustainable development while maintaining basic needs in order to maintain its competitiveness.

This report aims to provide a comprehensive presentation of the global market for Whiteboard Markers, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Whiteboard Markers by region & country, by Type, and by Application.

The Whiteboard Markers market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Whiteboard Markers.

Market Segmentation

By Company

• Pilot
• Newell Brands (Expo, Sharpie)
• Staedtler
• Edding
• Faber-Castell
• Pelikan
• BIC
• Lyreco
• Kores
• Arteza
• ACCO Brands (Quartet)
• Pentel
• Shachihata (Artline, Xstamper)
• Kukuyo
• Sakura
• Mitsubishi Pencil
• Soni OfficeMate
• M&G
• Deli
• Comix
• Simbalion
• Beifa
• Guangbo

Segment by Type

• Dry Erase Whiteboard Markers
• Wet Erase Whiteboard Markers

Segment by Application

• Supermarkets/Hypermarkets
• Convenience Stores
• Independent Retailers
• Online Sales
• Others

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Whiteboard Markers manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Whiteboard Markers in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Whiteboard Markers in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Whiteboard Markers Product Introduction
• 1.2 Global Whiteboard Markers Market Size Forecast
  • 1.2.1 Global Whiteboard Markers Sales Value (2020-2031)
  • 1.2.2 Global Whiteboard Markers Sales Volume (2020-2031)
  • 1.2.3 Global Whiteboard Markers Sales Price (2020-2031)
• 1.3 Whiteboard Markers Market Trends & Drivers
  • 1.3.1 Whiteboard Markers Industry Trends
  • 1.3.2 Whiteboard Markers Market Drivers & Opportunity
  • 1.3.3 Whiteboard Markers Market Challenges
  • 1.3.4 Whiteboard Markers Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Whiteboard Markers Players Revenue Ranking (2024)
• 2.2 Global Whiteboard Markers Revenue by Company (2020-2025)
• 2.3 Global Whiteboard Markers Players Sales Volume Ranking (2024)
• 2.4 Global Whiteboard Markers Sales Volume by Company Players (2020-2025)
• 2.5 Global Whiteboard Markers Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Whiteboard Markers Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Whiteboard Markers Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Whiteboard Markers
• 2.9 Whiteboard Markers Market Competitive Analysis
  • 2.9.1 Whiteboard Markers Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Whiteboard Markers Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Whiteboard Markers as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Dry Erase Whiteboard Markers
  • 3.1.2 Wet Erase Whiteboard Markers
• 3.2 Global Whiteboard Markers Sales Value by Type
  • 3.2.1 Global Whiteboard Markers Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Whiteboard Markers Sales Value, by Type (2020-2031)
  • 3.2.3 Global Whiteboard Markers Sales Value, by Type (%) (2020-2031)
• 3.3 Global Whiteboard Markers Sales Volume by Type
  • 3.3.1 Global Whiteboard Markers Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Whiteboard Markers Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Whiteboard Markers Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Whiteboard Markers Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Supermarkets/Hypermarkets
  • 4.1.2 Convenience Stores
  • 4.1.3 Independent Retailers
  • 4.1.4 Online Sales
  • 4.1.5 Others
• 4.2 Global Whiteboard Markers Sales Value by Application
  • 4.2.1 Global Whiteboard Markers Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Whiteboard Markers Sales Value, by Application (2020-2031)
  • 4.2.3 Global Whiteboard Markers Sales Value, by Application (%) (2020-2031)
• 4.3 Global Whiteboard Markers Sales Volume by Application
  • 4.3.1 Global Whiteboard Markers Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Whiteboard Markers Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Whiteboard Markers Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Whiteboard Markers Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Whiteboard Markers Sales Value by Region
  • 5.1.1 Global Whiteboard Markers Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Whiteboard Markers Sales Value by Region (2020-2025)
  • 5.1.3 Global Whiteboard Markers Sales Value by Region (2026-2031)
  • 5.1.4 Global Whiteboard Markers Sales Value by Region (%), (2020-2031)
• 5.2 Global Whiteboard Markers Sales Volume by Region
  • 5.2.1 Global Whiteboard Markers Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Whiteboard Markers Sales Volume by Region (2020-2025)
  • 5.2.3 Global Whiteboard Markers Sales Volume by Region (2026-2031)
  • 5.2.4 Global Whiteboard Markers Sales Volume by Region (%), (2020-2031)
• 5.3 Global Whiteboard Markers Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Whiteboard Markers Sales Value, 2020-2031
  • 5.4.2 North America Whiteboard Markers Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Whiteboard Markers Sales Value, 2020-2031
  • 5.5.2 Europe Whiteboard Markers Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Whiteboard Markers Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Whiteboard Markers Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Whiteboard Markers Sales Value, 2020-2031
  • 5.7.2 South America Whiteboard Markers Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Whiteboard Markers Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Whiteboard Markers Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Whiteboard Markers Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Whiteboard Markers Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Whiteboard Markers Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Whiteboard Markers Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Whiteboard Markers Sales Value, 2020-2031
  • 6.3.2 United States Whiteboard Markers Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Whiteboard Markers Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Whiteboard Markers Sales Value, 2020-2031
  • 6.4.2 Europe Whiteboard Markers Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Whiteboard Markers Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Whiteboard Markers Sales Value, 2020-2031
  • 6.5.2 China Whiteboard Markers Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Whiteboard Markers Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Whiteboard Markers Sales Value, 2020-2031
  • 6.6.2 Japan Whiteboard Markers Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Whiteboard Markers Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Whiteboard Markers Sales Value, 2020-2031
  • 6.7.2 South Korea Whiteboard Markers Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Whiteboard Markers Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Whiteboard Markers Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Whiteboard Markers Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Whiteboard Markers Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Whiteboard Markers Sales Value, 2020-2031
  • 6.9.2 India Whiteboard Markers Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Whiteboard Markers Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Pilot
  • 7.1.1 Pilot Company Information
  • 7.1.2 Pilot Introduction and Business Overview
  • 7.1.3 Pilot Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Pilot Whiteboard Markers Product Offerings
  • 7.1.5 Pilot Recent Development
• 7.2 Newell Brands (Expo, Sharpie)
  • 7.2.1 Newell Brands (Expo, Sharpie) Company Information
  • 7.2.2 Newell Brands (Expo, Sharpie) Introduction and Business Overview
  • 7.2.3 Newell Brands (Expo, Sharpie) Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Newell Brands (Expo, Sharpie) Whiteboard Markers Product Offerings
  • 7.2.5 Newell Brands (Expo, Sharpie) Recent Development
• 7.3 Staedtler
  • 7.3.1 Staedtler Company Information
  • 7.3.2 Staedtler Introduction and Business Overview
  • 7.3.3 Staedtler Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Staedtler Whiteboard Markers Product Offerings
  • 7.3.5 Staedtler Recent Development
• 7.4 Edding
  • 7.4.1 Edding Company Information
  • 7.4.2 Edding Introduction and Business Overview
  • 7.4.3 Edding Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Edding Whiteboard Markers Product Offerings
  • 7.4.5 Edding Recent Development
• 7.5 Faber-Castell
  • 7.5.1 Faber-Castell Company Information
  • 7.5.2 Faber-Castell Introduction and Business Overview
  • 7.5.3 Faber-Castell Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Faber-Castell Whiteboard Markers Product Offerings
  • 7.5.5 Faber-Castell Recent Development
• 7.6 Pelikan
  • 7.6.1 Pelikan Company Information
  • 7.6.2 Pelikan Introduction and Business Overview
  • 7.6.3 Pelikan Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Pelikan Whiteboard Markers Product Offerings
  • 7.6.5 Pelikan Recent Development
• 7.7 BIC
  • 7.7.1 BIC Company Information
  • 7.7.2 BIC Introduction and Business Overview
  • 7.7.3 BIC Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 BIC Whiteboard Markers Product Offerings
  • 7.7.5 BIC Recent Development
• 7.8 Lyreco
  • 7.8.1 Lyreco Company Information
  • 7.8.2 Lyreco Introduction and Business Overview
  • 7.8.3 Lyreco Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Lyreco Whiteboard Markers Product Offerings
  • 7.8.5 Lyreco Recent Development
• 7.9 Kores
  • 7.9.1 Kores Company Information
  • 7.9.2 Kores Introduction and Business Overview
  • 7.9.3 Kores Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Kores Whiteboard Markers Product Offerings
  • 7.9.5 Kores Recent Development
• 7.10 Arteza
  • 7.10.1 Arteza Company Information
  • 7.10.2 Arteza Introduction and Business Overview
  • 7.10.3 Arteza Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Arteza Whiteboard Markers Product Offerings
  • 7.10.5 Arteza Recent Development
• 7.11 ACCO Brands (Quartet)
  • 7.11.1 ACCO Brands (Quartet) Company Information
  • 7.11.2 ACCO Brands (Quartet) Introduction and Business Overview
  • 7.11.3 ACCO Brands (Quartet) Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 ACCO Brands (Quartet) Whiteboard Markers Product Offerings
  • 7.11.5 ACCO Brands (Quartet) Recent Development
• 7.12 Pentel
  • 7.12.1 Pentel Company Information
  • 7.12.2 Pentel Introduction and Business Overview
  • 7.12.3 Pentel Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Pentel Whiteboard Markers Product Offerings
  • 7.12.5 Pentel Recent Development
• 7.13 Shachihata (Artline, Xstamper)
  • 7.13.1 Shachihata (Artline, Xstamper) Company Information
  • 7.13.2 Shachihata (Artline, Xstamper) Introduction and Business Overview
  • 7.13.3 Shachihata (Artline, Xstamper) Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 Shachihata (Artline, Xstamper) Whiteboard Markers Product Offerings
  • 7.13.5 Shachihata (Artline, Xstamper) Recent Development
• 7.14 Kukuyo
  • 7.14.1 Kukuyo Company Information
  • 7.14.2 Kukuyo Introduction and Business Overview
  • 7.14.3 Kukuyo Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 Kukuyo Whiteboard Markers Product Offerings
  • 7.14.5 Kukuyo Recent Development
• 7.15 Sakura
  • 7.15.1 Sakura Company Information
  • 7.15.2 Sakura Introduction and Business Overview
  • 7.15.3 Sakura Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 Sakura Whiteboard Markers Product Offerings
  • 7.15.5 Sakura Recent Development
• 7.16 Mitsubishi Pencil
  • 7.16.1 Mitsubishi Pencil Company Information
  • 7.16.2 Mitsubishi Pencil Introduction and Business Overview
  • 7.16.3 Mitsubishi Pencil Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.16.4 Mitsubishi Pencil Whiteboard Markers Product Offerings
  • 7.16.5 Mitsubishi Pencil Recent Development
• 7.17 Soni OfficeMate
  • 7.17.1 Soni OfficeMate Company Information
  • 7.17.2 Soni OfficeMate Introduction and Business Overview
  • 7.17.3 Soni OfficeMate Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.17.4 Soni OfficeMate Whiteboard Markers Product Offerings
  • 7.17.5 Soni OfficeMate Recent Development
• 7.18 M&G
  • 7.18.1 M&G Company Information
  • 7.18.2 M&G Introduction and Business Overview
  • 7.18.3 M&G Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.18.4 M&G Whiteboard Markers Product Offerings
  • 7.18.5 M&G Recent Development
• 7.19 Deli
  • 7.19.1 Deli Company Information
  • 7.19.2 Deli Introduction and Business Overview
  • 7.19.3 Deli Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.19.4 Deli Whiteboard Markers Product Offerings
  • 7.19.5 Deli Recent Development
• 7.20 Comix
  • 7.20.1 Comix Company Information
  • 7.20.2 Comix Introduction and Business Overview
  • 7.20.3 Comix Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.20.4 Comix Whiteboard Markers Product Offerings
  • 7.20.5 Comix Recent Development
• 7.21 Simbalion
  • 7.21.1 Simbalion Company Information
  • 7.21.2 Simbalion Introduction and Business Overview
  • 7.21.3 Simbalion Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.21.4 Simbalion Whiteboard Markers Product Offerings
  • 7.21.5 Simbalion Recent Development
• 7.22 Beifa
  • 7.22.1 Beifa Company Information
  • 7.22.2 Beifa Introduction and Business Overview
  • 7.22.3 Beifa Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.22.4 Beifa Whiteboard Markers Product Offerings
  • 7.22.5 Beifa Recent Development
• 7.23 Guangbo
  • 7.23.1 Guangbo Company Information
  • 7.23.2 Guangbo Introduction and Business Overview
  • 7.23.3 Guangbo Whiteboard Markers Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.23.4 Guangbo Whiteboard Markers Product Offerings
  • 7.23.5 Guangbo Recent Development

8 Industry Chain Analysis

• 8.1 Whiteboard Markers Industrial Chain
• 8.2 Whiteboard Markers Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Whiteboard Markers Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Whiteboard Markers Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer