세계의 피아노 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)

The global market for Piano was estimated to be worth US$ 2448 million in 2024 and is forecast to a readjusted size of US$ 2787 million by 2031 with a CAGR of 1.9% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Piano cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Pianoforte is a musical instrument in which felt-covered hammers, operated from a keyboard, strike the metal strings. It is commonly used for solo performances, ensemble, accompaniment and other performances, and it is very convenient for composing and rehearsing music.

The pianoforte market, encompassing both grand and upright pianos, represents a unique intersection of musical craftsmanship, cultural tradition, and modern consumer preferences. While historically regarded as a symbol of refinement and artistic expression, the piano's role has evolved alongside technological advances and shifting entertainment habits. Today, the market is shaped by a mix of high-end acoustic instruments prized by professionals and collectors, and more affordable or compact models aimed at students, hobbyists, and institutions. Renowned brands continue to cater to the premium segment, while digital pianos and hybrid models have expanded accessibility and appeal for a broader audience.

Demand in the pianoforte market is influenced by factors such as music education, economic conditions, and lifestyle trends. In many regions, strong investment in arts education supports steady demand, particularly in schools and conservatories. Meanwhile, urban living and space constraints have increased interest in digital alternatives that replicate the feel of traditional pianos without the size or maintenance requirements. As a result, the market continues to balance tradition with innovation, blending the heritage of classical piano-making with the needs of modern players and evolving music consumption habits.

This report aims to provide a comprehensive presentation of the global market for Piano, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Piano by region & country, by Type, and by Application.

The Piano market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Piano.

Market Segmentation

By Company

• Yamaha Pianos
• KAWAI
• Samick
• Youngchang
• Steinborgh
• Steinway
• Bechstein
• Guangzhou Pearl River Piano Group
• Xinghai Piano Group
• Yangtze Piano
• Hailun Pianos
• Goodway
• Shanghai Mendelssohn Piano
• DUKE Piano
• Nanjing Schumann Piano
• Harmony Piano
• Artfield Piano

Segment by Type

• Grand Piano
• Upright Piano

Segment by Application

• Performance
• Learning and Teaching
• Entertainment

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Piano manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Piano in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Piano in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Piano Product Introduction
• 1.2 Global Piano Market Size Forecast
  • 1.2.1 Global Piano Sales Value (2020-2031)
  • 1.2.2 Global Piano Sales Volume (2020-2031)
  • 1.2.3 Global Piano Sales Price (2020-2031)
• 1.3 Piano Market Trends & Drivers
  • 1.3.1 Piano Industry Trends
  • 1.3.2 Piano Market Drivers & Opportunity
  • 1.3.3 Piano Market Challenges
  • 1.3.4 Piano Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Piano Players Revenue Ranking (2024)
• 2.2 Global Piano Revenue by Company (2020-2025)
• 2.3 Global Piano Players Sales Volume Ranking (2024)
• 2.4 Global Piano Sales Volume by Company Players (2020-2025)
• 2.5 Global Piano Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Piano Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Piano Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Piano
• 2.9 Piano Market Competitive Analysis
  • 2.9.1 Piano Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Piano Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Piano as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Grand Piano
  • 3.1.2 Upright Piano
• 3.2 Global Piano Sales Value by Type
  • 3.2.1 Global Piano Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Piano Sales Value, by Type (2020-2031)
  • 3.2.3 Global Piano Sales Value, by Type (%) (2020-2031)
• 3.3 Global Piano Sales Volume by Type
  • 3.3.1 Global Piano Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Piano Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Piano Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Piano Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Performance
  • 4.1.2 Learning and Teaching
  • 4.1.3 Entertainment
• 4.2 Global Piano Sales Value by Application
  • 4.2.1 Global Piano Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Piano Sales Value, by Application (2020-2031)
  • 4.2.3 Global Piano Sales Value, by Application (%) (2020-2031)
• 4.3 Global Piano Sales Volume by Application
  • 4.3.1 Global Piano Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Piano Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Piano Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Piano Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Piano Sales Value by Region
  • 5.1.1 Global Piano Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Piano Sales Value by Region (2020-2025)
  • 5.1.3 Global Piano Sales Value by Region (2026-2031)
  • 5.1.4 Global Piano Sales Value by Region (%), (2020-2031)
• 5.2 Global Piano Sales Volume by Region
  • 5.2.1 Global Piano Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Piano Sales Volume by Region (2020-2025)
  • 5.2.3 Global Piano Sales Volume by Region (2026-2031)
  • 5.2.4 Global Piano Sales Volume by Region (%), (2020-2031)
• 5.3 Global Piano Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Piano Sales Value, 2020-2031
  • 5.4.2 North America Piano Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Piano Sales Value, 2020-2031
  • 5.5.2 Europe Piano Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Piano Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Piano Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Piano Sales Value, 2020-2031
  • 5.7.2 South America Piano Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Piano Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Piano Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Piano Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Piano Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Piano Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Piano Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Piano Sales Value, 2020-2031
  • 6.3.2 United States Piano Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Piano Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Piano Sales Value, 2020-2031
  • 6.4.2 Europe Piano Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Piano Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Piano Sales Value, 2020-2031
  • 6.5.2 China Piano Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Piano Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Piano Sales Value, 2020-2031
  • 6.6.2 Japan Piano Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Piano Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Piano Sales Value, 2020-2031
  • 6.7.2 South Korea Piano Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Piano Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Piano Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Piano Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Piano Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Piano Sales Value, 2020-2031
  • 6.9.2 India Piano Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Piano Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Yamaha Pianos
  • 7.1.1 Yamaha Pianos Company Information
  • 7.1.2 Yamaha Pianos Introduction and Business Overview
  • 7.1.3 Yamaha Pianos Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Yamaha Pianos Piano Product Offerings
  • 7.1.5 Yamaha Pianos Recent Development
• 7.2 KAWAI
  • 7.2.1 KAWAI Company Information
  • 7.2.2 KAWAI Introduction and Business Overview
  • 7.2.3 KAWAI Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 KAWAI Piano Product Offerings
  • 7.2.5 KAWAI Recent Development
• 7.3 Samick
  • 7.3.1 Samick Company Information
  • 7.3.2 Samick Introduction and Business Overview
  • 7.3.3 Samick Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Samick Piano Product Offerings
  • 7.3.5 Samick Recent Development
• 7.4 Youngchang
  • 7.4.1 Youngchang Company Information
  • 7.4.2 Youngchang Introduction and Business Overview
  • 7.4.3 Youngchang Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Youngchang Piano Product Offerings
  • 7.4.5 Youngchang Recent Development
• 7.5 Steinborgh
  • 7.5.1 Steinborgh Company Information
  • 7.5.2 Steinborgh Introduction and Business Overview
  • 7.5.3 Steinborgh Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Steinborgh Piano Product Offerings
  • 7.5.5 Steinborgh Recent Development
• 7.6 Steinway
  • 7.6.1 Steinway Company Information
  • 7.6.2 Steinway Introduction and Business Overview
  • 7.6.3 Steinway Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Steinway Piano Product Offerings
  • 7.6.5 Steinway Recent Development
• 7.7 Bechstein
  • 7.7.1 Bechstein Company Information
  • 7.7.2 Bechstein Introduction and Business Overview
  • 7.7.3 Bechstein Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Bechstein Piano Product Offerings
  • 7.7.5 Bechstein Recent Development
• 7.8 Guangzhou Pearl River Piano Group
  • 7.8.1 Guangzhou Pearl River Piano Group Company Information
  • 7.8.2 Guangzhou Pearl River Piano Group Introduction and Business Overview
  • 7.8.3 Guangzhou Pearl River Piano Group Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Guangzhou Pearl River Piano Group Piano Product Offerings
  • 7.8.5 Guangzhou Pearl River Piano Group Recent Development
• 7.9 Xinghai Piano Group
  • 7.9.1 Xinghai Piano Group Company Information
  • 7.9.2 Xinghai Piano Group Introduction and Business Overview
  • 7.9.3 Xinghai Piano Group Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Xinghai Piano Group Piano Product Offerings
  • 7.9.5 Xinghai Piano Group Recent Development
• 7.10 Yangtze Piano
  • 7.10.1 Yangtze Piano Company Information
  • 7.10.2 Yangtze Piano Introduction and Business Overview
  • 7.10.3 Yangtze Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Yangtze Piano Piano Product Offerings
  • 7.10.5 Yangtze Piano Recent Development
• 7.11 Hailun Pianos
  • 7.11.1 Hailun Pianos Company Information
  • 7.11.2 Hailun Pianos Introduction and Business Overview
  • 7.11.3 Hailun Pianos Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Hailun Pianos Piano Product Offerings
  • 7.11.5 Hailun Pianos Recent Development
• 7.12 Goodway
  • 7.12.1 Goodway Company Information
  • 7.12.2 Goodway Introduction and Business Overview
  • 7.12.3 Goodway Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Goodway Piano Product Offerings
  • 7.12.5 Goodway Recent Development
• 7.13 Shanghai Mendelssohn Piano
  • 7.13.1 Shanghai Mendelssohn Piano Company Information
  • 7.13.2 Shanghai Mendelssohn Piano Introduction and Business Overview
  • 7.13.3 Shanghai Mendelssohn Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 Shanghai Mendelssohn Piano Piano Product Offerings
  • 7.13.5 Shanghai Mendelssohn Piano Recent Development
• 7.14 DUKE Piano
  • 7.14.1 DUKE Piano Company Information
  • 7.14.2 DUKE Piano Introduction and Business Overview
  • 7.14.3 DUKE Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 DUKE Piano Piano Product Offerings
  • 7.14.5 DUKE Piano Recent Development
• 7.15 Nanjing Schumann Piano
  • 7.15.1 Nanjing Schumann Piano Company Information
  • 7.15.2 Nanjing Schumann Piano Introduction and Business Overview
  • 7.15.3 Nanjing Schumann Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 Nanjing Schumann Piano Piano Product Offerings
  • 7.15.5 Nanjing Schumann Piano Recent Development
• 7.16 Harmony Piano
  • 7.16.1 Harmony Piano Company Information
  • 7.16.2 Harmony Piano Introduction and Business Overview
  • 7.16.3 Harmony Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.16.4 Harmony Piano Piano Product Offerings
  • 7.16.5 Harmony Piano Recent Development
• 7.17 Artfield Piano
  • 7.17.1 Artfield Piano Company Information
  • 7.17.2 Artfield Piano Introduction and Business Overview
  • 7.17.3 Artfield Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.17.4 Artfield Piano Piano Product Offerings
  • 7.17.5 Artfield Piano Recent Development

8 Industry Chain Analysis

• 8.1 Piano Industrial Chain
• 8.2 Piano Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Piano Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Piano Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer