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시장보고서
상품코드
1876042
세계의 사우나 설비 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)Sauna Equipment - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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QYResearch
세계의 사우나 설비 시장 규모는 2024년에 7억 8,900만 달러로 추정되며, 2025년부터 2031년까지 예측 기간 동안 CAGR 6.1%로 성장하여 2031년까지 12억 300만 달러로 확대될 것으로 예측됩니다.
사우나 설비란 전통적인 핀란드식 사우나, 적외선 사우나, 스팀룸 등 현대적 변형의 특징인 고온, 저습 환경을 조성하고 유지하기 위해 설계된 전용 장비 및 구성품을 말합니다. 주요 구성요소로는 히터(전기식, 장작식, 가스식), 사우나 스톤(현무암과 같은 화산암으로 열 유지 및 물 주입 시 증기 발생을 목적으로 하는 화산암), 온도 조절 시스템, 환기 장치, 내열성 및 무독성 소재(북유럽 스프루스, 삼나무 등)로 만들어진 벤치와 패널이 있습니다. 첨단 시스템은 디지털 제어, 습도 센서, 에너지 절약형 난방 기술(예 : 탄소 원적외선 패널)을 통합하여 해독, 근육 이완, 심혈관 자극과 같은 온열 요법의 효과를 최적화합니다. 안전기준(예 : 히터의 UL 인증)에 대한 적합성과 공간 효율성을 고려한 인체공학적 설계는 주거용, 상업용을 막론하고 사우나 설치에 있어 매우 중요한 요소입니다.
세계 사우나 설비 시장은 건강에 대한 관심 증가, 스파 및 릴랙스 시술의 보급, 헬스클럽-호텔-리조트 시설의 인프라 확충을 배경으로 꾸준한 성장세를 이어가고 있습니다. 시장은 중간 정도의 집중도를 보이고 있으며, Harvia, KLAFS, Sauna 360 등 주요 업체들이 세계 점유율의 약 43%를 차지하고 있습니다. 이들 업계 리더들은 기술 및 디자인 측면에서 혁신을 주도하며, 미학, 열원, 연결성 등 다양한 고객의 취향에 맞는 통합형 사우나 시스템을 제공하고 있습니다.
아시아태평양은 중국, 일본, 한국 등의 국가에서 건강에 대한 인식이 높아지고 상업용 웰니스 인프라에 대한 투자가 증가함에 따라 세계 매출의 44%를 차지하며 주요 지역 시장으로 부상하고 있습니다. 핀란드, 독일 등 전통적 사우나 문화가 강한 유럽은 시장의 40%를 차지하고 있습니다. 한편, 북미는 11%를 차지하고 있으며, 고급 주거시설과 부티크형 피트니스 센터가 웰빙 서비스 강화를 위해 사우나 시설을 도입하는 움직임이 수요 확대의 요인으로 작용하고 있습니다.
최종사용자 측면에서는 상업 부문이 수요의 대부분을 차지하고 있으며, 76%의 시장 점유율을 차지하고 있습니다. 이는 호텔, 스파, 웰니스 센터, 피트니스 클럽의 사우나 시설 보급을 반영한 것입니다. 팬데믹 이후 세계 호스피탈리티 및 웰니스 산업이 회복세를 보이면서 상업시설의 수요는 지속적으로 견조한 성장세를 유지할 것으로 예상됩니다. 반면, 주택 부문은 점유율은 작지만, 특히 고소득 지역에서 가정 내 웰니스 및 휴식 공간에 대한 소비자 투자가 증가함에 따라 꾸준히 성장하고 있습니다.
이 보고서는 사우나 장비 세계 시장에 대한 종합적인 분석을 제공하는 것을 목표로 합니다. 총 매출액, 주요 기업의 기업 점유율과 순위에 초점을 맞추고, 지역별, 국가별, 유형별, 최종사용자별 사우나 설비 분석을 포함하고 있습니다.
사우나 설비 시장의 규모, 추정 및 예측은 2024년을 기준 연도로 하여 2020년에서 2031년까지의 기간의 과거 데이터와 예측 데이터를 포함하는 매출액으로 제시되었습니다. 정량적 분석과 정성적 분석을 통해 독자들이 사우나 설비 관련 사업/성장 전략 수립, 시장 경쟁 상황 평가, 현재 시장에서의 자사 위치 분석, 그리고 정보에 입각한 사업적 판단을 내리는데 도움을 드리고자 합니다.
시장 세분화
기업별
- Harvia
- KLAFS
- Sauna 360
- SAWO
- Tulikivi
- Saunacore
- Scandia
유형별 부문
- 사우나 히터
- 사우나 룸
- 사우나 부품
- 기타
최종사용자별 부문
- 상업용
- 주택
지역별
- 북미
- 미국
- 캐나다
- 아시아태평양
- 중국
- 일본
- 한국
- 동남아시아
- 인도
- 호주
- 기타 아시아태평양
- 유럽
- 독일
- 프랑스
- 영국
- 이탈리아
- 네덜란드
- 북유럽 국가
- 기타 유럽
- 라틴아메리카
- 멕시코
- 브라질
- 기타 라틴아메리카
- 중동 및 아프리카
- 튀르키예
- 사우디아라비아
- 아랍에미리트
- 기타 중동 및 아프리카
자주 묻는 질문
The global market for Sauna Equipment was estimated to be worth US$ 789 million in 2024 and is forecast to a readjusted size of US$ 1203 million by 2031 with a CAGR of 6.1% during the forecast period 2025-2031.
Sauna equipment refers to the specialized apparatus and components designed to create and maintain the high-temperature, low-humidity environment characteristic of traditional Finnish saunas or modern variations like infrared saunas and steam rooms. Key elements include heaters (electric, wood-fired, or gas-powered), sauna stones (volcanic rocks like basalt for heat retention and steam generation when water is poured), thermoregulation systems, ventilation units, and benches/paneling crafted from heat-resistant, non-toxic materials such as Nordic spruce or cedar. Advanced systems may integrate digital controls, humidity sensors, and energy-efficient heating technologies (e.g., carbon-far infrared panels) to optimize thermal therapy benefits like detoxification, muscle relaxation, and cardiovascular stimulation. Compliance with safety standards (e.g., UL certification for heaters) and ergonomic design for spatial efficiency are critical in both residential and commercial sauna installations.
The global sauna equipment market continues to experience steady growth, underpinned by rising consumer awareness around wellness, increasing popularity of spa and relaxation treatments, and expanding infrastructure in health clubs, hotels, and resorts. The market is moderately concentrated, with key players such as Harvia, KLAFS, and Sauna 360 collectively accounting for approximately 43% of the global share. These industry leaders are driving innovation in both technology and design, offering integrated sauna systems that cater to diverse customer preferences in terms of aesthetics, heat source, and connectivity.
Asia-Pacific emerges as the leading regional market, contributing 44% of global revenue, fueled by growing health consciousness in countries like China, Japan, and South Korea, alongside rising investments in commercial wellness infrastructure. Europe, with its strong traditional sauna culture in countries such as Finland and Germany, holds 40% of the market. Meanwhile, North America accounts for 11%, with demand increasingly driven by high-end residential installations and boutique fitness centers adopting sauna facilities to enhance their wellness offerings.
From an end-user perspective, the Commercial sector constitutes the majority of demand, holding a 76% market share. This reflects the widespread adoption of sauna equipment in hotels, spas, wellness centers, and fitness clubs. As the global hospitality and wellness sectors rebound post-pandemic, demand from commercial establishments is expected to maintain strong momentum. Meanwhile, the residential segment, although smaller in share, is growing steadily due to increasing consumer investment in home wellness and relaxation spaces, particularly in high-income regions.
This report aims to provide a comprehensive presentation of the global market for Sauna Equipment, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Sauna Equipment by region & country, by Type, and by End User.
The Sauna Equipment market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Sauna Equipment.
Market Segmentation
By Company
- Harvia
- KLAFS
- Sauna 360
- SAWO
- Tulikivi
- Saunacore
- Scandia
Segment by Type
- Sauna Heaters
- Sauna Rooms
- Sauna Component
- Others
Segment by End User
- Commercial
- Residential
By Region
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Sauna Equipment company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Sauna Equipment in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Sauna Equipment in country level. It provides sigmate data by Type, and by End User for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Sauna Equipment Product Introduction
- 1.2 Global Sauna Equipment Market Size Forecast (2020-2031)
- 1.3 Sauna Equipment Market Trends & Drivers
- 1.3.1 Sauna Equipment Industry Trends
- 1.3.2 Sauna Equipment Market Drivers & Opportunity
- 1.3.3 Sauna Equipment Market Challenges
- 1.3.4 Sauna Equipment Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Sauna Equipment Players Revenue Ranking (2024)
- 2.2 Global Sauna Equipment Revenue by Company (2020-2025)
- 2.3 Key Companies Sauna Equipment Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies Sauna Equipment Product Offered
- 2.5 Key Companies Time to Begin Mass Production of Sauna Equipment
- 2.6 Sauna Equipment Market Competitive Analysis
- 2.6.1 Sauna Equipment Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Sauna Equipment Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Sauna Equipment as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Sauna Heaters
- 3.1.2 Sauna Rooms
- 3.1.3 Sauna Component
- 3.1.4 Others
- 3.2 Global Sauna Equipment Sales Value by Type
- 3.2.1 Global Sauna Equipment Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Sauna Equipment Sales Value, by Type (2020-2031)
- 3.2.3 Global Sauna Equipment Sales Value, by Type (%) (2020-2031)
4 Segmentation by End User
- 4.1 Introduction by End User
- 4.1.1 Commercial
- 4.1.2 Residential
- 4.2 Global Sauna Equipment Sales Value by End User
- 4.2.1 Global Sauna Equipment Sales Value by End User (2020 VS 2024 VS 2031)
- 4.2.2 Global Sauna Equipment Sales Value, by End User (2020-2031)
- 4.2.3 Global Sauna Equipment Sales Value, by End User (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global Sauna Equipment Sales Value by Region
- 5.1.1 Global Sauna Equipment Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Sauna Equipment Sales Value by Region (2020-2025)
- 5.1.3 Global Sauna Equipment Sales Value by Region (2026-2031)
- 5.1.4 Global Sauna Equipment Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America Sauna Equipment Sales Value, 2020-2031
- 5.2.2 North America Sauna Equipment Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe Sauna Equipment Sales Value, 2020-2031
- 5.3.2 Europe Sauna Equipment Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific Sauna Equipment Sales Value, 2020-2031
- 5.4.2 Asia Pacific Sauna Equipment Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America Sauna Equipment Sales Value, 2020-2031
- 5.5.2 South America Sauna Equipment Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Sauna Equipment Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Sauna Equipment Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Sauna Equipment Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Sauna Equipment Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States Sauna Equipment Sales Value, 2020-2031
- 6.3.2 United States Sauna Equipment Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Sauna Equipment Sales Value by End User, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Sauna Equipment Sales Value, 2020-2031
- 6.4.2 Europe Sauna Equipment Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Sauna Equipment Sales Value by End User, 2024 VS 2031
- 6.5 China
- 6.5.1 China Sauna Equipment Sales Value, 2020-2031
- 6.5.2 China Sauna Equipment Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Sauna Equipment Sales Value by End User, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Sauna Equipment Sales Value, 2020-2031
- 6.6.2 Japan Sauna Equipment Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Sauna Equipment Sales Value by End User, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Sauna Equipment Sales Value, 2020-2031
- 6.7.2 South Korea Sauna Equipment Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Sauna Equipment Sales Value by End User, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Sauna Equipment Sales Value, 2020-2031
- 6.8.2 Southeast Asia Sauna Equipment Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Sauna Equipment Sales Value by End User, 2024 VS 2031
- 6.9 India
- 6.9.1 India Sauna Equipment Sales Value, 2020-2031
- 6.9.2 India Sauna Equipment Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Sauna Equipment Sales Value by End User, 2024 VS 2031
7 Company Profiles
- 7.1 Harvia
- 7.1.1 Harvia Profile
- 7.1.2 Harvia Main Business
- 7.1.3 Harvia Sauna Equipment Products, Services and Solutions
- 7.1.4 Harvia Sauna Equipment Revenue (US$ Million) & (2020-2025)
- 7.1.5 Harvia Recent Developments
- 7.2 KLAFS
- 7.2.1 KLAFS Profile
- 7.2.2 KLAFS Main Business
- 7.2.3 KLAFS Sauna Equipment Products, Services and Solutions
- 7.2.4 KLAFS Sauna Equipment Revenue (US$ Million) & (2020-2025)
- 7.2.5 KLAFS Recent Developments
- 7.3 Sauna 360
- 7.3.1 Sauna 360 Profile
- 7.3.2 Sauna 360 Main Business
- 7.3.3 Sauna 360 Sauna Equipment Products, Services and Solutions
- 7.3.4 Sauna 360 Sauna Equipment Revenue (US$ Million) & (2020-2025)
- 7.3.5 Sauna 360 Recent Developments
- 7.4 SAWO
- 7.4.1 SAWO Profile
- 7.4.2 SAWO Main Business
- 7.4.3 SAWO Sauna Equipment Products, Services and Solutions
- 7.4.4 SAWO Sauna Equipment Revenue (US$ Million) & (2020-2025)
- 7.4.5 SAWO Recent Developments
- 7.5 Tulikivi
- 7.5.1 Tulikivi Profile
- 7.5.2 Tulikivi Main Business
- 7.5.3 Tulikivi Sauna Equipment Products, Services and Solutions
- 7.5.4 Tulikivi Sauna Equipment Revenue (US$ Million) & (2020-2025)
- 7.5.5 Tulikivi Recent Developments
- 7.6 Saunacore
- 7.6.1 Saunacore Profile
- 7.6.2 Saunacore Main Business
- 7.6.3 Saunacore Sauna Equipment Products, Services and Solutions
- 7.6.4 Saunacore Sauna Equipment Revenue (US$ Million) & (2020-2025)
- 7.6.5 Saunacore Recent Developments
- 7.7 Scandia
- 7.7.1 Scandia Profile
- 7.7.2 Scandia Main Business
- 7.7.3 Scandia Sauna Equipment Products, Services and Solutions
- 7.7.4 Scandia Sauna Equipment Revenue (US$ Million) & (2020-2025)
- 7.7.5 Scandia Recent Developments
8 Industry Chain Analysis
- 8.1 Sauna Equipment Industrial Chain
- 8.2 Sauna Equipment Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Sauna Equipment Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Sauna Equipment Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.1.1 Methodology/Research Approach
- 10.2 Author Details
- 10.3 Disclaimer
