세계의 온라인 회계 소프트웨어 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)

The global market for Online Accounting Software was estimated to be worth US$ 3929 million in 2024 and is forecast to a readjusted size of US$ 6472 million by 2031 with a CAGR of 7.5% during the forecast period 2025-2031.

Online accounting software is a cloud-based financial management tool designed to streamline and automate business financial processes. It enables users to access, record, manage, and analyze financial data via the internet. Unlike traditional desktop accounting software, online accounting software doesn't need to be installed locally; users can access it from any device with a web browser at any time and place. The product scope typically includes invoice management, income and expenditure tracking, report generation, tax calculations, budgeting, and financial analysis.

The key advantages of online accounting software include its flexibility, real-time data access, and collaborative capabilities. It allows businesses to view and share financial information in real time, significantly enhancing decision-making efficiency and transparency. Furthermore, online accounting software generally supports multiple users and devices simultaneously, making it suitable for businesses of various sizes, from startups to large multinational corporations, with different functional needs. Compared to traditional software, it reduces hardware investment and system maintenance costs while offering affordable financial management services through subscription models.

With the growth of cloud computing, the functionality of online accounting software has become more robust. For example, some platforms offer automated data entry and report generation services, leverage artificial intelligence and machine learning to optimize financial analysis, and even provide intelligent tax planning and financial forecasting capabilities. As the global demand for financial automation increases, online accounting software plays an increasingly important role in helping businesses enhance financial transparency, reduce human errors, and improve operational efficiency.

The online accounting software market is experiencing rapid growth, driven by key opportunities such as the widespread adoption of cloud computing, the demand for digital transformation, and the increasing need for cost-effective and efficient financial management tools by SMEs. As globalization and competition between companies intensify, businesses' demand for real-time, accurate financial data has increased, driving the adoption of online accounting software.

Key drivers of the market include the continuous advancements in cloud computing and big data technologies, which have greatly advanced the automation of financial management. With cloud technology, online accounting software can store and share data remotely, enabling businesses to access up-to-date financial information at any time. Additionally, SMEs' increasing demand for better financial management, particularly in terms of reducing operating costs and improving financial transparency, has driven their adoption of online accounting software.

However, the market also faces some risks and challenges. The first is data security concerns. Although cloud technology allows businesses to access data anytime, it also poses risks such as data breaches and cyberattacks. Secondly, there is intense price competition in the market, with numerous competitors, and smaller software companies may exit the market if they fail to keep up with technological advancements. Another risk is that some traditional businesses are slower to adopt cloud technologies, especially due to concerns over data storage and privacy protection, potentially hindering the adoption of online accounting software.

The market has a relatively low concentration, but as it matures, leading companies may enhance their market share through mergers and acquisitions. In the future, with technological advancements and diversified business needs, the market will see a more segmented approach. For instance, customized online accounting software tailored to specific industries will become mainstream, leading to the emergence of more vertical software solutions.

Overall, the online accounting software market has broad prospects, particularly driven by SMEs and emerging markets. The demand will continue to grow. However, as technology innovation and competition intensify, finding a balance between data security, customization services, and technological advancements will be the primary challenge for companies.

This report aims to provide a comprehensive presentation of the global market for Online Accounting Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Online Accounting Software by region & country, by Type, and by Application.

The Online Accounting Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online Accounting Software.

Market Segmentation

By Company

• Intuit (QuickBooks)
• Sage
• SAP
• Oracle(NetSuite)
• Microsoft
• Infor
• Epicor
• Workday
• Unit4
• Xero
• Yonyou
• Kingdee
• Acclivity
• FreshBooks
• Zoho
• Assit Cornerstone
• MEGI
• Reckon
• KashFlow
• Wave Accounting
• ZipBooks

Segment by Type

• Cloud-based Accounting Software
• Desktop Accounting Software
• Others

Segment by Application

• Small and Mid-Business Accounting
• Large Enterprise Accounting

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Online Accounting Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Online Accounting Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Online Accounting Software in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Online Accounting Software Product Introduction
• 1.2 Global Online Accounting Software Market Size Forecast (2020-2031)
• 1.3 Online Accounting Software Market Trends & Drivers
  • 1.3.1 Online Accounting Software Industry Trends
  • 1.3.2 Online Accounting Software Market Drivers & Opportunity
  • 1.3.3 Online Accounting Software Market Challenges
  • 1.3.4 Online Accounting Software Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Online Accounting Software Players Revenue Ranking (2024)
• 2.2 Global Online Accounting Software Revenue by Company (2020-2025)
• 2.3 Key Companies Online Accounting Software Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Online Accounting Software Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Online Accounting Software
• 2.6 Online Accounting Software Market Competitive Analysis
  • 2.6.1 Online Accounting Software Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Online Accounting Software Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Online Accounting Software as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Cloud-based Accounting Software
  • 3.1.2 Desktop Accounting Software
  • 3.1.3 Others
• 3.2 Global Online Accounting Software Sales Value by Type
  • 3.2.1 Global Online Accounting Software Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Online Accounting Software Sales Value, by Type (2020-2031)
  • 3.2.3 Global Online Accounting Software Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Small and Mid-Business Accounting
  • 4.1.2 Large Enterprise Accounting
• 4.2 Global Online Accounting Software Sales Value by Application
  • 4.2.1 Global Online Accounting Software Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Online Accounting Software Sales Value, by Application (2020-2031)
  • 4.2.3 Global Online Accounting Software Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Online Accounting Software Sales Value by Region
  • 5.1.1 Global Online Accounting Software Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Online Accounting Software Sales Value by Region (2020-2025)
  • 5.1.3 Global Online Accounting Software Sales Value by Region (2026-2031)
  • 5.1.4 Global Online Accounting Software Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Online Accounting Software Sales Value, 2020-2031
  • 5.2.2 North America Online Accounting Software Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Online Accounting Software Sales Value, 2020-2031
  • 5.3.2 Europe Online Accounting Software Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Online Accounting Software Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Online Accounting Software Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Online Accounting Software Sales Value, 2020-2031
  • 5.5.2 South America Online Accounting Software Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Online Accounting Software Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Online Accounting Software Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Online Accounting Software Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Online Accounting Software Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Online Accounting Software Sales Value, 2020-2031
  • 6.3.2 United States Online Accounting Software Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Online Accounting Software Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Online Accounting Software Sales Value, 2020-2031
  • 6.4.2 Europe Online Accounting Software Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Online Accounting Software Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Online Accounting Software Sales Value, 2020-2031
  • 6.5.2 China Online Accounting Software Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Online Accounting Software Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Online Accounting Software Sales Value, 2020-2031
  • 6.6.2 Japan Online Accounting Software Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Online Accounting Software Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Online Accounting Software Sales Value, 2020-2031
  • 6.7.2 South Korea Online Accounting Software Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Online Accounting Software Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Online Accounting Software Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Online Accounting Software Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Online Accounting Software Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Online Accounting Software Sales Value, 2020-2031
  • 6.9.2 India Online Accounting Software Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Online Accounting Software Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Intuit (QuickBooks)
  • 7.1.1 Intuit (QuickBooks) Profile
  • 7.1.2 Intuit (QuickBooks) Main Business
  • 7.1.3 Intuit (QuickBooks) Online Accounting Software Products, Services and Solutions
  • 7.1.4 Intuit (QuickBooks) Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Intuit (QuickBooks) Recent Developments
• 7.2 Sage
  • 7.2.1 Sage Profile
  • 7.2.2 Sage Main Business
  • 7.2.3 Sage Online Accounting Software Products, Services and Solutions
  • 7.2.4 Sage Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Sage Recent Developments
• 7.3 SAP
  • 7.3.1 SAP Profile
  • 7.3.2 SAP Main Business
  • 7.3.3 SAP Online Accounting Software Products, Services and Solutions
  • 7.3.4 SAP Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.3.5 SAP Recent Developments
• 7.4 Oracle(NetSuite)
  • 7.4.1 Oracle(NetSuite) Profile
  • 7.4.2 Oracle(NetSuite) Main Business
  • 7.4.3 Oracle(NetSuite) Online Accounting Software Products, Services and Solutions
  • 7.4.4 Oracle(NetSuite) Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Oracle(NetSuite) Recent Developments
• 7.5 Microsoft
  • 7.5.1 Microsoft Profile
  • 7.5.2 Microsoft Main Business
  • 7.5.3 Microsoft Online Accounting Software Products, Services and Solutions
  • 7.5.4 Microsoft Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Microsoft Recent Developments
• 7.6 Infor
  • 7.6.1 Infor Profile
  • 7.6.2 Infor Main Business
  • 7.6.3 Infor Online Accounting Software Products, Services and Solutions
  • 7.6.4 Infor Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.6.5 Infor Recent Developments
• 7.7 Epicor
  • 7.7.1 Epicor Profile
  • 7.7.2 Epicor Main Business
  • 7.7.3 Epicor Online Accounting Software Products, Services and Solutions
  • 7.7.4 Epicor Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Epicor Recent Developments
• 7.8 Workday
  • 7.8.1 Workday Profile
  • 7.8.2 Workday Main Business
  • 7.8.3 Workday Online Accounting Software Products, Services and Solutions
  • 7.8.4 Workday Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Workday Recent Developments
• 7.9 Unit4
  • 7.9.1 Unit4 Profile
  • 7.9.2 Unit4 Main Business
  • 7.9.3 Unit4 Online Accounting Software Products, Services and Solutions
  • 7.9.4 Unit4 Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.9.5 Unit4 Recent Developments
• 7.10 Xero
  • 7.10.1 Xero Profile
  • 7.10.2 Xero Main Business
  • 7.10.3 Xero Online Accounting Software Products, Services and Solutions
  • 7.10.4 Xero Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.10.5 Xero Recent Developments
• 7.11 Yonyou
  • 7.11.1 Yonyou Profile
  • 7.11.2 Yonyou Main Business
  • 7.11.3 Yonyou Online Accounting Software Products, Services and Solutions
  • 7.11.4 Yonyou Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.11.5 Yonyou Recent Developments
• 7.12 Kingdee
  • 7.12.1 Kingdee Profile
  • 7.12.2 Kingdee Main Business
  • 7.12.3 Kingdee Online Accounting Software Products, Services and Solutions
  • 7.12.4 Kingdee Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.12.5 Kingdee Recent Developments
• 7.13 Acclivity
  • 7.13.1 Acclivity Profile
  • 7.13.2 Acclivity Main Business
  • 7.13.3 Acclivity Online Accounting Software Products, Services and Solutions
  • 7.13.4 Acclivity Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Acclivity Recent Developments
• 7.14 FreshBooks
  • 7.14.1 FreshBooks Profile
  • 7.14.2 FreshBooks Main Business
  • 7.14.3 FreshBooks Online Accounting Software Products, Services and Solutions
  • 7.14.4 FreshBooks Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.14.5 FreshBooks Recent Developments
• 7.15 Zoho
  • 7.15.1 Zoho Profile
  • 7.15.2 Zoho Main Business
  • 7.15.3 Zoho Online Accounting Software Products, Services and Solutions
  • 7.15.4 Zoho Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.15.5 Zoho Recent Developments
• 7.16 Assit Cornerstone
  • 7.16.1 Assit Cornerstone Profile
  • 7.16.2 Assit Cornerstone Main Business
  • 7.16.3 Assit Cornerstone Online Accounting Software Products, Services and Solutions
  • 7.16.4 Assit Cornerstone Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.16.5 Assit Cornerstone Recent Developments
• 7.17 MEGI
  • 7.17.1 MEGI Profile
  • 7.17.2 MEGI Main Business
  • 7.17.3 MEGI Online Accounting Software Products, Services and Solutions
  • 7.17.4 MEGI Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.17.5 MEGI Recent Developments
• 7.18 Reckon
  • 7.18.1 Reckon Profile
  • 7.18.2 Reckon Main Business
  • 7.18.3 Reckon Online Accounting Software Products, Services and Solutions
  • 7.18.4 Reckon Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.18.5 Reckon Recent Developments
• 7.19 KashFlow
  • 7.19.1 KashFlow Profile
  • 7.19.2 KashFlow Main Business
  • 7.19.3 KashFlow Online Accounting Software Products, Services and Solutions
  • 7.19.4 KashFlow Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.19.5 KashFlow Recent Developments
• 7.20 Wave Accounting
  • 7.20.1 Wave Accounting Profile
  • 7.20.2 Wave Accounting Main Business
  • 7.20.3 Wave Accounting Online Accounting Software Products, Services and Solutions
  • 7.20.4 Wave Accounting Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.20.5 Wave Accounting Recent Developments
• 7.21 ZipBooks
  • 7.21.1 ZipBooks Profile
  • 7.21.2 ZipBooks Main Business
  • 7.21.3 ZipBooks Online Accounting Software Products, Services and Solutions
  • 7.21.4 ZipBooks Online Accounting Software Revenue (US$ Million) & (2020-2025)
  • 7.21.5 ZipBooks Recent Developments

8 Industry Chain Analysis

• 8.1 Online Accounting Software Industrial Chain
• 8.2 Online Accounting Software Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Online Accounting Software Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Online Accounting Software Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer