시장보고서
상품코드
1630810

세계의 디지털 마케팅 소프트웨어 시장 예측 : 솔루션별, 서비스별, 전개 방식별, 기업 규모별, 최종 용도별, 국가별, 기업 분석(2025-2033년)

Digital Marketing Software Market Global Forecast Report by Solution, Service, Deployment Mode, Enterprise Size, End Use, Countries and Company Analysis 2025-2033

발행일: | 리서치사: Renub Research | 페이지 정보: 영문 130 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

디지털 마케팅 소프트웨어의 시장 규모

세계 디지털 마케팅 소프트웨어 시장 규모는 2024년 855억 9,000만 달러에서 2033년까지 2,834억 2,000만 달러에 달할 것으로 예상되며, 2025-2033년 연평균 14.23% 성장할 것으로 예상됩니다. 시장의 주요 촉진요인은 사람들의 온라인 구매 채널에 대한 의존도 증가, 음성 인식 가젯 및 가상 비서 사용 확대, 각국 정부가 디지털화를 촉진하기 위해 시행하고 있는 다양한 프로그램 등입니다.

디지털 마케팅 소프트웨어 시장의 성장 촉진요인

최첨단 기술의 융합

빠른 기술 혁신과 다양한 산업에서 자동화, 머신러닝, AI의 활용은 시장 확장을 촉진하고 새로운 기회와 효율성을 창출하고 있습니다. 또한, 디지털 마케팅 소프트웨어는 챗봇 대화, 광고 타겟팅, 컨텐츠 추천 등 다양한 작업을 자동화하기 위해 AI 기반 도구와 알고리즘을 통합하고 있습니다. 이를 통해 수작업을 줄이고 마케팅 캠페인의 정확성과 적용성을 향상시킬 수 있습니다. 또한, 많은 기업들이 디지털 마케팅 소프트웨어를 사용하여 컨텐츠를 음성 검색에 대응하고, 웨어러블 기술, 스마트 스피커, 스마트폰 등 다양한 기기에서 원활한 경험을 구축하기 위해 디지털 마케팅 소프트웨어를 사용하고 있습니다. 또한, 클라우드 기반 디지털 마케팅 소프트웨어 솔루션의 등장으로 기업들은 마케팅 도구와 데이터에 원격으로 접근할 수 있게 되었습니다.

인터넷 구매에 대한 의존도 증가

이 산업에 긍정적인 영향을 미치는 큰 요소 중 하나는 디지털 시대의 소비자 기대와 행동의 변화입니다. 또한 정보, 엔터테인먼트, 상거래에서 인터넷 플랫폼에 대한 의존도가 높아짐에 따라 시장이 확대되고 있습니다. 이와는 별도로, 디지털 마케팅 소프트웨어 솔루션의 마케팅 자동화 및 AI 기반 커스터마이징 기능은 관련성 높고 맞춤화된 컨텐츠에 대한 소비자의 욕구 증가로 인해 촉진되고 있습니다. 이러한 도구를 통해 기업은 소비자 데이터를 분석하고 고도로 집중된 마케팅 캠페인을 전개하여 고객 참여와 만족도를 향상시킬 수 있습니다. 또한, 많은 기업들이 전환율을 높이고, 사용자 경험을 개선하고, 온라인 존재감을 최적화하기 위해 디지털 마케팅 소프트웨어에 자금을 투자하고 있습니다.

데이터 기반 마케팅 전략이 점점 더 중요해지고 있어

시장 확대를 뒷받침하는 또 다른 큰 요소는 데이터 기반 마케팅 전술에 대한 관심이 높아지고 있다는 점입니다. 또한, 데이터 기반 마케팅에 대한 관심이 높아짐에 따라 강력한 분석 및 보고 기능을 갖춘 디지털 마케팅 소프트웨어에 대한 수요가 증가하고 있습니다. 이 외에도 주요 성과 지표(KPI) 모니터링, 마케팅 캠페인 효과 평가, 고객 행동 학습 등 기업이 최신 디지털 마케팅 소프트웨어 솔루션에 대한 의존도가 높아지면서 시장이 확대되고 있습니다. 또한, CCPA 및 GDPR과 같은 법률이 기업에 고객 데이터를 책임감 있게 취급할 것을 요구함에 따라 데이터 프라이버시와 컴플라이언스의 중요성이 커지고 있습니다.

디지털 마케팅 소프트웨어 시장 개요 : 지역별 시장 개요

디지털 마케팅 소프트웨어 시장은 북미, 유럽, 아시아태평양에서 눈에 띄게 확대되면서 전 세계적으로 호황을 누리고 있습니다. 아시아태평양에서는 디지털 혁명이 빠르게 진행되고 있으며, 신흥 경제국에서 시장이 확대되고 있는 반면, 북미는 혁신과 수용성에서 선두를 달리고 있습니다.

이 보고서는 세계 디지털 마케팅 소프트웨어 시장에 대해 조사했으며, 시장 역학, 지역 및 부문 분석, 주요 기업 분석 등의 정보를 전해드립니다.

목차

제1장 소개

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

  • 성장 촉진요인
  • 과제

제5장 디지털 마케팅 소프트웨어 시장

제6장 시장 점유율 분석

  • 솔루션별
  • 서비스별
  • 전개 방식별
  • 기업 규모별
  • 최종 용도별
  • 국가별

제7장 솔루션

  • CRM 소프트웨어
  • 이메일 마케팅
  • 소셜 미디어
  • 검색 마케팅
  • 컨텐츠 관리
  • 마케팅 자동화
  • 캠페인 관리
  • 기타

제8장 서비스

  • 전문 서비스
  • 매니지드 서비스

제9장 전개 방식

  • 클라우드
  • 온프레미스

제10장 기업 규모

  • 대기업
  • 중소기업

제11장 최종 용도

  • 자동차
  • BFSI
  • 교육
  • 정부
  • 의료
  • 제조
  • 미디어·엔터테인먼트
  • 기타

제12장 국가

  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 프랑스
    • 독일
    • 이탈리아
    • 스페인
    • 영국
    • 벨기에
    • 네덜란드
    • 터키
  • 아시아태평양
    • 중국
    • 일본
    • 인도
    • 한국
    • 태국
    • 말레이시아
    • 인도네시아
    • 호주
    • 뉴질랜드
  • 라틴아메리카
    • 브라질
    • 멕시코
    • 아르헨티나
  • 중동 및 아프리카
    • 사우디아라비아
    • 아랍에미리트
    • 남아프리카공화국

제13장 Porter's Five Forces 분석

제14장 SWOT 분석

제15장 주요 기업 분석

  • Adobe, Inc.
  • Hewlett Packard Enterprise Company
  • HubSpot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • Teradata Corp
ksm 25.02.04

Digital Marketing Software Market Size

Digital Marketing Software market is expected to reach US$ 85.59 billion in 2024 to US$ 283.42 billion by 2033, with a CAGR of 14.23 % from 2025 to 2033. Some of the key reasons driving the market are people's growing reliance on online purchasing channels, the growing use of voice-activated gadgets and virtual assistants, and different programs implemented by governments in various nations to encourage digitalization.

Global Digital Marketing Software Industry Overview

The term "digital marketing software" describes the platforms and tools that marketers use to plan, coordinate, and evaluate advertising campaigns that employ digital media to promote businesses. Search engines, websites, social media, email, and mobile apps are some examples of these channels. Automation tools, analytics, content management systems (CMS), customer relationship management (CRM) systems, and email marketing tools are typical components of digital marketing software.

The market for digital marketing software is expanding rapidly due to the growing use of digital marketing techniques in a variety of sectors. The need for all-inclusive digital marketing software has increased as companies continue to move from conventional marketing strategies to digital platforms. Businesses may manage and maximize their digital marketing initiatives, including social media, email, SEO, content management, and analytics, with the help of this software. For example, Salesforce, Inc. and WhatsApp announced a partnership in September 2022 that will allow Salesforce users to create new WhatsApp messaging experiences and engage with their clients. WhatsApp-first business messaging will make use of the firms' top-tier capabilities to establish sophisticated, useful, integrated, and customized connections between people and businesses worldwide.

Growth Drivers for the Digital Marketing Software Market

Combining cutting-edge technologies

Rapid technological breakthroughs and the use of automation, machine learning, and artificial intelligence (AI) across a range of industries are fostering market expansion and opening up new opportunities and efficiency. Furthermore, digital marketing software is incorporating AI-powered tools and algorithms to automate a variety of tasks, including chatbot conversations, ad targeting, and content recommendations. This decreases manual labor and improves the precision and applicability of marketing campaigns. In addition, many businesses are using digital marketing software to make content voice search-friendly and to build seamless experiences across a variety of devices, such as wearable technology, smart speakers, and smartphones. Additionally, companies are now able to access their marketing tools and data from distant locations thanks to the advent of cloud-based digital marketing software solutions.

Growing dependence on internet purchasing

One of the main elements favorably impacting the industry is the changing expectations and behavior of consumers in the digital age. The market is also expanding as a result of people's growing reliance on internet platforms for information, entertainment, and commerce. Aside from this, marketing automation and AI-driven customization capabilities in digital marketing software solutions are being promoted by consumers' growing desires for relevant and tailored content. By using these tools, companies may improve customer engagement and satisfaction by analyzing consumer data and developing highly focused marketing campaigns. Additionally, a number of businesses are spending money on digital marketing software in order to boost conversion rates, enhance user experiences, and optimize their online presence.

Data-driven marketing tactics are becoming more and more important

The other key element supporting the market's expansion is the growing focus on data-driven marketing tactics. Furthermore, the need for digital marketing software with strong analytics and reporting features is being fueled by the growing trend toward data-driven marketing. Aside from this, the market is expanding because companies are depending more and more on contemporary digital marketing software solutions to monitor key performance indicators (KPIs), assess the effectiveness of marketing campaigns, and learn about customer behavior. Furthermore, with laws like the CCPA and GDPR requiring companies to handle customer data responsibly, the significance of data privacy and compliance has increased.

Digital Marketing Software Market Overview by Regions

With notable expansion in North America, Europe, and Asia-Pacific, the market for digital marketing software is flourishing on a global scale. While Asia-Pacific undergoes a rapid digital revolution that propels market expansion in emerging economies, North America leads in innovation and acceptance. An overview of the market by region is given below:

United States Digital Marketing Software Market

Due to factors including widespread internet use, technical advancements, and a high need for data-driven marketing techniques, the US market for digital marketing software is among the biggest and most developed in the world. Software solutions for automation, customer engagement, analytics, and customized experiences are being adopted by businesses in a variety of industries. Growth has been spurred by the development of AI, machine learning, and big data analytics, which allow companies to monitor customer behavior, improve ROI, and optimize campaigns. The U.S. market continues to be a major participant in the global digital marketing scene due to its strong e-commerce sector, high demand for social media marketing tools, and ongoing digital transformation.

WPP plc and the technology business NVIDIA Corporation teamed up in May 2023 to create an AI-driven generative content engine for web advertising. WPP plc's artists and designers may combine 3D content with generative AI thanks to the content engine's connections to manufacturing, 3D designs, and supply chain tools.

United Kingdom Digital Marketing Software Market

Due to the nation's robust digital infrastructure, high internet penetration, and increased use of cloud-based solutions, the UK market for digital marketing software is expanding quickly. Companies are using digital marketing tools to improve automation, data analytics, campaign management, and client engagement. Due to the fiercely competitive industry, UK businesses are concentrating on leveraging AI and machine learning to enhance ROI and provide individualized experiences. The need for sophisticated digital marketing software is further accelerated by the growth of e-commerce, social media, and mobile marketing. Innovation in marketing technologies is also taking place in the UK, which is encouraging further industry growth.

India Digital Marketing Software Market

India's rapidly evolving digital landscape, rising internet and mobile penetration, and growing e-commerce industry are all contributing to the country's notable rise in the digital marketing software market. Digital marketing solutions are being adopted by companies of all sizes in order to improve client engagement, optimize campaigns, and examine consumer behavior. The need for sophisticated tools like automation, analytics, and AI-powered platforms is being driven by the increasing significance of social media, mobile advertising, and tailored marketing. More businesses are investing in software that boosts ROI and fortifies their competitive edge as India's digital ecosystem develops. With the growth of digital-first companies, the industry is anticipated to continue to grow.

Bharti Airtel and International Business Machines Corporation announced in September 2022 that they would be collaborating to establish 120 network data centers in 20 locations on Airtel's edge computing platform in India. Large companies in a variety of industries, including as manufacturing and the automotive sector, will be able to use the forum to speed up the creation of novel solutions that add value to their operations and clients while, once implemented, operating safely at the edge.

Saudi Arabia Digital Marketing Software Market

Saudi Arabia's Vision 2030 plan, which places a strong emphasis on innovation and digital transformation, is propelling the country's digital marketing software market's rapid expansion. Businesses are using digital marketing solutions more frequently to enhance client engagement, automate campaigns, and maximize performance due to the high internet penetration rate and rising smartphone usage. The need for advanced marketing tools is being further fueled by the expansion of social media, mobile advertising, and e-commerce in Saudi Arabia. Businesses are also using analytics, big data, and AI to improve marketing ROI and provide individualized experiences. Saudi Arabia continues to be a crucial market for marketing technology growth in the region as the digital landscape changes.

Solution- Industry is divided into 4 viewpoints:

1. CRM Software

2. Email Marketing

3. Social Media

4. Search Marketing

5. Content Management

6. Marketing Automation

7. Campaign Management

8. Others

Service- Industry is divided into 2 viewpoints:

1. Professional Services

2. Managed Services

Deployment Mode- Industry is divided into 4 viewpoints:

1. Cloud

2. On-Premise

Enterprise Size- Industry is divided into 5 viewpoints:

1. Large Enterprises

2. Small & Medium Sized Enterprises

End Use- Industry is divided into 5 viewpoints:

1. Automotive

2. BFSI

3. Education

4. Government

5. Healthcare

6. Manufacturing

7. Media & Entertainment

8. Others

Countries- Industry is divided into 25 viewpoints:

North America

  • United States
  • Canada

Europe

  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom
  • Belgium
  • Netherlands
  • Turkey

Asia Pacific

  • China
  • Japan
  • India
  • South Korea
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Latin America

  • Brazil
  • Mexico
  • Argentina

Middle East & Africa

  • Saudi Arabia
  • United Arab Emirates
  • South Africa

All companies have been covered with 5 Viewpoints

1. Overviews

2. Key Person

3. Recent Developments & Strategies

4. Financial Insights

Company Analysis

1. Adobe, Inc.

2. Hewlett Packard Enterprise Company

3. HubSpot, Inc.

4. Microsoft Corporation

5. Oracle Corporation

6. Salesforce, Inc.

7. Sap SE

8. Teradata Corp

Table of Contents

1. Introduction

2. Research Methodology

3. Executive Summary

4. Market Dynamics

  • 4.1 Growth Drivers
  • 4.2 Challenges

5. Digital Marketing Software Market

6. Market Share Analysis

  • 6.1 By Solution
  • 6.2 By Service
  • 6.3 By Deployment Mode
  • 6.4 By Enterprise Size
  • 6.5 By End Use
  • 6.6 By Countries

7. Solution

  • 7.1 CRM Software
  • 7.2 Email Marketing
  • 7.3 Social Media
  • 7.4 Search Marketing
  • 7.5 Content Management
  • 7.6 Marketing Automation
  • 7.7 Campaign Management
  • 7.8 Others

8. Service

  • 8.1 Professional Services
  • 8.2 Managed Services

9. Deployment Mode

  • 9.1 Cloud
  • 9.2 On-Premise

10. Enterprise Size

  • 10.1 Large Enterprises
  • 10.2 Small & Medium Sized Enterprises

11. End Use

  • 11.1 Automotive
  • 11.2 BFSI
  • 11.3 Education
  • 11.4 Government
  • 11.5 Healthcare
  • 11.6 Manufacturing
  • 11.7 Media & Entertainment
  • 11.8 Others

12. Countries

  • 12.1 North America
    • 12.1.1 United States
    • 12.1.2 Canada
  • 12.2 Europe
    • 12.2.1 France
    • 12.2.2 Germany
    • 12.2.3 Italy
    • 12.2.4 Spain
    • 12.2.5 United Kingdom
    • 12.2.6 Belgium
    • 12.2.7 Netherlands
    • 12.2.8 Turkey
  • 12.3 Asia Pacific
    • 12.3.1 China
    • 12.3.2 Japan
    • 12.3.3 India
    • 12.3.4 South Korea
    • 12.3.5 Thailand
    • 12.3.6 Malaysia
    • 12.3.7 Indonesia
    • 12.3.8 Australia
    • 12.3.9 New Zealand
  • 12.4 Latin America
    • 12.4.1 Brazil
    • 12.4.2 Mexico
    • 12.4.3 Argentina
  • 12.5 Middle East & Africa
    • 12.5.1 Saudi Arabia
    • 12.5.2 UAE
    • 12.5.3 South Africa

13. Porter's Five Forces Analysis

  • 13.1 Bargaining Power of Buyers
  • 13.2 Bargaining Power of Suppliers
  • 13.3 Degree of Rivalry
  • 13.4 Threat of New Entrants
  • 13.5 Threat of Substitutes

14. SWOT Analysis

  • 14.1 Strength
  • 14.2 Weakness
  • 14.3 Opportunity
  • 14.4 Threat

15. Key Players Analysis

  • 15.1 Adobe, Inc.
    • 15.1.1 Overview
    • 15.1.2 Key Persons
    • 15.1.3 Recent Development & Strategies
    • 15.1.4 Revenue Analysis
  • 15.2 Hewlett Packard Enterprise Company
    • 15.2.1 Overview
    • 15.2.2 Key Persons
    • 15.2.3 Recent Development & Strategies
    • 15.2.4 Revenue Analysis
  • 15.3 HubSpot, Inc.
    • 15.3.1 Overview
    • 15.3.2 Key Persons
    • 15.3.3 Recent Development & Strategies
    • 15.3.4 Revenue Analysis
  • 15.4 Microsoft Corporation
    • 15.4.1 Overview
    • 15.4.2 Key Persons
    • 15.4.3 Recent Development & Strategies
    • 15.4.4 Revenue Analysis
  • 15.5 Oracle Corporation
    • 15.5.1 Overview
    • 15.5.2 Key Persons
    • 15.5.3 Recent Development & Strategies
    • 15.5.4 Revenue Analysis
  • 15.6 Salesforce, Inc.
    • 15.6.1 Overview
    • 15.6.2 Key Persons
    • 15.6.3 Recent Development & Strategies
    • 15.6.4 Revenue Analysis
  • 15.7 SAP SE
    • 15.7.1 Overview
    • 15.7.2 Key Persons
    • 15.7.3 Recent Development & Strategies
    • 15.7.4 Revenue Analysis
  • 15.8 Teradata Corp
    • 15.8.1 Overview
    • 15.8.2 Key Persons
    • 15.8.3 Recent Development & Strategies
    • 15.8.4 Revenue Analysis
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