세계의 자동차 스마트 콕핏 설계 동향(2023년)

As the most intuitive window to experience automotive intelligent technology, intelligent cockpit is steadily moving towards the deep end of "intelligence", and automakers have worked to deploy intelligent cockpit functions they regard as the differentiated selling points of their vehicle models.

In 2023, OEMs released a number of innovative concept models and new models for sale, especially models of emerging brands such as Xpeng, ZEEKR, Galaxy, LUXEED, NEVO, Avatr and Jiyue. New technologies, new scenarios and new modes including diversified displays, new UIs, comfortable intelligent seats, panoramic sound effects, ambient lights, and intelligent surfaces spring up.

Display and interior design are deeply integrated to emphasize emotional resonance with users.

Automotive display, as the intelligent cockpit component users can perceive most easily, has become an important means for automakers to offer a differentiated experience for users. In 2023, cockpit display design shows the trend of multi-screen, large screen, diversification and technology.

First, the number of models with large integrated displays is increasing. In recent years, Ford, Lincoln, Cadillac, ARCFOX, IM, Roewe, Jiyue, Geely Galaxy and many other auto brands have launched models with integrated displays which are tending to be bigger, for example, Geely Galaxy E8 is equipped with a 45-inch 8K integrated display, Jiyue 01 with a 35.6-inch 6K integrated display, Cadillac LYRIQ with a 33-inch integrated display, Buick E5 with a 30-inch 6K integrated curved display, and Ford EVOS with a 27-inch 4K integrated display.

Second, the conventional cluster screen is replaced by the design and display layout. In the trend for extremely simplified design, there is a design mode in which the cluster screen is replaced. On the market Tesla Model 3 and Model Y are the first models without clusters. Their cluster functions are mainly concentrated on the left area of the center console display to expand the visible field of view, improve user experience, and embody intelligence.

In addition to Tesla, many models launched in 2023 adopt the center console + HUD design without common clusters. For example, Li Auto's L Series models, Changan NEVO A07, Deepal S7, Geely Livan 7, and HiPhi Z all have HUDs without clusters. As intelligence level gets higher and display technology matures and advances, display and interior will be further integrated, and cluster screens of more models will be cancelled or replaced.

Deepal S7 adopts the embracing interior design like a luxury yacht, highlighting luxury and comfort. Equipped with a 15.6-inch intelligent steering screen and AR-HUD but without cluster, it focuses the front view of the driver upward to improve safety by deeply integrating intelligent driving and vehicle systems.

Changan NEVO A07 adopts an unconventional design style of "Emotional Island Floating Interior Space". The common cluster at the driver's seat is canceled and replaced by a 50-inch AR HUD and a floating center console screen.

As display and interior tend to be integrated and technology matures, display design concepts such as holographic display, projection, invisible screens and non-screen design have appeared.

In 2023, BMW released i Vision Dee, a vision vehicle that enables digital emotional interaction, demonstrating BMW's vision for the future digital experience inside and outside the car. There are no physical buttons in the car. By using Shy Tech, the HUD system replaces the conventional LCD to create a mixed reality interactive interface. Using shy-tech sensors on the instrument panel and the five-level touch slider projected on the center console, drivers can determine the content and area displayed on the HUD system (which can span the entire windshield).

In addition to conventional cluster, center console and copilot seat display, there are a variety of diversified display products such as copilot seat ceiling screen, center console ceiling screen, lifting screen, sliding screen, privacy screen, and light field screen.

Based on visual design upgrade, exploration of UI gets deeper in terms of 3D HMI and custom settings.

As automotive display technology continues to mature, automotive human-machine interfaces (HMI) are being upgraded, and elements such as zero-level interaction, card-style design and flatness have been widely used. With the enrichment of smart car functions and contents, the future interface interaction is becoming more concise, 3D intuitive, and personalized.

As 3D HMI penetrates into the automotive field, the application of 3D HMI is no longer limited to 3D virtual assistants and 3D car models, and it finds broader application in 3D AR-HUD, 3D map navigation and driving assistance scenarios, seamless 3D scene functional transition (one shot), and 3D immersive scene space.

3D HMI solutions gradually penetrate from some functions to the system desktop and even the all-scenario function solution design. The intuitive and three-dimensional interactive experience not only improves the convenience and safety of the driver's operation, but also provides high-quality entertainment experiences.

In 2023, Flyme Auto, an IVI system jointly built by Meizu and Geely, was equipped with a 3D car model desktop. It can realize seamless transition between different scenes, break through the application boundary, reduce the sense of separation between the desktop and the application, present the environmental elements outside the car in real time and live, and provide common settings according to different scenarios, thus enhancing user experiences from vision to interaction to comprehensive live functions.

Based on 3D engine rendering, the desktop of Flyme Auto is designed with 'Ruran Engine', which shows the passage of 24 hours a day through real-time rendering and integrates the weather system into it, so that users can immediately feel the unbounded experience of breaking the boundaries between digital world and reality. In addition, its air conditioning and charging interfaces are designed with 3D particle dynamic effects to enhance the emotional value of the product, which is vivid.

To meet personalized needs, the IVI UI also keeps expanding. At present, multiple models offer customizable options in IVI UI settings, evolving from originally a few customizable options to the personalized settings that are customizable on multiple function pages.

In October 2023, Xpeng released Xpeng X9, its first MPV equipped with a new smart cockpit XOS and a multi-task architecture which supports independent operation of multiple tasks. The new XDock supports custom editing, places frequently-used functions required in different seasons/scenarios in the Dock bar to achieve zero-level interaction between commonly used functions.

In 2023, the IVI desktop of Lynk & Co 09 equipped with LYNK OS N features super customization. Users can define desktop cards, first-level menus of vehicle settings, vehicle control pages and Dock bar cards as they like.

In addition, the IVI UI has begun to resemble that UI of mobile phones and tablet PCs. For example, split screen is used in multiple models, reducing user learning costs and improving user experience.

The design trend of deep integration between IVI and terminal devices such as mobile phones

In recent years, in order to improve the user experience, the deep integration between mobile phones and IVI has become one of the inevitable development trends. In the era of electric intelligence, the deep integration between the automotive industry and the consumer electronics industry is conducive to realizing the close interaction between IVI and mobile phone software technology, promoting the construction of cross-border user ecosystems, and truly providing users with more convenient and intelligent experiences.

In November 2023, Chery and Huawei released their cooperative model LUXEED S7 whose cockpit is equipped with Huawei's new HarmonyOS 4.0. This intelligent cockpit brings a more powerful super desktop, and supports more applications to land on the car and call each other, greatly expanding its application scenarios.

Based on HarmonyOS 4.0, the intelligent cockpit of LUXEED S7 not only enables the most common entertainment connection, but also makes audio and video calls with Huawei mobile phones, tablet PCs, etc. It also supports the rapid transmission of navigation and entertainment information between devices, and easily controls a number of connected devices at home through comprehensive car-home interconnection capabilities, becoming a truly brand-new mobile smart device besides mobile phones and tablet PCs.

In October 2023, Xiaomi released the Xiaomi HyperOS, which aims to create a people-centric "ecological" operating system covering humans, cars and homes. Also Xiaomi has developed Xiaomi HyperConnect to make devices connect efficiently and cooperate excellently. With HyperOS, devices can be networked dynamically in real time.

Xiaomi HyperConnect connects the entire Xiaomi HyperOS ecosystem. Each device is like a tentacle that perceives the world, and they are connected together to form a huge network to ultimately forge a smart world of "human-car-home ecosystem". Users can see the devices in the control center, make the devices cooperate with each other without connection, and call the hardware capabilities of other devices in real time. For example, the menu in the upper right corner of the Xiaomi mobile phone has a separate control module designed for the car. The Xiaomi mobile phone can connect to Car WiFi. When the car owner is about to arrive home, his/her family can check the specific arrival information via the Xiaomi TV. The car owner can turn on the in-car camera and make video calls with his/her mobile phone. Xiaomi HyperOS features clear picture quality and extremely low latency, and also supports users to copy text, pictures, files, etc. across devices.

In the future, smart car user experience design will be further integrated with other platforms and devices. Users can seamlessly connect smart phones, smart homes and other devices with smart cars to achieve cross-platform integrated control and interaction. This design trend can provide more consistent and convenient user experiences. The integration of cross-terminal devices allows for the layout of home-car-office integration and other integrated scenarios.

Table of Contents

1 Intelligent Cockpit Design Concept and Trends

• 1.1 Cockpit Design Highlights of the Latest Concept Models in 2023
  • 1.1.1 Intelligent Cockpit Overview
  • 1.1.2 Intelligent Cockpit Development Features
  • 1.1.3 Cockpit Development Trends
  • 1.1.4 Cockpit Configuration Highlights of Major Concept Models in 2023 (1)
  • 1.1.5 Cockpit Configuration Highlights of Major Concept Models in 2023 (2)
  • 1.1.6 Cockpit Configuration Highlights of Major Concept Models in 2023 (3)
  • 1.1.7 Cockpit Configuration Highlights of Major Concept Models in 2023 (4)
  • 1.1.11 BMW's Digital Emotional Interaction Concept Car: i Vision Dee
  • 1.1.12 BMW's Next-generation Concept Car: Vision Neue Klasse
  • 1.1.13 Mercedes-Benz's CLA Concept Car
  • 1.1.14 Intelligent Cockpit Highlights of RAM 1500 Revolution Concept Car
  • 1.1.15 Cockpit Highlights of Peugeot Inception Concept Car
  • 1.1.16 Chrysler's Intelligent Cockpit
  • 1.1.17 Toyota Boshoku's Concept Cockpit :MX221
• 1.2 Intelligent Cockpit Configuration Highlights of New Models Launched in 2023
  • 1.2.1 Cockpit Design Features of Mercedes-Benz's Major New Models in 2023
  • 1.2.2 Cockpit Design Features of BMW's Major New Models in 2023
  • 1.2.3 Cockpit Design of Major New Models Launched in 2023 (1)
  • 1.2.4 Cockpit Design Features of Audi's Major New Models in 2023
  • 1.2.5 Cockpit Design of Major New Models Launched in 2023 (2)
  • 1.2.6 Cockpit Design of Major New Models Launched in 2023 (3)
  • 1.2.7 Cockpit Design of Major New Models Launched in 2023 (4)
  • 1.2.8 Cockpit Design Features of Great Wall Motor's Major New Models in 2023
  • 1.2.9 Cockpit Design Features of GAC's Major New Models in 2023
  • 1.2.10 Cockpit Design of Major New Models Launched in 2023 (5)
  • 1.2.11 Cockpit Design of Major New Models Launched in 2023 (6)
  • 1.2.12 Cockpit Design Features of SAIC's Major New Models in 2023
  • 1.2.13 Cockpit Design of Major New Models Launched in 2023 (7)
  • 1.2.14 Cockpit Design Features of BYD's Major New Models in 2023
  • 1.2.15 Cockpit Design of Major New Models Launched in 2023 (8)
  • 1.2.16 Cockpit Design of Major New Models Launched in 2023 (9)
  • 1.2.17 Cockpit Design Features of Geely's Major New Models in 2023
  • 1.2.18 Cockpit Design of Major New Models Launched in 2023 (10)
  • 1.2.19 Cockpit Design of Major New Models Launched in 2023 (11)
  • 1.2.20 Cockpit Design of Major New Models Launched in 2023 (12)
  • 1.2.21 Cockpit Design of Major New Models Launched in 2023 (13)
  • 1.2.22 Cockpit Design of Major New Models Launched in 2023 (14)
  • 1.2.23 Cockpit Design Features of Changan's Major New Models in 2023
  • 1.2.24 Cockpit Design of Major New Models Launched in 2023 (15)
  • 1.2.25 Cockpit Design Features of Avatr's New Models in 2023
  • 1.2.26 Cockpit Design of Major New Models Launched in 2023 (16)
  • 1.2.27 Cockpit Design Features of Dongfeng's Major New Models in 2023
  • 1.2.28 Cockpit Design of Major New Models Launched in 2023 (17)
  • 1.2.29 Cockpit Design Features of Chery's Major New Models in 2023
  • 1.2.30 Cockpit Design of Major New Models Launched in 2023 (18)
  • 1.2.31 Cockpit Design of Major New Models Launched in 2023 (19)
  • 1.2.32 Cockpit Design of Major New Models Launched in 2023 (20)
• 1.3 Intelligent Cockpit Design Trends
  • 1.3.1 Intelligent Cockpit Design Trends (1)
  • 1.3.2 Intelligent Cockpit Design Trends (2)
  • 1.3.3 Intelligent Cockpit Design Trends (3)
  • 1.3.4 Intelligent Cockpit Design Trends (4)
  • 1.3.5 Intelligent Cockpit Design Trends (5)
  • 1.3.6 Intelligent Cockpit Design Trends (6)
  • 1.3.7 Intelligent Cockpit Design Trends (7)
  • 1.3.8 Intelligent Cockpit Design Trends (8)
  • 1.3.9 Intelligent Cockpit Design Trends (9)
  • 1.3.10 Intelligent Cockpit Design Trends (10)
  • 1.3.11 Intelligent Cockpit Design Trends (11)
  • 1.3.12 Intelligent Cockpit Trends amid the Development of Autonomous Driving (1)
  • 1.3.13 Intelligent Cockpit Trends amid the Development of Autonomous Driving (2)

2 Intelligent Cockpit Display Design Trends

• 2.1 Status Quo of Cockpit Display Design
  • 2.1.1 Cockpit Display Layout
  • 2.1.2 Status Quo of Cockpit Display Design:
  • 2.1.3 Cockpit Display Business Layout of Major Enterprises:
  • 2.1.4 Development Directions of Cockpit Cluster Display
  • 2.1.5 Cluster Display Business Layout of Major Enterprises:
  • 2.1.6 Status Quo of Cockpit HUD: Installation of AR-HUD on Vehicles Speeds up
  • 2.1.7 AR HUD Products of Major Enterprises (1)
  • 2.1.8 AR HUD Products of Major Enterprises (2)
• 2.2 Cockpit Display Design Trends
  • 2.2.1 Cockpit Display Design Trends (1)
  • 2.2.2 Cockpit Display Design Trends (2)
  • 2.2.3 Cockpit Display Design Trends (3)
  • 2.2.4 Cockpit Display Design Trends (4)
  • 2.2.5 Cockpit Display Design Trends (5)
  • 2.2.6 Cockpit Display Design Trends (6)
  • 2.2.7 Cockpit Display Design Trends (7)
  • 2.2.8 Cockpit Display Design Trends (8)
  • 2.2.9 Cockpit Display Design Trends (9)
  • 2.2.10 Cockpit Display Design Trends (10)
  • 2.2.11 Cockpit Display Design Trends (11)
  • 2.2.12 Cockpit Display Design Trends (12)
  • 2.2.13 Cockpit Display Design Trends (13)
  • 2.2.14 Cockpit Display Design Trends (14)
  • 2.2.15 Cockpit Display Development Trends:
• 2.3 Status Quo of Automotive Smart Surface Applications and Design Trends
  • 2.3.1 Smart Surface Overview
  • 2.3.2 Features of Smart Surface Products
  • 2.3.3 Smart Surface Composition
  • 2.3.4 Smart Surface Technology
  • 2.3.5 Products of Major Smart Surface Suppliers
  • 2.3.6 Smart Surface Industry Chain
  • 2.3.7 Smart Surface Application Cases
  • 2.3.12 Smart Surface Design Trends (1)
  • 2.3.13 Smart Surface Design Trends (2)
  • 2.3.14 Smart Surface Design Trends (3)
  • 2.3.15 Smart Surface Design Trends (4)
  • 2.3.16 Smart Surface Design Trends (5)
  • 2.3.17 Smart Surface Market Size
• 2.4 Application Trends of Touch Feedback Interactive Technology
  • 2.4.1 Overview of Touch Feedback Technology
  • 2.4.2 Demand for Touch Feedback Technology
  • 2.4.3 Touch Feedback Technology Methods
  • 2.4.4 Touch Feedback Technology Methods: Vibration Feedback
  • 2.4.5 Touch Feedback Technology Methods: Piezoelectric Tactile Technology
  • 2.4.6 Main Touch Feedback Technology Industry Chain
  • 2.4.7 Major Suppliers of Touch Feedback Technology Products
  • 2.4.8 Touch Feedback Technology Products of Major Tier1 Suppliers
  • 2.4.9 Applications of OEM Touch Feedback Technology
  • 2.4.10 Automotive Display Touch System Technology Roadmap
  • 2.4.11 Automotive Tactile Feedback Market Size
  • 2.4.12 Development Route of Automotive Tactile Feedback Technology amid the Trend of Autonomous Driving Technology
  • 2.4.13 Cases

3 Intelligent Cockpit HMI Design Trends

• 3.1 Status Quo of Cockpit HMI Design
  • 3.1.1 Overview of Automotive HMI
  • 3.1.2 Automotive HMI Design Modes
  • 3.1.3 Automotive HMI Design Process
  • 3.1.4 Automotive HMI Development Process
  • 3.1.5 Automotive HMI Design Framework
  • 3.1.6 Automotive UX Design Principles
  • 3.1.7 Tools Required by Automotive HMI Design
  • 3.1.8 HMI Design Integration Software Tools of Major Enterprises
  • 3.1.9 HMI Design Business of Major Tier 1 Suppliers
  • 3.1.10 Major HMI Design Companies and Their Businesses
  • 3.1.11 Global Automotive HMI Market Size
  • 3.1.12 HMI Suppliers for Major Models
  • 3.1.13 IVI UI Features of Major Models (1)
  • 3.1.14 IVI UI Features of Major Models (2)
  • 3.1.15 IVI UI Features of Major Models (3)
  • 3.1.16 IVI UI Features of Major Models (4)
  • 3.1.23 IVI UI Features of Major OEMs
  • 3.1.24 UI Cases (1)
  • 3.1.25 UI Cases (2)
  • 3.1.26 UI Cases (3)
  • 3.1.27 UI Cases (4)
• 3.2 Design, Applications and Trends of Cockpit 3D HMI
  • 3.2.1 Potential of and Key Factors for 3D HMI Applications in Vehicles
  • 3.2.2 Production Process of 3D HMI
  • 3.2.3 Major 3D Engine Software Designers
  • 3.2.4 Solutions of Major 3D HMI Suppliers (1)
  • 3.2.5 Solutions of Major 3D HMI Suppliers (2)
  • 3.2.6 Solutions of Major 3D HMI Suppliers (3)
  • 3.2.7 Solutions of Major 3D HMI Suppliers (4)
  • 3.2.8 Solutions of Major 3D HMI Suppliers (5)
  • 3.2.9 3D HMI Application Cases (1)
  • 3.2.10 3D HMI Application Cases (2)
  • 3.2.11 3D HMI Application Cases (3)
  • 3.2.12 Application Trends of 3D HMI in Intelligent Cockpits (1)
  • 3.2.13 Application Trends of 3D HMI in Intelligent Cockpits (2)
• 3.3 Cockpit HMI Design Trends
  • 3.3.1 HMI Trends (1)
  • 3.3.2 HMI Trends (2)
  • 3.3.3 HMI Trends (3)
  • 3.3.4 HMI Trends (4)
  • 3.3.5 HMI Trends (5)
  • 3.3.6 Automotive UI Design Trends (1)
  • 3.3.7 Automotive UI Design Trends (2)
  • 3.3.8 Automotive UI Design Trends (3)
  • 3.2.9 Automotive UI Design Trends (4)
  • 3.2.10 Development Trends of Cockpit HMI Tools
• 3.4 Cockpit HMI Design Companies
  • 3.4.1 Pursuer
    • 3.4.1.1 Profile
    • 3.4.1.2 Main Products
    • 3.4.1.3 HMI Innovative Design Business
    • 3.4.1.4 Major Customers
  • 3.4.2 JOMEC
    • 3.4.2.1 Profile
    • 3.4.2.2 Main Business
    • 3.4.2.3 Interaction Design Services
    • 3.4.2.4 Major Customers
  • 3.4.3 Facecar
    • 3.4.3.1 Profile
    • 3.4.3.2 Main Business
    • 3.4.3.3 HMI Innovative Design Business
    • 3.4.3.4 Intelligent Cockpit Solutions
    • 3.4.3.5 R&D Black Technology R&D Services
    • 3.4.3.6 Major Cooperative Automakers
  • 3.4.4 Studiokurbos
    • 3.4.4.1 Profile
    • 3.4.4.2 UI&UX Design Business
    • 3.4.4.3 Major Customers
  • 3.4.5 Star Design
    • 3.4.5.1 Profile
    • 3.4.5.2 Automotive and Mobility Business
    • 3.4.5.3 HMI Design Business
    • 3.4.5.4 Major Customers

4 Design Trends of Deep Integration between Intelligent Cockpit IVI and Mobile Phones

• 4.1 Status Quo of IVI-phone Integration
  • 4.1.1 Status Quo of IVI-phone Integration
  • 4.1.2 Barriers for Status Quo of IVI-phone Integration
  • 4.1.3 Exploration on Business Models of Deep IVI-phone Integration
  • 4.1.4 IVI-phone Integrated Layout of Major Enterprises
• 4.1. 5 Cases of Deep IVI-phone Integrated Layout

4 Design Trends of Deep IVI-phone Integrated Layout

• 4.2.1 Trends of Deep IVI-phone Integration (1)
• 4.2.2 Trends of Deep IVI-phone Integration (2)
• 4.2.3 Trends of Deep IVI-phone Integration (3)
• 4.2.4 Trends of Deep IVI-phone Integration (4)
• 4.2.5 Trends of Deep IVI-phone Integration (5)
• 4.2.6 Trends of Deep IVI-phone Integration (6)
• 4.2.7 Trends of Deep IVI-phone Integration (7)

5 Intelligent Cockpit Scenario Integrated Design Trends

• 5.1 Status Quo and Trends of Cockpit Scenario Mode Layout
  • 5.1.1 Status Quo of Intelligent Cockpit Scenario Modes
  • 5.1.2 Scenario Mode Layout of Major Models in 2023 (1)
  • 5.1.3 Scenario Mode Layout of Major Models in 2023 (2)
  • 5.1.4 Scenario Mode Layout of Major Models in 2023 (3)
  • 5.1.5 Scenario Mode Layout of Major Models in 2023 (4)
  • 5.1.6 Scenario Mode Layout of Major OEMs (1)
  • 5.1.7 Scenario Mode Layout of Major OEMs (2)
  • 5.1.8 Scenario Mode Layout of Major OEMs (3)
  • 5.1.9 Scenario Mode Layout of Major OEMs (4)
  • 5.1.10 Scenario Mode Layout of Major OEMs (5)
  • 5.1.11 Scenario Mode Layout of Major OEMs (6)
  • 5.1.12 Scenario Mode Layout of Major OEMs (7)
  • 5.1.13 Scenario Mode Layout of Major OEMs (8)
  • 5.1.14 Scenario Mode Layout of Major OEMs (9)
  • 5.1.15 Scenario Mode Layout of Major OEMs (10)
  • 5.1.16 Scenario Mode Layout of Major OEMs (11)
  • 5.1.17 Scenario Mode Layout of Major OEMs (12)
  • 5.1.18 Scenario Mode of Yanfeng XiM23s in 2023
  • 5.1.19 Scenario Mode of Yanfeng XiM23 in 2022
  • 5.1.20 Exploration on Scenario-based Design of Intelligent Cockpits
  • 5.1.21 Intelligent Cockpit Scenario Design Trends (1):
  • 5.1.22 Intelligent Cockpit Scenario Design Trends (2):
  • 5.1.23 Scenario Engine Layout
  • 5.1.24 Main Features of Scenario Engine Model Development
  • 5.1.25 Analysis on Scenario-based Design of Intelligent Cockpits
  • 5.1.26 Cockpit Functions and Demand in Driving Scenarios
  • 5.1.27 Cockpit Functions and Demand in Non-driving Scenarios
  • 5.1.28 Main Scenario Engine Suppliers
  • 5.1.29 Scenario Engine Solutions of Aptiv
  • 5.1.30 Scenario Engine Solutions of Banma Zhixing
  • 5.1.31 Scenario Engine Solutions of Volcanic Engine
  • 5.1.32 AI Scenario Engine Solutions of JDO
  • 5.1.33 Intelligent Scenario Solutions of SenseAuto
• 5.2 Automotive Gaming Design Trends
  • 5.2.1 Introduction to Automotive Gaming
  • 5.2.2 Application Scenarios of Automotive Gaming
  • 5.2.3 Problems of Automotive Gaming
  • 5.2.4 Main Types of Automotive Gaming
  • 5.2.5 Implementation Modes of Automotive Gaming
  • 5.2.6 Interaction Modes of Automotive Gaming
  • 5.2.7 Automotive Gaming Layout of OEMs
  • 5.2.10 Cases of Automotive Gaming
  • 5.2.13 Security Considerations and Settings of OEMs for Automotive Gaming
  • 5.2.14 OEMs Mainly Develop Automotive Gaming through Cooperation with Game Companies
  • 5.2.15 Business Models of Automotive Gaming
  • 5.2.16 Major Automotive Gaming Suppliers
  • 5.2.17 Development Trends of Automotive Gaming
  • 5.2.18 Automotive Gaming Market Size
  • 5.2.19 The Penetration of Automotive Gaming Is Closely Related to the Development of Autonomous Driving
  • 5.2.20 Development Trends of Automotive Gaming Types
• 5.3 Metaverses and Intelligent Cockpits
  • 5.3.1 Metaverses and Intelligent Cockpits
• 5.3. Major Suppliers with Metaverse Layout
  • 5.3.3 Layout of Major OEMs in Metaverses and Virtual Reality
  • 5.3.4 VR/AR/MR Layout of Major OEMs
  • 5.3.5 Rokid AR Glasses Land on Li Auto and Xpeng
  • 5.3.6 Migu Metaverse Intelligent Cockpit Entertainment Solution

6 Comfort and Other Design Trends of Intelligent Cockpits

• 6.1 Intelligent Cockpit Comfort Design
  • 6.1.1 Comfort Design of Intelligent Cockpits
  • 6.1.2 Seat Comfort Configuration of Passenger Cars in China
  • 6.1.3 Exploration on Intelligent Cockpit Comfort (1)
  • 6.1.4 Exploration on Intelligent Cockpit Comfort (2)
  • 6.1.5 Exploration on Intelligent Cockpit Comfort (3)
  • 6.1.6 Exploration on Intelligent Cockpit Comfort (4)
  • 6.1.9 Cases of Intelligent Cockpit Comfort
• 6.2 Immersive Sound Effect Design of Intelligent Cockpits
  • 6.2.1 Demand for Immersive Sound Effects of Intelligent Cockpits
  • 6.2.2 Composition of Automotive Audio System
  • 6.2.3 Market Space of Automotive Acoustic Systems Continues to Increase
  • 6.2.4 Example of Automotive Audio Speaker Configuration
  • 6.2.5 Automotive Sound Effect Layout of Foreign Automakers
  • 6.2.6 Automotive Sound Effect Layout of Chinese Independent Automakers
  • 6.2.7 Automotive Sound Effect Layout of Emerging Automakers
  • 6.2.8 HUAWEI SOUND 2.0
  • 6.2.9 Rising Auto Bach 3D Vector Sound Effect Technology
  • 6.2.10 Dolby Atmos Music Cockpit of Dongfeng en007
  • 6.2.11 Migu 5D Immersive Entertainment Cockpit
  • 6.2.12 7.3.4 Immersive Audio System of Li L9
  • 6.2.13 7.1.4 Immersive Audio System of NIO ET7
  • 6.2.14 5D Music Cockpit of Xpeng G9
  • 6.2.15 Demand for Automotive Audio System Interaction
  • 6.2.16 Interactive Simulated Sound Wave Layout
  • 6.2.17 Automotive Acoustic Layout of Major Suppliers
  • 6.2.18 Automotive Immersive Sound Effect Layout of Major Suppliers
  • 6.2.19 Development Trends of Automotive Immersive Sound Effects
• 6.3 Applications and Design Trends of Interior Ambient Lights
  • 6.3.1 Overview of Automotive Ambient Lights
  • 6.3.2 Classification of Automotive Ambient Lights
  • 6.3.3 Composition of Automotive Ambient Lights
  • 6.3.4 Application Scope of Automotive Ambient Lights
  • 6.3.5 Control Technology of Interior Ambient Lights
  • 6.3.6 Main Body Network Architecture of Interior Ambient Lights
  • 6.3.8 Ambient Light Configuration of Main OEM Models
  • 6.3.9 Development and Evolution of Interior Ambient Lights (1)
  • 6.3.10 Development and Evolution of Interior Ambient Lights (2)
  • 6.3.11 Global Interior Ambient Light Market Size
  • 6.3.12 Regional Distribution of Interior Ambient Lights Worldwide
  • 6.3.13 Location Distribution and Optics Technology of Interior Ambient Lights Worldwide
  • 6.3.14 China's Interior Ambient Light Market Size
  • 6.3.15 Interior Ambient Light Industry Chain
  • 6.3.16 Cases
  • 6.3.17 Design Trends of Interior Ambient Lights (1)
  • 6.3.18 Design Trends of Interior Ambient Lights (2)
  • 6.3.19 Design Trends of Interior Ambient Lights (3)
  • 6.3.20 Design Trends of Interior Ambient Lights (4)
• 6.4 Design Trends of Intelligent Cockpit Overflow Interaction
  • 6.4.1 Cockpit Overflow Design: Interaction outside the Vehicle
  • 6.4.2 Cockpit Overflow Design (1)
  • 6.4.3 Cockpit Overflow Design (2)
  • 6.4.4 Cockpit Overflow Design (3)
  • 6.4.5 Cockpit Overflow Design (4)
• 6.5 Other Cockpit Design Trends
  • 6.5.1 Diversified and Interactive Steering Wheel Design
  • 6.5.2 Intelligent Healthy Cockpit Layout
  • 6.5.3 Fragrance System Layout
  • 6.5.4 Maximization of Space Utilization
  • 6.5.5 Intelligent and Flexible Island