중국의 자동차 TSP 및 애플리케이션 서비스 시장(2024-2025년)

Automotive TSP and Application Service Research Report, 2024-2025

발행일: 2024년 12월 | 리서치사:

ResearchInChina | 페이지 정보: 영문 540 Pages | 배송안내 : 1-2일 (영업일 기준)

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TSP 조사: 차내 연결 서비스는 크로스 도메인 통합, 올 시나리오 통합, 조종실 운전 통합의 방향으로 확장

TSP(텔레매틱스 서비스 제공업체)는 주로 자동차와 다양한 서비스 제공업체 간의 데이터 수집 및 공급을 담당하여 자동차 소유자에게 다양한 서비스를 제공합니다. 연락처, 엔터테인먼트, 원격 유지 보수, 보안 등이 포함됩니다.

크로스 도메인 통합과 조종석 드라이빙 통합을 향한 동향 속에서 TSP도 조용히 진보를 보이고 있으며, 차내 연결 서비스 용도만에서 크로스 도메인 통합, 올 시나리오 통합, 조종석 드라이빙 통합으로 확대되고 있습니다.

크로스 도메인 통합을 사용하면 모듈형 소프트웨어 플랫폼을 통해 조종실 도메인과 지능형 드라이빙 도메인과 같은 다른 도메인의 기능 통합을 실현할 수 있습니다. 생태계 통합을 가능하게 합니다.

올 시나리오 통합은 주로 모든 모빌리티 시나리오를 중심으로 상호작용, 엔터테인먼트, 소셜 컨택, 네비게이션, 주차, 충전 등 다양한 시나리오에서 연결 서비스의 실현을 의미합니다.

조종실 운전 통합은 주로 지능형 조종석과 지능형 운전 기능을 연결하는 것입니다.

1. 시스템 기반의 크로스 도메인 통합

확립된 TSP로서 ECARX는 인포테인먼트 시스템, 온라인 회원 서비스, 텔레매틱스의 운용 보수 서비스, 교통 부가가치 서비스 등을 수십 개의 브랜드에 제공합니다. 서비스와 제품은 세계 730만 대가 넘는 차량에 탑재되어 있습니다.

TSP 사업에서 2024년에 ECARX가 출시하는 크로스 도메인의 시스템 기능 기반인 Cloudpeak는 다른 컴퓨팅 플랫폼에서 완전한 제품을 형성할 수 있어 최첨단 인포테인먼트 시스템과 ADAS 기능 개발 지원할 수 있습니다.

2024년 ECARX Cloudpeak은 Volvo의 SUV BEV인 EX30에 탑재되어 세계적으로 양산되었습니다.

Google Automotive Services(GAS) : 사용자는 GAS를 통해 Google Map, Google Assistant 및 Google Play App Store의 방대한 용도을 쉽게 사용할 수 있습니다.

스마트폰/IVI 통합: ECARS Cloudpeak은 용도 에코시스템을 보완하기 위해 Android Auto 및 Apple CarPlay와 같은 스마트폰/IVI 통합 경험을 EX30에 제공합니다.

ADAS 프롬프트: ECARX Cloudpeak은 EX30의 모든 ADAS 기능과 상호 연결하고 통신할 수 있습니다. 화면에 표시하면 드라이버의 전방 시야를 극대화하고, 불안을 해소하고, 시야의 일탈에 의한 안전상의 위험을 저감합니다.

이는 5G 연결 및 OTA 업데이트를 지원하며 용도과 운영 체제를 항상 최신 상태로 유지할 수 있습니다.

국외 진출: ECARX Cloudpeak은 EX30이 세계 더 많은 국가와 지역에서 출시될 것을 지원합니다.

이 보고서는 중국 자동차 산업에 대한 조사 분석을 통해 TSP의 산업 체인과 경쟁 구도 및 다양한 서비스 동향에 대한 정보를 제공합니다.

산업 체인
경쟁 구도
TSP의 비즈니스 레이아웃
OEM 주도의 서비스 플랫폼의 비교
인터넷을 이용한 서비스 플랫폼 비교
통신 사업자의 서비스 플랫폼의 비교
ICT를 이용한 서비스 플랫폼 비교
TSP 데이터 값과 비즈니스 모델
TSP 플랫폼의 국외 전략
개발 동향

제6장 TSP

ECARX
Bean Tech
TINNOVE
Hynex
OnStar
Baidu Apollo
Tencent Auto Intelligence(TAI)
Banma Information Technology
PATEO CONNECT
China Mobile
China Unicom Smart Connection Technology
E SURFING IOT
Huawei
OPPO
VIVO
Xingji Meizu
NavInfo
BICV
Shenzhen Soling Industrial Co., Ltd.
Beijing Yesway Connect Service
Ecar Telematics
MXNAVI
Lenovo Connect
Cihon Technology
One IOT World
Uka Technology JHS 25.01.31
TSP Research: In-vehicle connectivity services expand in the direction of cross-domain integration, all-scenario integration and cockpit-driving integration

TSP (Telematics Service Provider) is mainly responsible for data collection and supply between cars and various service providers, thereby providing more diversified services to car owners. TSP services cover navigation, social contact, entertainment, remote maintenance, security, etc.

In the trend towards cross-domain integration and cockpit-driving integration, TSPs also quietly make progress, expanding from only in-car connectivity service applications to cross-domain integration, all-scenario integration and cockpit-driving integration.

In cross-domain integration, on the one hand, the modular software platform can realize the functional integration of different domains such as cockpit and intelligent driving domains. On the other hand, phone-IVI integration applications enable the computing power call and ecosystem integration of mobile phones and IVI.

All-scenario integration mainly refers to the realization of connectivity services in various scenarios such as interaction, entertainment, social contact, navigation, parking, and charging, centering on all mobility scenarios.

Cockpit-driving integration is mainly to connect the capabilities of intelligent cockpit and intelligent driving. For example, the latest maps launched by Baidu, Tencent and NavInfo link mobility maps with ADAS maps.

1. Cross-domain integration of system base

As an established TSP, ECARX provides infotainment systems, online membership services, telematics operation and maintenance services, traffic value-added services, etc. to dozens of brands. As of September 30, 2024, ECARX's technical services and products had been available in more than 7.3 million vehicles worldwide.

In the TSP business, Cloudpeak, the cross-domain system capability base released by ECARX in 2024, can form a complete product with different computing platforms, and can support the development of the state-of-the-art infotainment systems and ADAS functions.

In 2024, ECARX Cloudpeak was installed on EX30, Volvo's SUV BEV with global mass production and delivery. ECARX Cloudpeak injects rich intelligent functions into the intelligent cockpit of EX30:

Google Automotive Services (GAS): GAS makes it easy for users to experience Google Maps, Google Assistant, and massive applications in the Google Play App Store.

Phone-IVI integration: as a supplement to the application ecosystem, ECARX Cloudpeak provides EX30 with phone-IVI integration experiences such as Android Auto and Apple CarPlay.

ADAS prompt: ECARX Cloudpeak can interconnect and communicate with all ADAS functions of EX30. It can process the information perceived by radar, cameras and other sensors related to intelligent driving assistance and present it on the cluster screen in front of the driver, thereby maximizing the driver's front view, relieving the anxiety and reducing safety hazards caused by the deviation of the field of vision.

It supports 5G connectivity and OTA updates to ensure that applications and operating systems are always up to date.

Going overseas: ECARX Cloudpeak supports EX30 to be launched in more countries and regions around the world. Volvo Cars plans to increase the capacity of this model at its Ghent Plant in Belgium from 2025.

In addition, ECARX has teamed up with Xingji Meizu to integrate the "mobile phone domain" and the "vehicle domain" through IVI-phone integration. The intelligent cockpit system based on the ECARX cockpit series computing platform + Meizu FlymeAuto solution can achieve seamless connection, cross-domain cooperation, ecosystem sharing, and data interoperability between mobile phones and vehicles.

ECARX + Xingji Meizu mainly realize the integration of three major capabilities:

Data integration (data integration, account integration, ecosystem integration): Integrate the data sandbox between the mobile phone and IVI from the software level. The most basic storage data, account integration, and integration of millions of mobile phone applications create a new IVI application ecosystem for users.

Team integration (Meizu, ECARX, Lynk & Co): Integrate Meizu's mobile phone industry, ECARX's computing platform and the personalized needs of OEMs to connect cross-industry production processes - in the initial stage of vehicle R&D, locations have been reserved for mobile phones, chips and corresponding functions.

Computing power integration (distributed application ecosystem, IVI-phone integration framework, protocol fusion, heterogeneous networking): reconstruct the underlying communication protocols of IVI and mobile phone, and integrate distributed application ecosystems, phone-IVI integration framework, protocol fusion and heterogeneous networking capabilities to allow the hardware capabilities of mobile phones and vehicles to share with and call each other, so as to meet more usage scenarios. The rapidly iterative mobile phone computing power can also be perfectly integrated with the IVI computing power, making the user experience more "unbounded".

2. All-scenario integration of service capabilities

At the "TIME DAY" in April 2024, Tencent upgraded its TSP and intelligent cockpit solution to TAI 5.0, and introduced a cockpit foundation model to improve intelligent interaction and active service experiences in an all-round way. It comprehensively upgraded the entertainment ecosystem, mobility services, and phone-IVI integration, ultimately achieving all-scenario integration of service capabilities.

3. Cockpit-driving integration of maps

In 2024, Baidu, Tencent, and NavInfo all released their latest IVI maps. In addition to 3D maps and lane-level navigation, ADAS maps are also a highlight. Map services and driving assistance are thus integrated.

Baidu Maps V20

In April 2024, Baidu Maps V20 was released. It can support multiple systems such as iOS, Android, Linux, QNX and HarmonyOS. Baidu Maps V20 not only supports 3D lane-level navigation on IVI, but also enables phone-IVI synchronization, personalized voice packages, real lane-level navigation, real-time traffic lights, and real-time maps among others, regardless of system interconnection.

Phone-IVI integration: the mobile phone and the IVI share the same version, and the mobile phone map and the IVI map are updated synchronously on a perpetual basis;

Real lane-level navigation: it is available nationwide. Lane-level map data of 3.6 million kilometers of roads and 360 cities across China have been produced and launched, covering 95% of user navigation mileage;

Map agents: foundation models land on vehicles, and IVI maps can offer free questions and answers in natural language, and access a billion-POI content service ecosystem at any time;

Phone-IVI interconnection: Baidu Maps V20 breaks the system boundaries and enables connection without needing to buy a mobile phone with the car or change the mobile phone when buying a car. It allows for "use of a Huawei mobile phone to get into a Xiaomi car", and also "use of an Apple mobile phone to get into an AITO car".

Tencent Maps 8.0

In September 2024, Tencent Maps was upgraded to Version 8.0, offering upgrades around scenarios such as parking, energy replenishment, and location-based services.

Updates

Parking lot and parking area recommendation

Parking lot indoor map display and floor switching

Navigation in the parking lot

Lane-level navigation extends to all urban, highway and expressway scenarios

Accompanying route and GLOSA * Human-IVI co-driving guidance

Account system

Phone-IVI integration

WeChat location shared to IVI

More realistic 3D renderings

New energy charging radar layer

Fully automatic calculation of the continuous path

NavInfo's latest map

With the development of vehicle intelligence, NavInfo's map services have extended from traditional navigation maps to multiple segments, including:

SD maps: used for basic navigation

ADAS maps: serving ADAS

HD maps: providing HD map services

AVP maps: supporting automated valet parking (AVP)

NavInfo made progress in the map business in 2024:

Map business: It continued to promote lightweight HD map solutions, and has entered up to 100 cities. It launched or completed POC with multiple autonomous driving solution providers and OEMs.

Navigation products: It continued to optimize and improve the navigation experience, enhance capabilities in all scenarios, and provide accurate and reliable navigation services.

Human-machine co-driving: It formed a differentiated configuration of cockpit chips, flexibly met the needs of high-, mid- and low-end markets, and supported all-scenario capabilities with heavy maps, light maps, or no maps.

Intelligent map engine: With continuous efforts on technological innovation, it achieved continuous innovation and improvement of capabilities which can be compatible with different map strategies, including heavy maps, light maps and SD maps, and support intelligent driving on highways, urban expressways and urban roads and in parking lots.

Lane-level navigation products: Expanding from highways and urban expressways to urban areas, it attained a wider coverage.

In addition, NavInfo's service capabilities based on maps are advancing from cockpits to intelligent driving. In 2024, two of its four key projects are centered on autonomous driving.

Table of Contents

1 Overview of Automotive TSP Market
- 1.1 Definition of TSP
- 1.2 Development History
- 1.3 Market Composition
- 1.4 Business Models
- 1.5 Typical Business Models
- 1.6 Suppliers and Business Models
- 1.7 Charging Modes
- Charging Modes (1)
- Charging Modes (2)
- OEM Charging Modes (1)
- OEM Charging Modes (2)
- OEM Charging Modes (3)
- OEM Charging Modes (4)
- OEM Charging Modes (5)
- OEM Charging Modes (6)
2 Infotainment and Navigation & Mobility Services
- 2.1 Infotainment Services
- Status Quo of Automotive IVI System Market
- Market Features of Automotive IVI System Market
- Layout Features of Next-generation IVI Systems of OEMs
- 2.2 Navigation & Mobility Services
- Features
- Automotive Navigation Installation of OEMs
- Trends (1)
- Trends (2)
- Trends (3)
- Trends (4)
- Trends (5)
- Trends (6)
- Trends (7)
- 2.3 Phone-IVI Integration Services
- Application Scenarios
- Status Quo
- Nine Major Brands
- Application Summary of OEMs
- TSP Solutions
- Trends (1)
- Trends (2)
- Trends (3)
- Trends (4)
- Trends (5)
- Trends (6)
- Trends (7)
- Trends (8)
- Trends (9)
- 2.4 Automotive Gaming Services
- Features of Automotive Gaming
- Automotive Cloud Gaming Platforms (1)
- Automotive Cloud Gaming Platforms (2)
- Automotive Cloud Gaming Platforms (3)
- Automotive Cloud Gaming Platforms (4)
- Automotive Cloud Gaming Platforms (5)
- Features of OEM Automotive Games (1)
- Features of OEM Automotive Games (2)
- Features of OEM Automotive Games (3)
- Features of OEM Automotive Games (4)
- Features of OEM Automotive Games (5)
- Features of OEM Automotive Games (6)
- Features of OEM Automotive Games (7)
- Features of OEM Automotive Games (8)
- Features of OEM Automotive Games (9)
- Features of OEM Automotive Games (10)
- How Games Land on Vehicles
- Challenges in Introduction of Games into Vehicles
- Trends of Introduction of Games into Vehicles
3 Remote Control Services
- 3.1 Remote Vehicle Control
- Comparison of OEM Remote Vehicle Status Viewing Functions
- Comparison of OEM Remote Vehicle Control Functions (1)
- Comparison of OEM Remote Vehicle Control Functions (2)
- Comparison of OEM Remote Vehicle Control Functions (3)
- 3.2 Remote Diagnosis
- Development History of Remote Diagnosis
- Remote Diagnosis System Framework
- Automotive Remote Diagnosis System Based on SOA
- Remote Diagnostics Providers (1)
- Remote Diagnostics Providers (2)
- Remote Diagnostics Providers (3)
- Remote Diagnostics Providers (4)
- Remote Diagnosis Trends
- 3.3 OTA
- OEM OTA Cases (1)
- OEM OTA Cases (2)
- OEM OTA Cases (3)
- OEM OTA Cases (4)
- OEM OTA Cases (5)
- OEM OTA Cases (6)
- OEM OTA Cases (7)
- 3.4 Rescue Call Services
- Rescue Call Services
- Policy Environment
- System Process
4 Telematics Connection Services
- 4.1 Telematics Cards
- 4.2 Real-name Authentication of Telematics Cards
- 4.3 eSIM Cards
- Application Fields
- Market Size
- Industry Chain
- Competitive Landscape
- eSIM Helps Telematics Go Overseas
- 4.4 Brands and Models Equipped with eSIM Cards
- 4.5 eSIM and Telematics Connection Service Providers
- 4.6 Virtual Operators
- Advantages
- Competitive Landscape
- 4.7 Trends of eSIM and Vehicle Connection Services
- Trend 1
- Trend 2
- Trend 3
- Trend 4
- Trend 5
5 TSP Industry Chain and Competitive Landscape
- 5.1 Industry Chain
- 5.2 Competitive Landscape
- 5.3 Business Layout of TSPs
- 5.4 Comparison between OEM-led Service Platforms
- 5.5 Comparison between Service Platforms with Internet Background
- 5.6 Comparison between Telecom Operator Service Platforms
- 5.7 Comparison between ICT-backed Service Platforms
- 5.8 TSP Data Value and Business Model
- 5.9 Overseas Strategy for TSP Platforms
- 5.10 Development Trends
- Trend 1
- Trend 2
- Trend 3
- Trend 4
- Trend 5
- Trend 6
- Trend 7
- Trend 8
6 TSPs
- 6.1 ECARX
- Profile
- TSP Service Capabilities
- TSP Software
- Infotainment Services
- Navigation and Mobility Services
- Remote Services
- TSP Services Based on Cloud Platform
- After-sales Information Services
- Overseas Business
- 6.2 Bean Tech
- Profile
- TSP Service Capabilities
- Infotainment Services
- TSP Partners
- 6.3 TINNOVE
- TSP Service Capabilities
- TSP Services
- Data Services
- Models Supported by TSP
- 6.4 Hynex
- Profile
- TSP Service Capabilities
- TSP Software
- 6.5 OnStar
- Profile
- TSP services
- Remote Services
- After-sales information services
- 6.6 Baidu Apollo
- TSP Service Capabilities
- TSP Products
- Navigation and Mobility Services
- TSP Services Based on Cloud Platform
- TSP Empowers OEMs
- Overseas Business
- 6.7 Tencent Auto Intelligence (TAI)
- TSP Service Capabilities
- TSP Products
- Navigation and Mobility Services
- Data services
- TSP Ecological Partners
- Empowering OEMs
- Overseas Business
- 6.8 Banma Information Technology
- Profile
- TSP Service Capabilities
- TSP Products
- Operation and maintenance services
- TSP Ecological Partners
- 6.9 PATEO CONNECT+
- TSP Service Capabilities
- TSP Products
- Navigation and Mobility Services
- Data services
- Big data platform
- TSP Software
- TSP Services Based on Cloud Platform
- Cloud Service Platform Cooperation Cases
- TSP Service Features
- Foundation-model-based TSP
- TSP Ecosystem
- Major Customers
- Intelligent Cockpits and TSP Services Based on 8155
- Empowering OEMs
- Overseas Business
- 6.10 China Mobile
- TSP Service Capabilities
- TSP Service System
- Navigation and Mobility Services
- Infotainment Services
- Value-added Operation Services
- TSP Ecosystem
- Overseas Business
- 6.11 China Unicom Smart Connection Technology
- Profile
- Telematics Product System
- TSP Service Capabilities
- Data Services
- Operation and Maintenance Services
- TSP Cooperation Cases
- Partners
- 6.12 E SURFING IOT
- TSP Service Capabilities
- TSP Architecture
- Cloud platform
- Operation and maintenance services
- Telematics Connectivity Services
- eSIM Services
- 6.13 Huawei
- TSP Service Capabilities
- TSP product
- TSP services
- Navigation and Mobility Services
- TSP Ecosystem
- Telematics Connectivity Services
- TSP Based on Cloud Services
- Business model
- TSP Empowers OEMs
- 6.14 OPPO
- Telematics Business
- TSP Products
- Remote Services
- Basic TSP Software
- Major Customers
- TSP customers
- 6.15 VIVO
- TSP business
- TSP product
- Technology Panorama
- Key TSP Technologies
- Empowering Customers and Ecological Resources
- 6.16 Xingji Meizu
- Profile
- TSP Business Layout
- Underlying TSP Software
- TSP Products
- TSP Empowers OEMs
- 6.17 NavInfo
- Business layout
- Navigation Map Services
- Phone-IVI Integration Services
- Basic TSP Software
- New Energy Vehicle Services
- Infotainment Services
- Passenger Car Telematics Services
- OTA services
- Mobility services
- Big data services
- Map Services
- Overseas Services
- Key TSP Projects in 2024
- Ecological Partners
- 6.18 BICV
- Business Layout
- Application Service Capabilities
- TSP Platform
- Operation and maintenance services
- Ecological Partners & Customers
- 6.19 Shenzhen Soling Industrial Co., Ltd.
- Application Service Capabilities
- Cloud Platform
- Operation and Maintenance Services
- Customers and Partners
- Partners
- Overseas Business
- 6.20 Beijing Yesway Connect Service
- Application Service Capabilities
- TSP product
- Cloud platform
- Operation and maintenance services
- Partners and Customers
- 6.21 Ecar Telematics
- Profile
- Telematics Application Service Capabilities
- Emergency Rescue Services
- Operation and Maintenance Services
- Customers
- Overseas Business
- 6.22 MXNAVI
- Business Overview
- TSP Solutions
- Partners
- Cooperation Cases
- 6.23 Lenovo Connect
- Business Overview
- TSP Products
- Smart Telematics Partners
- 6.24 Cihon Technology
- Business Overview
- TSP Business
- Customer
- 6.25 One IOT World
- Business Overview
- TSP Services
- Partners
- 6.26 Uka Technology
- Main Business
- Connection Management Services
- eSIM Card Business
- Telematics Ecosystem Operation and Management Services
- Major Customers
- Overseas Business

중국의 자동차 TSP 및 애플리케이션 서비스 시장(2024-2025년)

Automotive TSP and Application Service Research Report, 2024-2025

1. 시스템 기반의 크로스 도메인 통합

목차

제1장 자동차 TSP 시장 개요

제2장 인포테인먼트, 네비게이션 모빌리티 서비스

제3장 원격 제어 서비스

제4장 텔레매틱스 접속 서비스

제5장 TSP의 산업 체인과 경쟁 구도

제6장 TSP

1. Cross-domain integration of system base

2. All-scenario integration of service capabilities

3. Cockpit-driving integration of maps

Table of Contents

1 Overview of Automotive TSP Market

2 Infotainment and Navigation & Mobility Services

3 Remote Control Services

4 Telematics Connection Services

5 TSP Industry Chain and Competitive Landscape

6 TSPs