생태계 영역 및 자동차 하드웨어 확장 연구 보고서(2025년)

ResearchInChina has released the Ecological Domain and Automotive Hardware Expansion Research Report, 2025, which delves into the application of various automotive extended hardware, supplier ecological solutions, and the implementation trends of OEMs' ecosystems. It comprehensively sorts out and looks forward to the development status and future trends of the automotive ecological domain.

In a broad sense, the automotive "ecological domain" can be understood as a comprehensive system "with the core intelligent ecosystem as the hub, scenario-based hardware as the support, and industrial resources as the backing". It includes both cross-terminal intelligent collaboration and full-link support for the implementation of service scenarios.

Core layer of the "cross-terminal intelligent collaboration ecosystem": With IVI as the core, it achieves in-depth integration with multi-terminal devices such as smartphones, smart wearables, and smart homes through underlying protocol compatibility, data interconnection, and resource sharing, building an open and collaborative software and hardware ecosystem across devices and scenarios.

Extended layer of the "automotive scenario-based accessory ecosystem": Centered on vehicles, it realizes the supplementation of physical functions through mechanical connections or basic electrical interfaces (such as USB power supply), indirectly serving the scenario-based implementation of the ecological domain.

The core layer and the extended layer complement each other, jointly constructing an automotive ecological system of "software collaboration + hardware expansion".

1. Taking Phone-Car Interconnection as the Entry Point to Further Implement the Full Ecosystem Strategy of Human-car-home

In the process of expanding the ecological domain, OEMs prioritize the interconnection between mobile phones and IVI as the entry point for ecological domain expansion. According to ResearchInChina's tracking, approximately more than 20 brands upgraded their Phone-car interconnection functions in 2025H1. The upgrade contents include expansion of the application sharing ecosystem (in addition to common applications such as navigation, audio, and photo albums, cross-terminal sharing is also supported), the enhancement of vehicle control and management functions (including mobile phone checking of vehicle status, remote APP vehicle control, and forgetting reminders), and the increase in screen projection functions.

Three Main Methods of Phone-Car Interconnection: Mobile Phone Screen Projection, APP Interconnection, and Remote Control

On the basis of phone-car interconnection, OEMs gradually expand the interconnection with multi-terminal products such as smart homes, drones, and tablets, building a more complete intelligent ecosystem. This expansion process not only provides users with richer functions and services but also enhances the competitiveness of OEMs in the field of intelligent ecosystems.

Three Technical Methods of Vehicle-Home Interconnection: Full Ecosystem In-Depth Interconnection Technology, Platform-Level Collaboration Technology, and Function-Level Connection Technology

By sorting out the current status of interconnection between IVI and smart homes, it can be clearly concluded that "full ecosystem in-depth interconnection technology" represents the future direction but relies on strong technology integration capabilities; "platform-level collaboration technology" is the current industry mainstream (OEMs do not need to build their own ecosystems, reducing costs); "function-level connection technology" is gradually being eliminated and only exists in some low-end models or the initial cooperation of brands.

2. Building a Vehicle-Centered IoT Ecosystem Based on Unified Hardware Protocols

On March 2, 2025, BYD launched the automotive industry's first IoT protocol, "Auto IoT," aiming to elevate ecosystem openness to the hardware level and achieve full automotive connectivity. Unlike the "software-enabled, ecosystem-centric" approach of "Huawei, Xiaomi, and Meizu," BYD opts for a "protocol-driven, hardware-interoperable" approach. Through the "Auto IoT" protocol, BYD connects cars, mobile phones, wearables, drones, and other devices, building a smart ecosystem centered around the car.

On July 1, 2025, BYD Denza N9 underwent an OTA upgrade. In this upgrade, the IVI system added the "Smart IoT" APP linkage capability, realizing centralized management of In-vehicle IoT devices such as Breo See7 eye massager, child safety seat, In-vehicle air mattress, and microphone, and connecting the entire link of "purchase-control-linkage". Taking the Breo eye massager as an example, the IVI terminal can switch massage modes, adjust intensity, and control temperature, and can also check the connection status and power level.

3. In-vehicle Hardware Product Matrix of Major Automotive Malls

Hardware product matrix of automotive malls intuitively presents the layout of major OEMs to extend and expand the ecological field with automobiles as the hub. The product scope of the malls has gone far beyond traditional in-vehicle accessories (such as foot pads, window films, brackets, etc.) and has been deeply integrated into various life scenarios of users, such as smart homes, games, movie watching and KTV, virtual reality, shooting, office work, camping, charging, smart travel, and sports health, building a "vehicle-connected everything" smart life blueprint for users.

According to the Consumer Survey on New Energy Vehicles during Double 11 in 2024 by Cailian Press, the consumption of In-vehicle hardware products after car purchase can be divided into two typical stages:

The first stage focuses on "foundation and protection": Hardware related to driving safety has attracted much attention, with the attention rate of "dashcams and 360 panoramic images" reaching 52.5%; followed by practical interior parts such as "seat cushions, seat covers, foot pads, etc." (47.5%), and "head and neck pillows, waist and neck cushions" (36.6%) that improve comfort.

The second stage focuses on "upgrading and enjoyment": With the continuous enrichment of car usage scenarios, consumers begin to purchase corresponding automotive products based on personalized lifestyles, such as car products for outdoor camping scenarios (such as car-side tents, in-vehicle air mattresses, etc., accounting for 27.6%), electrical appliances that improve in-vehicle convenience and comfort (such as in-vehicle refrigerators, vacuum cleaners, purifiers, accounting for 26.8%), and in-vehicle audio-visual equipment that enhances entertainment experience (such as Bluetooth speakers, accounting for 25.0%).

Hot In-vehicle Hardware Product (1): Shanhai T1 Equipped with Embedded Intelligent In-vehicle Refrigerator, Supporting Outdoor Carrying

• Shanhai T1 is equipped with an optional embedded intelligent In-vehicle refrigerator with a capacity of 20L. It can be controlled through the buttons on the refrigerator surface and supports intelligent connection with the vehicle interior. The 45L sunken storage space in the trunk reserves hardware and software embedded points, including heat dissipation ports and power supplies; in addition, the trunk also has a 220V 2.2kW internal discharge function supporting three-hole sockets, which can meet the needs of more camping scenarios when combined with 6.6kW external vehicle discharge.

Hot In-vehicle Hardware Product (2): XPeng One-Bedroom-One-Living-Room Rear Tent

The rear tent launched by XPeng Motors Mall has a post-discount price of 1,592 yuan. It adopts a one-bedroom-one-living-room structure, can accommodate 4-8 people, is matched with the rear of the car, and allows opening and closing the trunk to share the in-vehicle air conditioning.

Interconnection Case of Featured In-vehicle Hardware Product (1): Xiaomi Auto Post-Installed AI Spatial Interaction Sensor

On June 26, 2025, Xiaomi Auto launched the AI Spatial Interaction Sensor along with the new car. Through the post-installed external connection method, it expands the function of air gesture control of the IVI multimedia system. The AI Spatial Interaction Sensor is priced at 199 yuan and is compatible with the Xiaomi YU7 model, while the SU7 will realize this function through OTA in the future.

The air gesture control function supports full gesture customization. Users can set personalized operations such as two-finger rotation to adjust temperature, three-finger horizontal swipe to switch songs, and five-finger opening to view the full map.

Effective recognition area: In front of the sensor, within a range of 58° in the vertical direction and 112° in the horizontal direction, and 30-80cm away from the sensor.

Installation method: Screw the top screw of the device into the screw hole behind the rearview mirror clockwise for quick installation. Connect to the USB interface for power supply to use normally. The right rear of the device is equipped with a physical on/off button for starting or shutting down at any time.

Interconnection Case of Featured In-vehicle Hardware Product (2): Great Wall Motor In-Cabin Interconnection Hardware - Intelligent Magic Tape

In January 2025, Great Wall Motor launched the in-cabin interconnection hardware - Intelligent Magic Tape. The Magic Tape is an intelligent in-vehicle device that realizes seamless connection with IVI through Bluetooth, providing users with a convenient command execution experience.

Adaptable models: WEY's new Blue Mountain Intelligent Driving Version.

Connection method of Intelligent Magic Tape: Adopts Bluetooth communication to adapt to the IVI system.

Pasting position of Intelligent Magic Tape: Firmly pasted at any suitable position in the car for easy access.

Button functions of Intelligent Magic Tape: Supports 12 convenient functions, including panoramic images, intelligent parking, driver's seat heating, passenger's seat heating, etc.; supports connecting multiple magic tapes to construct combined functions and execute multiple functions at one time; scene classification icons and magnetic surface cover design, which can be replaced and disassembled at will.

Table of Contents

Chapter 1 Introduction to Automotive Ecological Domain

• 1.1 Development History of Automotive Products
• 1.2 Broad Introduction to Automotive "Ecological Domain"
• 1.3 Ecological Domain Interconnection Hardware: In-vehicle Hardware Product Matrix of Automotive Malls
• 1.4 Ecological Domain Technical Architecture
• 1.5 Ecological Domain System Integration Technology
• 1.6 Development History of Automotive Ecological Domain
• 1.7 Core Technology of Full Ecosystem Interconnection of Human-car-home (1): Phone-Car Interconnection Technology
• 1.7 Core Technology of Full Ecosystem Interconnection of Human-car-home (2): Vehicle-Home Interconnection Technology

Chapter 2 Hardware Expansion of Automotive Ecological Domain

• 2.1 Summary of Hardware Expansion of Automotive Ecological Domain
• Summary of Hardware Interconnection in Automotive Ecological Domain: Smart Home Products
• Summary of Hardware Interconnection in Automotive Ecological Domain: Entertainment Equipment
• Summary of Hardware Interconnection in Automotive Ecological Domain: Office Equipment
• Summary of Hardware Interconnection in Automotive Ecological Domain: Wearable Devices
• Summary of Hardware Interconnection in Automotive Ecological Domain: Charging and Discharging Equipment
• Summary of Hardware Interconnection in Automotive Ecological Domain: Smart Seats
• Summary of Hardware Interconnection in Automotive Ecological Domain: In-vehicle Refrigerators
• 2.2 Hardware Expansion of Automotive Ecological Domain: Multifunctional Support/Bearing Accessories
• Case (1): Geely Zeekr Magnetic Suction PAD Bracket
• Case (2): Voyah Xiaoyao Suspended Folding Coffee Table
• 2.3 Hardware Expansion of Automotive Ecological Domain: Post-Installed Physical Buttons/Knobs
• Case (1): Xiaomi Magnetic Physical Buttons, Supporting Vehicle-Home Interconnection
• Case (2): Great Wall Motor Magic Tape Supporting 12 Convenient Functions, Including One-Click Activation of Panoramic Images, Etc.
• Case (3): Zeekr Flexible Tape Supporting Binding of Scenario Modes
• Case (4): Chery Heidou*Flexible Buttons Allowing Setting of Combined Buttons to Execute Multiple Functions at One Time
• 2.4 Hardware Expansion of Automotive Ecological Domain: Interconnection Between Tablets and IVI
• Case (1): Lynk & Co Co Pad Realizing Cross-Terminal Supervision and Playing a Care Role
• Case (2): AITO Tablet Interconnection Supporting Rear Dual-Screen Expansion and Multi-Device Linkage
• Case (3): Xiaomi Tablet Interconnection Adding Anti-Loss Mode for Rear Control Screens
• 2.5 Hardware Expansion of Automotive Ecological Domain: Smart Watch Vehicle Control
• Case (1): BYD Vehicle-Watch Interconnection, Supporting Three Operating Systems: iOS, HarmonyOS, and Android
• Case (2): IM Motors Launching Apple Watch Vehicle Control Function
• Case (3)
• Case (4)
• Case (5)
• Case (6)
• 2.6 Hardware Expansion of Automotive Ecological Domain: Glasses-Vehicle Interconnection
• Case (1): Chery iCAR V23 Enabling Linkage with VR Glasses
• Case (2)
• Case (3)
• 2.7 Hardware Expansion of Automotive Ecological Domain: Vehicle-"Machine" Interconnection
• Case (1): BYD & Insta360 X4 Camera, IVI Linkage Function to Be Launched Soon
• Case (2)
• Case (3)
• Case (4)
• 2.8 Hardware Expansion of Automotive Ecological Domain: In-vehicle Refrigerators
• Case (1): Fang Cheng Bao 8 In-vehicle Refrigerator
• Case (2)
• Case (3)
• Case (4)
• 2.9 Hardware Expansion of Automotive Ecological Domain: Camping Equipment
• Summary of Cases of Rear/Vehicle-Side Tents
• Summary of Cases of In-vehicle Air Mattresses
• Summary of Cases of In-vehicle Projectors and Screens
• Case of In-vehicle Projection Headlights: AITO M9 Smart Headlight Projection
• Extended Cases of In-vehicle Projection
• Cases of Rear Trunk Seat/Tray Expansion
• 2.10 Other Hardware Expansions of Automotive Ecological Domain
• Summary of Cases of Roof Bearing Platforms
• Summary of Cases of Vehicle-Side Extended Tool Platforms
• Summary of Cases of Rear Bearing Platforms
• Case of Automotive Hardware Modification/Addition (1): Electric Tailgate
• Case of Automotive Hardware Modification/Addition (2): Instrument Screen/Center Console Screen

Chapter 3 Automotive Ecological Domain Solutions

• 3.1 Huawei
• Core Technical Concept of HarmonyOS Ecosystem Application
• Core Technical Concept of HarmonyOS Ecosystem Application (1): One-Time Development, Multi-Terminal Deployment
• Core Technical Concept of HarmonyOS Ecosystem Application (2): Divisible and Combinable, Free Flow
• Core Technical Concept of HarmonyOS Ecosystem Application (3): Unified Ecosystem, System Intelligence
• Ecosystem Strategy: 1+8+N Full-Scenario Strategy
• Internet of Everything Base: HarmonyOS
• HarmonyOS NEXT Internet of Everything
• HarmonyOS NEXT Upgrading HiCar
• HSpace-Link Peripheral Open Protocol, Realizing Harmony Ecosystem Expansion
• Phone-Car Interconnection Solution: HiCar 6.0
• Human-car-home Ecosystem Layout: Harmony Smart Home
• New IVI Interconnection Patent: Using Smart Watches, Smart Phones, Etc. for Fatigue Driving Warning
• Harmony Connected Ecosystem Partners
• Featured Hardware Products of HIMA Automotive Mall
• 3.2 Xiaomi
• Human-Car-Home Full Ecosystem Strategy (1)
• Human-Car-Home Full Ecosystem Strategy (2)
• HyperConnect Cross-Terminal Intelligent Connection Framework
• HyperConnect Cross-Terminal Interconnection Technology 2.0
• HyperConnect 2.0 Fully Supports Interconnection with Apple Devices
• Joint Apple to Upgrade Full Ecosystem Vehicle-Terminal Interconnection Experience
• Practical Application of HyperOS Vehicle-Terminal Interconnection
• Ecological Domain Expansion Hardware: CarIoT
• Phone-Car Interconnection Solution: CarWith 3.0
• "Human-Car-Home Full Ecosystem" Partners
• HyperConnect IoT Platform
• Featured Hardware Products in Automotive Mall
• 3.3 Xingji Meizu
• Ecological Strategy: All-in-AI Strategic Planning
• Ecological Strategy: Launching a New Brand Matrix
• All-Round Intelligent Ecosystem: Flyme AIOS 1.0 System
• All-Round Intelligent Ecosystem: Flyme AIOS 2.0 System
• Human-Car-Home Intelligent Connection Ecosystem (1)
• Human-Car-Home Intelligent Connection Ecosystem (2)
• Flyme Auto IVI System
• Flyme Auto IVI System Supports Connection of Mobile Phones from Brands Such as Huawei and Apple
• Meizu Phone-Car Interconnection Solution: Flyme Link
• Boundaryless Intelligent Mobility Open Platform to Create a Differentiated Ecological Cooperation Model
• Ecological Domain Expansion Hardware (1): StarV Air2 AR Smart Glasses Product
• Ecological Domain Expansion Hardware (2)
• Ecological Domain Expansion Hardware (3)
• Meizu Ecosystem Cooperation Dynamics (1)
• Meizu Ecosystem Cooperation Dynamics (2)
• 3.4 OPPO
• Operating System: ColorOS 15
• Linking Smart Homes Based on ColorOS System
• Layout in the Field of Smart Mobility
• Development Direction of Smart Mobility
• Smart Vehicle Connection Solution
• Phone-Car Interconnection Solution: CarLink
• Vehicle-Watch Interconnection Solution
• Pantanal Smart Cross-Terminal System
• Intelligent Mobility Interconnection Cooperation Cases
• 3.5 VIVO
• Operating System: OriginOS 5
• Ecological Strategy: Building a "1+X+N" Multi-Device Ecosystem
• Smart In-Vehicle Platform
• Smart In-Vehicle: Jovi InCar 5.0
• Smart Home Interconnection
• Vehicle-Watch Interconnection
• Open Platform to Build a Rich Ecosystem
• 3.6 Honor
• Operating System: MagicOS 9.0
• Phone-Car Interconnection Solution
• Smart Home Interconnection Solution
• Interconnection Cooperation Case (1): Phone-Car Interconnection
• Interconnection Cooperation Case (2): Smart Home Interconnection
• 3.7 Baidu
• Phone-Car Interconnection Solution: CarLife+
• Human-Car-Home Interconnection: Xiaodu Whole-Home Intelligent Solution
• Human-Car-Home Interconnection: Xiaodu Smart Home Open Platform
• Upgrade of Xiaodu's Internet of Everything Capability: Launch of Smart Hardware MCP Server
• Ecological Domain Expansion Hardware (1): Smart Vehicle Box
• Ecological Domain Expansion Hardware (2): Xiaodu Mirror
• 3.8 Tencent
• Ecological IoV Solution
• Smart Cockpit Solution: TAI 5.0
• Phone-Car Interconnection
• Development Direction of Phone-Car Interconnection
• Tencent Cloud Intelligent Connection of Everything Solution: AIoT 2.0 Product Solution
• 3.9 Alibaba
• "Intelligent Interconnection" Organizational Strategy
• Core of "Intelligent Interconnection" Business: Tmall Genie AliGenie System
• Intelligent Interconnection System: In-Vehicle Solution
• Intelligent Interconnection System: Application Scenarios of In-Vehicle Solutions
• Intelligent Interconnection Cooperation Cases

Chapter 4 Application and Implementation of Automotive Ecological Domain by OEMs

• 4.1 BYD
• Open Ecosystem Strategy 2.0 (1): Launching Auto IoT Protocol for the Automotive Industry
• Open Ecosystem Strategy 2.0 (2): Launching "Smart Ecosystem"
• Smart Ecosystem: Vehicle-Terminal Smart IoT
• Smart Ecosystem (1): Phone-Car Interconnection
• Smart Ecosystem (2)
• Smart Ecosystem (3)
• Smart Ecosystem (4)
• Featured Hardware Products in Automotive Mall (1): Dynasty/Ocean Series
• Featured Hardware Products in Automotive Mall (2): Fangchengbao Series
• Featured Hardware Products in Automotive Mall (3): Denza Series
• Featured Hardware Products in Automotive Mall (4): Yangwang Series
• Smart Ecosystem Partners
• 4.2 GAC Group
• Intelligent Strategy: X-Soul AI Panorama
• Vehicle-Home Interconnection: "Green Intelligent Vehicle-Home" Integrated Solution
• Sorting of Phone-Car Interconnection Systems
• Phone-Car Interconnection: GAC Trumpchi HUAWEI HiCar Connection
• Featured Hardware Products in Automotive Mall (1): Aion Series
• Featured Hardware Products in Automotive Mall (2): Trumpchi Series
• Featured Hardware Products in Automotive Mall (3): Aion Hyptec Series
• 4.3 Changan Automobile
• Automotive Intelligent Strategy: Beidou Tianshu 2.0 Plan
• Full Connection of "Human-Vehicle-Machine-Home-Office" Digital Intelligent Ecosystem
• Vehicle Control System: Super Sensing Vehicle Control
• Phone-Car Interconnection (1): HUAWEI HiCar Interconnection
• Phone-Car Interconnection (2)
• Phone-Car Interconnection (3)
• Smart Watch Vehicle Control (1): Self-Developed Smart Vehicle Control Watch
• Smart Watch Vehicle Control (2): Adding Functions Such as Car Finding, Vehicle Control, and Locking/Unlocking for Huawei/Apple Watch
• Featured Hardware Products in Automotive Mall (1): Deepal Series
• Featured Hardware Products in Automotive Mall (2): Nevo Series
• Featured Hardware Products in Automotive Mall (3): Avatr Series
• 4.4 SAIC Group
• Signing Agreement with [Cooperation Partner] to Deepen Ecological Strategy
• MG & IM Motors Phone-Car Interconnection Strategy
• IM Motors Phone-Car Interconnection: Joining the ICCOA Alliance
• IM Motors Phone-Car Interconnection: Supporting Panoramic Phone-Car Interconnection Function
• IM Motors Smart Watch Vehicle Control: Launching Apple Watch Vehicle Control Function
• Featured Hardware Products in Automotive Mall (1): IM Motors Series
• Featured Hardware Products in Automotive Mall (2): Rising Auto Series
• 4.5 Great Wall Motor
• Ecological System: Forest Ecosystem
• Coffee Intelligent Ecological Alliance
• Application of Coffee Intelligent Ecosystem
• Full-Stack Phone-Car Interconnection System: Coffee Link Covering the Full Ecosystem of Phone-Car Interconnection
• Phone-Car Interconnection (1): In-Depth Integration of ICCOA CarLink Solution
• Phone-Car Interconnection (2): Equipped with Huawei HiCar 4.0
• Smart Watch Vehicle Control
• Vehicle-Home Interconnection
• Featured Hardware Products in Automotive Mall:
• 4.6 FAW Group
• Hongqi Ecological Planning Framework
• Next Ecological Exploration Direction of Hongqi
• Hongqi Phone-Car Interconnection: Realizing Seamless Compatibility of Mobile Phones of All Brands
• Hongqi Launching Brand Mobile Phones
• Hongqi Vehicle-Home Interconnection:
• Hongqi Smart Watch Vehicle Control: Equipped with Self-Developed Smart Vehicle Control Watch
• Featured Hardware Products in Hongqi Automotive Mall
• 4.7 Geely
• Flexibly Adapting to Various Terminals Based on the "Intelligent Vehicle Global AI" Technology System
• Phone-Car Interconnection: Supporting the "Full-Function" Interconnection System
• Phone-Car Interconnection: Phone-car Integration Solution Flyme Link
• In-Vehicle Interconnection Hardware Expansion (1):
• In-Vehicle Interconnection Hardware Expansion (2):
• Featured Hardware Products in Automotive Mall (1): Zeekr Series
• Featured Hardware Products in Automotive Mall (2): Lynk & Co Series
• Featured Hardware Products in Automotive Mall (3): Galaxy Series
• 4.8 XPeng Motors
• Phone-Car Interconnection: Supporting HUAWEI HiCar, ICCOA CarLink, and Apple Siri Vehicle Control
• Smart Watch Vehicle Control: Supporting Voice/Gesture Vehicle Control
• Vehicle-Home Interconnection: Realized Based on Third-Party Integration Mode
• Featured Hardware Products in Automotive Mall
• 4.9 Li Auto
• Phone-Car Interconnection Function
• Smart Watch Vehicle Control Function
• Vehicle-Home Interconnection (1): Realizing Vehicle-Home Interconnection Through Cooperation with Mobile Phone Manufacturers
• Vehicle-Home Interconnection (2): Supporting the Use of eWelink CAST to Manage Smart Homes
• In-Vehicle Interconnection Hardware Expansion (1): Rayneo Air 3 AR Glasses
• In-Vehicle Interconnection Hardware Expansion (2):
• In-Vehicle Interconnection Hardware Expansion (3):
• Featured Hardware Products in Automotive Mall
• 4.10 NIO
• Panoramic Interconnection Technology: NIO Link
• Phone-Car Interconnection (1): Launching Self-Developed NIO Phone
• Phone-Car Interconnection (2): New Upgrade of NIO Phone Vehicle Control Function
• Vehicle-Home Interconnection: Adding eWelink CAST to Realize Smart Home Control
• In-Vehicle Interconnection Hardware Expansion: NIO Air AR Glasses
• Featured Hardware Products in Automotive Mall (1): NIO Series
• Featured Hardware Products in Automotive Mall (2): ONVO Series

Chapter 5 Summary and Trends of Automotive Ecological Domain

• 5.1 Trend 1: Further Functional Integration of Phone-Car Interconnection
• 5.2 Trend 2: Mobile Phone AI + Vehicle-Terminal AI = AI Intelligent Entity Integration
• 5.3 Trend 3:
• 5.4 Trend 4:
• 5.5 Trend 5:
• 5.6 Trend 6:
• 5.7 Trend 7: