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대학 과정 교재 시장 동향과 예측

College Course Materials, Trends and Outlook 2020-2022

리서치사 SIMBA Information, Inc.
발행일 2019년 11월 상품 코드 304512
페이지 정보 영문 42 Pages
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대학 과정 교재 시장 동향과 예측 College Course Materials, Trends and Outlook 2020-2022
발행일 : 2019년 11월 페이지 정보 : 영문 42 Pages

미국의 대학 과정 교재(College Course Materials) 시장에 대해 조사 분석했으며, 고등교육 시장의 변화, 디지털로의 이동, 유통 모델의 발전에 초점을 맞추어 시장 규모와 예측, 입학자수, 재정적 지원, 정책 변화, 경쟁 분석 등의 정보를 전해드립니다.

제1장 시장 규모와 구조

  • 교육기관 종류/수
  • 학생 입학처
  • 입학자수 예측(향후 10년간)
  • 많은 학생이 먼 곳에서 배운다
  • 고등교육에 대한 주(州)의 재정적 지원
  • 수업료
  • 연방의 예산
  • 연방의 정책

제2장 교재

  • 미디어간 점유율 이동
  • 기존의 교과서 인쇄는 열세
  • 교과서 인쇄의 변화
  • 디지털 미디어가 시장에서 주도
  • 주목 출판사
  • Pearson
  • McGraw-Hill
  • Wiley 등

제3장 유통

  • 캠퍼스 서점의 경쟁 구도
  • Follett
  • Barnes & Noble Education
  • Nebraska Book Co.
  • Amazon 등

제4장 결론과 전망

  • 결론
  • 전망
LSH 17.02.27

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

The College Course Materials reports from Simba Information provide an overview of the changing market for instructional resources in higher education in the U.S. in two parts that can stand alone or be read together as a continuum that provides a view of the college publishing industry and the market landscape in which it works.

College Course Materials Trends and Outlook 2020-2022 is now available and focuses on the trends that built up steam in 2019 that are likely to persist into the next several years. The report provides the outlook for the higher education publishing industry and sales segment projections through 2022.

The report aligns with State of College Course Materials 2018-2019, which became available in September 2019 and focuses on two main areas: the current market landscape and the competitive environment for publishers and distributors of instructional resources for college programs.

College Course Materials Trends and Outlook 2020-2022 provides both sizing and context to the market segments of new course materials-new print textbooks and digital media (including etextbooks)-as well as the used textbook segment. Among the trends Simba explores in College Course Materials Trends and Outlook 2020-2022 and anticipates will take hold over the next several years are:

  • Contraction of the number of institutions of higher education
  • Continued role of affordability as a driver in uptake of course materials
  • Persistence of demand for some course materials in print
  • Growing acceptance among faculty of OER
  • Growth of short-term courses with credentials not degree credits
  • Growing role for AI amid growing focus on successful student completion
  • Shifting strategies for the development, sales and distribution of course materials
  • A 3.2% compound annual decline in sales of new course materials through 2022 with growth in digital, especially etextbooks, and continued double-digit decline in print.

Table of Contents


Executive Summary


Landscape & Marketplace Trends

  • Institutional Reduction
    • Table Change in Numbers of Title IV Institutions, 2018-2019 vs, 2017-2018
  • Former Students Are Re-Enrolling
  • Adjusting Liberal Arts
  • Expanding Community Colleges
  • Academic Innovation
    • University of Michigan Invests in Innovation
    • Eureka College and Workforce Development
    • UVA OKs New Curriculum
    • Shorter-Term Programs
    • New Approach in For-Profits

Policy Shifts

  • Federal Regulatory Changes
  • Recommended Fiscal 2020 State Funding for Higher Education
    • Slowing Tuition Revenue Growth
    • Table Sample of Estimated Undergraduate Tuition Changes for 2019-2020 Academic Year, January-August 2019
  • Workforce Development
    • Alternative Credentials

Changing Course Materials

  • OpenStax Leads OER Bandwagon
    • Campus View
    • OER Adoptions Increase
    • Table Examples of OER Adoptions in U.S. Colleges and Universities, 2019
    • Student Groups Back OER
  • AI Forges Ahead
    • Pearson Debuts Aida
    • McGraw-Hill Expands AI Capabilities Through Connect
    • Study with Alexa
    • Expansion of Online Tutoring
  • Video Has Room To Grow
    • Video ebooks

Shifting Industry Strategies

  • Does Q3 Tell the Story?
    • Table Revenue Snapshot of Leading College Publishers/Distributors, Q3 2019 vs. Q3 2018 ($ in 000)
  • Leading Strategies Moving Forward
    • Pearson Goes Digital, Expands Services
    • Cengage Looks to Make Course Corrections
    • McGraw-Hill Powers Digital and Print
    • Wiley Pivots from Textbooks to Services
    • Macmillan Learning Publishes New Titles
    • Other Publishing Advances
    • Chegg Adds Course Provider, Changes Distributors
    • Barnes & Noble Continues Focus on Services

Conclusions and Outlook

  • Takeaways
  • Projections
    • Table Sales Forecast by Segment of Key College Course Materials 2018-2022 ($ in 000,000)
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