가향 분말 음료 시장 : 시장 규모, 점유율, 성장 분석 - 유통 채널별, 지역별 - 산업 예측(2024-2031년)

Global Flavored Powder Drinks Market size was valued at USD 75.97 Billion in 2022 and is expected to grow from USD 78.63 Billion in 2023 to reach USD 103.54 Billion by 2031, at a CAGR of 3.5% during the forecast period (2024-2031).

The Global Flavored Powder Drinks Market is experiencing significant growth and evolving competitive dynamics. As consumers increasingly prioritize health, demand for natural ingredients, low-sugar options, and unique flavors infused with ethnic spices is on the rise. This trend is amplified by affluent consumers seeking sugar-free beverages and the popularity of fitness and wellness lifestyles, leading to a boom in low-calorie drink options. E-commerce is further enhancing market access, while strategic alliances and product innovations are pivotal among rivals. However, the industry faces challenges from growing concerns over artificial sweeteners and fierce competition, necessitating differentiation through innovative flavors, sustainable packaging, and effective marketing strategies to capture diverse consumer interests. Overall, the market shows a positive trajectory amidst modern trends and consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flavored Powder Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Flavored Powder Drinks Market Segmental Analysis

Global Flavored Powder Drinks Market is segmented by Flavor, by Distribution Channel, and by Region. Based on Flavor, the market is segmented into Fruit-based, Coffee-based, Chocolate-based, and others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Convenience Stores, Online, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Flavored Powder Drinks Market

The global flavored powder drinks market is significantly propelled by the rising demand for convenient beverage solutions. As modern consumers embrace increasingly hectic lifestyles, there is a growing preference for products that require little preparation and can be easily consumed while on the move. Powdered drinks present an appealing option, as they are portable and can be swiftly mixed with water or other liquids to deliver a refreshing taste. Furthermore, their extended shelf life compared to ready-to-drink alternatives reduces refrigeration needs, making them particularly advantageous for consumers in regions with limited cooling facilities. Additionally, powdered drinks often come at a lower price point, attracting cost-conscious shoppers, especially in emerging markets where affordability and convenience are paramount.

Restraints in the Global Flavored Powder Drinks Market

The global flavored powder drinks market is currently facing certain restraints, primarily due to rising health concerns among consumers. A growing awareness about the adverse health effects linked to sugary and carbonated beverages has led many individuals to seek healthier alternatives. Flavored powder drinks are increasingly perceived as viable options, particularly due to their lower sugar content and nutrient enhancement. Consumers are not only interested in healthier choices but also in drinks that provide functional benefits, including improved digestion and increased energy. Additionally, the demand for plant-based and natural products is escalating, driven by environmentally conscious consumers who prioritize sustainable and organic ingredients in their purchasing decisions.

Market Trends of the Global Flavored Powder Drinks Market

The global flavored powder drinks market is witnessing a notable trend towards innovative packaging solutions, driving significant growth. Manufacturers are focusing on developing convenient packaging options such as single-serve sachets, stick packs, and portable small packets, catering to the on-the-go lifestyle of consumers. The rise in demand for resealable and re-closable packages underscores the need for freshness and prolonged flavor preservation. Furthermore, the incorporation of eco-friendly materials in packaging aligns with the growing environmental consciousness among consumers. This emphasis on packaging innovation not only enhances user experience but also positions brands favorably in a competitive market, ultimately boosting market expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Flavored Powder Drinks Market Size by Flavor & CAGR (2024-2031)

• Fruit-based
• Coffee-based

Global Flavored Powder Drinks Market Size by Distribution Channel & CAGR (2024-2031)

• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others

Global Flavored Powder Drinks Market Size by Region & CAGR (2024-2031)

• North America (by Flavor, by Distribution Channel)
  • US
  • Canada
• Europe (by Flavor, by Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (by Flavor, by Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (by Flavor, by Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (by Flavor, by Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Dyla Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insta Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kent Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lasco Foods Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Beverage Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simatek AS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sugam Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca Cola Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TreeHouse Foods Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Citrus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• US Foods Holding Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation