시장보고서
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세계의 귀리 우유 시장 규모, 점유율, 성장 분석, 유형별, 플레이버별, 유통 채널별 - 산업 예측(2023-2030년)

Global Oat Milk Market Size, Share, Growth Analysis, By Type (Instant Oatmeal, Steel-Cut Oatmeal), By Flavor (Original/Plain, Flavored), By Distribution channel(supermarkets, convenience stores) - Industry Forecast 2023-2030

발행일: | 리서치사: SkyQuest | 페이지 정보: 영문 157 Pages | 배송안내 : 3-5일 (영업일 기준)

    
    
    


※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계 귀리 우유 시장 규모는 2022년 25억 달러로 2023년 28억 달러에서 2031년까지 81억 달러로 성장할 것으로 예상되며, 예측 기간(2024-2031년) 동안 13.9%의 CAGR을 기록할 것으로 예상됩니다.

지난 몇 년 동안 소비자의 선호도가 식물성 및 유제품을 함유하지 않은 대체품에 대한 선호도가 눈에 띄게 변화하고 있으며, 이는 전 세계 오트밀크 시장에도 영향을 미치고 있습니다. 오트밀크는 높은 영양가와 환경 친화적인 특성으로 인해 인기가 급상승하고 있습니다. 이러한 변화는 유당불내증에 대한 인식 증가, 환경 문제에 대한 관심 증가, 비건 라이프스타일을 채택하는 사람들의 증가와 같은 요인에 기인합니다. 시장의 주요 기업들은 소비자의 다양한 선호도를 충족시키기 위해 다양한 맛과 강화 옵션을 도입하여 이러한 추세에 대응하고 있습니다. 오트밀 소비는 북미와 유럽에서 특히 높으며, 아시아태평양은 이 시장에서 빠르게 성장하고 있습니다. 오트밀 시장은 경쟁이 치열하며, 기업들은 시장 지위를 유지하기 위해 끊임없이 제품을 혁신하고 전략적 파트너십을 체결하고 있습니다. 이러한 경쟁 환경은 시장의 지속적인 성공을 보장하기 위해 지속적인 제품 개발과 협업을 촉진하는 원동력이 되고 있습니다.

목차

주요 요약

  • 시장 개요
  • 향후 전망

조사 방법

  • 정보 조달
  • 2차·1차 정보 출처
  • 시장 규모 추정
  • 시장 가정과 제한

상부 시장 분석

  • 시장 개요
  • 시장 규모
  • 시장 역학
    • 성장 촉진요인
    • 기회
    • 성장 억제요인
    • 과제

주요 시장 인사이트

  • 기술 분석
  • 가격 분석
  • 공급망 분석
  • 밸류체인 분석
  • 시장 생태계
  • IP 분석
  • 무역 분석
  • 스타트업 분석
  • 원재료 분석
  • 혁신 매트릭스
  • 파이프라인 제품 분석
  • 거시경제 지표
  • 주요 투자 분석
  • 주요 성공요인
  • 경쟁 정도

시장 역학과 전망

  • 시장 역학
    • 성장 촉진요인
    • 기회
    • 성장 억제요인
    • 과제
  • 규제 상황
  • Porters 분석
  • 향후 혼란에 대한 특별한 인사이트

귀리 우유 세계 시장 : 유형별

  • 시장 개요
  • 인스턴트 오트밀
  • 스틸 컷 오트밀
  • 롤 오트밀
  • 기타

귀리 우유 세계 시장 : 플레이버별

  • 시장 개요
  • 오리지널/플레인
  • 가향(예 : 애플 시나몬, 메이플, 흑당)
  • 무가당

귀리 우유 세계 시장 : 유통 채널별

  • 시장 개요
  • 슈퍼마켓
  • 편의점
  • E-Commerce 플랫폼
  • 전문점
  • 건강식품점
  • 자동판매기
  • 기타

귀리 우유 세계 시장 규모 : 지역별

  • 시장 개요
  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 독일
    • 스페인
    • 프랑스
    • 영국
    • 기타 유럽
  • 아시아태평양
    • 중국
    • 인도
    • 일본
    • 한국
    • 기타 아시아태평양
  • 라틴아메리카
    • 브라질
    • 기타 라틴아메리카
  • 중동 및 아프리카(MEA)
    • GCC 국가
    • 남아프리카공화국
    • 기타 중동 및 아프리카

경쟁 상황

  • 상위 5개사의 비교
  • 주요 기업의 시장 포지셔닝(2021년)
  • 주요 시장 기업이 채용한 전략
  • 주요 성공 전략
  • 시장의 최근 활동
  • 주요 기업의 시장 점유율(2021년)

주요 기업 개요

  • Oatly
  • Chobani
  • Califia Farms
  • Silk
  • Planet Oat
  • Elmhurst 1922
  • Ripple
  • MALK Organics
  • Mooala
  • Rebel Kitchen
  • Minor Figures
  • Happy Planet Foods
  • Earth's Own
  • Provamel
  • Vitasoy
  • Plenish
  • Evive
  • Rude Health
  • The Collective
  • Oat Yeah
ksm 24.03.22

Global Oat Milk Market size was valued at USD 2.5 billion in 2022 and is poised to grow from USD 2.8 billion in 2023 to USD 8.1 billion by 2031, growing at a CAGR of 13.9% in the forecast period (2024-2031).

In recent times, there has been a noticeable shift in consumer preferences towards plant-based and dairy-free alternatives, impacting the global oat milk market. Oat milk, applauded for its nutritional value and eco-friendliness and has experienced a surge in popularity. This shift can be attributed to factors like increased awareness of lactose intolerance, growing environmental concerns, and a rising number of people adopting vegan lifestyles. Key players in the market are replying to this trend by introducing a variety of flavours and strengthened options to meet the different preferences of consumers. Consumption of oat milk is particularly high in North America and Europe, while the Asia-Pacific region is witnessing rapid growth in this market. The oat milk market is highly competitive, with companies constantly innovating their products and forming strategic partnerships to maintain their position in the market. This competitive landscape drives ongoing product development and collaboration efforts aimed at ensuring continued market success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oat Milk Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Oat Milk Market Segmental Analysis

The global oat milk market is segmented on the basis of type, flavour, distribution channels, and region. By type, the market is segmented into instant oatmeal, steel-cut oatmeal, rolled oatmeal, and others. By flavour variation, the market is segmented into original/plain, flavoured (e.g., apple cinnamon, maple brown sugar), unsweetened. By distribution channels, the market is segmented into supermarkets, convenience stores, e-commerce platforms, specialty stores, health food outlets, vending machines, and others. By region, the market is segmented into Asia-Pacific, North America, Europe, Latin America, and Middle East & Africa.

Drivers of the Global Oat Milk Market

There's a growing shift towards plant-based and dairy-free alternatives, influenced by health and environmental concerns. Oat milk, known for its nutritional value and eco-friendliness, has become popular among consumers looking for lactose-free and vegan options. There has been growing awareness of dietary preferences such as lactose intolerance and veganism which is driving up the demand for oat milk. Moreover, oat milk's versatility in various culinary applications, such as in coffee and baking, adds to its appeal. With consumers focusing more on health and sustainability, the oat milk market is expected to grow as a result of these combined factors.

Restraints in the Global Oat Milk Market

One of the main restraint in the market is the possibility of price fluctuations due to changes in the cost of raw materials, like oats. Variations in oat crops caused by weather and other environmental factors can affect production expenses, leading to potential pricing issues for oat milk products. Another challenge is the risk of disruptions in the supply chain, given the oat milk market's global reach and reliance on sourcing high-quality oats. Additionally, competition with other plant-based milk options and varying taste preferences of consumers may hinder widespread adoption. As the market expands, addressing these challenges requires strategic solutions to ensure stable pricing, resilient supply chains, and effective differentiation from competing products.

Market Trends of the Global Oat Milk Market

There's a growing desire for flavoured and specialty oat milk options, with companies offering a variety of flavours such as vanilla, chocolate, and matcha to appeal to different tastes. Sustainability plays a crucial role, pushing the market towards environmentally friendly packaging and sourcing methods. Furthermore, there's a rise in product innovations within the oat milk market, including oat milk-based yogurt and ice cream, broadening the range of available products. Additionally, partnerships between oat milk producers and cafes or coffee shops are boosting the beverage's popularity as a substitute for dairy milk in coffee drinks.

Table of Contents

Executive Summary

  • Market Overview
  • Wheel of Fortune

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Sources
  • Market Size Estimation
  • Market Assumptions & Limitations

Parent Market Analysis

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges

Key Market Insights

  • Technology Analysis
  • Pricing Analysis
  • Supply Chain Analysis
  • Value Chain Analysis
  • Ecosystem of the Market
  • IP Analysis
  • Trade Analysis
  • Startup Analysis
  • Raw Material Analysis
  • Innovation Matrix
  • Pipeline Product Analysis
  • Macroeconomic Indicators
  • Top Investment Analysis
  • Key Success Factor
  • Degree of Competition

Market Dynamics & Outlook

  • Market Dynamics
    • Drivers
    • Opportunities
    • Restraints
    • Challenges
  • Regulatory Landscape
  • Porters Analysis
    • Competitive rivalry
    • Threat of Substitute Products
    • Bargaining Power of Buyers
    • Threat of New Entrants
    • Bargaining Power of Suppliers
  • Skyquest Special Insights on Future Disruptions
    • Political Impact
    • Economic Impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Global Oat Milk Market by Type

  • Market Overview
  • Instant Oatmeal
  • Steel-Cut Oatmeal
  • Rolled Oatmeal
  • Others

Global Oat Milk Market by Flavor

  • Market Overview
  • Original/Plain
  • Flavored (e.g.
  • Apple Cinnamon
  • Maple Brown Sugar)
  • Unsweetened

Global Oat Milk Market by Distribution channel

  • Market Overview
  • supermarkets
  • convenience stores
  • e-commerce platforms
  • specialty stores
  • health food outlets
  • and vending machines
  • Others

Global Oat Milk Market Size by Region

  • Market Overview
  • North America
    • USA
    • Canada
  • Europe
    • Germany
    • Spain
    • France
    • UK
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA

Competitive Landscape

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2021
  • Strategies Adopted by Key Market Players
  • Top Winning Strategies
    • By Development
    • By Company
    • By Year
  • Recent Activities in the Market
  • Key Companies Market Share (%), 2021

Key Company Profiles

  • Oatly
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Chobani
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Califia Farms
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Silk
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Planet Oat
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Elmhurst 1922
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Ripple
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • MALK Organics
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mooala
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Rebel Kitchen
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Minor Figures
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Happy Planet Foods
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Earth's Own
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Provamel
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Vitasoy
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Plenish
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Evive
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Rude Health
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • The Collective
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Oat Yeah
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
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