스포츠 및 피트니스 영양 식음료 시장 규모, 점유율, 성장 분석 : 제품 유형별, 형태별, 유통 채널별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Global Sports and Fitness Nutrition Foods and Beverages Market size was valued at USD 44.8 billion in 2023 and is poised to grow from USD 48.03 billion in 2024 to USD 83.76 billion by 2032, growing at a CAGR of 7.2% during the forecast period (2025-2032).

The sports fitness nutrition foods and beverages market is poised for significant growth, driven by the rising popularity of nutrition and energy bars, along with ready-to-drink offerings. Proteins are increasingly recognized not just as a vital ingredient but also as an essential element of a balanced diet, contributing to weight management and immune support. This trend is set to enhance market expansion from 2023 to 2030, as athletes and fitness enthusiasts seek nutritional products to boost performance, endurance, and recovery. However, the market faces a notable challenge: insufficient nutrition education, which may hinder growth potential. The industry's evolution hinges on addressing educational gaps to maximize consumer awareness and promote informed choices in fitness nutrition.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports And Fitness Nutrition Foods And Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports And Fitness Nutrition Foods And Beverages Market Segments Analysis

Global Sports and Fitness Nutrition Foods and Beverages Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Sports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products and Weight Loss Product. Based on Form, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Distribution Channel, the market is segmented into Brick & Mortar and E-commerce. Based on End User, the market is segmented into Children, Adults and Geriatric. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports And Fitness Nutrition Foods And Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market can be attributed to several key factors. These include the swift urbanization, a rising demographic of non-traditional users, and the overall expansion of the sports nutrition sector. Additionally, the proliferation of fitness centers and health clubs has significantly contributed to the market's ascent during the forecast period. As more individuals engage in fitness activities and seek nutritional support, the demand for specialized food and beverage products designed to enhance athletic performance and promote overall health continues to escalate, driving market growth further.

Restraints in the Global Sports And Fitness Nutrition Foods And Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market may be hindered by several factors, including a lack of practical knowledge in meal planning and limited access to appropriate food options. Frequent travel and demanding schedules can further exacerbate these challenges, making it difficult for consumers to maintain a balanced and nutritious diet tailored to their active lifestyles. This inaccessibility and knowledge gap can impede individuals from fully embracing sports nutrition products, ultimately restraining the market's potential for expansion and diminishing consumer engagement in this sector.

Market Trends of the Global Sports And Fitness Nutrition Foods And Beverages Market

The Global Sports and Fitness Nutrition Foods and Beverages market is experiencing a significant upward trend, driven by a consumer shift towards convenience and the rising popularity of sports beverages as refreshing hydration options. This trend is further bolstered by frequent product innovations featuring natural ingredients that offer sustained energy benefits, appealing to health-conscious individuals. Additionally, as more consumers embrace active lifestyles and prioritize their nutritional intake, the demand for tailored products that support performance and recovery continues to surge. This evolving landscape indicates a robust market trajectory, poised for continued growth as brands adapt to meet diverse consumer needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Sports Supplements
  • Protein Supplements
  • Vitamins
  • Minerals
  • Amino Acids
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Detox Supplements
  • Electrolytes
  • Others
• Sports Drinks
• Sports Foods
• Meal Replacement Products
• Weight Loss Product

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Sports and Fitness Nutrition Foods and Beverages Market Size by End User & CAGR (2025-2032)

• Market Overview
• Children
• Adults
• Geriatric

Global Sports and Fitness Nutrition Foods and Beverages Market Size & CAGR (2025-2032)

• North America (Product Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ajinomoto Co., Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlantic Multipower Germany GmbH & Co. OHG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Cytosport, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammer Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isostar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraClick, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrex Research, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations