운영 애널리틱스 시장 규모, 점유율, 성장 분석, 오퍼링별, 기술별, 용도별, 지역별 - 산업 예측(2024-2031년)

Global Operational Analytics Market size was valued at around USD 11.08 billion in 2022 and is expected to rise from USD 12.72 billion in 2023 to reach a value of USD 33.42 Billion by 2031, at a CAGR of 14.8% over the forecast period (2024-2031).

The global operational analytics market is experiencing substantial growth driven by an escalating demand for real-time data monitoring and analysis across various industries. Organizations are increasingly adopting sophisticated software applications designed to extract, analyze, and interpret operational data, enabling them to optimize efficiency and make informed decisions swiftly. This shift towards data-driven decision-making highlights the potential for operational analytics to deliver actionable insights that enhance overall business performance. However, challenges persist, including the complexities of integrating diverse data sources and the necessity for skilled professionals capable of interpreting analytical outputs. The market is further influenced by the emergence of advanced technologies such as artificial intelligence and machine learning, which enhance the capabilities of operational analytics solutions. Despite these advancements, concerns around data security and the high costs associated with implementing complex analytics tools are significant barriers, particularly for smaller organizations. The need for seamless data integration is paramount as companies often operate across various systems. Nonetheless, these challenges present unique opportunities for innovative solutions tailored to specific industry needs with user-friendly interfaces. Moreover, the integration of predictive analytics within operational processes offers a promising avenue for market expansion, allowing businesses to foresee trends and proactively tackle potential issues. Overall, the global operational analytics market is a vibrant landscape of opportunities and challenges, marked by an increasing emphasis on real-time insights and the drive toward more efficient operational strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Operational Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Operational Analytics Market Segmental Analysis

Global Operational Analytics Market is segmented by Offering, Technology, Data Source, Application, End User and region. Based on Offering, the market is segmented into Solution (Cloud, and On-premises), Services (Professional Services (Consulting, System Integration & Implementation, Support & Maintenance), Managed Services). Based on Technology, the market is segmented into Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, and Diagnostic Analytics. Based on Data Source, the market is segmented into Machine Data, Wire Data, Agent Data, Synthetic Data, Human Data. Based on Application, the market is segmented into Log Management & Analysis, Application Performance Monitoring, Anomaly Detection and Root Cause Analysis, Network Management, IT Service Management, Infrastructure Management, Security & Event Management, and Others. Based on End User, the market is segmented into BFSI, Retail & eCommerce, Manufacturing, Healthcare & Life Sciences, IT & ITeS, Telecommunication, Transportation & logistics, Government & Defense, Energy & Utilities, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Operational Analytics Market

The increasing demand for real-time decision-making capabilities is a pivotal market driver for the global operational analytics sector. Organizations are recognizing that in an intensely competitive landscape, the ability to analyze and act on operational data instantaneously is crucial for maintaining an edge. Operational analytics tools facilitate this by providing timely insights that enable businesses to respond swiftly to market changes, optimize performance, and enhance overall efficiency. As organizations strive for agility and responsiveness, the urgent need for immediate assessment of operational data propels the growth of the operational analytics market, making it an essential investment for future success.

Restraints in the Global Operational Analytics Market

The Global Operational Analytics market faces significant restraints primarily due to stringent data protection regulations and compliance requirements. As organizations process vast amounts of sensitive and proprietary data, concerns over potential data breaches and non-compliance with privacy laws become paramount. This apprehension is particularly pronounced in heavily regulated industries such as healthcare, finance, and telecommunications, where the repercussions of data mishandling can lead to severe financial penalties and reputational damage. Consequently, organizations may be hesitant to adopt operational analytics solutions fully, limiting their ability to leverage insights from data and stifling innovation within the analytical landscape.

Market Trends of the Global Operational Analytics Market

The Global Operational Analytics market is witnessing a significant trend towards the integration of AI and machine learning, enhancing the efficacy of analytical solutions. These advanced technologies provide organizations with robust predictive and prescriptive analytics, allowing them to move beyond merely interpreting historical data to proactively forecasting future patterns and outcomes. As businesses increasingly seek to optimize their operations, the ability to leverage AI-driven insights facilitates informed decision-making, effectively identifying actionable strategies. This trend not only improves operational efficiency but also fosters a competitive edge, positioning organizations to respond adeptly to dynamic market demands and challenges.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Pricing Analysis
• Supply Chain Analysis
• Case Study Analysis
• Regulatory Landscape
• Patent Analysis
• Technology Analysis

Operational Analytics Market, By Offering

• Market Overview
• Solution
  • Cloud
  • On-Premises
• Services
  • Professional Services
  • Consulting
  • System Integration & Implementation
  • Support & Maintenance
  • Consulting
  • Managed Services

Operational Analytics Market, By Technology

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics
• Diagnostic Analytics

Operational Analytics Market, By Data Source

• Market Overview
• Machine Data
• Wire Data
• Agent Data
• Synthetic Data
• Human Data

Operational Analytics Market, By Application

• Market Overview
• Log Management & Analysis
• Application Performance Monitoring
• Anomaly Detection & Root Cause Analysis
• Network Management
• IT Service Management
• Infrastructure Management
• Security & Event Management
• Others

Operational Analytics Market, By End User

• Market Overview
• Telecommunication
• BFSI
• Healthcare & Life Sciences
• Retail & Ecommerce
• Government & Defense
• Manufacturing
• IT & ITeS
• Transportation & Logistics
• Energy & Utilities
• Others

Operational Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett-Packard Enterprise (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloudera, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bentley Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Splunk, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Birst, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments