확장 현실 시장 규모, 점유율, 성장 분석 : 부문별 및 지역별 산업 예측(2024-2031년)

Global Extended Reality Market size was valued at USD 31.1 billion in 2022 and is poised to grow from USD 39.5 billion in 2023 to USD 187.6 billion by 2031, growing at a CAGR of 21.5% during the forecast period (2024-2031).

The Global Extended Reality (XR) Market is poised at the forefront of a transformative wave in immersive technologies, encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). This burgeoning market is reshaping how individuals and businesses engage with digital content, leading to enhanced user experiences across various sectors including entertainment, training, and business operations. The XR market is experiencing robust growth, fueled by a surge in consumer demand for engaging digital interactions, technological advancements in both hardware and software, and increased adoption in key industries such as gaming, healthcare, and education. XR technologies are proving invaluable in enhancing corporate training, minimizing real-world risks, and boosting workforce productivity, thereby generating significant cost efficiencies. The proliferation of mobile AR applications is further driving market accessibility. However, challenges such as high implementation costs and the requirement for advanced hardware create barriers to widespread adoption. Notable trends reveal a shift towards enterprise-focused XR solutions, with virtual collaboration tools and showrooms emerging in response to remote work trends. The integration of XR with artificial intelligence and the Internet of Things (IoT) offers opportunities for personalized, data-driven experiences that expand XR's influence. Despite existing challenges, there is considerable potential for market players to innovate and create affordable XR solutions aimed at a broader audience. As the XR landscape advances, harnessing the capabilities of these groundbreaking technologies will be crucial in defining future interactions and embedding XR into our digital environment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Extended Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Extended Reality Market Segmental Analysis

Global Extended Reality Market is segmented by Offering, Device Type, Enterprise Size, Application, and Region. By Offering into Hardware (Sensors, Semiconductor Components, Displays and Projectors, Position Trackers, Cameras, and Others) and Software (Software Development Kits and Cloud-Based Services). By Device Type into AR Devices (Head-Mounted Displays (HMDs) and Heads-Up Displays (HUDs)) and VR Devices (Head-Mounted Displays (HMDs), Projectors and Display Walls, and Gesture-Tracking Devices). By Enterprise Size into Small Enterprises, Mid-Sized Enterprises, and Large Enterprises. By Application into Aerospace & Defense, Manufacturing, Automotive, Education, Media & Entertainment, Gaming, Healthcare, Retail & E-commerce, and Others. By Region into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Driver of the Global Extended Reality Market

The Global Extended Reality market is significantly propelled by continuous technological advancements. Innovations in both hardware and software are instrumental in enhancing the user experience within the XR landscape. Key developments such as increased computing power, high-resolution displays, and precision tracking sensors contribute to creating more immersive environments. A prime example is the emergence of standalone VR headsets, such as the Oculus Quest, which deliver untethered and engaging experiences that eliminate the reliance on external devices. This evolution is crucial in appealing to a wider audience, thereby driving growth and interest in the Extended Reality market.

Restraints in the Global Extended Reality Market

One significant constraint affecting the Global Extended Reality market is the substantial initial investment required for implementation, particularly among enterprise-level applications. Establishing a robust XR infrastructure, procuring cutting-edge hardware, and creating customized content can present considerable financial hurdles for many organizations. This high cost may impede broader adoption of XR technologies, especially among small to medium-sized enterprises that may not possess the necessary budgetary resources. As a result, the reluctance to invest in such advanced solutions could hinder the overall growth and penetration of Extended Reality across various industries.

Market Trends of the Global Extended Reality Market

The Global Extended Reality (XR) market is witnessing a pivotal trend driven by the integration of XR technologies with e-commerce platforms, significantly enhancing the online shopping experience. This convergence facilitates virtual try-ons and augmented reality (AR) product visualization, enabling consumers to preview items prior to purchase, thereby diminishing reliance on traditional retail spaces. Retailers, particularly in the furniture industry, are leveraging AR tools to allow customers to visualize products within their own environments, streamlining decision-making and fostering consumer confidence. As this trend advances, it is poised to revolutionize shopping behaviors and transform the retail landscape in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Startup Analysis
• Market Attractiveness Index
• Raw Material Analysis
• Supply Chain Analysis
• Pricing Analysis
• Start-up Analysis

Global Extended Reality Market Size by Offering & CAGR (2024-2031)

• Market Overview
• Hardware
  • Sensors
  • Accelerometers
  • Gyroscopes
  • Magnetometers
  • Proximity Sensors
  • Semiconductor Components
  • Controllers And Processors
  • Integrated Circuits
  • Displays And Projectors
  • Position Trackers
  • Cameras
  • Others
• Software
  • Software Development Kits
  • Cloud-Based Services

Global Extended Reality Market Size by Device Type & CAGR (2024-2031)

• Market Overview
• AR Devices
  • Head-Mounted Displays (HMDS)
  • AR smart glasses
  • Smart helmets
  • Heads-Up Displays (HUDS)
• VR Devices
  • Head-Mounted Displays (HMDS)
  • Projectors And Display Walls
  • Gesture-Tracking Devices
  • Data gloves
  • Others
• MR Devices

Global Extended Reality Market Size by Enterprise Size & CAGR (2024-2031)

• Market Overview
• Small Enterprises
• Mid-Sized Enterprises
• Large Enterprises

Global Extended Reality Market Size by Application & CAGR (2024-2031)

• Market Overview
• Aerospace & Defense
• Manufacturing
• Automotive
• Education
• Media & Entertainment
• Gaming
• Healthcare
• Retail & E-commerce
• Others

Global Extended Reality Market Size & CAGR (2024-2031)

• North America, (Offering, Device Type, Enterprise Size, Application)
  • US
  • Canada
• Europe, (Offering, Device Type, Enterprise Size, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Offering, Device Type, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Offering, Device Type, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Offering, Device Type, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Meta Platforms, INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Group Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Alphabet)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seiko Epson Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Technologies, INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics CO., LTD.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Holdings Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eon Reality
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visteon Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxst CO., LTD.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap, INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virtuix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation