주류 시장 규모, 점유율, 성장 분석 : 제품 유형별, 알코올 도수별, 플레이버별, 포장 유형별, 유통 채널별, 지역별 - 산업 예측(2024-2031년)

Global Alcoholic Beverages Market size was valued at USD 1542.09 billion in 2022 and is poised to grow from USD 1579.10 billion in 2023 to USD 1909.01 billion by 2031, growing at a CAGR of 2,4% during the forecast period (2024-2031).

The global alcoholic beverages market is witnessing significant growth driven by a burgeoning young population, an expanding middle class, and robust economic conditions. Key factors propelling this market expansion include technological advancements in the production of popular drinks such as vodka, flavored wines, beers, and cocktails, alongside evolving consumer lifestyles and preferences. Moreover, the increase in the number of breweries and wineries around the globe contributes to this dynamic landscape. While various cultures have a long history of consuming alcoholic beverages, today's market is primarily dominated by regional specialties, with only a few able to transition into mass-produced products. Distilled spirits like wines from grapes and beers from barley are now viewed as commodities, with production costs and tariffs significantly affecting pricing structures that yield varying elasticities across different countries and time periods. The anticipated rise in young adult consumers is expected to bolster demand, particularly for premium and super-premium options. However, concerns regarding the health implications of alcohol consumption may temper growth in this sector. Additionally, the rising costs associated with premium and ultra-premium products might further challenge market expansion. In summary, while the alcoholic beverages market exhibits promising growth potential, it faces challenges that could influence its trajectory in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Alcoholic Beverages Market Segmental Analysis

Global Alcoholic Beverages Market is segmented by product type, alcoholic content, flavor, packaging type, distribution channel and region. Based on product type, the market is segmented into beer, wine, spirits. Based on alcoholic content, the market is segmented into high, medium, low. Based on flavor, the market is segmented into unflavored, flavored. Based on packaging type, the market is segmented into glass bottles, tins, plastic bottles, others. Based on distribution channel, the market is segmented into on-trade, off-trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Alcoholic Beverages Market

The Global Alcoholic Beverages market is significantly influenced by multiple factors driving its expansion. Rising disposable incomes and increasing urbanization in emerging economies have led to a surge in nightlife activities, such as visiting bars and nightclubs. Young individuals, particularly those from affluent families, are driving demand through social media influence and accessibility to alcoholic drinks. Urban stressors have also contributed to higher alcohol consumption, as many view drinking as a way to unwind. Additionally, producers are innovating with new flavors, attracting curious consumers, especially millennials. The pandemic saw a spike in beer and dark liquor sales, prompting major industry players to leverage e-commerce platforms, enhancing market potential. Moreover, burgeoning interest in artisanal spirits in regions like China and India presents further growth opportunities, particularly for competitively priced, value-added products like hard seltzers. However, a concurrent rise in the popularity of non-alcoholic alternatives poses challenges, compelling brands to focus on lower alcohol content offerings to meet health-conscious consumer preferences.

Restraints in the Global Alcoholic Beverages Market

The growth of the global alcoholic beverages market is being hindered by a rising consumer preference for non-alcoholic options. Additionally, potential new entrants into the alcoholic beverages industry face substantial barriers, including the necessity for significant capital investment, resource allocation, and compliance with governmental legal certifications. These challenges contribute to lengthy processing times, further restricting market expansion. Moreover, an increasing awareness of health and wellness among consumers is likely to curtail the market's growth prospects throughout the forecast period, as individuals gravitate towards healthier beverage alternatives in light of changing lifestyles and preferences.

Market Trends of the Global Alcoholic Beverages Market

The Global Alcoholic Beverages market is witnessing a significant shift towards low- and no-alcohol options, propelled by a growing cohort of health-conscious consumers and a surge in social media marketing. This trend is bolstered by the increasing curiosity of sober drinkers who seek inclusive social experiences without the alcohol content. Major retailers, including Whole Foods, are embracing this shift by prominently featuring trendy low- and no-calorie products in their top offerings. Additionally, local breweries are innovating with non-alcoholic beer and alternative beverages, indicating that this movement is not a passing fad, but a lasting evolution in consumer preferences and market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• PESTEL Analysis
• Macro-Economic Indicators
• Market Attractiveness Index
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Raw Material Analysis
• Case Study Analysis

Global Alcoholic Beverages Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Beer
  • Ale
  • Lager
  • Hybrid
• Wine
  • Still Light Wine
  • Sparkling Wine
• Spirits
  • Baijiu
  • Vodka
  • Whiskey
  • Rum
  • Liqueurs
  • Gin
  • Tequila
  • Others

Global Alcoholic Beverages Market Size by Alcoholic Content & CAGR (2024-2031)

• Market Overview
• High
• Medium
• Low

Global Alcoholic Beverages Market Size by Flavor & CAGR (2024-2031)

• Market Overview
• Unflavored
• Flavored

Global Alcoholic Beverages Market Size by Packaging Type & CAGR (2024-2031)

• Market Overview
• Glass Bottles
• Tins
• Plastic Bottles
• Others

Global Alcoholic Beverages Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• On-trade
• Off -trade
  • Supermarkets/Hypermarkets
  • Specialist Stores
  • Online Stores
  • Other Off-trade Channels

Global Alcoholic Beverages Market Size & CAGR (2024-2031)

• North America, (Product Type, Alcoholic Content, Flavor, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe, (Product Type, Alcoholic Content, Flavor, Packaging Type, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Alcoholic Content, Flavor, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Alcoholic Content, Flavor, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Alcoholic Content, Flavor, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CASTEL FRERES (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Halewood Sales (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken Holding N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mike's Hard Lemonade Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miller Brewing Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blossoms Aroma Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Spirits Limited (Food and Beverage Manufacturing) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kals Distilleries Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashoka Distillers & Chemicals Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation