파워뱅크 시장 규모, 점유율, 성장 분석 : 정격 전력별, 배터리 유형별, 용도별, 지역별 - 산업 예측(2024-2031년)

Global Power Bank Market size was valued at USD 12.4 billion in 2022 and is poised to grow from USD 13.66 billion in 2023 to USD 27.6 billion by 2031, growing at a CAGR of 9.23% during the forecast period (2024-2031).

The global power bank market is experiencing significant growth, driven by the rising number of smartphone users and the widespread transition to remote work and learning. This trend has been further accelerated by a surge in e-commerce demand, enhanced by increasing internet penetration worldwide. Notably, the shift towards wireless charging technology has led to a robust demand for power banks equipped with this feature, reflecting consumers' preferences for convenience and efficiency. The Asia-Pacific region stands at the forefront of this market, with India and China accounting for the largest shares. The number of smartphone users globally rose from 5.93 billion in 2023 to an anticipated 6.3 billion in the following years, underscoring the growing reliance on mobile devices. Additionally, Lithium-ion batteries continue to dominate the segment, favored for their high energy density and extended battery life. As the landscape evolves, the power bank market is poised for continued expansion, driven by technological advancements and changing consumer behaviors. With the emphasis on wireless solutions and a strong foundation in the Asia-Pacific region, the future of the power bank market looks promising, catering to the increasing needs for portable charging solutions in an increasingly mobile-driven world.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Power Bank market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Power Bank Market Segmental Analysis

Global Power Bank Market is segmented by Power Rating, Battery Type, Charging Mode, Application, and region. Based on Power Rating, the market is segmented into Up to 3000 mAh, between 3000 to 8000mAh, between 8000 to 20000mAh, above 20000mAh. Market is segmented into Based on Battery Type, the market is segmented into Lithium ion, Lithium ion Polymer, and Nickel-Cadmium. Based on Charging Mode, the market is segmented into Wired and Wireless. Based on application, the market is segmented into Others), Commercial, Industrial, Others. Based on Distribution Channel, the market is segmented into Online (e-commerce) and Offline (brick & mortar). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Power Bank Market

The global power bank market is significantly driven by the ongoing digitalization across various sectors, notably e-commerce and services. This trend is leading to an increased demand for power banks, fueled by the proliferation of electronic devices utilized for diverse tasks. Additionally, the growing time spent on social media by individuals worldwide further propels the market. Social media, which initially served primarily for sharing photos and messages, has evolved into a robust platform for marketing and selling various products, including customized gifts and apparel. As a result, this shift in online behavior is creating greater opportunities and demand for reliable power solutions.

Restraints in the Global Power Bank Market

The global power bank market faces significant challenges due to the expensive recycling processes associated with lithium-ion batteries. The high costs incurred in recycling these components increase the overall expenses for manufacturers, which can subsequently lead to higher retail prices for consumers. This situation becomes particularly problematic during supply chain disruptions, as the increased financial burden may deter both manufacturers and consumers from engaging in the market. Consequently, the economic strain of recycling practices poses a substantial constraint on the growth potential of the power bank industry, as it impacts pricing strategies and consumer accessibility in the global marketplace.

Market Trends of the Global Power Bank Market

The Global Power Bank market is witnessing a significant trend towards the adoption of lithium-ion battery technology, as key manufacturers enhance product standards to mitigate safety concerns and improve performance. With higher energy density and safety profiles compared to traditional Nickel-Cadmium batteries, lithium-ion options are increasingly favored by consumers seeking reliable portable charging solutions. This shift is driven by a growing demand for efficient, compact power sources, particularly in the face of rising smartphone and electronic device usage. As innovation continues, the market is poised for sustained growth, with manufacturers focusing on sustainability and advanced features to attract environmentally conscious consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Trade Analysis
• Market Attractiveness Index
• Pricing Analysis

Global Power Bank Market Size by Power Rating & CAGR (2024-2031)

• Market Overview
• Up to 3000 mAh
• Between 3001 to 8000mAh
• Between 8001 to 20000mAh
• Above 20000mAh

Global Power Bank Market Size by Battery Type & CAGR (2024-2031)

• Market Overview
• Lithium ion
• Lithium ion Polymer
• Nickel-Cadmium

Global Power Bank Market Size by Charging Type & CAGR (2024-2031)

• Market Overview
• Wired
• Wireless

Global Power Bank Market Size by Application & CAGR (2024-2031)

• Market Overview
• Consumer electronics
• Commercial
• Industrial
• Others

Global Power Bank Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Global Power Bank Market Size & CAGR (2024-2031)

• North America, (Power Rating, Battery Type, Charging Type, Application, Distribution Channel)
  • US
  • Canada
• Europe, (Power Rating, Battery Type, Charging Type, Application, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Power Rating, Battery Type, Charging Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Power Rating, Battery Type, Charging Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Power Rating, Battery Type, Charging Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Anker (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aukey (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foxconn (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RavPower (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZAGG Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berkshire Hathaway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goal Zero (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zendure (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tronsmart (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poweradd (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iMuto (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tylt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ugreen (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EasyAcc (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Romoss (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoobao (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PNY (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation