서멀 프린팅 시장 규모, 점유율, 성장 분석 : 제품별, 프린터 유형별, 포맷 유형별, 인쇄 기술별, 용도별, 지역별 - 산업 예측(2024-2031년)

Global Thermal Printing Market size was valued at USD 60.6 billion in 2022 and is poised to grow from USD 63.7 billion in 2023 to USD 93.4 billion by 2031, growing at a CAGR of 4.9% during the forecast period (2024-2031).

The thermal printing market is witnessing significant growth, driven by its superior print quality and diverse applications across various industries, including retail, airlines, entertainment, banking, supermarkets, and healthcare. Unlike traditional printers that rely on ink or toner, thermal printers utilize heat and thermal sheets, making them a more efficient option for high-quality image creation. Key trends fueling this market include the increasing adoption of automatic identification and data capture technologies, which enhance productivity, as well as a rising emphasis on product safety and counteracting counterfeiting. Additionally, the integration of thermal printing technology into on-demand printing applications demonstrates its versatility. The rapid penetration of wireless technology in mobile printers further enhances ease of use and functionality, while the growing use of RFID and barcode thermal printers is particularly prominent in the booming e-commerce sector. Together, these factors contribute to a robust and expanding thermal printing landscape, as businesses increasingly recognize the benefits of this technology in meeting their operational and customer service needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Thermal Printing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Thermal Printing Market Segmental Analysis

Global Thermal Printing Market is segmented by Offering, Printer Type, Format Type, Printing Technology, Application and Region. Based on Offering, the market is segmented into Printer, Supplies. Based on Printer Type, the market is segmented into Barcode Printers, POS Printers, Kiosk & Ticket Printers, RFID Printers, Card Printers. Based on Format Type, the market is segmented into Industrial Format, Commercial Format, Desktop Format, Mobile Format. Based on Printing Technology, the market is segmented into Direct Thermal (DT), Thermal Transfer (TT), Dye Diffusion Thermal Transfer(D2T2). Based on Application, the market is segmented into Retail, Transportation and Logistics, Manufacturing and Industrial, Healthcare and hospitality, Government and others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Thermal Printing Market

The global thermal printing market is set to experience significant growth, driven primarily by the expanding retail sector. Retailers are increasingly prioritizing an efficient point of sale (POS) experience, leading to a demand for rapid and effective service solutions that thermal printing adeptly provides, unlike traditional impact printers. Additionally, thermal printers are generally more cost-effective than their conventional counterparts, further contributing to their rising popularity. Many retail establishments across North America and Europe have begun to favor thermal printers over impact alternatives. A recent report suggests that the Asia-Pacific Economic and Trade Association (APEJ) is expected to generate over half of the revenues from the fifty largest economies globally in the next five years, significantly surpassing North America's market share in the retail arena.

Restraints in the Global Thermal Printing Market

The growth of the global thermal printing market is expected to be restrained by competitive pricing strategies adopted by new market entrants. Intense competition among thermal printer manufacturers poses a challenge, particularly from producers based in China and India, who benefit from readily available cheap raw materials and labor, allowing them to offer lower prices. This trend significantly impacts established market players worldwide, especially as advances in functionality and performance, coupled with price reductions in developed regions like North America and Europe, create additional pressure. Consequently, these dynamics are likely to impede market expansion throughout the forecast period.

Market Trends of the Global Thermal Printing Market

The Global Thermal Printing market is experiencing a notable trend towards the adoption of portable thermal printers, driven by advancements in technology that facilitate their production. These printers are becoming increasingly compact, lightweight, and energy-efficient, making them ideal for a wide range of applications. The introduction of direct thermal printheads, combined with low voltage requirements, enhances their market appeal and accessibility. Additionally, the integration of wireless technology is set to revolutionize printing quality and speed, further boosting their demand. As businesses strive for mobility and efficiency, portable thermal printers are poised to dominate the market landscape in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Advancements
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Startup Analysis

Thermal Printing Market Size by Offering & CAGR (2024-2031)

• Market Overview
• Printer
• Supplies

Thermal Printing Market Size by Printer Type & CAGR (2024-2031)

• Market Overview
• Barcode Printer
• POS Printer
• Kiosk & Ticket Printer
• RFID Printer

Thermal Printing Market Size by Format Type & CAGR (2024-2031)

• Market Overview
• Industrial Format
• Commercial Format
• Desktop Format
• Mobile Format

Thermal Printing Market Size by Printing Technology & CAGR (2024-2031)

• Market Overview
• Direct Thermal (DT)
• Thermal Transfer (TT)
• Dye Diffusion Thermal Transfer (D2T2)

Thermal Printing Market Size by Application & CAGR (2024-2031)

• Retail
• Transportation and Logistics
• Manufacturing and Industrial
• Healthcare and Hospitality
• Government and Others

Thermal Printing Market Size & CAGR (2024-2031)

• North America, (Offering, Printer Type, Format Type, Printing Technology, Application)
  • US
  • Canada
• Europe, (Offering, Printer Type, Format Type, Printing Technology, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Offering, Printer Type, Format Type, Printing Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Offering, Printer Type, Format Type, Printing Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Offering, Printer Type, Format Type, Printing Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honeywell International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seiko Epson Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Tec Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brother Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bixolon Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Star Micronics Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Citizen Systems Europe GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sato Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avery Dennison Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TSC Auto ID Technology Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dascom Holdings Limited (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dymo Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godex International Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Printronix Auto ID, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brady Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cab Produkttechnik GmbH & Co KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novexx Solutions GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oki Electric Industry Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation