세계의 모바일 증강현실(AR) 시장 규모, 점유율, 성장 분석 : 유형별, 구성요소별, 장치 유형별, 용도별, 지역별 - 산업 예측(2024-2031년)

Global Mobile Augmented Reality Market size was valued at USD 16.51 billion in 2022 and is poised to grow from USD 21.63 billion in 2023 to USD 187.58 billion by 2031, at a CAGR of 31% during the forecast period (2024-2031).

The mobile augmented reality market aims to enhance user experiences by merging virtual content with real-world environments, enabling interactive, real-time access to information, and creating a seamless physical-digital integration. With the advancements in 5G technology, faster connectivity is set to facilitate more complex AR experiences. Moreover, incorporating artificial intelligence and machine learning will improve recognition and tracking, leading to immersive and tailored interactions. Driven by the growing smartphone adoption and a strong demand for engaging experiences, this market presents ample opportunities for innovation. Despite challenges like tracking accuracy and device compatibility, ongoing technological development, improved network infrastructure, and AI integration will propel market growth and broaden applications across diverse industries.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Augmented Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Augmented Reality Market Segmental Analysis

Global Mobile Augmented Reality Market is segmented by Type, Component, Device Type, Application and region. Based on Type, the market is segmented into Marker-based (Passive Marker, Active Marker), Marker less (Model-based, Image Processing-based), Anchor-based. Based on Component, the market is segmented into MAR Software (AR application platforms, AR SDKs), MAR Services (AR Design & Development, Deployment & Support Services). Based on Device Type, the market is segmented into Smartphones, Tablets, Personal Digital Assistants (PDAs)/Handheld Gaming Consoles, Other Devices (smart glasses, Wearables). Based on Application, the market is segmented into Consumer (Gaming, Sports & Entertainment), Aerospace & Defense, Healthcare, Commercial, Tourism & Sight-seeing, E-learning, E-commerce & Marketing, Enterprise (Manufacturing), Others (Architecture & Building Design, Geospatial Mining). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Mobile Augmented Reality Market

The Global Mobile Augmented Reality market is significantly driven by the rapid advancements in augmented reality hardware. In 2022, major players such as Apple, Samsung, and Microsoft launched innovative devices featuring enhanced processing capabilities, superior display resolutions, and upgraded camera functionalities. These technological improvements facilitate a more immersive and realistic mobile augmented reality experience, attracting consumers and developers alike. As the hardware continues to evolve, it paves the way for a broader adoption of augmented reality applications across various sectors, further accelerating market growth and driving interest in developing next-generation AR experiences on mobile platforms.

Restraints in the Global Mobile Augmented Reality Market

The global mobile augmented reality market faces significant restraints primarily linked to privacy and security concerns. As the adoption of augmented reality continues to rise, so do worries about the handling of personal information collected during AR experiences. Users are increasingly aware of the potential risks associated with data privacy, prompting a demand for stringent data protection regulations and measures. This emphasis on safeguarding personal data is vital, as it directly impacts consumer trust and the broader acceptance of mobile augmented reality technologies. Addressing these issues effectively will be crucial for the sustained growth and success of the market.

Market Trends of the Global Mobile Augmented Reality Market

The Global Mobile Augmented Reality (AR) market is witnessing a significant surge, driven by advancements in AR Cloud technology, which enables the persistent integration of virtual objects within real-world environments. This trend facilitates shared AR experiences, enhances object recognition capabilities, and supports the continuous availability of digital content, creating immersive interactions for users. As companies increasingly leverage these innovations, the demand for mobile AR applications is projected to rise, fostering collaboration across various sectors, including gaming, retail, and education. This evolving landscape underscores the growing consumer appetite for persistent AR experiences, positioning it as a key driver of market expansion moving forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Mobile Augmented Reality Market Size by Type & CAGR (2024-2031)

• Market Overview
• Marker-based
  • Passive Marker
  • Active Marker
• Markerless
  • Model-based
  • Image Processing-based
• Anchor-based

Global Mobile Augmented Reality Market Size by Component & CAGR (2024-2031)

• Market Overview
• MAR Software
  • AR application platforms
  • AR SDKs
• MAR Services
  • AR Design & Development
  • Deployment & Support Services

Global Mobile Augmented Reality Market Size by Device Type & CAGR (2024-2031)

• Market Overview
• Smartphones
• Tablets
• Personal Digital Assistants (PDAs)/Handheld Gaming Consoles
• Other Devices (Smart glasses, Wearables)

Global Mobile Augmented Reality Market Size by Application & CAGR (2024-2031)

• Market Overview
• Consumer
• Gaming, Sports
• Entertainment
• Aerospace & Defense
• Healthcare
• Commercial
• Tourism & Sight-seeing
• E-learning
• E-commerce & Marketing
• Enterprise (Manufacturing)
• Others
  • Architecture & Building Design
  • Geospatial Mining

Global Mobile Augmented Reality Market Size & CAGR (2024-2031)

• North America, (Type, Component, Device Type, Application)
  • US
  • Canada
• Europe, (Type, Component, Device Type, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Component, Device Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Component, Device Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Component, Device Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Magic Leap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blippar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 8thWall
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zappar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuzix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC (Vuforia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marxent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groove Jones
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iTechArt Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ImagineAR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travancore Analytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ScienceSoft.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taqtile
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inglobe Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scope AR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation