세계의 e스포츠 시장 규모, 점유율, 성장 분석 : 스트리밍 유형별, 스트리밍 수익별, 게임 장르별, 지역별 - 산업 예측(2024-2031년)

Global Esports Market size was valued at USD 1.22 billion in 2022 and is poised to grow from USD 1.44 billion in 2023 to USD 5.48 billion by 2031, growing at a CAGR of 21% in the forecast period (2024-2031).

The Esports market is experiencing significant growth, primarily driven by the rising popularity of online multiplayer video games. Key online streaming platforms like YouTube, Facebook, and Twitch are pivotal in promoting Esports globally, attracting vast audiences who invest both time and money in this competitive arena. This surge is fueled by a young demographic, shifting lifestyles, and increased awareness surrounding the industry, coupled with substantial investments. The proliferation of advanced gaming technologies, smartphone usage, and enhanced internet connectivity has further expanded the gamer base. Interestingly, even amidst the COVID-19 pandemic, as social distancing limits physical activities, online gaming has emerged as a popular pastime, promoting social interaction and driving demand for Esports. Many countries are also providing free access to E-sports platforms to engage the public during these challenging times.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Esports market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Esports Market Segmental Analysis

Global Esports Market is segmented by Streaming Type, Revenue Streaming, Gaming Genre and region. Based on Streaming Type, the market is segmented into Live, On-demand. Based on Revenue Streaming, the market is segmented into Media Rights, Advertisement, Sponsorship, Ticket & Merchandise, Game Publisher Fees, Others. Based on Gaming Genre, the market is segmented into Real-Time Strategy Games, First Person Shooter Games, Fighting Games, Multiplayer Online Battle Arena Games, Mass Multiplayer Online Role-Playing Games, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Esports Market

The global esports market is driven by a myriad of factors, including heightened awareness of video games and the growing popularity of esports events. Major corporations are making long-term investments while increasing the number of tournaments with substantial prize pools, enhancing market opportunities throughout the forecast period. Furthermore, the widespread adoption of smartphones in developing nations, fueled by rising per capita income, affordability, and access to budget-friendly options with impressive features, contributes to this trend. With over two billion gamers worldwide, representing 26% of the global population, the escalating demand for esports events paves the way for exciting prospects in the industry.

Restraints in the Global Esports Market

The global esports market faces significant restraints primarily due to the absence of comprehensive gambling policies and the need for standardization across the sector. As the esports industry continues to evolve, organizations and participants encounter numerous challenges, particularly in verifying the legitimacy of tournaments. The increase in competitions has been paralleled by a rise in scams and fraudulent activities, complicating matters for authentic tournament organizers. Furthermore, the lack of uniformity in regulations presents ongoing difficulties for players, teams, and tournaments, particularly regarding advertising, sponsorship agreements, and contractual obligations, ultimately hindering the sector's overall growth potential.

Market Trends of the Global Esports Market

The global esports market is witnessing unprecedented growth, driven by a surge in investment and revenue fueled by the expanding social media landscape and live streaming platforms. Services like Twitch and YouTube Gaming have created vibrant communities, granting fans an interactive experience with their favorite players and teams. This direct engagement enhances fan loyalty and broadens the audience base, further accelerating market growth. Additionally, esports organizations such as FaZe Clan are diversifying their revenue streams through merchandise and lifestyle branding, showcasing a trend where traditional esports entities are transcending their core activities to capitalize on broader market opportunities, solidifying their relevance in popular culture.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Esports Market Size by Streaming Type & CAGR (2024-2031)

• Market Overview
• Live
• Video-on-demand

Global Esports Market Size by Revenue Streaming & CAGR (2024-2031)

• Market Overview
• Media Rights
• Advertisement
• Sponsorship
• Ticket & Merchandise
• Game Publisher Fees
• Others
  • In-app Purchase
  • Others

Global Esports Market Size by Gaming Genre & CAGR (2024-2031)

• Market Overview
• Real-time Strategy Games
• First Person Shooter Games
• Fighting Games
• Multiplayer Online Battle Arena Games
• Mass Multiplayer Online Role-playing Games
• Others
  • Racing
  • eSports Simulators
  • Others

Global Esports Market Size & CAGR (2024-2031)

• North America, (Streaming Type, Revenue Streaming, Gaming Genre)
  • US
  • Canada
• Europe, (Streaming Type, Revenue Streaming, Gaming Genre)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Streaming Type, Revenue Streaming, Gaming Genre)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Streaming Type, Revenue Streaming, Gaming Genre)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Streaming Type, Revenue Streaming, Gaming Genre)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Modern Times Group (MTG)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Activision Blizzard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electronic Arts (EA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epic Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riot Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valve Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capcom
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faceit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gfinity PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natus Vincere (NAVI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T1 Entertainment & Sports
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 100 Thieves
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gen.G Esports
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud9
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Team Liquid
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fnatic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FaZe Clan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OG Esports
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Envy Gaming
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SK Gaming I
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation