세계의 위치 기반 서비스 시장 규모, 점유율, 성장 분석 : 구성요소별, 위치 유형별, 용도별, 산업별 - 산업 예측(2024-2031년)

Global Location Based Services Market size was valued at USD 32.8 billion in 2022 and is poised to grow from USD 42.3 billion in 2023 to USD 214.5 billion by 2031, growing at a CAGR of 22.5% during the forecast period (2024-2031).

The Location-Based Services (LBS) market is experiencing significant growth, driven by the increasing adoption of smart devices and the integration of advanced technologies such as A-GNSS and hybrid location tracking. These services enhance user experiences by providing real-time geo-data, enabling applications ranging from navigation and local search to proximity marketing and asset tracking. The rising demand for personalized, location-specific information fuels this trend, with companies leveraging LBS to better engage with customers and streamline order management. Key players like Nokia and Samsung are investing in 3D mapping technologies, further propelling market expansion, especially in emerging markets across Latin America and Asia-Pacific. This growth trajectory indicates a promising future for LBS, expected to sustain a robust rate in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location Based Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Location Based Services Market Segmental Analysis

Global Location Based Services Market is segmented by Component, Location Type, Application, Vertical and Region. Based on Component, the market is segmented into Platform, Services, Hardware. Based on Location Type, the market is segmented into Indoor, Outdoor. Based on Application, the market is segmented into GIS, Navigation, Tracking, social media. Based on Vertical, the market is segmented into Logistics, Retail, Healthcare, Media, Defence, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Location Based Services Market

The global Location Based Services (LBS) market is set for significant growth, driven primarily by the widespread adoption of smartphones and wireless devices. The increasing use of location-based check-in applications, enhanced analytical capabilities in communication technologies, and the affordability of GPS-enabled devices are crucial contributors to this trend. Additionally, the surge in social media usage, mobile networking, and the Internet of Things (IoT), coupled with advancements in communication infrastructure and ongoing investments in 4G and 5G technologies in rapidly developing regions, are pivotal factors further propelling the expansion of the LBS market worldwide.

Restraints in the Global Location Based Services Market

Global Location-Based Services (LBS) face several constraints, including privacy concerns, regulatory challenges, and technological limitations. As users become increasingly aware of data security issues, stringent regulations such as GDPR may hinder the collection and use of location data, affecting service personalization. Additionally, variations in infrastructure and technology across different regions can lead to inconsistent service quality and coverage. Geopolitical tensions can also restrict cross-border data flows, limiting global service integration. Moreover, reliance on GPS technology may lead to inaccuracies in areas with poor satellite visibility, ultimately impacting user experience and trust in LBS offerings.

Market Trends of the Global Location Based Services Market

The Global Location Based Services (LBS) market is witnessing significant growth driven by the increasing use of smartphones and enhanced mobile data networks, particularly 3G and beyond. Key subcategories such as social networking, local search, navigation, and entertainment are at the forefront of this trend, leveraging location awareness to deliver personalized experiences. Social media platforms are rapidly expanding their LBS offerings, complemented by an upsurge in mobile applications available through various app stores. Despite challenges in monetization, particularly in mobile advertising, LBS presents valuable opportunities for targeted marketing, appealing to brands seeking to engage consumers based on their geographic locations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Location Based Services Market Size by Component & CAGR (2024-2031)

• Market Overview
• Platform
• Services
• Hardware

Location Based Services Market Size by Location Type & CAGR (2024-2031)

• Market Overview
• Indoor
• Outdoor

Location Based Services Market Size by Application & CAGR (2024-2031)

• Market Overview
• GIS Navigation
• Tracking
• Social Media

Location Based Services Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• Logistics
• Retail
• Healthcare
• Media
• Defence
• Others

Location Based Services Market Size & CAGR (2024-2031)

• North America, (Component, Location type, Application, Vertical)
  • US
  • Canada
• Europe, (Component, Location type, Application, Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Location type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Location type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Location type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Apple (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE Technologies (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foursquare Labs, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ESRI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telenav, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navigine (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navisens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AirSage Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluedot Innovation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geoloqi (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LocationSmart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation