세계의 CPaaS 시장 규모, 점유율, 성장 분석 : 구성요소별, 조직 규모별, 산업별, 배포 모드별, 지역별 - 산업 예측(2024-2031년)

Global CPaaS Market size was valued at USD 12.5 billion in 2022 and is poised to grow from USD 16.18 billion in 2023 to USD 127.15 billion by 2031, growing at a CAGR of 29.4% during the forecast period (2024-2031).

The demand for streamlined network systems that facilitate efficient communication across various sectors, including healthcare, retail, and manufacturing, is on the rise. Healthcare providers, often constrained by limited IT budgets, are increasingly embracing budget-friendly cloud-based solutions. Subscription-based Unified Communication Services enable healthcare contact centers to easily establish PBX systems and manage customer inquiries from multiple locations. The BYOD (Bring Your Own Device) trend is notably enhancing mobility solutions, driving further adoption of Communication Platform-as-a-Service (CPaaS) offerings. Organizations are prioritizing customer engagement and investing in diverse communication channels amid digital transformation efforts. With advancements in cloud technology bolstering CPaaS adoption, the US market is poised for sustainable growth in the coming years as companies expand their communication product offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cpaas market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cpaas Market Segmental Analysis

Global CPaaS Market is segmented by component, organization size, industry vertical, deployment mode and region. Based on component, the market is segmented into solutions (messaging, voice, video, others) and services (professional services, managed services). Based on organization size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Based on industry vertical, the market is segmented into BFSI (banking, financial services, and insurance), retail and e-commerce, healthcare, it and telecom, education, government, manufacturing and others. Based on deployment mode, the market is segmented into cloud and on-premises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Cpaas Market

The global CPaaS market is primarily driven by the increasing demand for omnichannel marketing, as businesses strive to engage and retain customers effectively. Companies are recognizing the necessity to connect with clients through various communication methods, catering to diverse preferences-some favor text messaging, while others lean towards live web chat or voice calls. CPaaS facilitates simultaneous access to multiple communication platforms, ensuring businesses can reach consumers through their preferred channels. Additionally, growing regulations surrounding personal data across various industries have prompted companies to embrace CPaaS solutions, addressing compliance and data privacy challenges while enhancing communication capabilities for improved customer engagement.

Restraints in the Global Cpaas Market

The global CPaaS market faces several restraints, with security concerns surrounding public cloud services being a significant challenge. One of the most pressing issues is the potential for data leakage, which raises alarms among businesses that prioritize the protection of sensitive information. As organizations increasingly rely on cloud communication services, the risks associated with unauthorized access or exposure of confidential data become more pronounced. This apprehension can hinder the adoption of CPaaS solutions, as companies may hesitate to transition to cloud-based platforms without robust security measures in place. Addressing these security vulnerabilities is crucial for the market's growth and overall confidence among users.

Market Trends of the Global Cpaas Market

The Global CPaaS market is experiencing a significant upward trend, largely driven by its widespread adoption across retail and e-commerce sectors worldwide. Businesses are increasingly leveraging CPaaS to enhance customer engagement through seamless integration of audio, video, and SMS communication into their digital platforms, including websites, mobile apps, and social media. This shift not only improves consumer interaction and satisfaction but also enables personalized marketing strategies, ultimately driving sales and fostering brand loyalty. As organizations recognize the value of real-time communication tools, the CPaaS market is poised for robust growth, reflecting a broader digital transformation in customer service frameworks.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Startup Analysis

Global CPaaS Market Size by Component & CAGR (2024-2031)

• Market Overview
• Solutions
  • Messaging
  • Voice
  • Video
  • Others
• Services
  • Professional Services
  • Managed Services

Global CPaaS Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global CPaaS Market Size by Industry Vertical & CAGR (2024-2031)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• Retail and E-commerce
• Healthcare
• IT and Telecom
• Education
• Government
• Manufacturing
• Others

Global CPaaS Market Size by Deployment Mode & CAGR (2024-2031)

• Market Overview
• Cloud
• On-Premises

Global CPaaS Market Size & CAGR (2024-2031)

• North America, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • US
  • Canada
• Europe, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Twilio Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vonage Holdings Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MessageBird BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plivo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sinch AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandwidth Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 8x8 Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infobip Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaleyra Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zenvia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CM.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telesign Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alcatel-Lucent Enterprise
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitel Networks Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genesys Telecommunications Laboratories Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP Digital Interconnect
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soprano Design
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation