소셜 미디어 분야 AI 시장 규모, 점유율, 성장 분석 : 기술별, 용도별, 서비스별, 조직 규모별, 최종사용자별, 지역별 - 산업 예측(2024-2031년)

Global AI in Social Media Market size was valued at USD 1.3 billion in 2022 and is poised to grow from USD 1.9 billion in 2023 to USD 18.1 billion by 2031, growing at a CAGR of 32.6% during the forecast period (2024-2031).

The global AI in social media market is witnessing significant growth and transformation, driven by the widespread adoption of AI technologies by social media platforms. These advancements enhance user experiences through improved content personalization and targeted advertising. AI algorithms analyze user data, behavior, and preferences to deliver customized content, which boosts user engagement and retention while optimizing monetization strategies. Furthermore, AI applications such as sentiment analysis, customer service automation, and social media monitoring are increasingly utilized to track trends and manage brand reputation, ultimately enhancing customer satisfaction. As platforms continue to invest in AI capabilities, the market is poised for sustained expansion, aiming to meet the evolving needs of both users and advertisers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ai In Social Media market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ai In Social Media Market Segmental Analysis

Global AI in Social Media Market is segmented by Technology, Application, Service, Organization Size, End User and Region. Based on Technology, the market is segmented into Machine Learning and Deep Learning, Natural Language Processing, Generative AI, Others. Based on Application, the market is segmented into Customer Experience Management, Sales and Marketing, Image Recognition, Predictive Risk Assessment, Others. Based on Services, the market is segmented into Managed Services, Professional Services. Based on Organization Size, the market is segmented into Small and Medium Enterprises, Large Enterprises. Based on End User, the market is segmented into Retail, E-Commerce, BFSI, Media and Advertising, Education, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Ai In Social Media Market

A significant catalyst for the expansion of the global AI in social media market is the rising demand for personalized and engaging user experiences. Advanced AI technologies, including natural language processing, sentiment analysis, and machine learning algorithms, allow social media platforms to process vast amounts of user-generated content effectively. By deciphering user preferences and behaviors, these technologies facilitate tailored content suggestions, focused advertising, and improved user interaction. This personalization fosters enhanced user satisfaction and promotes stronger user retention, ultimately driving the growth of the AI in the social media sector as businesses seek to meet these evolving consumer expectations.

Restraints in the Global Ai In Social Media Market

A major constraint facing the global AI in social media market is the heightened concern surrounding data privacy and security. The functionality of AI algorithms often depends on extensive user data to provide tailored experiences, which can trigger privacy apprehensions among users. There have been notable cases of data breaches and the mishandling of personal information, fostering a climate of public distrust. Moreover, the integration of AI into social media platforms necessitates extensive access to user data, leading to ethical dilemmas about data collection, storage, and usage practices. Stricter regulations and an increased awareness of data privacy issues may hinder the advancement of the AI in social media sector.

Market Trends of the Global Ai In Social Media Market

The global AI in Social Media market is witnessing a prominent trend characterized by the accelerating integration of artificial intelligence technologies to optimize platform functionalities. Social media companies are increasingly deploying AI-driven features that enhance personalization, user engagement, and overall experience. Advanced machine learning algorithms analyze intricate user behaviors, preferences, and social interactions, facilitating the delivery of highly targeted advertisements and content recommendations. Additionally, AI chatbots are revolutionizing customer service by providing instantaneous support and efficiently managing inquiries. Furthermore, sentiment analysis tools have emerged as vital assets for businesses, offering profound insights into consumer sentiments, enabling them to adeptly navigate feedback and sentiment trends in real time.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

AI in Social Media Market Size by Technology & CAGR (2024-2031)

• Market Overview
• Machine Learning and Deep Learning
• Natural Language Processing
• Generative AI
• Others

AI in Social Media Market Size by Application & CAGR (2024-2031)

• Market Overview
• Customer Experience Management
• Sales and Marketing
• Image Recognition
• Predictive Risk Assessment
• Others

AI in Social Media Market Size by Service & CAGR (2024-2031)

• Market Overview
• Managed Service
• Professional Service

AI in Social Media Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Small and Medium Enterprises
• Large Enterprises

AI in Social Media Market Size by End User & CAGR (2024-2031)

• Market Overview
• Retail
• E-Commerce
• Banking, Financial Services, Insurance (BFSI)
• Media and Advertising
• Education
• Others

AI in Social Media Market Size & CAGR (2024-2031)

• North America, (Technology, Application, Service, Organization Size, End User)
  • US
  • Canada
• Europe, (Cur Technology, Application, Service, Organization Size, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Technology, Application, Service, Organization Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Technology, Application, Service, Organization Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Technology, Application, Service, Organization Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Facebook (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinterest (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WeChat (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snapchat (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WhatsApp (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sina Weibo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LINE (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KakaoTalk (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VKontakte (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telegram (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tumblr (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qzone (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu Tieba (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reddit (United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation