하드셀처 시장 규모, 점유율, 성장 분석 : 알코올 도수-ABV별, 포장 유형별, 유통 채널별, 향료별, 지역별 - 산업 예측(2024-2031년)

Global Hard Seltzer Market size was valued at USD 8.95 billion in 2022 and is poised to grow from USD 11 billion in 2023 to USD 70.36 billion by 2031, growing at a CAGR of 22.9% in the forecast period (2024-2031).

The hard seltzer market is experiencing significant growth, driven by increasing consumer preferences for lower-calorie, low-alcohol, and gluten-free alcoholic beverages. This trend is further supported by rising disposable incomes and increased expenditures on alcohol. Recent years have seen hard seltzers gain popularity, largely attributed to effective social media marketing promoting these drinks as a healthier alternative to traditional alcohol. As a result, the market has attracted a surge of new manufacturers, offering a diverse range of flavors and products. A notable example is Kopparberg's launch of a hard seltzer range in the U.K. in May 2020, highlighting the expanding options available to consumers in this evolving beverage landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hard Seltzer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hard Seltzer Market Segmental Analysis

Global Hard Seltzer Market is segmented by Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour and region. Based on Alcohol Volume-ABV, the market is segmented into ABV less than 5.0%, ABV more than 5.0%. Based on Packaging Type, the market is segmented into Glass Bottles, Metal Cans. Based on Distribution Chanel, the market is segmented into Off-trade, On-trade. Based on Flavour, the market is segmented into Classic or unflavoured, Flavoured (Black Cherry, Lime, Ruby Grapefruit, Mango, Raspberry, Others). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Hard Seltzer Market

The global hard seltzer market is poised for steady growth driven by rising consumer demand for low-calorie, low-carbohydrate alcoholic beverages. This trend is particularly prominent in developed markets like the United States, Australia, and Japan, where health-conscious consumers are increasingly seeking alternative options. The escalating popularity of gluten-free beverages is expected to further fuel market expansion, particularly among individuals managing autoimmune and inflammatory conditions. As awareness of healthier drinking choices continues to rise, the hard seltzer market is likely to attract a broader consumer base, contributing to its sustained growth trajectory in the coming years.

Restraints in the Global Hard Seltzer Market

The global hard seltzer market faces several constraints that may hinder its growth. Consumers often experience bloating and gas due to the carbonation in these beverages, which can diminish their appeal. Additionally, some individuals perceive hard seltzers as excessively sweet, detracting from the overall experience. The relatively low alcohol content in hard seltzers can also be disappointing for those seeking a stronger buzz. Furthermore, these drinks tend to be priced higher than traditional alcoholic options, making them less attractive to budget-conscious consumers. Lastly, while their lower calorie count may appeal to health-conscious drinkers, it can dissuade others who prefer richer flavors found in beer or wine.

Market Trends of the Global Hard Seltzer Market

The Global Hard Seltzer market is experiencing a dynamic shift driven predominantly by millennials' growing preference for flavored alcoholic beverages. This trend is fueling robust market expansion as hard seltzers gain traction due to their accessibility in numerous retail formats, including hypermarkets, convenience stores, and wine shops, alongside their affordability. Furthermore, the surge in e-commerce is facilitating broader distribution, allowing consumers to purchase hard seltzers conveniently online. Innovations, such as partnerships between brands and D2C platforms like Thirstie, enhance this digital presence, positioning hard seltzers as a convenient choice, expected to sustain momentum and appeal across diverse demographics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Hard Seltzer Market Size by Alcohol Volume-ABV & CAGR (2024-2031)

• Market Overview
• ABV Up To 5.0%
• ABV more than 5.0%

Global Hard Seltzer Market Size by Packaging Type & CAGR (2024-2031)

• Market Overview
• Glass Bottles
• Metal Cans

Global Hard Seltzer Market Size by Distribution Chanel & CAGR (2024-2031)

• Market Overview
• Off-trade
• On-trade

Global Hard Seltzer Market Size by Flavour & CAGR (2024-2031)

• Market Overview
• Classic or unflavored
• Flavored
  • Black Cherry
  • Lime
  • Ruby Grapefruit
  • Mango
  • Raspberry
  • Others

Global Hard Seltzer Market Size & CAGR (2024-2031)

• North America, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
  • US
  • Canada
• Europe, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• White Claw Hard Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Truly Hard Seltzer (Boston Beer Company)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizzy Hard Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• High Noon Spirits Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nude Beverages
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barbrew Beverages
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Drum
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kona Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lift Bridge Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ficks & Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bon & Viv
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Marble Cocktails
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Future Proof Brands LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bud Light Seltzer (Anheuser-Busch InBev)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michelob Ultra Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smirnoff Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Topo Chico Hard Seltzer (Coca-Cola Company)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corona Hard Seltzer (Grupo Modelo)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barneys Hard Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barefoot Cellars Hard Seltzer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation