세계의 모바일 보안 시장 규모, 점유율, 성장 분석 : 운영 체제별, 기업 솔루션별, 기업 서비스별, 지역별 - 산업 예측(2024-2031년)

Global Mobile Security Market size was valued at USD 5.4 billion in 2022 and is poised to grow from USD 6.46 billion in 2023 to USD 27.04 billion by 2031, growing at a CAGR of 19.6% during the forecast period (2024-2031).

The surge in smartphone usage globally is significantly driving demand for mobile security solutions. As per SkyQuest analysis, around 63% of the world's population is now online, fueling an increased risk of data breaches and cyberattacks. Consequently, businesses across sectors such as BFSI, manufacturing, and IT are rapidly adopting mobile security solutions like mobile threat management and data encryption to safeguard their data. The COVID-19 pandemic accelerated this trend, as more consumers turned to digital payments and e-commerce. The shift to remote work is further solidifying this demand, prompting industry players to innovate solutions compatible with both Android and iOS. Notably, Adaptive Mobile Security's introduction of advanced 5G security platforms exemplifies the ongoing evolution in mobile security, positioning the market for robust growth through 2022 and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Security market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Security Market Segmental Analysis

Global Mobile Security Market is segmented by Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User and Region. Based on Operating System, the market is segmented into IOS, Android, and Others. Based on Enterprise Solution, the market is segmented into Mobile Application Security, Mobile Data Protection, Web Protection, Mobile Device Security, and Other Solutions. Based on Enterprise Service, the market is segmented into Professional Services, and Managed Services. Based on Deployment Mode, the market is segmented into Cloud, and On-Premises. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises, and Large Enterprises. Based on Vertical, the market is segmented into Telecommunications and IT, Retail and Ecommerce, Healthcare and Life Sciences, Government and Defense, Manufacturing, and Other Enterprise Verticals. Based on End User, the market is segmented into Individual User, and Enterprise. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Security Market

The Global Mobile Security market is primarily driven by the increasing trend of Bring Your Own Device (BYOD) policies adopted by organizations to enhance corporate mobility. BYOD allows employees to use their personal devices-like smartphones, tablets, and laptops-for work, which fosters higher productivity and boosts employee satisfaction. However, this practice raises significant concerns regarding unauthorized data access, data breaches, and malware threats. Consequently, businesses are increasingly prioritizing the need for robust mobile security solutions to protect sensitive information and secure network infrastructures. This growing emphasis on data privacy and security is expected to propel the demand for mobile security measures significantly.

Restraints in the Global Mobile Security Market

The Global Mobile Security market faces significant restraints, primarily due to the vast number of smartphone users who frequently download applications without fully understanding their origins or associated privacy policies. This lack of awareness extends to the risks involved in visiting untrusted websites while using laptops or mobile devices, leading to the downloading of insecure applications. Consequently, these user behaviors increase the susceptibility of devices to cyberattacks. Furthermore, the general population's limited knowledge regarding the potential threats to mobile devices and the available security solutions hampers the growth and development of the mobile security market significantly.

Market Trends of the Global Mobile Security Market

The Global Mobile Security market is witnessing significant growth, driven by the surge in online mobile payments and the heightened security requirements stemming from the Bring Your Own Device (BYOD) trend in workplaces. Additionally, the escalating demand for protection of video streaming content is further propelling market expansion. However, challenges such as the high costs of mobile security solutions and the complexity involved in developing embedded security frameworks may hinder growth. Conversely, the integration of machine learning and artificial intelligence technologies into mobile security applications is expected to enhance market dynamics, fostering innovation and elevating security standards across platforms.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Mobile Security Market Size by Operating System & CAGR (2024-2031)

• Market Overview
• iOS
• Android
• Others

Global Mobile Security Market Size by Enterprise Solution & CAGR (2024-2031)

• Market Overview
• Mobile Application Security
• Mobile Data Protection
• Web Protection
• Mobile Device Security
• Other Solutions

Global Mobile Security Market Size by Enterprise Service & CAGR (2024-2031)

• Market Overview
• Professional Services
  • Professional Services: Market Drivers
  • Training and Consulting
  • Integration and Implementation
  • Support and Maintenance
• Managed Services

Global Mobile Security Market Size by Deployment Mode & CAGR (2024-2031)

• Market Overview
• Cloud
• On-Premises

Global Mobile Security Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Small and Medium-Sized Enterprises
• Large Enterprises

Global Mobile Security Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• Telecommunications and IT
• Retail and Ecommerce
• Healthcare and Life Sciences
• Government and Defense
• Manufacturing
• Other Enterprise Verticals

Global Mobile Security Market Size by End User & CAGR (2024-2031)

• Market Overview
• Individual User
• Enterprise

Global Mobile Security Market Size & CAGR (2024-2031)

• North America, (Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User)
  • US
  • Canada
• Europe, (Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Operating System, Enterprise Solution, Enterprise Service, Deployment Mode, Organization Size, Vertical, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symantec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trend Micro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaspersky Lab
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ESET
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VMware
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdStrike
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlackBerry
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quick Heal Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• F-Secure
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fortinet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Check Point
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitdefender
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Codeproof
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keeper Security
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation