스마트 TV 시장 규모, 점유율, 성장 분석 : 해상도별, 테크놀러지별, 운영체제별, 화면 사이즈별, 화면 형상별, 유통 채널별, 지역별 - 산업별 예측(2024-2031년)

Global Smart TV Market size was valued at USD 197 billion in 2022 and is poised to grow from USD 219.1 billion in 2023 to USD 524.3 billion by 2031, growing at a CAGR of 11.5% in the forecast period (2024-2031).

The global Smart TV market is experiencing robust growth, primarily driven by the rising appeal of over-the-top (OTT) services. Content creators are consistently innovating and forging exclusive partnerships with major platforms like Amazon Prime, Netflix, and Disney Plus, leading to the development of specialized applications for smart TVs. Key features such as voice commands, screen mirroring, and video calling enhance user engagement and facilitate seamless streaming experiences. Manufacturers like Samsung and LG are responding to this trend by integrating proprietary operating systems that support downloading and streaming applications directly from the TV. The integration of interactive educational tools and a diverse product range-from budget to high-end models-ensures smart TVs remain accessible, capturing a larger consumer base in a competitive marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Tv market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smart Tv Market Segmental Analysis

Global Smart TV Market is segmented by Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel and region. Based on Resolution, the market is segmented into4K UHD TV, HDTV, Full HD TV, 8K TV. Based on Technology, the market is segmented into OLED, QLED, LED, Others. Based on Operating System, the market is segmented into Android TV, Tizen, WebOS, Roku, Other. Based on Screen Size, the market is segmented into Below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, above 65 inches. Based on Screen Shape, the market is segmented into Flat, Curved. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smart Tv Market

A key factor driving the growth of the Global Smart TV market is the rising popularity of over-the-top (OTT) content services. As a variety of content creators consistently produce fresh and diverse programming to meet audience preferences, prominent streaming platforms like Amazon Prime, Netflix, and Disney Plus have tailored applications specifically for smart TVs. Additionally, the innovative features provided by smart TVs-including voice commands, screen mirroring, and video calling-enhance the overall viewing experience, making it more engaging and interactive. This combination of rich content offerings and advanced technological capabilities significantly boosts consumer demand for smart TVs as essential entertainment devices.

Restraints in the Global Smart Tv Market

The global Smart TV market faces several significant restraints that hinder its growth potential. Foremost among these is the fierce competition among manufacturers and streaming platforms, which has resulted in heightened pricing pressures and diminishing profit margins for producers. The proliferation of over-the-top (OTT) streaming services has further fragmented the market, leaving consumers overwhelmed and uncertain about their subscription choices. Additionally, the rapid advancement of technology encourages consumers to postpone buying decisions, waiting for the latest and more advanced models. Collectively, these factors present substantial challenges that impede the sustained expansion of the Smart TV market.

Market Trends of the Global Smart Tv Market

The Global Smart TV market is witnessing a significant trend with the increasing integration of artificial intelligence (AI) and smart assistants into television systems. This evolution is marked by the prevalence of AI-enhanced features and voice-activated virtual assistants, such as Amazon Alexa and Google Assistant, which offer users unparalleled convenience and control over their viewing experience. These innovations facilitate tasks like content searching, channel switching, and settings adjustments through simple voice commands, while also allowing interaction with other smart home devices. As a result, AI integration not only enriches user engagement and personalizes content recommendations but also drives further technological advancements in the smart TV landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Smart TV Market Size by Resolution & CAGR (2024-2031)

• Market Overview
• 4K UHD TV
• HDTV
• Full HD TV
• 8K TV

Global Smart TV Market Size by Technology & CAGR (2024-2031)

• Market Overview
• OLED
• QLED
• LED
• Others

Global Smart TV Market Size by Operating System & CAGR (2024-2031)

• Market Overview
• Android TV
• Tizen
• WebOS
• Roku
• Other

Global Smart TV Market Size by Screen Size & CAGR (2024-2031)

• Market Overview
• Below 32 Inch
• 32 to 45 Inch
• 46 to 55 Inch
• 56 to 65 Inch
• Above 65 Inch

Global Smart TV Market Size by Screen Shape & CAGR (2024-2031)

• Market Overview
• Flat
• Curved

Global Smart TV Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Global Smart TV Market Size & CAGR (2024-2031)

• North America, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
  • US
  • Canada
• Europe, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Samsung Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Visual Solutions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChangHong
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Konka Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Koninklijke Philips N.V.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeEco (Letv)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Funai Electric
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanyo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation