웨어러블 AI 디바이스 시장 : 시장 규모, 점유율, 성장 분석 - 제품별, 조작별, 용도별, 지역별 - 산업 예측(2025-2032년)

Global Wearable AI Device Market size was valued at USD 21.2 billion in 2023 and is poised to grow from USD 27.52 billion in 2024 to USD 221.72 billion by 2032, growing at a CAGR of 29.8% during the forecast period (2025-2032).

The wearable technology market is witnessing significant growth as companies innovate with advanced sensor technologies that encompass AI integration. These devices facilitate comprehensive health monitoring, empowering users with real-time data about their surroundings and fitness levels. Increasing health consciousness among consumers is driving demand for AI-enabled wearables, which efficiently track food intake, monitor physical activity, and recommend personalized fitness improvements. This trend is further supported by advancements in connectivity, such as 5G, and emerging technologies like biosensors and smart implants. Consequently, wearables are positioned as essential tools for enhancing life expectancy and quality, making them an integral component of the evolving technology landscape. The ongoing evolution in this sector indicates a promising future for health-focused wearables.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wearable AI Device Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wearable AI Device Market Segmental Analysis

Global Wearable AI Device Market is segmented by Product, Operation, Application and region. Based on Product, the market is segmented into Smartwatches, Fitness Trackers, AR or VR Headsets, Wearable Cameras, Smart Earwear, Smart Clothing & Footwear and Other Products. Based on Operation, the market is segmented into On-Device AI and Cloud-Based AI. Based on Application, the market is segmented into Consumer Electronics, Healthcare, Enterprise and Industrial and Other Application. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wearable AI Device Market

The growth of the global Wearable AI Device Market is significantly fueled by the rising popularity of 5G smartphones, as these advanced technologies, including artificial intelligence (AI), enhance the functionality and connectivity of wearable devices. By seamlessly collecting and analyzing data through smartphones, the wearable AI market experiences accelerated development. Furthermore, the robust expansion of the smartphone sector has paved the way for the creation of intuitive and efficient Android and IoT-compatible wearable applications. Additionally, rapid urbanization and higher disposable incomes in emerging economies play a pivotal role in driving market growth and shaping future trends in wearable technology.

Restraints in the Global Wearable AI Device Market

The growth of the Global Wearable AI Device Market faces several significant restraints. A notable challenge is the scarcity of skilled engineers and technicians, which hinders progress and development. Furthermore, the integration of AI solutions and complex systems with existing technologies can be a cumbersome process, impeding market advancement. The fast-paced nature of the consumer electronics sector, characterized by shorter product life cycles, exacerbates these issues. Additionally, adherence to stringent data privacy regulations presents further hurdles, collectively posing substantial obstacles to the overall expansion of the Wearable AI Device Market during the forecast period.

Market Trends of the Global Wearable AI Device Market

The Global Wearable AI Device Market is witnessing a significant trend towards e-payments facilitated by innovative wearable technology. This shift is highlighted by collaborations such as the contactless payment jacket from Lyle & Scott and Barclaycard, which reflects a growing consumer preference for seamless transactions. Furthermore, brands like Ringly and Mastercard have pioneered contactless payment rings, enhancing the convenience of mobile commerce. Additionally, bPay's diverse range of wearable devices, alongside Sony's Wena 3 smartwatch, exemplifies the integration of payment functionalities into everyday wearables. As consumer demand for convenience and security in transactions rises, the market is set for substantial growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Wearable AI Device Market Size by Product & CAGR (2025-2032)

• Market Overview
• Smartwatches
• Fitness Trackers
• AR or VR Headsets
• Wearable Cameras
• Smart Earwear
• Smart Clothing & Footwear
• Other Products

Global Wearable AI Device Market Size by Operation & CAGR (2025-2032)

• Market Overview
• On-Device AI
• Cloud-Based AI

Global Wearable AI Device Market Size by Application & CAGR (2025-2032)

• Market Overview
• Consumer Electronics
• Healthcare
• Enterprise and Industrial
• Other Application

Global Wearable AI Device Market Size & CAGR (2025-2032)

• North America (Product, Operation, Application)
  • US
  • Canada
• Europe (Product, Operation, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Operation, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Operation, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Operation, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fossil Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuzix Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazfit (Zepp Health Corporation) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Withings (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar Electro Oy (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suunto Oy (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coros Wearables Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oura Health Ltd. (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whoop, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations