신선 딸기 시장 규모, 점유율, 성장 분석 : 재배 유형별, 품종별, 제품별, 판매별, 용도별, 지역별 - 산업 예측(2025-2032년)

Global Fresh Strawberry Market size was valued at USD 19.0 billion in 2023 and is poised to grow from USD 19.97 billion in 2024 to USD 29.73 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The fresh strawberry market is thriving due to its integral role in the processed food sector, particularly in desserts like shortcakes and pastries. Rich in vitamins, fiber, and antioxidants, fresh strawberries are also increasingly incorporated into cosmetics and personal care products. Their health benefits, including low calories and cholesterol-lowering properties, are driving a shift toward plant-based diets, further boosting this market. The surge in demand for functional foods and beverages enhances the appeal of fresh strawberries, as they are frequently used to enrich both flavor and nutritional content. With the rise of convenience foods and the growing need for quick meal solutions among busy consumers, manufacturers are innovating unique strawberry-based products to meet this demand, thereby significantly contributing to market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Strawberry market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Strawberry Market Segmental Analysis

Global Fresh Strawberry Market is segmented by Cultivation Type, Variety, Product, Sales, Usage and region. Based on Cultivation Type, the market is segmented into Greenhouse, Open Field and Vertical Farming. Based on Variety, the market is segmented into Albion, Camarosa, Chandler, Honeoye and Monterey. Based on Product, the market is segmented into Fresh, Frozen and Processed. Based on Sales, the market is segmented into Retail Stores, Wholesale Markets and Online Retailers. Based on Usage, the market is segmented into Direct Consumption, Baking and Desserts, Preserves and Jams and Juices and Smoothies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Strawberry Market

The global fresh strawberry market is experiencing significant growth, primarily driven by the increasing consumer demand for superfoods, attributed to their high nutritional content that meets daily dietary needs. Strawberries, known for their rich nutrient profile and delightful flavor, have gained popularity among health-conscious individuals, leading to their frequent incorporation into various processed foods. Additionally, the growth of the food processing industry has further bolstered the market. The rise of e-commerce platforms and an efficient food supply chain have enhanced accessibility for consumers, contributing to the overall expansion of the fresh strawberry market across the globe.

Restraints in the Global Fresh Strawberry Market

The Global Fresh Strawberry market faces significant challenges due to its dependence on seasonal production. Key cultivating regions, such as the United States, Spain, and Turkey, constrain availability, leading to increased transportation costs and taxes when distributing to other areas. These factors elevate the overall price of fresh strawberries, hindering market growth. Additionally, the highly perishable nature of fresh strawberries, compared to canned or preserved varieties, poses limitations on their shelf life and distribution potential. As a result, this market restraint significantly impacts both the accessibility and affordability of fresh strawberries in various regions, constraining expansion opportunities.

Market Trends of the Global Fresh Strawberry Market

The global fresh strawberry market is poised for significant expansion driven by several key trends. A growing demand for natural and organic products is encouraging strawberry growers to adopt organic farming practices and eco-friendly pesticides, catering to health-conscious consumers. Additionally, the increasing incorporation of strawberries in the cosmetic industry, attributed to their potent antioxidant properties that combat pigmentation and aging, adds a lucrative dimension to the market. This dual focus on cultivated quality and beauty applications is anticipated to attract investment and innovation, positioning fresh strawberries as a versatile commodity in both the food and beauty sectors, ultimately enhancing revenue prospects for market players.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Strawberry Market Size by Cultivation Type & CAGR (2025-2032)

• Market Overview
• Greenhouse
• Open Field
• Vertical Farming

Global Fresh Strawberry Market Size by Variety & CAGR (2025-2032)

• Market Overview
• Albion
• Camarosa
• Chandler
• Honeoye
• Monterey

Global Fresh Strawberry Market Size by Product & CAGR (2025-2032)

• Market Overview
• Fresh
• Frozen
• Processed

Global Fresh Strawberry Market Size by Sales & CAGR (2025-2032)

• Market Overview
• Retail Stores
• Wholesale Markets
• Online Retailers

Global Fresh Strawberry Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Direct Consumption
• Baking and Desserts
• Preserves and Jams
• Juices and Smoothies

Global Fresh Strawberry Market Size & CAGR (2025-2032)

• North America (Cultivation Type, Variety, Product, Sales, Usage)
  • US
  • Canada
• Europe (Cultivation Type, Variety, Product, Sales, Usage)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Cultivation Type, Variety, Product, Sales, Usage)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Cultivation Type, Variety, Product, Sales, Usage)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Cultivation Type, Variety, Product, Sales, Usage)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Driscoll's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dole Food Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Del Monte Produce Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• California Giant Berry Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andrew & Williamson Fresh Produce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Well-Pict Berries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Blossom Sales (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monterey Pacific, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plant City Strawberry Growers Association (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SanLucar Group (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huelva (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Egyptian Exporters (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mexican Exporters (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• University of California, Davis (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plant Sciences, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costco Wholesale Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kroger Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations