모바일 뱅킹 시장 규모, 점유율, 성장 분석 : 유형별, 플랫폼별, 배포 유형별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Mobile Banking Market size was valued at USD 8.62 billion in 2023 and is poised to grow from USD 9.63 billion in 2024 to USD 23.33 billion by 2032, growing at a CAGR of 11.7% during the forecast period (2025-2032).

The mobile banking sector has seen remarkable growth and evolution, solidifying its place in the global banking landscape. Key insights reveal that an increase in smartphone adoption and the demand for convenient services are driving this rapid expansion. More affordable smartphones have widened access to mobile banking, resulting in a substantial rise in users globally. The convenience of conducting various banking transactions anytime and anywhere is a significant attraction for customers, eliminating the need for physical branch visits. While security concerns had previously hindered adoption, advancements in technology, including biometric authentication methods like fingerprint and facial recognition, have enhanced security protocols, boosting user trust and encouraging further adoption of mobile banking services.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Banking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Banking Market Segments Analysis

Global Mobile Banking Market is segmented by Type, Platform, Deployment Type, End User and region. Based on Type, the market is segmented into Wireless Application Protocol (WAP), SMS Banking, Unstructured Supplementary, Service Data (USSD), Standalone Mobile Application and Others. Based on Platform, the market is segmented into Android, IOS and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on End User, the market is segmented into Individual and Enterprise. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mobile Banking Market

The mobile banking market is driven by its exceptional convenience and accessibility, allowing customers to perform various financial transactions anytime and anywhere without the hassle of visiting traditional bank branches. This user-friendly approach has significantly boosted the popularity of mobile banking services among consumers, leading to broader adoption rates. As individuals seek efficient and immediate banking solutions, the enhanced experience provided by mobile banking continues to attract more users, making it an essential component of modern financial services. This shift towards mobile platforms not only simplifies banking tasks but also fosters greater engagement and satisfaction among customers, further propelling market growth.

Restraints in the Mobile Banking Market

The mobile banking market faces certain constraints as a segment of the population continues to favor conventional banking practices. Many individuals are hesitant to transition to digital platforms due to a lack of familiarity with technology and apprehensions regarding trust and security. This reluctance to embrace change, along with a strong inclination toward in-person interactions, acts as a barrier to the broader acceptance of mobile banking services. As a result, potential users may be reluctant to move away from established banking channels, hindering the growth and penetration of mobile banking in the overall financial services landscape.

Market Trends of the Mobile Banking Market

The global mobile banking market is experiencing a significant surge driven by the increasing adoption of open banking, which facilitates seamless data sharing between consumers and third-party financial service providers. With customers now empowered to grant consent for their banking data access, the market is witnessing a diversification of services, leading to enhanced financial products and personalized offerings. This trend not only fosters competition among service providers but also enhances customer experiences through tailored financial solutions. As users seek more innovative, flexible, and efficient banking options, open banking is poised to reshape the mobile banking landscape, promoting financial inclusivity and driving market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mobile Banking Market Size by Type & CAGR (2025-2032)

• Market Overview
• Wireless Application Protocol (WAP)
• SMS Banking
• Unstructured Supplementary, Service Data (USSD)
• Standalone Mobile Application
• Others

Global Mobile Banking Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• IOS
• Others

Global Mobile Banking Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global Mobile Banking Market Size by End User & CAGR (2025-2032)

• Market Overview
• Individual
• Enterprise

Global Mobile Banking Market Size & CAGR (2025-2032)

• North America (Type, Platform, Deployment Type, End User)
  • US
  • Canada
• Europe (Type, Platform, Deployment Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Deployment Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Deployment Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Deployment Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• JPMorgan Chase & Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bank of America Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wells Fargo & Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Citigroup Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HSBC Holdings plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barclays plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lloyds Banking Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BNP Paribas S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Societe Generale S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutsche Bank AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UBS Group AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Credit Suisse Group AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Banco Santander S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UniCredit S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ING Groep N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Toronto-Dominion Bank (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Bank of Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australia and New Zealand Banking Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westpac Banking Corporation (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Australia Bank Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations