비주류 시장 규모, 점유율, 성장 분석 : 제품별, 유형별, 유통 채널별, 가격대별, 지역별 - 산업 예측(2025-2032년)

Global Non-Alcoholic Drinks Market size was valued at USD 1.5 trillion in 2023 and is poised to grow from USD 1.59 trillion in 2024 to USD 2.58 trillion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The no-alcohol and low-alcohol beverage market is witnessing robust growth as consumer acceptance rises, prompting manufacturers to innovate and expand their product portfolios. Reports indicate a 22% annual increase in searches for alcohol-free options, reflecting a clear market shift. Brands are responding rapidly; for instance, Good Earth has diversified its offerings in the U.K. to include various teas and kombucha. Consumer preferences are also evolving, with 58% of global consumers opting for non-alcoholic cocktails, driven by health consciousness and a desire for premium drinks tailored to sophisticated tastes. The rise of bottled water, especially among younger demographics, further fuels market demand, with restaurants introducing diverse options to meet this trend. Overall, these dynamics present lucrative opportunities for beverage manufacturers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Non-Alcoholic Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Non-Alcoholic Drinks Market Segments Analysis

Global Non-Alcoholic Drinks Market is segmented by Product, Type, Distribution Channel, Price Point and region. Based on Product, the market is segmented into Soft Drinks, Bottled Water, Tea & Coffee, Juice, Dairy Drinks, Functional Drinks and Others. Based on Type, the market is segmented into Carbonated Drinks, Non-carbonated Drinks. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Price Point, the market is segmented into Standard, Premium and Luxury. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Non-Alcoholic Drinks Market

The Global Non-Alcoholic Drinks market is significantly driven by cultural and religious beliefs that discourage alcohol consumption in certain regions. These strong convictions foster a consistent demand for non-alcoholic beverages, thereby establishing a solid foundation for market stability. Consumers in these areas often seek alternatives that align with their values, further supporting the growth of this segment. As awareness of health and wellness increases globally, the appeal of non-alcoholic drinks is amplified, attracting a diverse customer base that spans various demographics. This enduring demand showcases the resilience and potential of the non-alcoholic beverage sector in the global market.

Restraints in the Global Non-Alcoholic Drinks Market

The growing trend of alcoholic alternatives, such as non-alcoholic beers and mocktails, poses a significant challenge to the non-alcoholic drinks market, particularly in social and celebratory environments. As consumers increasingly opt for these substitutes during gatherings and events, they create fierce competition for traditional non-alcoholic beverages. This shift in preferences not only affects consumer choices but also influences market dynamics, as brands vie to capture the attention of those seeking flavorful yet alcohol-free options. Consequently, the non-alcoholic drinks market must adapt and innovate to maintain relevance and appeal amidst this rising competition from alternative beverages.

Market Trends of the Global Non-Alcoholic Drinks Market

The Global Non-Alcoholic Drinks market is witnessing a significant trend towards digital marketing and e-commerce, as brands increasingly leverage these platforms to enhance consumer engagement and broaden their reach. The pandemic has accelerated this shift, prompting companies to adopt innovative strategies that provide convenience and direct-to-consumer sales channels. By capitalizing on social media, online shopping, and targeted advertising, brands are successfully catering to the evolving preferences of health-conscious and environmentally aware consumers. This trend not only facilitates greater accessibility to a diverse range of non-alcoholic beverages but also fosters brand loyalty through personalized experiences, positioning e-commerce as a cornerstone of future growth in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Non-Alcoholic Drinks Market Size by Product & CAGR (2025-2032)

• Market Overview
• Soft Drinks
• Bottled Water
• Tea & Coffee
• Juice
• Dairy Drinks
• Functional Drinks
• Others

Global Non-Alcoholic Drinks Market Size by Type & CAGR (2025-2032)

• Market Overview
• Carbonated Drinks
• Non-carbonated Drinks

Global Non-Alcoholic Drinks Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Non-Alcoholic Drinks Market Size by Price Point & CAGR (2025-2032)

• Market Overview
• Standard
• Premium
• Luxury

Global Non-Alcoholic Drinks Market Size & CAGR (2025-2032)

• North America (Product, Type, Distribution Channel, Price Point)
  • US
  • Canada
• Europe (Product, Type, Distribution Channel, Price Point)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Distribution Channel, Price Point)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Distribution Channel, Price Point)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Distribution Channel, Price Point)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Starbucks Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Spray Cranberries, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations