헬스케어 분야 AR 시장 규모, 점유율, 성장 분석 : 기술별, 제품별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

AR In Health Care Market size was valued at USD 2.0 billion in 2023 and is poised to grow from USD 2.55 billion in 2024 to USD 17.81 billion by 2032, growing at a CAGR of 27.5% during the forecast period (2025-2032).

The healthcare sector is experiencing a transformative shift with the integration of Augmented Reality (AR), driven by advancements in display and sensor technologies and innovative software solutions. AR applications are enhancing surgeon, nurse, and doctor-patient interactions by allowing healthcare professionals to visualize and manipulate three-dimensional representations of the human body. This integration not only benefits medical practitioners but also empowers patients with a clearer understanding of complex surgical procedures, thereby improving their medical literacy. Notably, vein visualization exemplifies AR's practical applications, revolutionizing injection administration and nerve location to minimize discomfort. The augmented reality market's expansion is supported by its increasing use in diagnostic imaging, surgical simulations, and rehabilitation, alongside a surge of investment and new startups globally, signaling a robust and evolving market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the AR In Health Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

AR In Health Care Market Segments Analysis

Global AR In Health Care Market is segmented by Technology, Product, End User and region. Based on Technology, the market is segmented into Head Mounted Devices and Handheld Devices. Based on Product, the market is segmented into AR Displays, AR Sensors, AR Input Devices, AR Semiconductor Components and Other. Based on End User, the market is segmented into Hospitals and Clinics, Research Laboratories and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the AR In Health Care Market

Augmented Reality (AR) technology serves as a significant driver in the healthcare market by enabling medical professionals to visualize and engage with 3D models of anatomical structures. This innovative approach enhances surgical planning, improves medical training, and facilitates more accurate diagnoses. By integrating AR into clinical practices, healthcare providers can better understand complex anatomical relationships, leading to more precise interventions and improved patient outcomes. As the adoption of AR continues to grow, it promises to transform the landscape of healthcare, fostering a more interactive and immersive learning environment for practitioners while simultaneously elevating the overall quality of patient care.

Restraints in the AR In Health Care Market

The integration of augmented reality (AR) in the healthcare sector presents significant challenges, particularly regarding patient data privacy and security. Concerns surrounding the potential mishandling of sensitive information, along with compliance with established healthcare regulations, may hinder the widespread adoption of AR technologies. As stakeholders grapple with these issues, the fear of breaches and non-compliance could stall innovation and implementation, ultimately impacting the effectiveness and trust in AR applications within the industry. Addressing these concerns is crucial for fostering a secure environment that encourages the acceptance and integration of AR in healthcare, ensuring that patient safety remains a top priority.

Market Trends of the AR In Health Care Market

The integration of Augmented Reality (AR) in healthcare is revolutionizing remote consultations and telemedicine, marking a significant market trend. AR technology enhances virtual healthcare experiences by providing immersive environments for patient-provider interactions, enabling more accurate diagnostics and treatment plans from afar. This trend is driven by the increasing demand for accessible healthcare solutions, particularly in the wake of the COVID-19 pandemic. With AR facilitating real-time visualization of medical data and 3D anatomical structures, healthcare professionals can deliver more effective care remotely, leading to improved patient outcomes and satisfaction. Consequently, this dynamic is poised to shape the future of the healthcare landscape significantly.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Technology Analysis

Global AR In Health Care Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Head Mounted Devices
• Handheld Devices

Global AR In Health Care Market Size by Product & CAGR (2025-2032)

• Market Overview
• AR Displays
• AR Sensors
• AR Input Devices
• AR Semiconductor Components
• Other

Global AR In Health Care Market Size by End User & CAGR (2025-2032)

• Market Overview
• Hospitals and Clinics
• Research Laboratories
• Others

Global AR In Health Care Market Size & CAGR (2025-2032)

• North America (Technology, Product, End User)
  • US
  • Canada
• Europe (Technology, Product, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Product, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Product, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Product, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Google) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens (Siemens Healthcare) (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Philips) (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AccuVein Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EchoPixel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAQRI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atheer, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orca Health, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations