E-Commerce 포장 시장 규모, 점유율, 성장 분석 : 포장 유형별, 소재별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Global E-commerce Packaging Market size was valued at USD 66.2 billion in 2023 and is poised to grow from USD 72.22 billion in 2024 to USD 144.97 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The e-commerce packaging market is experiencing significant growth, propelled by the rapid expansion of the e-commerce sector, increasing internet and smartphone usage, and consumer demand for convenient shopping experiences. Sustainability has emerged as a critical driver, as companies are prioritizing eco-friendly alternatives to reduce plastic waste, opting for recyclable, compostable, and paper-based materials. This shift is further intensified by regulatory pressures and consumer preferences for environmentally responsible packaging. Additionally, brands are focusing on differentiation and customization, enhancing the unboxing experience, particularly in sectors like cosmetics, electronics, and fashion. Businesses are now seeking packaging solutions that are visually appealing, easy to open, and securely close, reflecting the importance of first impressions in the competitive e-commerce landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Packaging Market Segments Analysis

Global E-commerce Packaging Market is segmented by Packaging Type, Material, End User and region. Based on Packaging Type, the market is segmented into Flexible and Rigid. Based on Material, the market is segmented into Paper & Paperboard, Plastic and Others. Based on End User, the market is segmented into Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, Electronics & Electricals, Apparel and Accessories, Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Packaging Market

The global E-Commerce Packaging market is being significantly driven by the growing popularity of personalized and branded packaging, which is enhancing customer satisfaction and overall experience. Tailored packaging solutions enable businesses to deliver a unique experience, making customers feel valued right from the moment they receive their orders. As competition intensifies within the e-commerce landscape, companies recognize the necessity of implementing personalized packaging to differentiate themselves from their rivals. Consequently, the demand for such customized packaging is on the rise, marking it as a key factor in the ongoing evolution and growth of the e-commerce sector.

Restraints in the Global E-Commerce Packaging Market

The rising consumer preference for sustainable packaging presents significant challenges within the global e-commerce packaging market. As both consumers and businesses emphasize the importance of eco-friendly solutions, companies are pressured to shift towards the utilization of biodegradable materials, recycled paper, and cardboard. However, achieving this transition while maintaining the integrity and safety of products during shipping and storage can be daunting. Smaller businesses or those operating at high volumes frequently struggle to implement these environmentally conscious alternatives due to the elevated costs associated with such materials. This creates a barrier for many within the industry trying to meet the growing demand for sustainability.

Market Trends of the Global E-Commerce Packaging Market

The Global E-Commerce Packaging market is experiencing a significant shift towards the integration of smart packaging solutions, marking a prominent trend in the industry. This innovation encompasses the use of sensors and tracking devices, which enhance shipment visibility and ensure products arrive in optimal condition. Particularly crucial for perishables like food and pharmaceuticals, temperature sensors help maintain product integrity during transit. Furthermore, tracking devices provide real-time updates regarding delivery timelines and handling processes, thereby improving operational efficiency and elevating customer satisfaction levels. As a result, the demand for e-commerce packaging is poised for robust growth, driven by these technological advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global E-commerce Packaging Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Flexible
  • Bags & Pouches
  • Tapes
  • Wraps and Films
  • Mailers
  • Others
• Rigid
  • Corrugated Boxes
  • Bottles
  • Cartons
  • Hinged & Lidded Containers
  • Trays
  • Others

Global E-commerce Packaging Market Size by Material & CAGR (2025-2032)

• Market Overview
• Paper & Paperboard
• Plastic
• Others

Global E-commerce Packaging Market Size by End User & CAGR (2025-2032)

• Market Overview
• Food & Beverages
• Pharmaceuticals
• Personal Care & Cosmetics
• Electronics & Electricals
• Apparel and Accessories
• Consumer Goods
• Others

Global E-commerce Packaging Market Size & CAGR (2025-2032)

• North America (Packaging Type, Material, End User)
  • US
  • Canada
• Europe (Packaging Type, Material, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging Type, Material, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging Type, Material, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging Type, Material, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amcor (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonoco Products Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berlin Packaging (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cermex (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SIG Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sealed Air Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smurfit Kappa Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WestRock Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Paper Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stora Enso (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huhtamaki (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crown Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graphic Packaging Holding Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Packaging Corporation of America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AptarGroup (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bemis Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winpak Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Smith plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations