비디오 스트리밍 소프트웨어 시장 규모, 점유율, 성장 분석 : 유형별, 솔루션별, 플랫폼별, 서비스 산업별, 수익 모델별, 전개별, 지역별 - 산업 예측(2025-2032년)

Video Streaming Software Market size was valued at USD 12.3 billion in 2023 and is poised to grow from USD 14.66 billion in 2024 to USD 59.76 billion by 2032, growing at a CAGR of 19.2% during the forecast period (2025-2032).

The video streaming software sector is experiencing transformative trends that highlight the evolving digital landscape. The surge in subscription streaming services reflects growing consumer demand for on-demand entertainment, prompting major media companies to invest heavily in competitive streaming platforms. This shift from traditional TV to digital has driven innovations in video streaming technologies, focusing on social network integration, low-latency streaming, and interactive features. The industry's expansion is particularly evident in North America and Europe, where cloud-based solutions for video distribution are gaining traction. As tech giants enter the streaming arena, they enhance the consumer entertainment experience through their existing ecosystems, leading to increased investment in high-quality original content aimed at attracting and retaining subscribers. Future advancements are anticipated to meet rising expectations for video quality, security, and performance.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video Streaming Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video Streaming Software Market Segments Analysis

Global Video Streaming Software Market is segmented by Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User and region. Based on Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming. Based on Solution, the market is segmented into Internet Protocol TV, Over-the-Top (OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service Industry, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on User, the market is segmented into Enterprise and Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video Streaming Software Market

The digital video streaming software market is primarily driven by the growing demographic of on-demand content consumers. As viewers increasingly shift away from traditional television to access their favorite shows, movies, and live events at their convenience, the demand for enhanced streaming solutions significantly rises. This shift in consumer behavior compels streaming service providers to continuously innovate and improve their software offerings to meet the evolving preferences of their audience. Consequently, the market is witnessing substantial growth as consumers seek seamless and high-quality streaming experiences that cater to their on-the-go lifestyles and personalized entertainment choices.

Restraints in the Video Streaming Software Market

Concerns surrounding data privacy and security pose significant challenges to the rapid expansion of the global video streaming software market. As cyber threats continue to rise and regulations such as GDPR are implemented, streaming platforms face increasing pressure to safeguard user data. This heightened scrutiny may lead to hesitance among potential users to fully embrace streaming services, thereby creating a potential barrier to market growth. As companies strive to comply with stringent data protection policies, they may encounter difficulties in meeting consumer expectations, ultimately impacting the broader adoption of video streaming technologies within the industry.

Market Trends of the Video Streaming Software Market

The video streaming software market is experiencing a significant trend towards hybrid monetization models, where platforms integrate subscription-based services with ad-supported and pay-per-view options. This strategic diversification not only enhances accessibility to premium content for a broader audience but also maximizes revenue potential across different viewer segments. As consumer preferences shift towards more flexible payment options, streaming providers are leveraging these models to capture diverse audience demographics, increase user engagement, and optimize profitability. This trend is indicative of an evolving landscape where adaptability and innovation are key for streaming services aiming to thrive in a competitive environment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Video Streaming Software Market Size by Type & CAGR (2025-2032)

• Market Overview
• Live Video Streaming
• Non-Linear Video Streaming

Global Video Streaming Software Market Size by Solution & CAGR (2025-2032)

• Market Overview
• Internet Protocol TV
• Over-the-Top (OTT)
• Pay-TV

Global Video Streaming Software Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

Global Video Streaming Software Market Size by Service Industry & CAGR (2025-2032)

• Market Overview
• Consulting
• Managed Services
• Training & Support

Global Video Streaming Software Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• Advertising
• Rental
• Subscription

Global Video Streaming Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Video Streaming Software Market Size by User & CAGR (2025-2032)

• Market Overview
• Enterprise
  • Corporate Communications
  • Knowledge Sharing & Collaborations
  • Marketing & Client Engagement
  • Training & Development
• Consumer
  • Real-Time Entertainment
  • Web Browsing & Advertising
  • Gaming
  • Social Networking
  • E-Learning

Global Video Streaming Software Market Size & CAGR (2025-2032)

• North America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • US
  • Canada
• Europe (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JW Player (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Cloud Video (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dacast (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StreamShark (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muvi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red5 Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (Azure Media Services) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (AWS Elemental) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Google Cloud Streaming) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OBS Project (Open Source)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Streamlabs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyard (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wistia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haivision (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations