패스워드리스 인증 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 제품 유형별, 인증 유형별, 포터빌리티별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Global Passwordless Authentication Market size was valued at USD 19.24 billion in 2023 and is poised to grow from USD 22.32 billion in 2024 to USD 73.17 billion by 2032, growing at a CAGR of 16.0% during the forecast period (2025-2032).

The biometric and passwordless authentication market is experiencing significant growth, fueled by the rising adoption of smartphones and consumer electronics, along with a strong demand for enhanced security measures beyond traditional passwords. Techniques such as WinMagic's MagicEndpointTM solution, introduced in June 2022, exemplify the shift towards passwordless authentication, providing streamlined access and robust data security for IT professionals while minimizing password management costs. This technology redefines security by verifying users directly on devices, circumventing the need for online credential transmission. As highlighted in Verizon's June 2022 report, weak passwords account for 81% of hacking breaches, pushing sectors like banking to embrace passwordless solutions for improved client account protection and to mitigate risks linked with password reuse.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Passwordless Authentication market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Passwordless Authentication Market Segments Analysis

Global Passwordless Authentication Market is segmented by Component, Product Type, Authentication Type, Portability, End-User and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Product Type, the market is segmented into Fingerprint Authentication, Iris Recognition, Face Recognition, Voice Recognition, Smart Card and Others. Based on Authentication Type, the market is segmented into Single-factor Authentication and Multi-factor Authentication. Based on Portability, the market is segmented into Fixed and Portable. Based on End-User, the market is segmented into BFSI, Healthcare, IT & Telecom, Government, Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Passwordless Authentication Market

To enhance their competitive advantage, companies are focusing on optimizing user experiences, as minimizing login friction can sway customers toward one provider over another. Managing multiple passwords effectively proves challenging, and forgetting a password often complicates the recovery process. Consequently, users tend to opt for simpler passwords that are easier for them to remember, which can compromise security. This reliance on easier-to-manage passwords highlights the growing necessity for passwordless authentication solutions to facilitate seamless access while promoting user satisfaction and safety in the digital landscape, ultimately driving the growth of the Global Passwordless Authentication market.

Restraints in the Global Passwordless Authentication Market

The global passwordless authentication market faces significant constraints primarily due to the extensive planning and resources required for implementation. Organizations must develop a comprehensive strategy, which includes dedicated staff training and the integration of new software or hardware solutions. This process demands considerable time and effort, potentially diverting attention from other critical projects. Additionally, the financial implications cannot be overlooked; deploying passwordless systems often involves substantial costs for necessary hardware, such as tokens or devices, which must be acquired for each employee. Although the software might be less costly over time, unexpected expenses related to administration, migration, and ongoing maintenance can further hinder market growth.

Market Trends of the Global Passwordless Authentication Market

The Global Passwordless Authentication market is witnessing a significant upward trend, driven by the increasing adoption of biometric technologies like fingerprinting, iris recognition, and voice authentication. As organizations seek enhanced security measures to combat fraud, the inherent advantages of biometrics, including non-repudiation, non-transferability, and non-identifiability, have proven essential. This shift towards passwordless solutions reflects a growing recognition of the inefficiencies and vulnerabilities associated with traditional passwords. Moreover, the rising demand for seamless user experiences and regulatory compliance further propels the market, positioning biometrics as a pivotal element in the evolution of secure digital authentication strategies globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape

Global Passwordless Authentication Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
• Software
• Services

Global Passwordless Authentication Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Fingerprint Authentication
• Iris Recognition
• Face Recognition
• Voice Recognition
• Smart Card
• Others

Global Passwordless Authentication Market Size by Authentication Type & CAGR (2025-2032)

• Market Overview
• Single-factor Authentication
• Multi-factor Authentication

Global Passwordless Authentication Market Size by Portability & CAGR (2025-2032)

• Market Overview
• Fixed
• Portable

Global Passwordless Authentication Market Size by End-User & CAGR (2025-2032)

• Market Overview
• BFSI
• Healthcare
• IT & Telecom
• Government
• Retail
• Others

Global Passwordless Authentication Market Size & CAGR (2025-2032)

• North America (Component, Product Type, Authentication Type, Portability, End-User)
  • US
  • Canada
• Europe (Component, Product Type, Authentication Type, Portability, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Product Type, Authentication Type, Portability, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Product Type, Authentication Type, Portability, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Product Type, Authentication Type, Portability, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thales Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HID Global Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Okta, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ping Identity Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yubico AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AuthenTrend Technology Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HYPR Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trusona, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Secret Double Octopus Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIO-key International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations