RTD 차 및 커피 시장 규모, 점유율, 성장 분석 : 제품별, 포장별, 가격별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)

Ready-to-Drink Tea and Coffee Market size was valued at USD 112.11 billion in 2023 and is poised to grow from USD 119.29 billion in 2024 to USD 195.94 billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).

The Ready-to-Drink (RTD) tea and coffee market is rapidly expanding, fueled by the increasing consumer demand for convenient, health-oriented beverages. RTD offerings include a diverse range of tea varieties such as fruit, black, green, herbal, and matcha, as well as coffee options featuring ingredients like yerba mate and ginseng. These products are often enhanced with vitamins, minerals, and antioxidants, making them a healthier choice than traditional mixes or brewed options. The attractive packaging, which includes aseptic cartons and PET bottles, further appeals to consumers seeking ease of access. The growth is significantly driven by millennials, who view RTD beverages as lifestyle and leisure products, amid a broader trend towards healthier, energy-boosting options in response to rising lifestyle diseases.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-To-Drink Tea And Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-To-Drink Tea And Coffee Market Segments Analysis

Global Ready-to-Drink Tea and Coffee Market is segmented by Product, Packaging, Price, Distribution Channel and region. Based on Product, the market is segmented into RTD Tea and RTD Coffee. Based on Packaging, the market is segmented into Canned, Glass Bottle, PET Bottle and Others. Based on Price, the market is segmented into Premium, Regular, Popular priced, Fountain and Super premium. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Food Service and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-To-Drink Tea And Coffee Market

The Ready-To-Drink Tea and Coffee market is being driven by the growing awareness among consumers regarding health and wellness. Tea, renowned for its numerous health advantages-like its antioxidant content and its capacity to lower the risk of chronic illnesses-is a preferred choice. As individuals pursue healthier lifestyles, the demand for nutritious beverages, particularly ready-to-drink options, is on the rise. This shift toward health-conscious consumption is propelling the popularity of ready-to-drink tea and coffee, as consumers seek convenient, beneficial alternatives that align with their wellness goals.

Restraints in the Ready-To-Drink Tea And Coffee Market

The Ready-To-Drink Tea and Coffee market encounters significant challenges due to fierce competition from various alternative beverages, including energy drinks, sports drinks, and bottled water. These alternatives have gained considerable popularity among consumers seeking convenient refreshment options. The diverse range of alternatives often captures consumer attention and loyalty, posing a challenge for the Ready-To-Drink Tea and Coffee segment to differentiate itself. As health-conscious choices and changing consumer preferences continue to evolve, companies within the Ready-To-Drink sector must innovate and adapt their offerings to maintain market share amidst such robust competition from these other beverage categories.

Market Trends of the Ready-To-Drink Tea And Coffee Market

The global ready-to-drink tea and coffee market is witnessing a significant trend toward increased investment in research and development, as manufacturers seek to differentiate their offerings and gain competitive advantage. This focus on R&D is driving innovation in flavors, health benefits, and packaging solutions, appealing to the growing consumer demand for convenient yet premium beverage options. With rising health consciousness and a shift towards on-the-go consumption, brands are exploring new ingredients and functional formulations to cater to consumer preferences. This trend is expected to bolster market growth as companies strive to capture and retain market share in an increasingly crowded landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Ready-to-Drink Tea and Coffee Market Size by Product & CAGR (2025-2032)

• Market Overview
• RTD Tea
  • Black
  • Green
  • Fruit
  • Kombucha
  • Others
• RTD Coffee
  • Cold brew coffee
  • Iced coffee
  • Flavored coffee
  • Others

Global Ready-to-Drink Tea and Coffee Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Canned
• Glass Bottle
• PET Bottle
• Others

Global Ready-to-Drink Tea and Coffee Market Size by Price & CAGR (2025-2032)

• Market Overview
• Premium
• Regular
• Popular priced
• Fountain
• Super premium

Global Ready-to-Drink Tea and Coffee Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Food Service
• Online

Global Ready-to-Drink Tea and Coffee Market Size & CAGR (2025-2032)

• North America (Product, Packaging, Price, Distribution Channel)
  • US
  • Canada
• Europe (Product, Packaging, Price, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Packaging, Price, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Packaging, Price, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Packaging, Price, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Illycaffe S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavazza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dallmayr (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Coffee (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton Teas and Infusions B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peet's Coffee & Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coffee Bean & Tea Leaf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pokka Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JAB Holding Company (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations