칵테일 믹서 시장 규모, 점유율, 성장 분석 : 제품별, 유형별, 최종 용도별, 지역별 - 산업 예측(2025-2032년)

Global Cocktail Mixers Market size was valued at USD 10.43 billion in 2023 and is poised to grow from USD 11.36 billion in 2024 to USD 22.47 billion by 2032, growing at a CAGR of 8.9% during the forecast period (2025-2032).

The alcoholic beverage market, particularly with products like vodka, gin, and cocktails, is witnessing significant growth fueled by the rising popularity of cocktail mixers and innovative product packaging. Consumers, especially millennials and young professionals, prioritize flavor and health benefits over alcohol content, driving demand for low-alcohol and health-conscious options. The trend towards unique, health-infused cocktails, utilizing ingredients like ginger and lavender, signifies a shift towards wellness in drinking habits. However, the surge in health awareness is leading many to explore non-alcoholic and plant-based beverages, presenting challenges for traditional alcoholic sales. Nonetheless, the at-home cocktail trend offers new growth opportunities. As bars and restaurants innovate, the market is poised for continued expansion amidst evolving consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cocktail Mixers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cocktail Mixers Market Segments Analysis

Global Cocktail Mixers Market is segmented by Product, Type, End-use and region. Based on Product, the market is segmented into Tonic Water, Club Soda, Syrups & Cordials, Ginger Ale, Mixers and Bitters. Based on Type, the market is segmented into Organic and Conventional. Based on End-use, the market is segmented into Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cocktail Mixers Market

The growth of the Global Cocktail Mixers market is significantly propelled by the increasing number of product launches and innovations introduced by various industry players. A prime example is the recent launch by SkinTe, a U.S.-based brand, which debuted its mood-enhancing sparkling and collagen-infused wellness soda across 1,289 Walmart stores in June 2022. This innovative product line includes three enticing flavors: White Tea Ginger, Green Tea Grapefruit, and Hibiscus Vanilla, catering to the growing consumer demand for unique and health-oriented beverage options. Such developments not only attract new customers but also enhance brand visibility, further fueling market expansion.

Restraints in the Global Cocktail Mixers Market

The growth of the global cocktail mixers market is being restrained by a rising trend among consumers to reduce alcohol consumption due to heightened health concerns. Increasing awareness about the detrimental effects of alcohol, such as liver and heart problems, cancer, and mental health issues, is expected to hinder market expansion. Modern consumers are seeking beverages that provide additional health benefits beyond mere hydration. As a response, many beverage and fruit companies are diversifying their product portfolios by introducing probiotic drinks into their offerings, reflecting a shift towards more health-conscious choices in the beverage industry.

Market Trends of the Global Cocktail Mixers Market

The Global Cocktail Mixers market is witnessing a dynamic shift towards health-conscious consumption, driven by consumers' increasing concerns over product quality and ingredient transparency. As a result, manufacturers are adapting by prioritizing the use of natural and organic components in their offerings, eliminating artificial flavors and sweeteners. This trend not only reflects a broader movement towards wellness but also caters to a growing demographic of savvy consumers who seek premium, quality-driven mixers for their home-crafted cocktails. Consequently, brands that emphasize clean-label and sustainable practices are positioned to thrive in this evolving landscape, fostering a new era of upscale, health-oriented mixology.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Cocktail Mixers Market Size by Product & CAGR (2025-2032)

• Market Overview
• Tonic Water
• Club Soda
• Syrups & Cordials
• Ginger Ale
• Mixers
  • Margarita
  • Mojito
  • Bloody Mary
  • Cosmopolitan
  • Pina Colada
  • Sweet & Sour
  • Michelada
  • Daiquiri
  • Others
• Bitters

Global Cocktail Mixers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Cocktail Mixers Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Food Service
  • Hotels
  • Restaurants
  • Bars and Nightclubs
• Retail
  • Offline
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Others
  • Online

Global Cocktail Mixers Market Size & CAGR (2025-2032)

• North America (Product, Type, End-use)
  • US
  • Canada
• Europe (Product, Type, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Fever-Tree (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• A.G. Barr (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monin (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britvic (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations