시장보고서
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1681607

세계의 기계식 키보드 시장 규모, 점유율, 성장 분석 : 제품 유형별, 기술별, 용도별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Mechanical Keyboard Market Size, Share, and Growth Analysis, By Product Type, By Technology, By Application, By End-User, By Region - Industry Forecast 2025-2032

발행일: | 리서치사: SkyQuest | 페이지 정보: 영문 197 Pages | 배송안내 : 3-5일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

기계식 키보드 시장 규모는 2023년 20억 2,000만 달러, 2024년 23억 1,000만 달러에서 2032년에는 66억 7,000만 달러로 성장하고, 예측 기간(2025-2032년) 동안 14.2%의 연평균 복합 성장률(CAGR)을 보일 것으로 예측됩니다.

기계식 키보드 시장은 인터넷 접근성 향상(2021년에는 전 세계 60%로 증가)과 주요 브랜드의 혁신적인 모델 출시로 인해 크게 성장하고 있습니다. 우수한 품질과 촉각 피드백으로 유명한 기계식 키보드는 고품질 플라스틱 키 스위치를 포함한 복잡한 구조로 인해 일반적으로 멤브레인 키보드보다 더 비쌉니다. 리니어, 촉각, 클릭 등 다양한 스위치 유형은 다양한 사용자의 취향에 따라 선택할 수 있습니다. 또한 로지텍의 G413 SE와 G413 TKL SE와 같은 최근 보급형 모델은 내구성과 강화된 성능에 중점을 두고 개발되었습니다. 핫스왑이 가능한 스위치와 개인화된 키캡 옵션과 같은 커스터마이징 기능은 사용자 경험과 매력을 향상시켜 경쟁적인 시장 환경에서 기계식 키보드의 인기를 더욱 높이고 있습니다.

목차

서론

  • 조사 목적
  • 조사 범위
  • 정의

조사 방법

  • 정보 조달
  • 2차와 1차 데이터 방법
  • 시장 규모 예측
  • 시장 전제조건과 제한

주요 요약

  • 세계 시장 전망
  • 공급과 수요 동향 분석
  • 부문별 기회 분석

시장 역학과 전망

  • 시장 개요
  • 시장 규모
  • 시장 역학
    • 성장 촉진요인과 기회
    • 성장 억제요인과 과제
  • Porter의 Five Forces 분석

주요 시장 인사이트

  • 중요 성공 요인
  • 경쟁 정도
  • 주요 투자 기회
  • 시장 생태계
  • 시장의 매력 지수(2024년)
  • PESTEL 분석
  • 거시경제 지표
  • 밸류체인 분석
  • 가격 분석
  • 기술 진보

기계식 키보드 시장 규모 : 제품 유형별&CAGR(2025-2032년)

  • 시장 개요
  • 선형 스위치
  • 클릭 스위치
  • Non-Clicky/Tactile 스위치

기계식 키보드 시장 규모 : 기술별&CAGR(2025-2032년)

  • 시장 개요
  • 유선 기계식 키보드
  • 무선 기계식 키보드

기계식 키보드 시장 규모 : 용도별&CAGR(2025-2032년)

  • 시장 개요
  • 타이핑
  • 게임
  • 기타

기계식 키보드 시장 규모 : 최종사용자별&CAGR(2025-2032년)

  • 시장 개요
  • 게임존
  • E-Learning 기관
  • 가정용 PC
  • 인터넷 카페
  • 기타

기계식 키보드 시장 규모 : 지역별&CAGR(2025-2032년)

  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 독일
    • 스페인
    • 프랑스
    • 영국
    • 이탈리아
    • 기타 유럽
  • 아시아태평양
    • 중국
    • 인도
    • 일본
    • 한국
    • 기타 아시아태평양
  • 라틴아메리카
    • 브라질
    • 기타 라틴아메리카
  • 중동 및 아프리카
    • GCC 국가
    • 남아프리카공화국
    • 기타 중동 및 아프리카

경쟁 정보

  • 주요 5개사 비교
  • 주요 기업의 시장 포지셔닝(2024년)
  • 주요 시장 기업이 채택한 전략
  • 최근 시장 동향
  • 기업의 시장 점유율 분석(2024년)
  • 주요 기업 개요
    • 기업 상세
    • 제품 포트폴리오 분석
    • 기업 부문별 점유율 분석
    • 매출 전년대비 비교(2022-2024년)

주요 기업 개요

  • Cherry AG(Germany)
  • Key Tronic Corporation(United States)
  • Logitech International S.A.(Switzerland)
  • Razer Inc.(United States)
  • ASUSTeK Computer Inc.(Taiwan)
  • Cooler Master Technology Inc.(Taiwan)
  • Thermaltake Technology Co., Ltd.(Taiwan)
  • DuckyChannel International Co., Ltd.(Taiwan)
  • G.Skill International Enterprise Co., Ltd.(Taiwan)
  • A4Tech Co., Ltd.(Taiwan)
  • Zowie Gear(Taiwan)
  • HyperX(United States)
  • Patriot Memory LLC(United States)
  • EVGA Corporation(United States)
  • MSI(Taiwan)
  • Gigabyte Technology Co., Ltd.(Taiwan)
  • Acer Inc.(Taiwan)
  • Lenovo Group Limited(China)

결론과 제안

LSH 25.04.23

Mechanical Keyboard Market size was valued at USD 2.02 billion in 2023 and is poised to grow from USD 2.31 billion in 2024 to USD 6.67 billion by 2032, growing at a CAGR of 14.2% during the forecast period (2025-2032).

The mechanical keyboard market is experiencing significant growth, driven by increased internet accessibility-rising to 60% globally in 2021-and the introduction of innovative models by major brands. Mechanical keyboards, known for their superior quality and tactile feedback, typically cost more than membrane keyboards due to their complex construction, which includes high-quality plastic key switches. Variations in switch types, such as linear, tactile, and clicky, cater to diverse user preferences. Furthermore, recent developments like Logitech's affordable models, G413 SE and G413 TKL SE, emphasize durability and enhanced performance. Customization features, such as hot-swappable switches and personalized keycap options, enhance user experience and appeal, further propelling mechanical keyboards' popularity in the competitive market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mechanical Keyboard market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mechanical Keyboard Market Segments Analysis

Global Mechanical Keyboard Market is segmented by Product Type, Technology, Application, End-User and region. Based on Product Type, the market is segmented into Linear Switches, Clicky Switches and Non-Clicky/Tactile Switches. Based on Technology, the market is segmented into Wired Mechanical Keyboards and Wireless Mechanical Keyboards. Based on Application, the market is segmented into Typing, Gaming and Others. Based on End-User, the market is segmented into Gaming Zones, E-Learning Institutes, Household PCs, Internet Cafes and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mechanical Keyboard Market

The global mechanical keyboard market is thriving, primarily due to its ability to offer users a significantly enhanced typing experience compared to traditional membrane keyboards. Characterized by tactile feedback, responsive key switches, and customizable actuation points, mechanical keyboards create a superior typing environment. Users can personalize their experience with various key switch options to suit their preferences. The tactile sensation of each keystroke not only ensures precision but also adds a satisfying feel, making them ideal for professionals, gamers, and enthusiasts alike. Furthermore, the durability of these keyboards, often constructed with high-quality materials such as metal or premium plastic, ensures a longer lifespan and reliable performance, solidifying their popularity in the market.

Restraints in the Mechanical Keyboard Market

The global mechanical keyboard market faces challenges related to compatibility with certain devices, which hinders seamless integration and overall user experience. Although mechanical keyboards are celebrated for their excellent tactile feedback and long-lasting performance, they can struggle to connect with older models or non-standard configurations. This lack of universal compatibility can frustrate users who require easy functionality across various systems. In some instances, users may find that specific keyboards necessitate additional drivers or software for optimal performance. As a result, these compatibility issues can discourage potential buyers and complicate the troubleshooting process, ultimately restricting the widespread adoption of mechanical keyboards across diverse devices and setups, which can impede market growth.

Market Trends of the Mechanical Keyboard Market

The global mechanical keyboard market is increasingly shaped by significant innovations in switch technology, driving consumer demand for enhanced performance and user experience. Advancements such as optical switches-utilizing light for actuation-offer remarkable benefits including faster response times and superior durability, appealing to both gamers and professionals. Moreover, refinements in traditional switch designs, including improved actuation points and optimized travel distances, are reshaping preferences and elevating the overall functionality of mechanical keyboards. As brands continuously introduce novel switch types and enhancements, the market is set for robust growth, fueled by a burgeoning user base that prioritizes precision and reliability in their typing experiences.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2024
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Technological Advancement

Global Mechanical Keyboard Market Size by Product Type & CAGR (2025-2032)

  • Market Overview
  • Linear Switches
  • Clicky Switches
  • Non-Clicky/Tactile Switches

Global Mechanical Keyboard Market Size by Technology & CAGR (2025-2032)

  • Market Overview
  • Wired Mechanical Keyboards
  • Wireless Mechanical Keyboards

Global Mechanical Keyboard Market Size by Application & CAGR (2025-2032)

  • Market Overview
  • Typing
  • Gaming
  • Others

Global Mechanical Keyboard Market Size by End-User & CAGR (2025-2032)

  • Market Overview
  • Gaming Zones
  • E-Learning Institutes
  • Household PCs
  • Internet Cafes
  • Others

Global Mechanical Keyboard Market Size & CAGR (2025-2032)

  • North America (Product Type, Technology, Application, End-User)
    • US
    • Canada
  • Europe (Product Type, Technology, Application, End-User)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Product Type, Technology, Application, End-User)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Product Type, Technology, Application, End-User)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Product Type, Technology, Application, End-User)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2024
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2024
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

  • Cherry AG (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Key Tronic Corporation (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Logitech International S.A. (Switzerland)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Razer Inc. (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • ASUSTeK Computer Inc. (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Cooler Master Technology Inc. (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Thermaltake Technology Co., Ltd. (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • DuckyChannel International Co., Ltd. (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • G.Skill International Enterprise Co., Ltd. (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • A4Tech Co., Ltd. (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Zowie Gear (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • HyperX (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Patriot Memory LLC (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • EVGA Corporation (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • MSI (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Gigabyte Technology Co., Ltd. (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Acer Inc. (Taiwan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Lenovo Group Limited (China)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations

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