세계의 라이트 맥주 시장 규모, 점유율, 성장 분석 : 생산자별, 포장별, 유통 채널별, 유형별, 연령층별, 플레이버별, 용도별, 지역별 - 산업 예측(2025-2032년)

Light Beer Market size was valued at USD 290.3 billion in 2023 and is poised to grow from USD 300.75 billion in 2024 to USD 399.1 billion by 2032, growing at a CAGR of 3.6% during the forecast period (2025-2032).

The global light beer market has undergone significant growth and evolution in recent years, driven by shifting consumer preferences and lifestyle choices. With lower alcohol content and fewer calories, light beer has become popular among health-conscious individuals seeking a refreshing beverage. This trend is propelled by a heightened focus on health and well-being, as consumers increasingly favor alternatives to traditional beers. Light beer caters to this demand, providing a balanced option that supports dietary and fitness goals. Additionally, breweries have innovated within this space, resulting in a diverse array of flavors, ingredients, and packaging. The entry of craft breweries into the light beer segment has further enhanced the market, offering unique and premium choices for discerning consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Light Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Light Beer Market Segments Analysis

Global Light Beer Market is segmented by Production, Package, Distribution Channel, Type, Age Group, Flavor, Application and region. Based on Production, the market is segmented into Macro-brewery, Microbrewery, Craft brewery and Others. Based on Package, the market is segmented into Glass, PET bottles, Metal cans and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & supermarkets, On-trade, Specialty Stores, Convenience Stores and Others. Based on Type, the market is segmented into Limit Fermentation and Dealcoholization Methods. Based on Age Group, the market is segmented into 18-25, 26-35, 36-45, 46-55 and 56+. Based on Flavor, the market is segmented into Citrus, Herbal, Fruity and Spiced. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Light Beer Market

The growing emphasis on health and wellness among consumers has significantly contributed to the expansion of the light beer market. With their lower calorie counts and reduced alcohol content compared to traditional beers, light beers have become a preferred option for those wanting to maintain a healthier lifestyle without entirely abstaining from alcoholic beverages. This trend has intensified the demand for light beers, especially among health-conscious individuals who are looking for alternatives that align with their wellness goals. As a result, the light beer segment continues to thrive, driven by this increasing desire for balanced consumption options.

Restraints in the Light Beer Market

The growth of the light beer market is significantly hindered by competition from various alcoholic beverages, such as wine and spirits, as well as non-alcoholic options like mocktails and alcohol-free beers. With consumers having an extensive selection of alternatives, light beer may not always be their beverage of choice. This competition poses a challenge to the advancement of the light beer sector, particularly when consumers decide to choose alternative drinks over light beer. As preferences diversify, the demand for light beer may be suppressed, limiting its market expansion potential in this competitive landscape.

Market Trends of the Light Beer Market

The global light beer market is increasingly influenced by a shift toward health and wellness, driven by consumers' rising awareness of obesity and lifestyle-related illnesses. As health-conscious individuals seek lower-calorie and reduced-alcohol alternatives, light beer has emerged as a favored choice given its beneficial attributes. In response, brewers are innovating by launching a wider variety of light beer options, highlighting their low-calorie, low-carbohydrate content in marketing initiatives to attract health-focused consumers. This trend not only reflects changing consumer preferences but also fosters competition within the market, pushing brands to continuously innovate and promote healthier drinking choices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Light Beer Market Size by Production & CAGR (2025-2032)

• Market Overview
• Macro-brewery
• Microbrewery
• Craft brewery
• Others

Global Light Beer Market Size by Package & CAGR (2025-2032)

• Market Overview
• Glass
• PET bottles
• Metal cans
• Others

Global Light Beer Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & supermarkets
• On-trade
• Specialty Stores
• Convenience Stores
• Others

Global Light Beer Market Size by Type & CAGR (2025-2032)

• Market Overview
• Limit Fermentation
• Dealcoholization Methods

Global Light Beer Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 18-25
• 26-35
• 36-45
• 46-55
• 56+

Global Light Beer Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Citrus
• Herbal
• Fruity
• Spiced

Global Light Beer Market Size by Application & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Light Beer Market Size & CAGR (2025-2032)

• North America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
  • US
  • Canada
• Europe (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ambev S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boston Beer Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Belgium Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pabst Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sierra Nevada Brewing Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deschutes Brewery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lagunitas Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harpoon Brewery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooklyn Brewery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victory Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations