엔드포인트 보안 시장 규모, 점유율, 성장 분석 : 솔루션별, 서비스별, 배포별, 조직 규모별, 업계별, 지역별 - 산업 예측(2025-2032년)

Endpoint Security Market size was valued at USD 12.5 billion in 2023 and is poised to grow from USD 14.44 billion in 2024 to USD 45.72 billion by 2032, growing at a CAGR of 15.5% during the forecast period (2025-2032).

The Endpoint Security market is experiencing significant growth driven by the increasing cyber threat landscape, stringent regulatory compliance demands, and the rise of IoT devices. The shift towards remote work and the BYOD trend further emphasize the necessity for enhanced endpoint protection across organizations. An escalating number of cyberattacks and data breaches, coupled with strict data privacy regulations, are projected to fuel demand for sophisticated endpoint security solutions in the coming years. Additionally, the surge in cloud technology adoption and investments in cybersecurity innovation will support market development. A staggering 96% of IT professionals recognize the need for improved security strategies for IoT devices, underscoring the urgency for advanced Endpoint Security measures utilizing AI and machine learning to address these challenges, despite a shortage of skilled professionals hindering growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Endpoint Security market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Endpoint Security Market Segments Analysis

Global Endpoint Security Market is segmented by Solution, Services, Deployment, Organization Size, Vertical and region. Based on Solution, the market is segmented into Endpoint Protection Platform (EPP) andEndpoint Detection and Response (EDR). Based on Services, the market is segmented into Professional Services and Managed Services. Based on Deployment, the market is segmented into On-premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises (SMEs). Based on Vertical, the market is segmented into Banking, Financial Services and Insurance (BFSI), Telecommunications and IT, Government and Defense, Healthcare and Life Sciences, Manufacturing, Retail and eCommerce and Others (Transportation and Logistics, Travel and Hospitality, Media and Entertainment, and Education). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Endpoint Security Market

The rapid growth in connected devices is a major catalyst for the expansion of the Endpoint Security market. Recent statistics reveal a substantial surge in the adoption of Internet of Things (IoT) devices, with projections indicating that the number of connected devices could reach 50 billion by 2030. This dramatic increase not only enhances the convenience of technology in our daily lives but also significantly enlarges the potential attack surface for cyber threats. As a result, there is an urgent need for robust endpoint security solutions to safeguard these devices and protect sensitive data from emerging cyber risks.

Restraints in the Endpoint Security Market

The Endpoint Security market faces several constraints, particularly in light of the escalating cyber threats encountered in 2023, such as ransomware and data breaches, which significantly jeopardize endpoint devices like computers and smartphones. Moreover, the growing trend of Bring Your Own Device (BYOD) raises issues related to potential data loss and unauthorized access to sensitive information. Compounding these challenges is the lack of visibility into endpoint activities and insufficient access controls, which further exacerbate security vulnerabilities. These factors underscore the complexities of maintaining effective endpoint security in an increasingly perilous cybersecurity landscape.

Market Trends of the Endpoint Security Market

The Endpoint Security market is witnessing a significant shift towards next-generation solutions powered by advanced technologies such as artificial intelligence and machine learning. As cyber threats become increasingly sophisticated, endpoint security providers are compelled to innovate, integrating behavior analysis and predictive threat detection to bolster their offerings. This trend not only enhances the efficacy of security measures but also enables organizations to proactively combat emerging vulnerabilities. Consequently, the market is evolving to meet the dynamic needs of businesses, leading to an increased adoption of AI-driven solutions that promise to provide robust protection against complex cyber adversaries, thereby shaping the future landscape of endpoint security.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Endpoint Security Market Size by Solution & CAGR (2025-2032)

• Market Overview
• Endpoint Protection Platform (EPP)
• Endpoint Detection and Response (EDR)

Global Endpoint Security Market Size by Services & CAGR (2025-2032)

• Market Overview
• Professional Services
  • Training and Consulting
  • Integration and Implementation
  • Support and Maintenance
• Managed Services

Global Endpoint Security Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud

Global Endpoint Security Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

Global Endpoint Security Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Banking, Financial Services and Insurance (BFSI)
• Telecommunications and IT
• Government and Defense
• Healthcare and Life Sciences
• Manufacturing
• Retail and eCommerce
• Others (Transportation and Logistics, Travel and Hospitality, Media and Entertainment, and Education)

Global Endpoint Security Market Size & CAGR (2025-2032)

• North America (Solution, Services, Deployment, Organization Size, Vertical)
  • US
  • Canada
• Europe (Solution, Services, Deployment, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Services, Deployment, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Services, Deployment, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Services, Deployment, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdStrike Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SentinelOne, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trend Micro Incorporated (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sophos Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McAfee Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broadcom Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Palo Alto Networks, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlackBerry Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Check Point Software Technologies Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ESET, spol. s r.o. (Slovakia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fortinet, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• F-Secure Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaspersky Lab (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tanium Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations