스마트폰 TV 시장 규모, 점유율, 성장 분석 : 컨텐츠 유형별, 기술별, 화면 사이즈별, 유통 채널별, 서비스 유형별, 사용법별, 용도별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)

Global Smartphone TV Market size was valued at USD 14.53 billion in 2023 and is poised to grow from USD 15.68 billion in 2024 to USD 28.8 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The mobile TV market is poised for robust growth, driven by the increasing adoption of smart devices like smartphones and tablets, coupled with rising global internet usage. Demand for premium sports, movies, and entertainment content through Video on Demand (VoD) platforms is propelling this sector forward. Enhanced production of TV-enabled smartphones has increased access to free-to-air services, particularly in developing regions, resulting in higher smartphone TV sales. The advent of 5G technology has further enriched the market, offering users high-speed data and superior media experiences. As streaming quality improves and user-friendly platforms like Netflix and Hulu gain popularity on mobile devices, viewers can anticipate an even more enjoyable experience ahead. The combination of technological advancements and consumer demand ensures a dynamic future for mobile TV.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smartphone TV market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smartphone TV Market Segments Analysis

Global Smartphone TV Market is segmented by Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User and region. Based on Content Type, the market is segmented into Streaming, Live TV, On-Demand and Gaming. Based on Technology, the market is segmented into LCD, LED, OLED and QLED. Based on Screen Size, the market is segmented into Less than 32 inches, 32 to 55 inches and Above 55 inches. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail and Direct Sales. Based on Service Type, the market is segmented into Free-to-air and Pay-TV Services. Based on Usage, the market is segmented into Fixed, Portable and Mobile. Based on Application, the market is segmented into Stream Television Content, On-demand Videos and Others. Based on End User, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smartphone TV Market

The growth of the global Smartphone TV market can be attributed to the rising adoption of smartphones by individuals worldwide. This sector has experienced remarkable advancements in recent years and is anticipated to continue its impressive growth trajectory. The capability to stream or watch live video content on mobile devices anytime and anywhere is a significant factor contributing to this trend. Additionally, the increasing prevalence of smartphones and tablets across the globe is propelling the development of the Smartphone TV market, highlighting the importance of portable media consumption in today's digital landscape.

Restraints in the Global Smartphone TV Market

The global smartphone TV market is influenced by several external factors that may impact its competitive landscape in the upcoming years. Key aspects to consider include the intensity of competitive rivalry among existing players, as well as the potential threat posed by new entrants into the market. These factors will shape the dynamics of competition, affecting pricing strategies, innovation, and market share, ultimately determining the overall growth and sustainability of the smartphone TV sector. Understanding these elements is crucial for stakeholders aiming to navigate the challenges and opportunities within this rapidly evolving market.

Market Trends of the Global Smartphone TV Market

The Global Smartphone TV market is experiencing a notable trend toward the integration of foldable smartphones, reflecting a shift in consumer preferences for versatile and adaptable devices. As advancements in display technology continue to progress, foldable smartphones are emerging as a popular choice due to their innovative screen designs that can fold and unfold, providing users with enhanced options for different screen sizes and shapes. This trend is not only driving demand for foldable devices but also influencing the development of mobile content and streaming services tailored to these unique form factors, reinforcing the convergence of smartphones and TV experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Advancement
• Customer & Buying Criteria Analysis

Global Smartphone TV Market Size by Content Type & CAGR (2025-2032)

• Market Overview
• Streaming
• Live TV
• On-Demand
• Gaming

Global Smartphone TV Market Size by Technology & CAGR (2025-2032)

• Market Overview
• LCD
• LED
• OLED
• QLED

Global Smartphone TV Market Size by Screen Size & CAGR (2025-2032)

• Market Overview
• Less than 32 inches
• 32 to 55 inches
• Above 55 inches

Global Smartphone TV Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail
• Direct Sales

Global Smartphone TV Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Free-to-air
• Pay-TV Services

Global Smartphone TV Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Fixed
• Portable
• Mobile

Global Smartphone TV Market Size by Application & CAGR (2025-2032)

• Market Overview
• Stream Television Content
• On-demand Videos
• Others

Global Smartphone TV Market Size by End User & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Smartphone TV Market Size & CAGR (2025-2032)

• North America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • US
  • Canada
• Europe (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnePlus Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realme (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oppo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Motorola Mobility LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nokia Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations