크래프트 보드카 시장 규모, 점유율, 성장 분석 : 가격대별, 플레이버 프로파일별, 포장별, 지역별 - 산업 예측(2025-2032년)

Global Craft Vodka Market size was valued at USD 3.2 billion in 2023 and is poised to grow from USD 3.41 billion in 2024 to USD 5.64 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The craft vodka market is experiencing significant growth, fueled by the rising demand for flavored options and the impactful role of social media and blogging. Consumers are increasingly seeking unique, authentic taste experiences, with craft vodka made from organic fruits and vegetables gaining popularity. Flavored vodkas that reflect innovative inspirations are attracting attention, particularly those enhanced by strategic celebrity endorsements and engaging marketing campaigns. Despite promising growth, brands face stiff competition not only from traditional spirits like whisky but also from non-alcoholic alternatives. To stay competitive, manufacturers are focusing on distinctive flavors, sustainable production methods, and comprehensive advertising strategies. Additionally, the use of organic and local ingredients is appealing to health-conscious consumers who prioritize authenticity in their beverage choices, suggesting ongoing market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Craft Vodka market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Craft Vodka Market Segments Analysis

Global Craft Vodka Market is segmented by Price Range, Flavor Profile, Packaging and region. Based on Price Range, the market is segmented into Standard, Premium and Super Premium. Based on Flavor Profile, the market is segmented into Classic, Citrus, Floral, Spiced and Other. Based on Packaging, the market is segmented into Glass Bottle, Plastic Bottle, Can and Box. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Craft Vodka Market

The growth of the global craft vodka market is significantly driven by the rising consumer demand for high-quality and authentic spirits. Craft vodka brands that focus on using organic ingredients, sourcing products locally, and employing environmentally sustainable production practices are becoming increasingly popular. This trend aligns with the health-conscious mindset of consumers, who seek higher standards in the products they consume. Furthermore, the younger millennial and Gen Z demographics, who prioritize transparency and quality in manufacturing processes, are particularly influenced by this shift, propelling the craft vodka sector forward as they embrace unique and premium offerings.

Restraints in the Global Craft Vodka Market

The Global Craft Vodka market faces significant constraints due to the high manufacturing costs associated with its production. Unlike mass-produced vodkas, craft vodkas are made using premium ingredients and meticulous distillation methods performed in small batches, resulting in a higher price point for consumers. As these elevated costs are often transferred to the end consumer, craft vodka becomes less accessible, particularly in price-sensitive markets. This limitation on affordability can hinder the category's growth and restrict the potential of various organizations within the industry to expand their reach and compete effectively against lower-priced alternatives.

Market Trends of the Global Craft Vodka Market

The Global Craft Vodka market is witnessing a significant shift towards sustainability, driven by rising consumer awareness regarding environmental issues. As a result, craft vodka producers are increasingly adopting environmentally friendly practices, such as utilizing renewable energy sources in distillation, sourcing local raw materials, and employing eco-conscious packaging solutions. This trend reflects the growing preference for ethically produced beverages among consumers, who are increasingly inclined to support brands that prioritize sustainability. By aligning with these values, craft vodka manufacturers are not only enhancing their brand appeal but also positioning themselves competitively in a market that is increasingly favoring eco-friendly initiatives.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Craft Vodka Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Standard
• Premium
• Super Premium

Global Craft Vodka Market Size by Flavor Profile & CAGR (2025-2032)

• Market Overview
• Classic
• Citrus
• Floral
• Spiced
• Other

Global Craft Vodka Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Glass Bottle
• Plastic Bottle
• Can
• Box

Global Craft Vodka Market Size & CAGR (2025-2032)

• North America (Price Range, Flavor Profile, Packaging)
  • US
  • Canada
• Europe (Price Range, Flavor Profile, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Price Range, Flavor Profile, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Price Range, Flavor Profile, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Price Range, Flavor Profile, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Tito's Handmade Vodka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belvedere (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chopin Vodka (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reyka Vodka (Iceland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crystal Head Vodka (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Cow Vodka (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haku Vodka (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Purity Vodka (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hangar 1 Vodka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boyd & Blair Potato Vodka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fair Quinoa Vodka (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Organic Vodka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karlsson's Gold Vodka (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square One Organic Vodka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Absolut Elyx (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEFT Vodka (Austria/USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chase Distillery (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Distillerie Fils du Roy (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microfriend Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations